No. 068 killed them with money

Zhou Hongyi in his previous life is a notable example.

He had a good reputation for being disgusted by users when he was working on the rogue software 3721, and the media coverage was full of positive news about Yahoo and him. When he broke with Yahoo and launched the Security Guard to end 3721, he suddenly gained a bad reputation. Before 2006, rogue software was everywhere, but rogue software was not called rogue software; After 2006, rogue software was collectively condemned by public opinion, and Zhou Hongyi, the one who declared war on rogue software, was the first to be branded as the "father of rogue software".

In fact, the hooliganization of 3721 is the result of the battle with CNNIC and Baidu, and as the battle escalates again and again, each other becomes more and more hooligan. When Zhou Hongyi was infamous as the "father of rogue software", Baidu IE search companion, Baidu Souba, and general URLs were deliberately ignored, as if the rogue software war in the past was only 3721's wanton behavior.

The reason is simple.

This is the unspoken rule of the circle.

It's not a big deal to make rogue software, it doesn't matter if it's rogue, the rogue software community doesn't have to pay attention to the anger of Internet users. And if someone wants to check and kill rogue software, cut off everyone's business, and hinder everyone from making money, this is the real taboo, this is the unforgivable crime. This kind of behavior will inevitably be attacked by a group of corpses, whipping corpses to dig up black history. For example, Zhou Hongyi, who declared war on rogue software here, immediately ushered in a flood of doubts and accusations that he was a personal vendetta of the communiqué, and those who were listed as rogue software by him were his old enemies, not only emphasizing that 3721 was his own work, but also revealed that the 8848 plug-in was also the work of Zhou Hongyi's brother-in-law Li Tao.

These accusations are all correct.

Zhou Hongyi's declaration of war on malicious rogue software is only for speculation, and it is bound to give priority to suppressing rivals. All the markets and benefits he has obtained, rogue software has made a comeback in another form, and at this time, 360 security guards do not necessarily characterize them as rogue software.

However, who can users expect to risk the law to selflessly anal the entire rogue software market?

Zhou Hongyi, the future, deliberately screened the blacklist and used it as a weapon against competitors.

It is impossible for Wei Dongsheng not to seek fame or profit, and to rush into the rogue software market single-handedly like a moral righteous man. With selfishness, there are shortcomings, and the vested interests hidden behind the rogue software market will attack Wei Dongsheng's intentions and scold Wei Dongsheng for being a dog.

This is the theory that the world is as black as a crow.

You are not a white jade immaculate saint, you have flaws; Thou art flawed, and thou art selfish in all thy deeds; If you have selfish intentions, killing rogue software is just a villain's behavior.

When users are disappointed and despise antivirus software that it is not a flawless saint, and feel that it turns out that the original killing of rogue software is also for profit, the user's attention will unconsciously begin to deflect, forgetting that the enemy is originally a rampant rogue software, instead of pursuing whether the rogue software is flawless. When users are disappointed and complain that the world is dark, the vendors who try to declare war on rogue software will feel that the cost is high, and then they will be afraid, and quietly compromise with the rogue software market, and even become rogue software for their own interests.

As a result, the rogue software market is still the rogue software market.

Under such moral logic, it seems that only a saint who has no desires and no desires is worthy of rectifying the rogue software market.

Rogue software is dark under the sun.

The cost of a rogue is so small, and the cost of killing is so high.

Wei Dongsheng knew very well how deep the water was in this line.

However, Wei Dongsheng insisted on declaring war on the rogue software market.

One of the reasons is that Wei Dongsheng regards himself as a product manager and has the pride of a product manager, and the product I make should win the spontaneous support of users, rather than using rogue software to force users to win the fake market. This may just be idealism, but Wei Dongsheng is willing to put in the effort to practice his ideals.

The second reason is that the Internet in 2003 was still very weak, and the three major portals or the four major portals, as well as Tencent, Alibaba, and Baidu in the future, were still very weak. Taking search engines as an example, the Chinese search engine market in 2002 was only 230 million yuan. Fighting them at this time, and declaring war on them, is definitely a very different difficulty than declaring war on them in 2017. Wei Dongsheng subconsciously has an ambition to take advantage of the weakness of the Internet industry to kill the budding of the rogue software market in time, and then redefine the competition rules of China's Internet industry.

Wei Dongsheng's journey is similar to Zhou Hongyi's launch of 360 security guards in the future, but it is far higher than his realm.

The rogue software alliance dared to pounce, and Wei Dongsheng dared to show his sword to defend against the enemy.

When the Spring and Autumn Security Butler was launched, Wei Dongsheng took advantage of the political and economic influence of Jing Minqiang and the Gong family to quietly lay out the lawyer community and court system in Yanjing City. When Baidu and 3721 formally sued Spring and Autumn Software's Spring and Autumn Security Steward for unfair competition, Wei Dongsheng not only did not fear troubles, but chose to actively face the battle, and decided to invoke Article 7 of the State Council No. 147 and the relevant criminal law and the "Anti-Unfair Competition Law" regulations to win the judgment strongly. After the verdict formed a case, the Spring and Autumn Security Steward went on to investigate and kill all rogue software, so that the majority of Internet users can truly own their own computers and mobile phones.

The litigation process is very long, not only to compete for the influence of the two sides in the political and legal circles, but also to compete for who has more rich capital.

Wei Dongsheng is not good at legal sophistry, so he can only assist from the side.

On September 8, 2003, Spring Network and Spring Software held a press conference, stating that they had also sued 3721 and Baidu for violating the Anti-Unfair Competition Law. Subsequently, the Spring and Autumn Network turned the press conference into a celebration of the "Spring and Autumn of the Ten Kingdoms", announcing the operating data of the "Spring and Autumn of the Ten Kingdoms" in August: "The daily sales of the Spring and Autumn of the Ten Kingdoms increased from 1.262 million yuan on July 31 to 1.7182 million yuan on August 31, with a total sales of 44.78 million yuan in August. ”

The sales in July were 32.91 million yuan, and the sales in August were 44.78 million yuan.

It broke 30 million in July and 40 million in August, and the future trend is still growing.

The online media was in an unexpected uproar: "There is no bottom line to continue to mix water with wine, or is "Spring and Autumn of the Ten Kingdoms" really popular enough to threaten the hegemony of "Legend"?" ”

After a month of time buffer, various game manufacturers and online media personally conducted practical research, interviewed high-end players in the server rankings of "Spring and Autumn of the Ten Kingdoms", and found out the details of their recharge of thousands of yuan, and they smacked their tongues. Based on this information, coupled with the fugitive effect of the players of "Spring and Autumn of the Ten Kingdoms", public opinion has actually begun to believe that "Spring and Autumn of the Ten Kingdoms" is an explosive product. However, excluding the promotion in June, the revenue in July was 32.91 million yuan, and the revenue in August was 44.78 million yuan, and this growth rate is unbelievable.

is as strong as "Legend", and there was also a long accumulation process back then. On September 28, 2001, "Legend" began public beta, and in the first month, only more than 10,000 people registered accounts; At the end of November, the number of registrations increased to more than 40,000.

Who has ever seen a crazy money-making product like "Spring and Autumn of the Ten Kingdoms".

In the regular schedule of online games, July and August should be the free open beta promotion period. "Spring and Autumn of the Ten Kingdoms" is not like this, and it was crazy about making money on the first day of its launch. Since its launch on June 16, the total revenue of "Spring and Autumn of the Ten Kingdoms" has reached 86.88 million yuan. Other games are still in the open beta promotion period, and "Spring and Autumn of the Ten Kingdoms" won a terrifying 86.88 million yuan, which is not as fast as "Legend".

Witnessing the continuation of the miracle of "Spring and Autumn of the Ten Kingdoms" in July, the online media were too lazy to care about the lawsuit between Spring and Autumn Software and 3721 and Baidu for a while.

Why?

Because of similar disputes and lawsuits of Internet companies at this time, the amount of compensation is as low as tens of thousands of yuan or hundreds of thousands of yuan. Spring and Autumn Network and Spring and Autumn Software guard the "Spring and Autumn of the Ten Kingdoms" such a money-making weapon, even if you lose the lawsuit, my profit in January can compensate you a hundred times. If Spring and Autumn Network and Spring Software focus on this case and deliberately increase the cost of litigation, small companies like 3721 and Baidu, which get millions of yuan in business, even if they have a huge amount of money, will be dragged down by the lawsuit in minutes. When "Spring and Autumn of the Ten Kingdoms" became an explosive and phenomenal online game, the litigation dispute between 3721 and Baidu was no longer worth paying attention to.

The truth is that cruel.

Online media, especially those in the online game sector, all focus on the exaggerated achievements of "Spring and Autumn of the Ten Kingdoms". Despite the attacks of the rogue software alliance's hired trolls, public opinion is still slowly beginning to change, and the experience-focused player base has begun to debate between "Spring and Autumn of the Ten Kingdoms" players and hourly paying players; Game manufacturers, which focus on profits, began to study the money-making mechanism of "Spring and Autumn of the Ten Kingdoms", either disdainful or ready to plagiarize for their own use. In this way, there are gradually positive voices supporting "Spring and Autumn of the Ten Kingdoms": "Spring and Autumn of the Ten Kingdoms may not be a good game, but it is definitely not full of evil. ”

Only Wei Dongsheng firmly focused on his goal and concentrated on solving this unfair competition dispute case. Wei Dongsheng even called the legal department in person, domineering and issued a military order: "This lawsuit must be won, remember, it must be won." This is a military order. Do everything you can to kill each other, don't worry about money, I will allocate 10 million yuan in the early stage. If they encounter irresistible problems, they will delay the trial time and desperately pile up the cost of litigation. The profit of "Spring and Autumn of the Ten Kingdoms" is your backing, 10 million is not enough, 100 million, and 100 million is not enough, 1 billion. In a word, if the law does not give us justice, then use money to kill them. ”

The head of the legal department was in a cold sweat.

The head of the legal department is familiar with Internet dispute cases, such as the lawsuits of 3721 and Baidu, and even if they fail completely, they will be compensated up to 500,000 yuan. Obviously it was only a small lawsuit of 500,000 yuan, but Wei Dongsheng attached importance to this situation, not only did he deliberately expand it regardless of the cost, but he also kept saying that he would invest 1 billion yuan to fight with the other party.