Chapter 560 - Psychological Price Beyond Expectations
(Thank you for the support of the book friends "Sitting under the Maple Forest" and "Great China Terrorists", bow!) Thank you to the book friends who voted for the monthly ticket, bow! In the last few hours, ask for a subscription, ask for a monthly pass! )
Li Ruonan's words did not cause much of a sensation, because the reporters were a little numb, what they saw and heard today was many times beyond their understanding, and after Li Ruonan finished speaking, the reporters applauded a little numbly.
When the applause stopped, a reporter said: "Miss Li, I think everyone present is sighing for your company's products, your products are so good, I don't think any words are enough to describe the shock it brings to everyone!" All I can say is that the dream phone is God's handiwork! It's simply not what this era should be! ”
The reporter first expressed his feelings about the dream mobile phone, and then changed the conversation and said: "I'm curious, what is the market retail price of such a dream mobile phone that is beyond the times?" ”
Other reporters stared at Li Ruonan intently, everyone wanted to know the answer to this question, after all, the previous product introduction was too shocking, and the retail price of the mobile phone was naturally very curious.
Li Ruonan smiled slightly and asked rhetorically: "This gentleman, you must have your own pricing in your heart after reading the product introduction, right?" Can you tell me about it? ”
The reporter was silent for a moment, and then sighed: "To be honest, I do have a price of my own in mind, but I am embarrassed to say it, because I think this price is a bit low, but if I say too high, the vast majority of people in the world can't afford it......"
Li Ruonan encouraged: "Your Excellency doesn't have to worry about our sales, please directly say the price in your heart." ”
The reporter in the audience smiled, of course everyone knows that such a mobile phone does not have a sales problem at all, even if it is expensive, someone will definitely buy it.
The reporter hesitated for a moment, then spoke: "I think a mobile phone like this ...... At the very least, it's worth $20,000, right? ”
When a reporter heard this, he immediately interjected: "Your pricing is so low!" I'm thinking about $250,000! ”
Another reporter pouted and said, "The price in my heart is $40,000!" This is the true value of the dream phone! ”
The reporters in the audience immediately began to discuss, and everyone all said their psychological pricing. But none of them were priced below $20,000. It can be seen that everyone is very sure of this kind of mobile phone with extremely superior performance, otherwise everyone would not have said such a high psychological price.
Li Ruonan listened to the reporters' discussions, and thought in his heart: It seems that our pricing is a little low, in the final analysis, our courage is too small, or I will raise the ex-factory price to another level?
When the reporters' discussion was quieter, Li Ruonan smiled and said: "Thank you very much for affirming the value of your dream mobile phone, I just heard a gentleman say that his psychological price is 50,000 US dollars, to be honest, this price scared me." Now the market retail price of a high-spec computer will not exceed this price, how can a mobile phone be sold so expensive? ”
The reporter who proposed the psychological price of 50,000 US dollars smiled: "Miss Li, I don't know what the price of Dream Mobile is?" ”
Li Ruonan stretched out two fingers and said: "The ex-factory price we give is 20,000 US dollars, as for how much the retail price in the market will become, we can't say." ”
The reporters were not happy to hear this, and only listened to everyone's discussion:
"What? The price is so low......"
"That's right, the price is obviously low!"
"It's a bit low, which doesn't reflect the true value of the dream phone at all!"
Reporters seem to have turned into mobile phone sellers, and they all say that the price of $20,000 is too low. Li Ruonan smiled: "Our pricing is based on production costs, Dream Mobile is an honest and reliable mobile phone manufacturer, we will not raise the price to an inflated position, please understand." ”
Li Ruonan's mouth is high-sounding. But the heart has long blossomed: the production cost of the dream mobile phone is only 700 US dollars, and the ex-factory price of 20,000 US dollars has increased nearly 30 times compared with the cost! So we can make a lot of money! If it weren't for the purchasing power of the Western social class, I would really like to raise the price a little more, but the high-end class in Western countries has limited income. It's too high, but no one really can afford it.
Li Ruonan's original price was 50,000 yuan a piece in China and 10,000 US dollars a piece abroad, but now. She has completely given up the domestic market, because even if the domestic sales are cheap, not many people can afford it, the first batch of more than 500,000 mobile phones are still sold to developed countries, they have more rich people, and they can accept such a price, who will make their money if they don't make their money?
Li Ruonan originally positioned his dream mobile phone as a luxury product, since it is a luxury product, the difference between the price of $10,000 or the price of $20,000 is not too big, and there are many high-end white-collar workers in major developed countries, and there are many people with an annual income of more than $100,000! So the sales of dream phones should not be a problem.
Feng Xiaotian couldn't believe the numbers he heard at the moment, a mobile phone was sold for 20,000 US dollars, and 500,000 units could be sold for 10 billion US dollars! In other words, this number is much higher than I expected! (Don't think this price is too high, Big Brother was almost the same price when it first came out, and it was sold for more than 10,000 US dollars in the West, which made Nokia and other manufacturers make a lot of money.) )
Feng Xiaotian knows the cost of his dream mobile phone, and he thinks that selling mobile phones like this is no different from robbing money! However, the dream phone is indeed good enough, it seems to be ...... It seems like...... Maybe...... Probably...... There is some reasonableness in selling at such a price, right?
The Dream Mobile press conference ended at 12:30 p.m., and then all these journalists from all over the world flocked to the giveaway point to pick out their favorite dream phone for free with their press cards.
Before the reporters came, they knew that the organizers would distribute mobile phones, originally these people thought that the distribution was a big brother or something, a big brother is also very valuable, and the price abroad is also thousands of dollars, so the reporters rushed over, anyway, the travel expenses are paid by the unit, and they can get a mobile phone for free when they run a trip, where to find such a good thing?
By the time the reporters had gone through the press conference, they were crazy with joy! The factory price of such a mobile phone alone has reached 20,000 US dollars, and after the dealer changes hands, its price will definitely be higher! Probably $30,000! When the time comes, if you sell your phone, you can make 20,000 or 30,000 dollars for nothing! This is equivalent to half a year's salary!
Of course, there are only a very small number of reporters with such ideas, and more reporters are reluctant to sell such mobile phones, in a short period of time that can be met, dream mobile phones will definitely become a symbol of identity and status, and people who can have this kind of mobile phone must be the envy of others, compared to this feeling, twenty or thirty thousand dollars does not seem to be so important, right?
It took the reporters more than half an hour to complete the selection, and everyone kept the mobile phones as if they were treasures, which felt like protecting a national treasure.
After everyone kept their mobile phones, Li Ruonan said with a smile: "I am very happy to be able to spend such a happy morning with you, I hope you can say a few more kind words about your dream mobile phone on the manuscript sent out, I will be grateful!" ”
Li Ruonan said this and bowed frequently to the reporters, and the reporters got the dream mobile phone for free, and they were already happy, only to see everyone say in unison: "Miss Li, please rest assured!" We'll be sure to promote Dream Phones! Even if you don't say it, we'll definitely do it! ”
Li Ruonan smiled: "Thank you, thank you, the press conference has ended, Dream Mobile has prepared lunch, I believe everyone is very hungry, right?" Please also go to the backroom for lunch under the guidance of the staff. ”
The reporters went to lunch with the staff of Dream Mobile with a smile on their faces, Li Ruonan walked into the conference room and closed the door, and then let out a sigh of relief: "It's finally done, Feng Xiaotian, what do you think of my watch?" ”
Feng Xiaotian gave a thumbs up and said, "Very exciting!" Why didn't I realize you had the potential to be a speaker? Especially your remarks about electronic products, ordinary people can't say it, Sister Li, have you deliberately learned this knowledge? ”
Li Ruonan sat on the chair and said while rubbing his calves that were a little sore: "You guessed it, I did learn this knowledge, otherwise I wouldn't be able to talk about those things that are too professional." ”
Feng Xiaotian nodded with a smile and said, "Are you hungry?" Why don't we go have a meal? ”
Li Ruonan shook his head and said, "The dealer is still waiting for me to sign for the delivery, so I have to send them away first." ”
Feng Xiaotian was silent for a moment when he heard this, and then spoke: "Sister Li, I don't think it's necessary to hand over the mobile phone to the dealer to sell, we can open a physical store, why give the opportunity to make money to the dealer?" ”
Li Ruonan thought for a while and said: "It's not that I haven't considered this method, but we don't have enough manpower, the cycle of establishing a physical store is too long, and there are too many things involved. ”
Feng Xiaotian said with a smile: "Actually, as long as you think about it from a different angle, this problem can be solved very well." ”
Li Ruonan was slightly stunned, and said curiously: "Feng Xiaotian, what solution have you thought of?" ”
Feng Xiaotian smiled: "We can sign a contract with dealers, every time they sell a dream mobile phone, we will pay them a certain amount of remuneration, as long as we set the actual price of the mobile phone, the seller can not increase the price at will, you must know that we are selling mobile phones, not cars, the price is too high will affect sales, this belongs to consignment, you understand, right?" (To be continued......)