The monkey said something to Mu Hanxia.

He heard about what happened when Lin Mochen graduated from Columbia University.

A classmate of Lin Mochen, whose family is a farmer, grows fruits. Because of the high level of mechanization in the United States and the factor of policy subsidies, the surrounding farms generally have a surplus of production and cannot sell at a price.

Lin Mochen partnered with his classmates to sell fruits.

When others pour fruits, they are all pulling relationships, running sales, and engaging in transportation. But he didn't. After months of quietly preparing, he suddenly launched a new website called "OneFresh".

What does this site do? Specializes in selling fruit to white-collar workers in Manhattan.

The website advocates: Eating a fresh fruit every day is a healthy lifestyle for Manhattans. Isn't it because you're busy with work and can't take care of it at all and don't remember to buy it? It doesn't matter, as long as you place an order on the website, someone will deliver the fruit to your nearest convenience store at a regular time every day. All you need to do is pick it up on your way to work, work, or lunch out.

And the fruits we sell are absolutely fresh and green. Each fruit is accompanied by a small card indicating the day and time of the day, from whose farm, Tom's or Jack's house, and the first trees it was picked from. This is definitely much fresher than the fruit you bought from the supermarket or fruit store, not overstocked or refrigerated for a long time. (Of course, whether this is really the case, only Lin Mochen himself knows.) ）

The site's target audience is women, but men are especially welcome to give a long-term order as a gift to their girlfriend. Roses will also be included on the site. Due to the connections and influence of Lin and his friends in the local circle, the website quickly spread and even swept the whole of Manhattan.

If you make money, some people will naturally be jealous. The largest supplier of fruit in the New York area is gone.

They started with promotions, but it didn't work. White-collar workers don't care at all. After all, people now eat fruits in style, and it is a heart for themselves. Who cares if your apples are 2 cents cheaper each?

Later, competitors also built websites and wanted to follow suit and launch the same service. Originally, this was a very dangerous thing to do in the mall. Because the new business model created by a small company, once copied by a large company, the large company will be stronger in all aspects, and the small company will only be killed.

But the opponent suddenly found that the website could not be built. Why?

Because Lin Mochen secretly had already signed a paper agreement with those community convenience stores - he could only provide fruit storage and delivery services for him. Otherwise, it is a serious breach of contract and faces high damages. Because no one had ever done such a thing before, those convenience stores took Lin Mochen a little money and agreed very happily.

In the previous quiet months, Lin Mochen just did these things.

The competitor's fruit may not be worse than Lin Mochen's, and the price can be even lower. But I can't get close to the customers.

They are also on fire, so they want to make a trick. He poached some farmers from Lin Mochen, or threatened to beat his delivery staff, and even sent him threatening letters. Lin Mochen was not moved at all, and the website was still doing well, and even hit grand goals such as "annual sales target of 500 million US dollars" and "expansion in the United States within 3 years".

In the end, the opponent was out of options, so he invited Lin Mochen over, and the two sides sat down to negotiate.

As a result of the negotiations, the opponent bought the exclusive rights in the hands of Lin Mochen for a large amount of money, and stipulated that the "OneFresh" website could not provide similar fruit delivery services from now on. It is said that in this battle, Lin Mochen and his partners made a lot of money.

……

"How does it feel?" The monkey asked.

Mu Hanxia: "Awesome...... But I don't think there's anything unkind about what he's doing. ”

Monkey: "Huh...... You think that's the end of it? ”

……

Competitors think so too, just as they have invested a lot of money in publicity and promotion, and they have also hoarded a lot of fruit inventory, and the website is open. Customers have seen that "OneFresh" is no longer giving fruit, and they have switched to the arms of this new website, and the situation is very good.

That's when OneFresh launched the "Fruit's HeartCard".

What is the concept of this card? The website tells you that in order to repay the love of our customers, we will provide you with a batch of fruits of the same excellent quality and at a lower price than you can imagine. This time, we don't make money. All you need to do is place an order on the website, buy a card, and you can pick up your gift at several local supermarkets and our supply points. And if the amount is not used up at one time, it can be used again next time.

Some customers bought a card and went to the supermarket to see it, which was really a surprise. It's still the same fruit as before, and each fruit is marked with its fresh origins. The price is not only lower than the previous website, but also lower than the competitor's website. It's even much lower than the promotional price of a regular fruit supermarket! It's really more affordable than you can imagine!

- Of course, the price will be lower. Because Lin Mochen smashed all the money given by his competitors in it.

For a time, sales soared, and it was rumored that at least hundreds of thousands of cards with a face value of $100 were sold.

In an area, the demand for fruits is limited, not to mention that some customers have bought many cards and given Lin Mochen the demand for fruits in the coming year. Competitor websites are overwhelmed, and in some cases they even sell zero dollars.

Lin Mochen used an extremely bloody low-price flanking war to kill the new business model he had created.

And what is the outcome of this small-scale business war in the region?

The large amount of fruit hoarded by the opponent had nowhere to sell it, and it could not be delayed, so in the end, it could only be transferred to Lin Mochen at a low price that vomited blood. In this way, Lin Mochen not only did not lose money, but also made a lot of money from it. And he and his friends' companies have since completely and firmly occupied the fruit market in New York.

……

Monkey: "And, aren't there a few farmers who have betrayed him and joined a rival?" It is said that Lin Mochen acted as if he didn't care at the time, and afterwards, when he monopolized the market, he specially found out these people and completely blocked their sales. Also, weren't several of his employees beaten up? He himself had received threatening letters. Later, he paid a lot of money to hire the best lawyer, and took the beater and the instigator to court, and sentenced him very harshly...... In short, those who offended him ended miserably. He was a very vindictive and very insidious man. ”

Mu Hanxia: "......"