The 106th largest public relations department

Whether a search engine is good or not, the first is whether the library has the books they want, and the second is whether the librarian can quickly find the books they want from hundreds of millions of books. The former has low technical difficulty, as long as there is a willingness, as long as you are willing to invest, all search engines can crawl Internet resources; It is the latter that really pays attention to the technical background, and Google is stronger than the 3721 that was reborn with the know-how.

However, just like the score of the college entrance examination, the gap between the first and third books is clear at a glance, but what about 710 points and 720 points? For the vast majority of students, the test paper with a full score of 750 points, those who can score 710 points and those who can score 720 points are all top students, and a high score and low score in an exam do not prove who is strong and who is weak.

The feeling of netizens is usually sluggish.

A search engine that focuses on a certain area and another search engine ignores a certain field can make a significant difference in professional searches. Mainstream netizens search for common keywords, such as typing the keyword "re-walking the road to the future" in the search box, Baidu, 360, Bing, Sogou, etc. can find links on the homepage, and it is difficult to feel the technical gap.

If you understand the limitations of search engine technology, you should understand that unless Wei Dongsheng sacrifices the "artificial intelligence" black technology that spans the era, it will be difficult to defeat competitors in the search engine field from the technical level. The risks of offering artificial intelligence are not proportional to the benefits obtained, and it is definitely not the business model that Wei Dongsheng should adopt.

Looking back on the search engine industry in early 2004, in addition to the Spring and Autumn Period, there are four heavyweights: HC Search, which has been renamed Zhongso, Yahoo Search, which has been reborn with 3721 know-how, Google, the international predator, and Baidu, the future king of Huaguo.

The technical background of the search is very weak, and it is even more difficult to see the direction of the search engine, but at this moment it is smug to claim that it is the first search in China, pointing fingers at Yahoo, Baidu, and Spring and Autumn. In Wei Dongsheng's eyes, Zhongshou is a rootless Ping, and he can wait for his self-defeat; Political factors are Google's dead end, and no matter how much market Google grabs, it will have to be spit out in the future, or it can be ignored.

The opponents of Spring and Autumn Search are only Yahoo and Baidu.

Both of these are very difficult to deal with.

Behind Yahoo is Zhou Hongyi, who is very good at business operations. Ignoring the Spring and Autumn Period, the revenue share of search engine operators in China in 2003 was as follows: 3721 and Yahoo accounted for 43.7%; the second place is Sina, accounting for 16.7%; the third place is Sohu, accounting for 12.5%; Baidu came in fourth place with 11.2 percent. Zhou Hongyi has a market share of 43.7% with no obvious advantage, which is enough to prove his advantage in the sales market. Zhou Hongyi took the helm of Yahoo Huaguo and straightened out internal resources, perhaps regarded Chunqiu as the biggest threat, or in order to take revenge on Chunqiu's security steward, he launched a fierce strangulation of Chunqiu's offline partners.

Baidu is relatively low-key, and rarely fights with the Spring and Autumn bayonets. Such a low profile does not mean that Baidu is not threatening, but because Baidu has chosen strategic defense. In the melee between China Search, Google, Yahoo, Spring and Autumn and Baidu, Baidu firmly defended its own fence with Baidu MP3, Baidu Tieba and other products, and it was difficult for outsiders to seize its territory.

For example, the experiment of turning the comment area into a post bar by mistake, the 17.63% market brought by the diversion of online literature is just an inflated illusion of a low retention rate. When the freshness fades, the market share of the Spring and Autumn Period slowly fell to 12.68%, proving that the Spring and Autumn Tieba cannot form an absolute advantage in the face of Baidu Tieba's competition. Spring and Autumn take a look at the handover with Baidu, every one is a hard battle, but there are very few gains. Baidu, which has contracted its strategy, is like an assassin hiding in the dark, and he may not be aware of it at ordinary times, but he accidentally exposed the flaws in the spring and autumn period, and immediately suffered Baidu's fatal assassination.

Actually, these are minor problems.

Zhou Hongyi is good at commercial sales, but he can't see the future trend of search engines; Robin Li clearly understands the core value of search engines, but he is not good at business operations. The splendor of Yahoo is like a castle in the sky; Baidu's boredom is like begging on the streets, and they all have their own flaws.

As for the revenue share of search engine operators in China in 2003, Baidu ranked fourth with only 11.2%. This 11.2% ratio, implemented into the real figures, Baidu's annual income in 2003 was only 45.911 million yuan, which is simply a capital "poor" word.

The monthly sales of "Spring and Autumn of the Ten Kingdoms" in May 2004 were 159.32 million yuan, and the revenue in January was more than three times that of Baidu's annual revenue in 2003.

Baidu's poverty is not that 2003 was unfavorable, in fact, it has always been poor. Looking back at Baidu's revenue over the years, the annual revenue in 2000 was 1.34 million yuan; The annual income in 2001 was 6.533 million yuan, in 2002 it was 11.02 million yuan, and in 2003 it was 45.911 million yuan. In the face of a poor company like Baidu, Wei Dongsheng can completely sacrifice the entrenchment of real-world RMB players, and simply and rudely smash Baidu with money.

At the same time, with Baidu's 11.2% share reversed, Yahoo's revenue is also very limited.

With the support of the huge cash flow of "Spring and Autumn of the Ten Kingdoms", Wei Dongsheng can smash Baidu with his left hand and Yahoo with his right hand, tie them into skewers in pairs, eat them and throw them into the trash. Take a look at the search engines in the spring and autumn, and are not afraid of commercial competition with Baidu, Yahoo, and Google.

The real trouble for Spring and Autumn comes from state policy, specifically from the interference of government agencies such as the State Council Information Office (State Council Information Office).

At the end of March 2004, Chunqiu took a look at the anonymous report by a certain force that pornography endangered the physical and mental health of young people and endangered social stability due to political involvement. The State Council Information Office and other government agencies immediately ordered Chunqiu to take a look at self-examination and self-correction, and the Chunqiu took a look at the investigation after the fact, and found that these so-called harmful information was most likely deliberately done by anonymous reporting forces.

Obviously, this is a conspiracy, and the anonymous reporting forces are trying to use the power of the state to suppress the spring and autumn.

Spring and Autumn Company has no credible evidence to reveal who the anonymous whistleblowing force is, but it can understand with its toes that the initiator of the conspiracy must be one of its competitors such as China Search, Google, Yahoo, and Baidu. Spring and Autumn Company did not need evidence to convict the court, and there was no need for credible evidence for fraud at the commercial level, and Spring and Autumn Company immediately countered indiscriminately.

However, purely commercial competition is extremely difficult to resolve political issues.

Interference from the political dimension of government agencies such as the State Council Information Office needs to be coordinated by political attitudes.

Wei Dongsheng asked Jing Min to run around.

However, Jing Minqiang's influence has its limits. Jing Minqiang has a strong network of contacts in basic telecommunications industries such as Huaguo Telecom and Huaguo Netcom, so that his public relations and government agencies such as the New Office of the State are equivalent to actors playing Go across borders, and their efficiency is very limited. The follow-up was like this, Jing Minqiang ran around but had no way, and ate a lot of closed doors.

Subject to the interference of government agencies such as the State Council Information Office, from April to June 2004, the Spring and Autumn Festival was forced to defend itself.

Perhaps distressed husband Jing Minqiang worked in vain for a long time, at this critical juncture, Gong Qiuqiu stood up in time.

Gong Qiuqiu's influence is completely different from Jing Minqiang.

As mentioned earlier, dating back to the Republic of China, the Gong family was a financial comprador and a giant crocodile entrenched in the financial circle of Shenhai. At that time, among the four major families of the Republic of China, the Song family and the Chen family, the black money obtained from corruption was often sold by the financial compradors of the Gong family. However, the Gong family's financial comprador department is not the dog of the Song and Chen families, and the backer of the Gong family's financial comprador department is the international capital led by Britain and the United States, and there are also partners such as Xi Ligong, the hereditary comprador of HSBC, in China, and the confidence is not weaker than that of the four major families. Even, the Song and Chen families sometimes had to rely on the network of the Gong family's financial comprador department to negotiate and sign various agreements with international capital to sell the country or not to sell the country.

At the same time, a financial comprador is just a financial comprador, and the sale of stolen goods is a business, and investment is also a business. The Rong family, now known as the red capitalist, also has the investment support of the Gong family's financial comprador department at the beginning of their ancestors' capital. A simple few words cannot analyze the essence of the Gong family's financial department.

The Gongjia financial comprador department transferred its base camp to the United States and the United Kingdom, and gradually evolved into international capital. After leaving Shenhai, the Gong family's financial comprador department became more and more Anglo-Americanized, and the children of the Gong family's financial comprador department who were contemporaries of Gong Qiuqiu no longer spoke Chinese, and naturally had even fewer feelings with the homeland of China.

However, things change with the times.

After the second generation took power, he deliberately wooed the Gong family and quickly promoted Gong Qixing, hoping to use the Gong family's three-party advantage to be in line with international standards. Only because of various unexpected setbacks or opportunities on the way, Gong Qixing withdrew from the CITIC Group, which has now made the Rong family famous. The Gong family's financial comprador department has no feelings for China's homeland, and it is difficult for Gong Qixing to obtain the effectiveness of the Gong family's financial comprador department through blood relations, but he is unwilling to completely give up control of the capital field.

Gong Qiuqiu has a strong talent for mathematics since he was a child, and he was born with an unusual sensitivity to numbers. Gong Qixing felt that his mathematical talent was very compatible with financial capital, so he arranged for Gong Qiuqiu to intern on Wall Street, promoted Gong Qiuqiu to participate in capital operation, and wanted to use Gong Qiuqiu's cuttings in the domestic and foreign capital fields as the spokesperson for the interests of the Gong family. It's a pity that Gong Qiuqiu disappointed Gong Qixing. Gong Qixing didn't blame Gong Qiuqiu too much, but he was disgusted with Jing Minqiang because of this, which was also the fundamental reason why Jing Minqiang was not treated by the Gong family.

After Gong Qiuqiu returned to China, he was arranged by Gong Qixing to work in CITIC Group.

Gong Qiuqiu, like Jing Minqiang, is also unfamiliar with the operation of government agencies such as the State Council Information Office. However, Gong Qiuqiu is different from Jing Minqiang, Gong Qiuqiu and Gong Qixing are not father and daughter, but they are more connected than father and daughter, so that she has a unique network of higher-level contacts.

With Gong Qiuqiu's departure, the review of government agencies such as the State Council Information Office quickly gave the green light all the way.

One is considering that he can't ask Gong Qiuqiu to come out of the horse in everything, and the other is that he is really strong when he is strong, Wei Dongsheng immediately used Gong Qiuqiu's banner to form a large public relations department affiliated to the Spring and Autumn Group. The Grand Public Relations Department implements a key monitoring system for the political affairs hall of government agencies, that is, using Gong Qiuqiu's influence to recruit a group of relatives and children of relevant persons in charge of government agencies such as the State Council Information Office. The only job of these related households is to maintain a friendly and smooth liaison relationship with the heads of government agencies they are watching, and to express to the government agencies in a timely manner that the Spring and Autumn Company is willing to cooperate with the work, and to say something to each other in advance, to say frankly, and to say well.