This typical bourgeois young master's remarks, Mu Hanxia didn't bother to study with him deeply. She tapped her fingers on the table and said, "Yes." So what if we build a mall for these main types of customers that they feel intimate and satisfied everywhere? ”

Lu Zhang was stunned.

Mu Hanxia smiled faintly. There was a bit of pride in the smile, a little cunning, but more of a free and easy. Lu Zhang actually felt that the corners of her eyebrows and eyes seemed to be dyed with a layer of brilliance in the afterglow of the setting sun.

She lifted her jade-white hand and pushed the laptop in front of him. He saw the colorful simulation pictures of the commercial building on the screen, as well as the two words "Yuejia" on the roof.

Lu Zhang: "This name is really earthy. ”

"You can think of the name again, but it just has to be familiar and easy to remember." Mu Hanxia said that she began to show him a concept map of the entire mall.

"'Home' is the theme of our mall. Now that the real economy is in recession, people don't like to go to the mall as much as they used to. But the love for 'home' is getting stronger and stronger. Especially after the 70s and 80s become parents, they are more adaptable to the business economy, and they also pay more attention to family harmony and children's education. Even single men and women have desires and feelings in their hearts. So, our mall, the functional area is divided like this—"

Lu Zhang followed her fingers and looked at the slides one by one.

"The first, and most important, is the family of three area. There will be a large children's play area and there will also be a childcare area. The custody area can be entered free of charge by applying for a shopping mall membership card, which is clean, comfortable and safe. Next to these facilities is a restaurant that is perfect for eating with children. Including some well-known Western-style fast food, several light and healthy Chinese food. It is mostly mid-range and high-end. Spending in both the amusement area and the dining area can accumulate 'Yuejia Coins'. Children can accumulate a certain amount of Yuejia Coins, which can be exchanged for toys in the mall. She changed the picture, and it showed colorful game coins in the shape of banknotes.

Lu Zhang listened attentively, and then smiled: "It's very smart, make a fuss about children." ”

Mu Hanxia glanced at him and said, "You're wrong, I didn't treat this model as a gimmick." Nowadays, the pace of life in big cities is too fast, and many parents lack care for their children. In addition, Beijing has heavy smog, and there are not many suitable places for parent-child activities. That's what I thought about that led to this idea. In the era of business recession, to be able to maintain customers, it is no longer relying on price, but on brand value and emotional sustenance. It depends on our sincerity. What we want to do is more than a simple playground and a meal overlay. We have to go deep into every detail of the mall's design, consider the children, consider the family, as I just said, so that they feel intimate everywhere and satisfied.

In this case, if parents want to take their children out on the weekend, our 'Joy Home' is one of his options. If they can spend a lot of relaxing and happy time with their children at 'Yuejia', they will definitely become our loyal customers. This has nothing to do with whether there are more Fengchen brands on the opposite side than us, and whether the decoration is more high-end than us. We will win without a fight, do you understand? ”

Lu Zhang didn't speak.

Mu Hanxia smiled and continued: "Of course, the closest to the children's area on this floor are fashionable women's and men's clothing. In this way, after parents bring their children to play, they will naturally shop for their own clothes. ”

"What's this piece?" Lu Zhang asked, pointing to the picture.

"This is the couples-themed area of the mall. There is some distance from the children's area and it is relatively quiet. Adjacent to fashionable women's and men's clothing, there will be several restaurants with a more romantic and elegant environment, as well as some exquisite couple's items, including home, furnishings, and daily necessities. There will also be two cafes, as well as a bar, which is a clean bar with singers singing. And on this floor, not only young men and women can come, but also couples who have left their children in the children's area. ”

Lu Zhang thought to himself, this is indeed a place where girls love to visit, and it is also a good place for girls. However, seeing that Mu Hanxia said so seriously and focusedly, he didn't interrupt again.

"This piece, I call it the 'lone zone' myself, of course, I can't call it that publicly. There will be a few quality bookstores, quieter cafes, small cinemas, and some niche but good quality clothing stores. As the name suggests, it's a place for people who are left alone. It's also a place to make friends. When I say the concept of 'home', it is a sense of belonging. Not only for those with families, but also for those who are lonely. ”

"This shopping mall has so many functional partitions, and the main decoration style and color must be consistent, and it must be warm and elegant. But the family area, the couple area, the singles area...... They are all different and have their own characteristics. Not only that, but the background music and service staff should also be different. Depending on the season and festival, the mall has a different theme activity every month. When we talk to tenants, we ask them to follow this theme. I think in the case of the downturn in the real economy, they will also be willing to try such innovative stores. ”

"What I want to convey is a kind of emotional belonging, a feeling of home. The biggest feeling of consumers here is comfort and intimacy, they are not only here to consume and shop, but also to meet their emotional needs implicitly. So they came once, and they will come again. It will become a 'go-to' place for them in the city, not just a place to buy things. Of course, such an innovative model will not be as immediate as the price promotion at the beginning, and the performance will improve by leaps and bounds on the opening day. However, relying on word-of-mouth communication, the performance will definitely get better and better. You say, can such a new path avoid Fengchen's 'tall' style and go to a position side by side with their performance? ”

……

——

It was already dark outside the window.

After the meeting with Lu Zhang'er, Mu Hanxia worked for a while, and then packed up his things and prepared to get off work.

Walking out of the office, there were almost no people on this floor. Lu Zhang's secretary has not yet been recruited, and the table at the door is empty. The door was hidden, and a flickering light came through.

Not gone yet?

Thinking of the meeting just now, he was silent in thought. Mu Hanxia knows very well that the widow is still teachable. With her hands behind her back, she walked slowly to his door, and just as she tried to knock on the door, she saw that it was dark inside, only a huge light and shadow flickering on the wall. Lu Zhang's back to her, sitting on the ground, wearing a pair of oversized headphones, holding a handle in his hand, was actually playing a game.

Mu Hanxia raised his eyebrows.

I thought that after listening to her high-minded talk, this kid would think about it somewhat. As a result, I was already playing the game.