No. 346 is an insult

How do customers shop?

The answer is naturally online shopping, where customers browse supermarket supplies through text, pictures or three-dimensional pictures, and the experience is similar to shopping on Taobao and JD.com. After the customer finishes shopping, the supermarket forklift inside the unmanned supermarket executes the order in real time, and shuttles between the rows of shelves to quickly distribute the goods.

If customers have time to come to the supermarket, when the unmanned supermarket management system reminds you that the stock is complete, swipe the smartphone in front of the self-pickup counter transformed and upgraded from the cashier counter, and the shopping cart full of daily necessities can appear in front of you. If customers don't have time or are too lazy to come to the supermarket, they can also entrust the courier system of the unmanned supermarket to deliver to their homes like ordering takeout.

Home delivery is not new, and as e-commerce matures, there are already many supermarket chains and e-commerce businesses partnering to promote similar experiences. The core competitiveness of unmanned supermarkets is mainly to reduce the cost of housing leasing by cutting off customer activity space, dismissing a large number of cashiers, tally clerks, entry clerks, purchasers and other low-threshold jobs to reduce human resource costs, and maximizing transaction efficiency during peak traffic periods, etc. These cost advantages help unmanned supermarkets compete with other types of supermarket chains, and win the trust of users with lower prices and higher service quality.

But if it only develops to this stage, unmanned supermarkets are not revolutionary.

After all, web shopping cannot completely replace the supermarket shopping experience, and the introduction information with limited text and limited pictures can have a real thing and feel better? The distance between the supermarket and the supermarket community is usually limited, and how many people prefer to go to a supermarket where they can't walk in the door when they can easily get a physical experience?

In order to make up for the shortcomings of unmanned supermarkets, Spring and Autumn Group has proposed the concept of image reality CR (Cinematic_Reality) to blur the boundary between the real world and the virtual world. Image reality is slightly different from the virtual reality craze of the year, VR (Virtual_Reality), which pursues the direct projection of images to the user's retina and solves the problem of VR and AR (Augmented_Reality) human-computer interaction defects. The unmanned supermarket has put a number of experiential video reality equipment in the surrounding coffee shops, teahouses and other leisure stores, leading users to break into the three-dimensional world of real existence and virtual dreams.

Although the video reality device cannot replace the old experience of supermarket shopping, it can bring a new experience that is not weak at all than supermarket shopping. In the virtual supermarket brought by the video reality equipment, 100 people can be perfectly superimposed on the size of the real supermarket, and browse the same product on the same shelf at the same time, which improves the utilization rate of physical space hundreds of times. At the same time, the virtual world carries thousands of times more effective information than the real supermarket, and customers can enjoy video advertisements through several interfaces, compare the performance parameters of several products, refer to the evaluation of Internet users and local store users, and so on.

Unmanned logistics center-style supermarkets and image reality devices that directly project the retina are the two major gimmicks that Wei Dongsheng made at one time on July 4, 2013.

In particular, the impact of video reality equipment on people around the world is particularly strong.

The reason why Spring Search's stock price fell for 14 months after peaking in early 2012 was because Google released an extended reality wearable Google Glass (Google_Project_Glass) in April 2012. Despite its numerous flaws, Google Glass is a qualified gimmick that attracts attention, indirectly proving that Google is significantly ahead of the spring and autumn search in the field of virtual reality.

Public opinion was expecting a counterattack from the Spring and Autumn Search at the time.

Unexpectedly, Spring and Autumn Search has been silent about Google's provocation, and the spokesman even replied to the media in a calm tone: "Spring and Autumn Search does not have a research plan for Spring and Autumn Glasses. ”

Capital doesn't understand what silence is gold. The silence of the Spring and Autumn Search was regarded by capital public opinion as Wei Dongsheng's weakness in the face of the Google Glass project that came out of nowhere. It is also because public opinion is optimistic about the prospects of Google Glass, bearish on the Spring and Autumn Search, which has been inactive for 14 months, and the market value of Spring and Autumn Search has fallen again and again until it has fallen to the lowest point in a year of $176.9 billion.

Before you know it, a year has passed.

In this year, Google Glass has not become a trend sought after by public opinion, and there is no sign of replacing smart phones. Although public opinion praised Google Glass for its imaginative and promising future, the second-generation Google Glass released by the laboratory has low-key removed functions such as bone conduction technology to play music, compromised reality, and reequipped traditional earbuds. Of course, the concept of Google Glass has stepped back, it is still a high-tech product sought after by public opinion, and Google's market value has still exceeded the $300 billion mark.

The time came to July 4th, Google Glass was still in the conceptual design stage, but Wei Dongsheng suddenly came up with an image reality device that was mature enough to be commercialized.

That's embarrassing.

Google has been shouting slogans for a year, Google Glass has always stopped on paper, and Spring and Autumn Search has quietly come up with commercially available image reality equipment. In the face of the media's doubts, Wei Dongsheng smiled and picked out the words and argued: "Spring and Autumn Search does not have a plan for Spring and Autumn Glasses, and it is not ready to intervene in the personal market, because the cost of image reality equipment at this stage is so high that it can only be supplied to Zhuxia City Reserve Group as an experience product." These image reality devices, even if they are named Zhiyu glasses, Zhuwei glasses or Zhuxia glasses, cannot be called Spring and Autumn glasses. ”

Zhuxia City Reserve Group is a new group jointly established by Spring and Autumn Group and Zhuwei Group, which will be responsible for the construction of urban supermarkets in the future.

Listening to Wei Dongsheng's explanation, the media around the world were speechless: it turned out that what the Spring and Autumn Search did not have was the Spring and Autumn Glasses Project, rather than turning a blind eye to the changes in the field of virtual reality.

In addition to lamenting the darkness of the Spring and Autumn Search, the capital public opinion suddenly looked forward to the products that were different from Google's Spring and Autumn Search, and discussed whether the image reality equipment developed by the Spring and Autumn Search could have the disruptive innovation of the smart phone-level subversive innovation. Discussions come and go, public opinion has been waking up for a long time, and it seems that Spring and Autumn Search is more worth looking forward to than Google. Compared with Google, Spring and Autumn Search is obviously more closely connected with manufacturing industries such as Zhiyu Electronics and Zhuwei Group, and Zhuwei Group's strong manufacturing capabilities and Zhiyu Electronics' deep heritage in the field of electronic equipment seem to be more trustworthy than Google's partners, such as Italy's Luxottica Group.

The day after Wei Dongsheng blew up the balloon, the market value of Spring and Autumn Search ushered in a 2.58% increase. Then, with the fermentation of the concept of unmanned supermarket and the expectation of image reality equipment, the stock price of Spring and Autumn Search has been sluggish for more than a year, ushering in a new wave of popularity. On July 25, when the mystery of the four design style influence devices was initially unveiled, the market value of Spring and Autumn Search once again soared by 11.01%. In this way, in just 22 days, Wei Dongsheng not only shattered the 14-month downturn at the speed of light, but also pushed the market value of Spring and Autumn Search to a new peak: 249.5 billion US dollars.

In a public speech, the market value of Spring and Autumn Search skyrocketed from $176.9 billion to $249.5 billion.

There are many reasons for the rapid recovery in market capitalization. For example, the public woke up to a year of bearishness turned out to be a self-righteous misunderstanding; For example, the concept of virtual reality hyped by Google was suddenly cut off by the Spring and Autumn Search, and it took the first step to come up with mature products that can be commercialized; For example, the proposal of the concept of F2C and unmanned supermarket means that Spring and Autumn Group has begun to make efforts in the field of e-commerce for a long time, and the prospect is worth looking forward to; For example, when Alibaba delisted from Hong Kong, Spring and Autumn Search suddenly announced that it would advance to F2C, is there a connection between the two?

Although there are many reasons, Wei Dongsheng's influence must not be underestimated.

On the day when the Spring and Autumn Search broke the market value record again after 14 months, the Chinese media immediately launched two reports eagerly praising Wei Dongsheng. The first report, titled "A $72.6 Billion Speech," blames Wei Dongsheng for his recent Spring and Autumn search stock price surge, and praised Wei's July 4 public speech worth $72.6 billion. The second report has a similar content, but the name is "3343 words, 72.6 billion US dollars, each word is worth 21.717 million US dollars, and every word is an insult to him", the author summarized the full text of Wei Dongsheng's speech and calculated that each word is worth 21.717 million US dollars, which is equivalent to 564 kilograms of gold at the current price. A word worth 564 kilograms of gold, it is really a thousand catties of gold, and the simple and crude digital image describes the capital frenzy set off by Wei Dongsheng.

Whether it is the Spring and Autumn Search, which refreshes the market value record again after a year, or Wei Dongsheng's gimmick of a thousand pounds of gold, it is worth tracking and reporting by the media.

In addition, the Spring and Autumn Search market value record is not only the Spring and Autumn Group's own business.

Seeing Google's market value of $300 billion and Spring and Autumn Search's market value of $249.5 billion, everyone may feel $200 billion, but that's how it feels. However, even with a global perspective, companies with a market value of $200 billion are still rare. It is not that the standard of 2,000 US dollars is low, but that the Spring and Autumn Search is deeply favored by capital, but that Wei Dongsheng's image of the pride of the times is deeply rooted in the hearts of the people.

Summarizing the market capitalization ranking of listed companies in the world, the market value of Huaguo Mobile is US$224.5 billion, the market value of Huaguo Industrial and Commercial Bank is US$226.2 billion, and the market value of Huaguo Oil and Gas is US$230.6 billion. When the Spring and Autumn Search once again set a new record, it has instantly surpassed Huaguo Mobile, Huaguo Industry and Commerce, Huaguo Petroleum and other state-owned enterprises, and has become the leader of Huaguo enterprises. Prior to this, Spring and Autumn Search was only the leader of the Internet industry; After that, Spring and Autumn Search will be the leader of all enterprises in China.

The difference is self-evident.

At the same time, Spring and Autumn Search also ranked fifth in the list of global listed companies that gathered world-famous companies in terms of market capitalization. Worldwide, there are only five companies in the world with a market capitalization of $266.3 billion, Berkshire Hathaway with a market value of $268.9 billion, Google with a market value of $294.1 billion, Apple with a market value of $309.2 billion, and ExxonMobil with a market value of $363.8 billion. Moreover, Microsoft and Berkshire Hathaway are very close to the Spring and Autumn Search; Apple is forced by Zhiyu Group to have many hidden dangers, and its market value is on a downward trend, and only Google and ExxonMobil can be regarded as truly leading the Spring and Autumn Search.