Chapter Seventy-Nine: Marketing
The next day was Sunday, Zhou Heng was busy with the soundtrack for a day, and Zhou Lu helped out when he had nothing to do. Although Zhou Lu looked depressed yesterday, but today she is getting better - it comes and goes quickly, and Zhou Heng, the temperament of her sister, is no longer familiar, seeing that she is happy, Zhou Heng is also relieved. However, Zhou Heng is still more concerned about some things, "Why haven't you gone to play with Anqian in the past two days?" β
"Who's going to play with her." Zhou Lu rolled her eyes, "I broke off with her." β
ββ¦β¦β
Thinking about it, Anqian didn't listen to Zhou Lu's words and wanted to have a relationship with He Lei, and Zhou Lu's family beat He Lei again. It is said that girls have small hearts, and if this friend can do it, the difficulty is really not ordinary. Thinking like this, Zhou Heng was also a little touched in his heart, and said to Zhou Lu, who was listening to music with headphones on, "Lulu, do you want to go abroad to play in a few days?" β
"Going abroad?"
"Yes, go out and have fun. Are you going or not? β
"Always taking time off from travel will be talked about by my classmates."
"It's better than going to class, right? Seeing that you have been unhappy recently, I will take you to relax. β
Zhou Lu was still a little hesitant: "The homework will fall." β
"The grades are not simple, wait for my brother to make money, sponsor a real room or something for your school, and ensure that you go back to the first ...... of the exam."
"Don't!" Zhou Lu said angrily, "Anyway, I won't go." β
"......" Zhou Heng was speechless, "Okay then, I won't go either." β
After making the beta version of the game, Zhou Heng himself tried to see the specific effect of the game. The background painted by the outsourcing company is generally not of good quality, but the image rendered by the main gods with photos is very good. Zhou Heng originally planned to take this opportunity to go to Europe to do some material work, but since Zhou Lu was unwilling to go, he had to give up.
I found some pictures on the Internet and commissioned them in a foreign forum for photography enthusiasts; Although I don't know if it's reliable or not, this matter is settled. And Zhou Heng has other things to do, such as a series of procedures for registering a company, such as assuming that the server and opening a forum template are all things that Zhou Heng needs to do. But that afternoon, Zhou Heng received a call from the website again.
"Mr. Zhou? Our company had a small meeting about cooperating with you......"
"You said about selling, I've already decided on this, and I won't sell it for money." Zhou Heng was busy debugging the number of jΓΉ and replied hurriedly.
"I'm not talking about this, it's about operations......"
"I told you Mr. Xu about this, there is no shortage of money for the time being, and I don't plan to introduce investment."
"Wait, don't hang up yet!" The man was anxious, "Mr. Zhou, listen to me, we have something else to do with you." β
"What's the matter?" Zhou Heng put down the work at hand and asked.
"Mr. Zhou, are you going to operate for free? We can do some cooperation and representation with you, would you like to consider it? β
"I told me I was free."
"We know you want to run for free, but if you want more people to play your game, you need more marketing. You're not going to object to that, are you? β
"Then tell me, what channels do you have?"
"Different products will have different marketing methods. If you are willing to work with us, we can help you with marketing. The man said, "Accepting our investment is a way to cooperate with the conditions, of course, if you don't want to, we want to experience the content of the official version of the game to determine the value of this game, is that okay?" β
Since the last time Zhou Heng said that he wanted to play games for free, this company has been obsessed with him - first asked Zhou Heng for acquisition, wanting to use money to change Zhou Heng's uncompetitive idea. They felt that Zhou Heng's doing this was simply a tyrannical thing, and if this game was distributed according to the normal process, it could sell at least 500,000 copies.
Zhou Heng is not reluctant to be acquired, but in a short period of time, he has no intention of introducing investment. Zhou Heng was planning to bring in some other shareholders and capital, but that would be for later; Although this website is a leader in the industry, Zhou Heng has lofty ambitions and really doesn't look down on this kind of ordinary enterprise.
But despite this, Zhou Heng is still happy to cooperate. Zhou Heng is now in dire need of publicity channels, and if someone is willing to provide it, this is of course the best thing.
"Okay, the server will be done tomorrow, so let's try it first."
After saying this, Zhou Heng didn't care much and continued to do his own thing.
Sunday passed, Monday arrived. When the ordered server arrived, he was busy setting up, pulling network cables, and registering domain names, and Zhou Heng was so busy that it was dark. After the first day, the server was set up, and Zhou Heng asked the main god to hang up the forum template prepared in advance, and placed advertisements in several places.
In order to ensure the fluency of the servers of "The Land of Wind" in the future, Zhou Heng laid a special optical cable in the computer room, that is, the small building near the milk factory. Coupled with the cool special effects added by the main god to the forum page, it attracted a large number of players who had played the demo version to watch it on the first day. Many players have asked some questions about the official version, such as whether it is an online game, whether it can keep the number of trial versions; Because some things have not yet been decided, Zhou Heng is not busy answering.
It took another morning to complete the networking module of the game, and Zhou Heng entered the code into the server. Later, after discussing the confidentiality details with the people of that website, I registered an account and gave it to the people of the website to play. Originally, Zhou Heng didn't pay much attention to this matter, and he didn't care about it after that. In the afternoon of the next day, Zhou Heng had just finished making a few backgrounds and was following He Lei to buy futures, but his mobile phone suddenly rang.
"Mr. Zhou?"
"Hello Boss Xu."
The person who called was the vice president of the website, surnamed Xu, who seemed to be in charge of this piece of content.
"We've played the game you made and we think it's very promising."
"Hmm."
"We want to work with your company in terms of game operations, we can provide you with some promotional resources, and we can also provide you with operational channels......"
"I'm sorry, but I told you, right? I'm going to run it myself. β
"I know." Boss Xu said, "But you should understand, it's not easy for you to run an online game. β
"I've signed up for the game company and the server is ready." Zhou Heng said.
"Oh? Is it? Boss Xu was stunned, "Then I'll take the liberty to ask...... Has your company registered an online article? β
"Web text?" Zhou Heng was stunned, "What online article?" β
"It's the network culture business license. Don't you know? In order to operate online games, in addition to the text and network texts, you also need an ICP license and online game operation qualifications. Without that, your game won't be legal to launch. β
"This ......" Zhou Heng realized that he hadn't thought about this aspect at all, "Are these things easy to handle?" β
"It's a bit troublesome to do, but the most important thing is that your company needs to have a registered capital of 1ooo."
ββ¦β¦β
He had never thought of this, nor did the Lord God remind him; It wasn't until Boss Xu mentioned this that Zhou Heng realized that he had never cared about these things.
Because the expenditure on games is not large, including servers, advertising, outsourcing, material commissioning and other work, Zhou Heng has only spent 2o million yuan until now; In addition to the hush money given to He Lei, Zhou Heng still has more than 3oo now. Most of them are still in investment, and there are not many in hand; Moreover, just now Zhou Heng also bought a batch of futures of more than 2o yuan - after He Lei took money from Zhou Heng, he changed hands and began to find ways to make money, and Zhou Heng was naturally not far behind.
Up to now, Zhou Heng's activity funds are less than 4o, and he was shocked when he suddenly learned that a registered game company needs 1ooo yuan of registered capital - before this, Zhou Heng felt that he was quite rich.
Why don't you just change it to an indie game? Remove the online game module and sell it as a stand-alone game. In the future, there will be a dLc that can play games online...... Thinking so, Zhou Heng pondered; And Boss Xu also comforted in a timely manner: "But this is not a problem, if you are willing, our company is willing to inject capital into you, and we can also provide you with an operating platform, only charging 1o% of the maintenance fee." β
How does this work? If you don't have money, you will sell yourself, and Zhou Heng will not do it.
"Of course, there are many ways to solve your current predicament, if you don't want to take refuge in others, you can also go to the bank to evaluate the market value of "The Land of Wind", and a loan of 10 million should not be a problem."
"Then I'll try a loan...... Zhou Heng nodded, "Thank you for reminding, I'm really sorry that I can't accept your investment." β
"It's okay, because I'm not here to ask about this." Boss Xu smiled, "The scope of our cooperation with you is not originally in this regard. β
"Oh? Let's talk about it. β
"I don't know Mr. Zhou, have you ever heard the term 'hunger marketing'?"
ββββ
The weather is getting cooler, and December is approaching. When leaving the teaching building, Hu Yu couldn't help but shrink his neck.
The grass on the side of the road was almost withered, and the trees had been painted white. It just rained yesterday, and today the campus of Yanjin University is bleak. Walking on the way back to the dormitory after class, Hu Yu couldn't help but sigh-
Winter is coming.
"Hu Yu, are you going to eat together?"
"No, no." Hu Yu muttered and rubbed his nose.
"In a hurry to go back and smoke buddy?" The roommate in the same dormitory smiled, "Remember to play your games all day long, and I won't eat any meals." β
"Then come back and help us make some fried noodles." Hu Yu took out his student card, "Don't have chili peppers." β
"I'm not going to chow mein, I'm going to eat fast food."
"Huh?" Hu Yu glanced at him, "Then I won't help you smoke yours?" β
"If you don't smoke, you won't smoke, whoever you black hand smokes is unlucky." The roommate smiled, "Your S-class doctor or I smoked it for you, remember?" β
"Come on, why don't you have a single A yourself?"
"I played later than you, and I've only just hired ten by now, how can I compare to you."
"I accepted an A-level girl on the first night, and in the final analysis, your character is too bad."
"......" the roommate was speechless, "Okay, then I'll make you fried noodles, you go back and draw an A-grade girl for me, if you can't draw it, you'll be finished." β
"How can a guy like you who is insincere at first glance get a girl?"
Chatting with my roommates about games and dinner, the cafeteria is getting closer and closer. It's been more than half a month since the beta version of "The Land of the Wind" was released, and Hu Yu's computer hasn't been turned off for nearly ten days - during which he only hibernate for a few hours, and the rest of the time he is basically hanging up.
Although it was only a demo version, Hu Yu was fascinated by the game from day one. The game's music, adventure, and even the characters and systems all gave Hu Yu a feeling that 'Western fantasy games should be like this'. In order to draw an extra partner, he slept every night without turning off the computer, and in order to earn materials to train life skills without being able to reach the level 2o map, he bought a lot of valuable equipment and then broke it down into slag, just to get a few pieces of level 2o materials that could be broken down.
Even the other five people in the dormitory have all started playing the game under his influence.
Every night, at least half of the dorm people can be seen diligently scrolling through the novice map, and when one person shouts, 'Oh my, I've encountered a hidden mission again', six people will gather in front of the computer. Even after the lights went out, the topic shifted from the girls in the class to the partners and strange tasks in the game. The enthusiasm of the roommates is getting higher and higher, but in this environment, Hu Yu himself is a little tired of it
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!