044 decided to use his image
A few minutes later, Gu Minyi walked into my office under the guidance of my secretary, and as soon as I saw her, I warmly beckoned her to sit down and asked the secretary to help bring tea and water.
In the past few days, I have been immersed in the last humiliation incident, and I didn't come to the company, I almost forgot about Gu Minyi's entry, so I didn't ask the company to help arrange her office.
Since the company has not yet formed a buyer team, I plan to temporarily arrange her in the design department, and call the director of the design center to ask him to arrange it first. Next, I exchanged a few words with her, chatted about some of the company's plans for next year, and listened to a lot of her own ideas, and finally decided to take her to visit various departments to familiarize herself with the company's organizational structure and department managers, because she often needs to cooperate with other departments to complete this work.
Gu Minyi is young, beautiful, temperamental, eloquent, and very popular wherever she goes, especially the male employees in the company, who all see her with their eyes lit up.
When I came to the brand department, I found that there were several people sitting in the small conference room of the brand department, as if they were discussing something, and it happened that Jiang Feng and Zhang Suxiao were also inside. I walked into the office with Gu Minyi, Zhang Suxiao smiled and said, "I was just about to call you, you came over just in time, we have a big trouble, we need you to discuss it together." ”
"Wait, I'll introduce you to a new employee." After speaking, I pulled Gu Minyi to the front, looked at Jiang Feng and Zhang Suxiao, and said, "Her name is Gu Minyi, her position is a fashion buyer, and she will be mainly responsible for the research and development of the company's new clothing in the future, I hope you can cooperate happily." ”
Gu Minyi had no sense of restraint when she first arrived, and greeted everyone with a smile, but when her eyes moved to Jiang Feng's body, the smile on her face was a little stiff, and she stayed with him for a long time......
Jiang Feng is a man with an outstanding image, she can pay special attention to him, I think it is normal, but what is not normal is Jiang Feng's reaction...... Because, the moment he saw Gu Minyi, there was obviously a trace of shock on his face that I couldn't understand, and he looked at her for a few seconds~
"This handsome guy is ......" Gu Minyi turned to me with a smile and asked, "Could it be our company's clothing model?" ”
Zhang Suxiao quickly took over and introduced with a smile, "He is Jiang Feng, President Jiang, assistant to the president, and also the image representative of our company, and he is responsible for his appearance!" ”
"Jiang ...... Maple? When Gu Minyi heard this name, she looked at Jiang Feng again with some surprise.
"Hello," Jiang Feng just said hello to Gu Minyi lightly, and then didn't say anything more.
"Well, hello." Gu Minyi also responded with a light smile, but there was an unnatural look on her face.
I didn't pay attention to these details anymore, and asked Zhang Suxiao, "What trouble did you just say you need to discuss with me?" ”
"It's the male star Chen Yang who was endorsed not long ago, originally we all negotiated the endorsement fee with his agent, and we were about to sign a contract, but his agent called again and said that he would add 5 million, because that Chen Yang has two TV series and two popular variety shows to be released next year, and his popularity will rise significantly compared to now, so he temporarily decided to increase the price." Zhang Suxiao complained, "It's 5 million when you open your mouth, it's too easy for celebrities to make money now, Mr. Lu, what do you think, do you want to talk to his agent in person?" We also discussed for a while just now, and Jiang Feng meant that he would resolutely not agree to increase the price, either he would change people, or he would not use a spokesperson at all. ”
In fact, I haven't signed an artist endorsement over the years, because the endorsement fee is really high, and I would rather use the money to improve the quality of the product than engage in those false. But now that the company has developed, the new men's clothing brand is also abandoning the name of Yuncan, and it is positioned in the high-end target consumer group at the beginning, so Zhou Kaicheng suggested that I invite a first-line male star to be an endorsement, so that I can open up the popularity and establish the brand image in the fastest time, and he has enough budget to pay for this advertising fee.
"Mr. Lu, on the issue of spokespersons, I might as well talk about my views," Gu Minyi stood up and said calmly, "I personally think there is no need to use celebrities as endorsements." Image spokespersons are generally public figures, and their every move is noticeable, and the greater the popularity, the easier it is to make news and scandals, and according to the gossip news I know, this Chen Yang's conduct in the entertainment industry is not stable enough, and it will really be used when the time comes, but it is a potential crisis for our brand. Besides, there are many ways to brand marketing now, there is no need to spend all the money on asking for a spokesperson, and consumers are now much more rational, and the fundamental things that determine sales are the quality, design, and service of the product."
"Well," Zhang Suxiao then said, "It's similar to my point of view, in fact, it's really worth the loss to ask celebrities to endorse now, I see that many brands can get a cartoon character to do endorsements, and it sells very well, I think we might as well spend more time to invite a dedicated male model to make the promotional video more beautiful,"
Speaking of this, Zhang Suxiao said half-seriously and half-jokingly, "I think, it's better to let Jiang Feng serve as our men's clothing model, you have to have a figure, you have to have a face, I don't know if I dumped Chen Yang in the entertainment industry for dozens of streets!" How about it, Mr. Lu, do you think my proposal is good? ”
"......" Zhang Suxiao said this, it really made my heart light up, and I especially glanced at Jiang Feng. Frankly speaking, his appearance is very much in line with my new menswear brand, and if he were asked to be a clothing model and take a set of promotional photos, the effect would undoubtedly be amazing.
Jiang Feng only thought that Zhang Suxiao was joking, and didn't take it seriously.
But the more I looked at him, the more I recognized it, and I felt that his face and perfect body were far more pleasing to the eye than the male models I had seen on major shows...... I even quickly made up the appearance of the promotional photos he took.
"Why don't you try it out?" I asked Jiang Feng.
"Sick," he seemed to be obviously disgusted by my proposal, leaning back in his chair and sneering with a cold face, "President Lu is really going to save costs, and even let his subordinates take on the same time as a clothing model?" ”
"It's nothing, the main thing is that your image is appropriate." Zhang Suxiao was more interested than me, and said with a smile on the side, "I can't find someone as handsome as you when I go out to find it at a high price, you have a hanger figure, you can wear any dress to take a poster and put it in the store, it definitely makes people have the urge to buy." ”
"Don't say it, I won't agree, this matter is non-negotiable." Jiang Feng refused resolutely.
It always seemed a little abnormal for him to be so disgusted with this......
"I don't think Mr. Jiang really wants his image to be exposed, after all, he is not a public figure, nor is he a full-time model, he may be more concerned about his privacy," Gu Minyi reminded beside him.
Jiang Feng glanced at me and said ambiguously, "Listen, shouldn't you be ashamed that a new employee understands me so well?" ”
It turns out that he doesn't want to be exposed?
Before I could speak, Zhang Suxiao said, "This problem is very easy to solve, when the time comes, let the designer repair your facial features until they are similar to your own image, and retain your temperament and charm, but you can't see that it's you." ”
"Alright, stop talking!" Jiang Feng always refused and didn't want to continue the topic.
Afterwards, I called Jiang Feng to the office, closed the door, and asked him again, "Do you really don't think about letting you be a model anymore?" ”
"......" He smoked again, lit a cigarette and smoked it, as if he was thinking about my problem in the smoke.
"Lu Yuncan, you can't wait to sell my portrait rights to make money?" He spat out a smoke ring and stared at me for a long time, teasing slightly, "Don't you think you've squeezed too much surplus value out of me?" Sleep with you at night, work hard for you during the day, and the whole person is about to be hollowed out by you. ”
I avoided his gaze and said, "...... You don't get much paid by me. ”
"It seems that you must use my face to give you brand face this time?" He flicked the ashtray into the ashtray and asked a little seriously.
"Yes. You've got another chance to make a fortune from me. ”
He snorted and sneered, and after thinking for a while, he said, "I hate exposing my image the most in my life, if you must want to, I can compromise once, but only if you promise me one condition." ”