The 144th is a martial arts friend of all walks of life

The energy of Chinese music copyright owners is small, and companies such as Baidu can infringe unscrupulously, while the United States is the opposite, and the music film and television copyright interest groups have huge energy, and P2P downloads are at risk of being sued. When Chunqiu put on the infringement hat for Baidu and promoted it for free in the United States, Baidu's road to listing in the United States became bumpy.

However, it is the profits of copyright, not the copyright, that capital is greedy. In order to prevent some capital from taking the risk of sending Baidu to Nasdaq, Spring and Autumn Search has drawn up a pseudo-IPO plan, specifically for Baidu to release a more detailed performance report, and puncture Baidu's blowing up beautiful bubbles.

To be honest, the Spring and Autumn Search's behavior of burning money to seize the market did interrupt Baidu's future with a stick, as evidenced by Baidu's market share halved to 15.5%.

The profit model was not clear, the reputation of infringement was taboo, and Baidu's first IPO ended in failure.

In 2005, it was still the era of the three major portals, and at most two new online game operators, Spring and Autumn and Shanda, Tencent, Alibaba, and especially Baidu, had not yet shown signs of being the king of BAT. Search engines, an industry that has just clarified its characteristics, have limited attention to it, and it is normal for Baidu to be swept away by Google and Spring and Autumn Search with capital advantages. If Baidu's IPO is successful, it will definitely attract a lot of attention to it; And the news of failure, hehe, can only become a painless bulletin.

Ma Huateng and Zeng Liqing knew that Baidu's IPO had failed.

Such a result is expected by Ma Huateng and Zeng Liqing, and it is also expected by all Internet entrepreneurs.

Although Spring and Autumn Network only operates three online games, we can look at the results released by Spring and Autumn Network in the second quarter of 2005, the quarterly sales of "Spring and Autumn of the Ten Kingdoms" were 563 million, the quarterly sales of "Road to Survival" were 256 million, and the sales of "World of Warcraft" from May 21 to June 30 were 117 million, and the total quarterly revenue was 937 million. At the current exchange rate as at 2 September 2005, this is equivalent to approximately $116 million.

Of these three games, one has an average monthly sales of nearly 200 million, and two have an average monthly sales of nearly 100 million. If someone else has a game of this level, they can be so happy that they are teary-eyed, but the Spring and Autumn Network is shocked to have three. After "Spring and Autumn of the Ten Kingdoms", the introduction of agents of "World of Warcraft" became popular, and the independently developed "Road to Survival" also slowly became popular, and the Spring and Autumn Festival showed the world the sustainability that network operators such as Shanda and Ninth City do not have.

While Baidu was still struggling for $100 million in financing, Spring and Autumn Network's quarterly revenue was already as high as $116 million.

How does Baidu compare with Spring and Autumn.

When the Spring and Autumn Search offered a money-burning tactic, Baidu's tragic fate was doomed.

Spring and Autumn Search burned money and burned Baidu to death Ma Huateng and Zeng Liqing expected, Ma Huateng and Zeng Liqing were awe-inspiring that Wei Dongsheng actually attached importance to the Spring and Autumn Baidu Battle to this extent. In order to completely strangle Baidu, in addition to the well-known domineering oath of "burning until Baidu goes bankrupt", Wei Dongsheng even launched a pseudo-IPO strategy, and the snake hit seven inches to completely cut off Baidu's dream of financing.

From Baidu to Tencent, it was recalled that Spring and Autumn Network had just been listed on the NASDAQ and raised 644 million US dollars, so it joined Spring and Autumn Software to inject 600 million yuan into the social networking site Siwei Space, and Siwei Space got this fund, and immediately launched a new round of money-burning promotion. The tactics of four-dimensional space are so similar to the routine of Spring and Autumn Search to kill Baidu!

If Tencent hadn't chosen to compromise under pressure from MIH and management, Tencent of tomorrow would certainly be Baidu of today.

Ma Huateng felt the cruelty of the battle of capital more and more.

Short selling Tencent's stock price first to lock the road to money in the stock market; exert pressure step by step to intensify internal contradictions; When Tencent fell into the quagmire of civil strife, the four-dimensional space suddenly launched a money-burning tactical attack. If Tencent keeps up with the pace of the four-dimensional space, it will be a suicide by chronic bleeding; If you give up following, the four-dimensional space will definitely ride forward and quickly dye the network map of Huaguo. This is a tried-and-true serial killing move by the capital side.

Ma Huateng's heart swelled up with a new evaluation of Wei Dongsheng.

Hypocrisy.

It's so hypocritical.

Wei Dongsheng kept saying that he didn't care about Tencent, but he decisively and resolutely stifled Tencent's future.

Wei Dongsheng's offensive was not a wave of Mount Tai pressing the top, but a continuous offensive like wave after wave of the sea. Tencent can survive the first time, and it can survive the second time, who dares to guarantee that it can survive the third, fourth, and fifth times? And, even if you get through it, the results are not optimistic. The speed of Internet development in China is advancing day by day, and new things are emerging every month, almost an era a year, and if you miss this era, it will be difficult to catch up. If NetEase could have followed QQ to launch NetEase Bubble back then, Tencent would have the capital to ignore the threat of NetEase Bubble today.

If the Spring and Autumn Period is not dead or alive for two years, it will be able to take Tencent's old life.

Behind the breezy wind, there is a fox-like treacherous.

Ma Huateng adjusted his impression of Wei Dongsheng, and suddenly didn't bother to talk about the topic that he had been silently reciting for a long time.

There is no need to say it.

It's useless.

Going around in circles with the fox will only go around farther and get yourself in.

Ma Huateng claimed to have seen the essence of Wei Dongsheng clearly, decisively gave up the flexible strategy agreed with Zeng Liqing and Zhang Zhidong, and exchanged views straight to the point: "Can Four-Dimensional Space merge with the QQ Space project?" ”

Wei Dongsheng didn't know Ma Huateng's hypocritical evaluation of him, but even if he knew, he wouldn't care too much. Wei Dongsheng refused step by step: "Quantum Rose's positioning of the four-dimensional space is completely different from Tencent's positioning of QQ space, and the forcible merger of the two will only bring the opposite effect." ”

Ma Huateng asked: "Since the positioning is different, does Spring and Autumn support Tencent's development of the QQ Space project?" ”

Wei Dongsheng: "Spring and Autumn only opposes Tencent to extract profits from Chunteng Games to develop QQ space. Because in this case, Spring and Autumn will also extract profits from Chunteng Games to develop a four-dimensional space, and the two are purely meaningless money burning. As long as Tencent can guarantee that it will not extract the profits of Chunteng Games to compete with Chunqiu's related businesses, Chunqiu will not oppose any beneficial decision of Tencent in principle. ”

Ma Huateng: "What if QQ Space beats the four-dimensional space?" ”

Wei Dongsheng: "You don't have to worry about this. The products that survive the market fight are the real products. If the four-dimensional space still fails when it gets enough money, it can only be said that it is doomed to fail and is not worthy of the attention of Spring and Autumn. The four-dimensional space was defeated by QQ space, and Spring and Autumn will only pay more attention to QQ space and Tencent. ”

Ma Huateng and Wei Dongsheng quickly exchanged views with questions and answers, and found that Wei Dongsheng was extremely loose-mouthed, and seemed to have no intention of restricting Tencent's future. Ma Huateng didn't dare to take it lightly, because Wei Dongsheng was like this before, and as a result, the first time he ruthlessly shorted the stock price to kill Tencent's hope, and the second time he took advantage of Tencent's decline and civil strife to ask for 20% of the shares. Wei Dongsheng left the impression on Ma Huateng, his promise must not be credulous, although Wei Dongsheng will not deceive people, but he is used to saying only half of what he says, and behind every promise is a series of conditions. For example, in the equity adjustment, Wei Dongsheng was indeed satisfied with getting 6% of the equity, and the equity of Dongsheng Holdings only increased from 9% to 15%, but Spring and Autumn Network and Spring and Autumn Software fiercely ripped off 14% of Tencent's equity.

Feeling that there was enough time to talk, Ma Huateng began to wrap up: "At the beginning of Chunqiu's stake in Tencent, I said that if the conditions are right, Tencent will also launch its own online payment tools. Today, the situation has changed, and if Tencent launches online payment again, Spring and Autumn will definitely call it off. Instead of having another dispute at that time, it is better to bind credit treasure on the spot. However, Zhiyu Technology, an affiliate of Chunqiu, has also launched a mall specializing in Zhiyu Music, is Chunqiu ready to enter the e-commerce market with this? ”

Wei Dongsheng replied: "Spring and Autumn software is the root of Spring and Autumn, Spring and Autumn search is the trunk of Spring and Autumn, and Spring and Autumn Network is the branches and leaves of Spring and Autumn. When I was working with Kney on "The Road to Survival" before, I made it clear that the soul of Spring and Autumn is a search engine company. "Spring and Autumn of the Ten Kingdoms" and "The Road to Survival" operated by Spring and Autumn Network will develop in the direction of artificial intelligence in the future and create online games with search engine characteristics. Although Spring and Autumn is currently famous for its online games, its future is destined to look more and more like a search engine company. My positioning for Spring and Autumn is similar to Google, and I don't waste time and energy developing replicas like Taobao. ”

Ma Huateng: "Since Spring and Autumn doesn't want to be contaminated with e-commerce, then what if Tencent does it?" ”

Wei Dongsheng: "My attitude is not supportive or opposed. ”

After the equity adjustment, Spring and Autumn has a veto on Tencent's future development. If Spring and Autumn does not object, it will already be a victory for Ma Huateng. With Chunqiu's promise of no objection, Tencent's founding team is confident that it will persuade MIH, which has little knowledge of the Chinese market, to smoothly enter the promising e-commerce market.

Receiving Wei Dongsheng's positive attitude, Ma Huateng further disclosed the details: "Before the equity adjustment, Tencent was ready to cut into e-commerce, launch Paipai.com, which is similar to Taobao, and Tenpay, which is similar to Xinbao and Alipay. If Chunqiu does not object, Tencent castrates Tenpay to continue to bundle credit treasure, and in a few days it will officially launch Paipai to compete with Taobao. ”

Wei Dongsheng was noncommittal: "I don't object. ”

Ma Huateng cautiously asked: "What about Spring and Autumn?" ”

Wei Dongsheng: "Spring and Autumn will not object. ”

Ma Huateng breathed a long sigh of relief: "Speaking of competitor Taobao, Ma Yun invited me to participate in his fifth 'West Lake Sword Discussion', and I am ready to explore the enemy's situation." What do you think? ”

Wei Dongsheng glanced at Ma Huateng meaningfully.

With his feet on Ma Huateng's legs, he wanted to participate in Ma Yun's "West Lake Sword Discussion", and he didn't have to consult Wei Dongsheng at all. Spring and Autumn's control of Tencent is not so serious that Ma Huateng can only go out after asking for instructions. Ma Huateng's seemingly casual question is actually an indirect test of Wei Dongsheng and Chunqiu's resistance to him, and it will be seen if there is still a chance to continue to be at the helm of Tencent with a 6.43% stake.