(Thank you for the support of book friends "Zhewei" and "Yunju Yunkai"!) Take a bow! )

On May 23, 1991, at 9:30 a.m. local time in the United States, Microsoft Corporation was holding a new product launch on the 58th floor of the Empire State Building in Manhattan, New York.

This conference has already attracted a lot of attention when it is still in preparation, because Microsoft has already released the wind: "This conference will determine the basic pattern of the computer industry in the next 30 years!" ”

In order to cooperate with the publicity, Gates, the helm of Microsoft, did not hesitate to spend more than one million dollars to play quite shocking advertisements on major TV stations:

"Dear computer users, have you ever thought about watching movies at home without renting a videotape? Microsoft has made that dream come true for you! ”

Are you still struggling with sifting through tedious search terms? Rest assured, Microsoft's new products will solve your troubles! ”

"Do you want to connect with your friends online? Microsoft has found the most convenient path for you! ”

Seeing the advertisements released by Microsoft, many computer companies have been attracted to the eyeballs, as the same industry, of course, they know the information contained in these three advertisements, if it is really as the advertisement says, then the pattern of the global computer industry may really be changed!

As early as May 22nd, many media reporters came to the press conference to grab a position, and even some foreign media came from thousands of miles away, everyone wanted to see if Microsoft's press conference was as shocking as advertised.

At 9:20 in the morning, Gates came to the press conference, the audience was full of reporters and computer technology enthusiasts, some companies that have a cooperative relationship with Microsoft have come, and even Microsoft's opponents have come, looking at the crowded crowd below, Gates smiled brightly, since the establishment of Microsoft, he has never been so high-spirited as today.

In the early days, Microsoft was just an inconspicuous foundry company, surviving by doing odd jobs for large companies, but after today, Gates is convinced that the Microsoft wave will sweep the entire world! In the face of the upcoming product, I believe that no one can resist the huge attraction of Microsoft!

Soon, the scheduled time came, and Gates walked from behind the scenes to the podium, he tried the tone on the microphone, and then said: "Hello everyone, I'm Gates, first of all, thank you for attending this product launch." ”

There was sparse applause from the audience, Gates paused, and then laughed at himself: "It seems that everyone doesn't like to listen to me, okay, let's officially start the product release now, first let's take a look at a video playback software——"

After Gaz finished speaking, he stretched out his hand and pointed to the big screen behind him, the crowd all held their breath and stared at the big screen, Gaz snapped his fingers very chicly, and a movie screen suddenly appeared on the originally dark screen, which was playing one of the 007 series "Murder License", and the stereos on both sides of the rostrum were synchronized with the picture, giving people the illusion of being in a movie theater.

The movie only played for one minute, and the picture froze, and Gates said to the unfinished crowd: "I believe you have seen the playback effect of the movie screen, this is the first product we released today, it is a video playback software, the name is 'Vision', everyone please look here——"

After speaking, Gates stretched out his hand to the computer next to the rostrum, and then said: "We are not cheating, this screen is connected to the computer, and the film just played has been digitally compiled and processed, and supports the playback format of 'Vision' - at present, we have signed cooperation agreements with major film companies, and many movies are being compiled, so you just need to download ours." Vision' software, you can watch movies at home, you don't need to buy or rent a videotape, of course, you still need to pay to watch a movie, but the specific price will be very cheap. ”

"Boom-"

The crowd in the audience immediately boiled, the computer has always been used only as an office tool, and everyone never thought that they could use it to watch movies! The benefits of this are self-evident – who doesn't want to watch a movie to relieve their fatigue when they're tired from work? Going to the cinema is a great feeling, but it's also a good choice to watch it at home alone!

Gates looked at people's excited expressions, and felt that this "vision" software had achieved the expected effect, and waited until the crowd's chatter gradually stopped, Gates continued: "This software has many functions, and it is not just as simple as playing movies, simply put, it can also be used to play songs, play pictures, and even view files, we call it multimedia digital playback software, please remember its name again, it is called" Vision'!" ”

After saying this, Gaz raised his arm vigorously, as if he wanted to vent the excitement in his heart, such a powerful multimedia software will definitely allow Microsoft to achieve a very high market share in a short period of time - do you want to use this software? Yes, we are free to open to the public, but you will need to buy our Windows OS first, as it is only compatible with Windows OS!

This is the so-called "bundling", although this idea is not new in the industry, but it is very effective, and Gates has been in the industry for many years, so he naturally understands the huge benefits.

After the introduction of the "Vision" multimedia digital playback software, Gates smiled and said: "The introduction of the horizon ends here, and I will introduce you to a magical search software - today's Internet world is very mature, you can search for the information you want from the Internet, but most of the time it often takes a lot of energy to filter the search results, so as to find accurate answers, Microsoft has developed this software for everyone's troubles, and we define it as' Search engine', as long as you download this software, you can find the information you want effortlessly, let's do a demonstration——"

The staff had been waiting for a long time, and after getting Gates's instructions, they controlled the computer to open a very simple interface on the big screen, which listed some commonly used search fields, such as life encyclopedia, news topics, literary world, and so on.

Everyone looked at this fairly simple interface, and they couldn't help but be a little puzzled, and Gates smiled slightly when he saw this: "Let's verify the effect of this search engine - who in the audience wants to be the first public tester?" ”

Everyone in the audience hesitated for a moment, and then raised their hands one after another, Gates glanced around, and finally chose a reporter from CNN, which can have the best publicity effect.

After being chosen, a CNN reporter asked his own question: "Can you use it to search for the Gulf War?" ”

Hearing this, Gates smiled slightly: "Of course you can, but your search scope is somewhat wide, and it is estimated that there will be a lot of search results." ”

At the same time, the staff had already typed "Gulf War" in the search bar, and after clicking "Search", the results soon appeared on the screen, only to see that it read: "This search took 2.6 seconds, and a total of 15,783 related entries have been found for you, if you want to subdivide the content, please enter the keyword again." ”

"Boom-"

The crowd exploded in an instant! It's just amazing! Could this be the legendary intelligent search? Just type in a few simple words and more than 10,000 results appear! And it also prompts you to be able to further segment your search! Oh, my God! It's a search artifact!