No. 053 There is no need to be nostalgic for the glory that has passed
No. 053 does not have to be nostalgic for the glory that has passed
Huo Yongshan is not good at studying, which is a well-known thing. After finishing high school, what will Huo Yongshan do in the future, go to the south to work, or go home to continue farming? No matter which choice you choose, it is difficult to see Wei Dongsheng's hope of counterattacking life.
Huo Yongshan's parents have always been worried about this matter, and often told Huo Yongzhen and Huo Yongmei to take care of Huo Yongshan, and not let Huo Yongshan be so embarrassed that he couldn't marry a daughter-in-law. How do you think that all of a sudden, Huo Yongshan opened an Internet café, which is even more powerful enough to earn more than 5,000 yuan a day. Huo Yongzhen and Huo Yongmei worked overtime until 12 hours in the southern factory, and their combined monthly wages were less than 4,000 yuan, which was not as good as the daily revenue of the Internet café.
Revenue does not equal profit.
However, the profit margin of Internet cafes in this era is basically sitting at the cashier and counting money, and there is a steady stream of income as there are computers.
Internet cafes are real fixed assets, and Huo Yongshan's family no longer dares to believe it, and will eventually believe it. Thinking of Huo Yongshan's messy relationship with black rivers and lakes, and thinking of the particularity of Internet cafes, Huo Yongshan's parents and two sisters silently accepted the facts: In any case, running an Internet café is also more promising than mixing black rivers and lakes.
Huo Yongshan took Wei Dongsheng's hitchhiker and also counterattacked his life in advance.
In order to perfect his white lies, Huo Yongshan unconsciously took advantage of Wei Dongsheng's intangible assets to introduce to his family: first, Wei Dongsheng is his Huo Yongshan's brother; second, Wei Dongsheng's academic performance is very good, and he is the first in the grade of Wu Ping's first high school; Third, Wei Dongsheng is very good at making money, he was able to resell greeting cards to make money in junior high school, and when he reached high school, he was even more amazing, and he opened a company directly in Yanjing; Fourth, Wei Dongsheng treated Huo Yongshan like a brother, not only sponsoring him with an initial fund to open an Internet café, but also leading him to the right path.
Huo Yongshan's family has a simple view of good and evil, and when they heard that Wei Dongsheng's academic performance was so good that he won the first place in the grade in Wuping No. 1 High School, they instantly believed that Wei Dongsheng was a good student and a good person. This is also a derivative force of the school's intangible assets, and many parents and even more citizens have a good impression when they hear that a student's academic performance is good, as if academic performance is linked to moral character. This simple view of good and evil, in fact, is not limited to school, but in society, when you hear that someone has good business ability or strong ability to make money, most people will instantly have a good impression, as if an entrepreneur is more trustworthy than an operator.
Huo Yongshan's family is grateful to Wei Dongsheng for leading Huo Yongshan to the right path.
Hearing that Wei Dongsheng was coming to the Internet café today, Huo Yongzhen and Huo Yongmei sisters immediately bought a bunch of ingredients and prepared a sumptuous dinner for Wei Dongsheng. Huo Yongshan's character will not sit and watch the two sisters busy, but also wash vegetables and cut fish by himself, and the three of them take turns to guard the cashier of the Internet café and tidy up lunch together. The hometown dishes for lunch tasted very delicious, and the meal was full of thanks from Huo Yongzhen and Huo Yongmei, and it couldn't be transferred to other topics at all. Wei Dongsheng was not accustomed to this atmosphere, so he finished lunch, said goodbye to Huo Yongzhen and Huo Yongmei, and gathered with Huo Yongshan and several backbones who run the Internet café game studio to discuss the future.
The legendary copyright incident has set off chaos in the player group and weakened the desire of some high-end players to consume; At the same time, Shanda Network urgently launched the legendary version 1.7 "Return of the Demon God", which opened the map of the Demon Valley, greatly increased the equipment explosion rate, and weapons such as the once sky-high staff of judgment fell sharply, and the income from equipment trading plummeted.
At the peak of the game studio in Internet cafes, the highest daily sales were 1.451 million yuan, but due to various reasons, the daily sales have shrunk to 121,000 yuan on February 10, 2003. A longitudinal comparison of monthly sales shows that the impression of decline is more obvious:
In September 2002, the total monthly sales were 6.459 million yuan;
In October 2002, the total monthly sales were 29.305 million yuan;
In November 2002, the total monthly sales were 15.956 million yuan;
In December 2002, the total monthly sales were 13.743 million yuan;
In January 2003, the total monthly sales were 9.02 million yuan.
Version 1.7 "Return of the Demon God" and the legendary copyright incident both broke out at the end of January, considering the cruel fact that the daily sales on February 10 have shrunk to 121,000 yuan, the total monthly sales in February 2003 will definitely fall off a cliff.
In other words, limited by the network foundation and general environment, the private server industry chain is congenitally stunted, and the monthly income is not as much as Wei Dongsheng initially imagined. In October 2002, the net profit received was 802,000 yuan, in November 2002, the net profit received was 2,692,000 yuan, in December 2002, the net profit received was 3,013,000 yuan, and in January 2003, the net profit received was 3,209,000 yuan. Different from the equipment trading of Internet café game studios, Wei Dongsheng has the absolute initiative in the private server industry chain, and continues to increase the total profit with the growth of the private server industry market.
The total monthly sales of the game studio in January 2003 was 9.020 million yuan, and the gross profit was 5.412 million yuan. If there is a cliff-like decline in February, the income from equipment trading may be overtaken by the private service industry chain.
The windfall profits of equipment trading are so short-lived.
If Wei Dongsheng has the long-term expectations of the private service industry chain emergency and the Spring and Autumn series of companies, and if Huo Yongshan has taken down an Internet café to go on the right path, the rest of the backbone members of the Internet café game studio are a little panicked at the moment. Luckily participated in Wei Dongsheng's equipment trading without capital, these key members relied on 5% sales shares and bonuses, and all accumulated a huge amount of property that was unimaginable before. For example, Tian Youliang, who ranks first in the business, taps the potential of each server with his unique sales talent, and gets a total of more than 500,000 yuan in sales shares and bonuses in just half a year. This windfall is a welcome one, but what about the future? Without an Internet café game studio to provide endless high-end equipment, and no legendary online games to provide a market, no matter how talented Tian Youliang is, it is difficult to cook without rice.
The daily sales of Internet café game studios have dropped again and again, from 1.451 million yuan to 121,000 yuan. Although the total sales are only in the hands of Wei Dongsheng and Huo Yongshan, all the student agents can really feel the heavy pressure of the approaching dark night through the decline in their respective business volumes.
It is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift.
If it were possible, no one would want to go back to the poor secondary school life they had lived in a few months ago.
Wei Dongsheng officially punctured the cruel reality that his dream was about to be shattered at this moment: "Do you think there is still hope for the studio? ”
A key member raised his hand and proposed: "Price reduction promotion, it should be able to bring back sales." ”
Wei Dongsheng shook his head and vetoed: "You can't promote it anymore." The studio's thriving operations today are due to our self-discipline, with each server capped on the supply of gear to ensure that it doesn't have a serious negative impact on the legendary operation. If the unscrupulous sale of equipment seriously affects the operation plan of Shanda Network, they would have used the power of the government to confiscate our Internet café studio at all costs. Remember, we're here to make money, not to sabotage, and we're not here to provoke operators. ”
The supply of goods is in the hands of Wei Dongsheng, Wei Dongsheng refuses to reduce the price and promotion, and other key members have no choice.
The depreciation of equipment is the general trend, if the quantity cannot be increased, how to pull back the daily sales?
The atmosphere was silent for a moment, and Wei Dongsheng said his thoughts: "The middle of the day is the sun, the moon is the wan, everything has its lifespan." The game studio has gone through its most glorious moments, and no matter how hard it persists, it will hardly improve. Instead of nostalgia for the glory of the past, it is better to create a new future, right? ”
Huo Yongshan asked in surprise: "There is a new business?" ”
Wei Dongsheng briefly described the early signs of the SARS incident, and did not reveal his true intention to end the SARS incident in advance, but lured it to profit: "Forget that vinegar is difficult to transport, what do you think of reselling banlan root across regions?" ”
Huo Yongshan and the backbone members of the studio looked at each other.
As mentioned earlier, Wuping County is located inland, and it is impossible to reach Guangyang directly to the south, and Yanjing cannot be reached directly to the north, so the traffic is relatively closed. At present, the state temporarily prohibits the media from reporting on the SARS disease without authorization, and the small county town of Wuping lacks a basic understanding of it, and does not even know that there has been a panic purchase incident in Guangdong and other provinces. Huo Yongshan and other key members of the studio did not understand the seriousness of the SARS incident, nor did they have enough commercial sensitivity, so they were at a loss for what to do with Wei Dongsheng's proposal.
Just when the silence was awkward, a voice suddenly sounded: "I believe." ”
Wei Dongsheng followed his prestige and was Tian Youliang, who ranked first in the sales business of Internet café game studios.
Tian Youliang added and explained: "I believe in your vision, Brother Wei, if you say that you will resell Banlangen, I will resell Banlangen." ”
Wei Dongsheng smiled and said: "Believe me so much, aren't you afraid that the bamboo basket will be empty?" ”
Tian Youliang took a solemn attitude: "I believe in you." If Brother Wei is willing, I will take out the 500,000 yuan I have accumulated and resell Banlangen. ”
Wei Dongsheng: "Aren't you afraid of losing money?" ”
Tian Youliang: "I have dropped out of school and worked, and I know how difficult it is to make money. Before I met you, being able to find a job with a monthly salary of 2,000 yuan was already a pipe dream that I Tian Youliang didn't dare to hope for. I have never had the luxury of earning 500,000 yuan in half a year. This amount is earned by me with you, if you lose, then you will lose, just like when I Tian Youliang has no rich life. ”
Wei Dongsheng understands Tian Youliang.
Tian Youliang is not willing to be ordinary, and has always been a little cautious.
During the operation of Wei Dongsheng's remote control Internet café game studio, Tian Youliang would compile his business list into a spreadsheet every week, bypassing his direct boss Huo Yongshan and secretly forwarding it to Wei Dongsheng. Tian Youliang secretly reported to Wei Dongsheng the adjustment of the Internet café game studio, who excluded Huo Yongshan's cronies, including Wei Dongsheng's misaccount incident before he went to Yanjing and Huo Yongshan's plan to run an Internet café.
Tian Youliang positioned himself as a dark chess lurking beside Huo Yongshan, and took the initiative to monitor Huo Yongshan for Wei Dongsheng, hoping to get Wei Dongsheng's reuse.