Chapter 4 (2nd Update)
What's the biggest supermarket discount you've ever seen?
95% off the whole order? Buy 50 yuan back 5 yuan, 15 yuan cap?
Now, the employees of the marketing department of Leya are discussing this question: in order to deal with the opening of Yongzheng, how much promotion do they need to use to hit the other party?
"Every time Yongzheng opens a discount, it is 95-98% off." One supervisor said, "This time it should be the same." ”
Another manager said: "However, we have to admit that Yongzheng's shopping environment and service quality are better than ours." Our store has been open for seven or eight years, and they are new and well renovated. And the quality of the salesperson is good. ”
"In the near future, we have to pay attention to the display and cleaning of the store, as well as the quality of the salesperson." Someone chimed in.
"They do promotions, and we do promotions." Someone said, "The customers around us are used to buying from us, and I don't believe they can steal all the customers." ”
……
Everyone was talking about it, and Mu Hanxia recorded it carefully and quickly. In the past, she looked up from the bottom up, but now that she is in it, she finds that these cadres are very pragmatic and experienced. In a short time, a number of practical countermeasures were discussed: strengthening the cleanliness and aesthetics requirements of supermarkets, conducting a high-intensity professional training for salespeople, and recently paying close attention to the quality of fresh products. Some products that usually turn a blind eye will not be allowed on the shelves from tomorrow......
She occasionally looked up and saw Meng Gang listening quietly as well, and if he had some opinions, he would make a decision on the spot; Others, he is noncommittal, or directly questioned the pros and cons, his opinions are always concise and clear, and he fully takes care of the faces of his subordinates, and everyone is convinced.
In the end, the marketing manager said: "Mr. Meng, I will set a 95% discount in my opinion, and I will do it in the week of Yongzheng's opening." We now have a daily turnover of about 2 million, and we have to invest more than 1 million a week, which should be enough. ”
Meng Gang pondered for a moment and agreed.
At the end of the day, in any market, it's easier to defend than to attack. The same discount, the same thing, of course, the one that customers are willing to get used to. That's why there are so many people, so many companies, trying to be the first in a certain field. This is called preemptive strike.
——
Mu Hanxia's home is not far from the supermarket, but it is in an urban village.
In the evening, she got off the bus and walked along a potholed dirt road, covering her mouth with her hands to avoid eating too much ash. After bypassing the ruins of a few more demolished buildings, we arrived at a dilapidated and old tube building.
A lot of people have moved here, and the buildings are mostly empty. There are also some people who keep it, such as Mu Hanxia.
The house is on the sixth floor of the top floor, she walked upstairs quickly, opened the door, threw away her backpack, and fell directly on the sofa.
"Ouch......" she sighed long, joyfully sadly.
After a while, she got up and looked at the portraits of her parents side by side on the mottled white wall. It was already dark, and the house was dark. She stared at them and began to talk to herself:
"Mom, I'm awesome. Today, Mr. Meng has promoted me to the assistant of the marketing department. From now on, I will be a full-time office clerk, not a salesperson. ”
"Thinking about it this way, it's not much worse than my classmates who were admitted to college. They didn't get as good grades as I did. ”
"It seems that my luck has not been bad, but it is slowly getting better."
"Tomorrow we have to go and have a good meal and celebrate. Mom and Dad, I will also burn some paper for you, my daughter is also a white-collar worker now, and she is not poor. ”
……
"Why are you all gone, I miss you so much." As she spoke, she began to cry. After only a short cry, she wiped away her tears and lay on the bed in a daze.
She remembered the situation of today's meeting. At such a meeting, she has not yet had the opportunity and qualifications to speak. But when she thought of Lin Mochen and the cruel words he left behind, she always felt faintly inappropriate.
She suddenly remembered that someone from the marketing department had mentioned that Lin Mochen graduated from Columbia University in the United States.
Columbia University, which was also one of her dream schools, flashed through her mind, Mu Hanxia thought about it, got up and went to the computer, and opened QQ.
"Monkey, are you there?"
Monkey is one of her high school classmates who is now attending New York City, where Columbia University is located.
It wasn't until almost twelve o'clock that the monkey on the other side of the ocean went online: "Here, old squad leader, why did you think of contacting me today, is there anything wrong?" ”
Mu Hanxia smiled slightly and replied, "I can't contact you if it's okay?" How have you been doing? ”
Monkey: "Very good, you know me, you can thrive anywhere!" ”
Mu Hanxia: "Haha, that's good!" I have something to ask you about, my name is Lin Mochen, graduated from Columbia University. ”
Monkey: "I don't know...... Is it with us? ”
"It should be a few years older than us."
"Although I don't know each other, since the squad leader has a request, the little one will inevitably go to the soup and find out. Don't worry, it's all in the Chinese circle, and I also have friends at Columbia University, so I'll ask first. ”
Mu Hanxia: "Thank you, thank you!" He smiled again.
After a while, the monkey replied, "Squad leader, how are you doing now?" ”
Mu Hanxia also paused for a few seconds before replying, "It's good!" ”
The monkey immediately sent a dancing villain over, and Mu Hanxia looked at it and couldn't help laughing.
——
The next day, Mu Hanxia was officially transferred to the marketing department.
In fact, the place of work is changed from downstairs to upstairs, but the content is completely different. A clean and quiet office, where everyone is busy in front of the computer, or in meetings, or running supermarkets and suppliers, in order.
The manager briefly introduced Mu Hanxia to everyone and asked her to work with an eldest sister. The eldest sister assigned her some simple jobs for sorting out and copying. Mu Hanxia is humble, diligent, obedient, and sweet-mouthed, but not flattering, and his speech is also funny. After getting along for a day, not only the eldest sister, but also other colleagues also felt that this new little girl was very smart, without the clumsiness of some salesmen, and she was very likable.
In the evening, the little clerk Mu Hanxia got off work on time. Today, I have to ask He Jing to rub it hard. The two girls took a bus to the night market by the river, asked for a lot of barbecue, and drank beer. At the end, the two of them ate fat stomachs and round waists, leaned side by side on the river beach, and looked at the stars.
"Hey......" He Jing squinted at Mu Hanxia, "Tell me honestly, how much has your salary risen now?" ”
"Seventy-seven-eighty-eight add up......," Mu Hanxia smiled, "It's double the original." ”
"Wow!" He Jing exclaimed in surprise, and punched her in the face with a heavy punch, "Begging for a fight!" Why do you have to say it. ”