No. 090 misses Foxmail

Thinking of this, Wei Dongsheng decided to start the plan to support Wei's mother to start a business in advance.

The first 10 million yuan is wasted, the second 10 million yuan is used for studying, the third 10 million yuan is used for growth, and the fourth 10 million yuan may be able to successfully activate her business talent. A mere 40 million yuan is just a ten-day sales of "Spring and Autumn of the Ten Kingdoms", and Wei Dongsheng has the confidence to waste.

Wei Dongsheng originally planned to support Wei Ma to start a business after the college entrance examination, if it is advanced to the present, the market environment will definitely be different, and the specific details must be reorganized. How to support Wei Ma to start a business and choose which industry to cut into, all need to re-market research. Therefore, Wei Dongsheng cautiously replied to Wei's father: "I'll think about it carefully first, and then I'll talk about it after the year." ”

Dad Wei didn't expect Wei Dongsheng to give a perfect answer immediately, so he simply hummed.

After Chinese New Year's Eve, it was the first day of the new year, and no matter whether the family was in the front village or the back village, Wei Dad led Wei Dongsheng from house to house to pay New Year greetings. Weijiazhuang has no Internet, and the older generation of villagers do not know the reputation of the Spring and Autumn Company; The younger generation of villagers knew about the Spring and Autumn Network that produced "Spring and Autumn of the Ten Kingdoms", and also knew that the Spring and Autumn Network signed the "World of Warcraft" at a sky-high price of 830 million yuan, but they would not believe that Wei Dongsheng was the legendary genius high school student. The villagers' impression of Wei Dongsheng stopped at Wei Dongsheng driving home again and again, Volvo last month, Citroen this month, and Volkswagen the next month, which confirmed that the Wei family was really rich.

The villagers don't understand and don't have to understand how rich the Wei family is, and being able to change cars as they want is already unimaginable to the villagers of Weijiazhuang. On the way to visit the New Year, everyone greeted the door with a smile on their faces, but because Wei Dongsheng was still young and had no common language, the focus of the conversation was still on Wei's father.

Wei Dongsheng was overwhelmed by the enthusiasm of his relatives and neighbors, and set off for Yanjing on the second day of the Lunar New Year.

January 22 to January 28, 2004 is the Spring Festival holiday, the Spring and Autumn series of companies only have a few shifts on duty, and the employees of the supercomputer project of Wisdom Universe Information Industry Company are almost all working overtime. Xiao Lei verified the feasibility of heterogeneous supercomputers, paid more attention to the "Cambrian 2004" supercomputer project, and brought a group of old colleagues from Lenovo and Shuguang to call friends. These researchers have become accustomed to the rhythm of life without holidays, and after a day of rest on Chinese New Year's Eve and the first day of the first lunar month, they tacitly choose to work overtime and race against time to witness the early interview of heterogeneous supercomputers.

Wei Dongsheng also devoted himself to playing the role of a theoretical master, explaining in detail the experience of previous lives and the optimization strategy of computer intelligent life, and accelerating the development of the "Cambrian 2004" supercomputer.

At the end of the Spring Festival holiday, the businesses of the Spring and Autumn series of companies have resumed operations one after another, including good news and bad news.

One of the bad news, after half a year of rapid growth, "Spring and Autumn of the Ten Kingdoms" ushered in extreme constraints as scheduled. Even if there is a consumption bonus stimulated before Chinese New Year's Eve, even if a new version of the "martingale transformation method" is launched to improve player confrontation, the monthly sales in January 2004 were only 142.59 million yuan, compared with the sales in December 2003, the month-on-month growth rate was only 7.1%. This means that the operation of "Spring and Autumn of the Ten Kingdoms" has entered a stable stage since then.

One of the good news is that after signing with "World of Warcraft", Wei Dongsheng's other business direction has also been successful. After half a year of commercial struggle, in addition to the Phantom Sword Book League, the Spring and Autumn Online Literature Business Group basically acquired eighty percent of the original online literature sites. At this time, the Phantom Sword Book Alliance was the first in the online literature industry, and it was originally included in the acquisition plan. However, the other party's offer was too high, and the operating concept was too different from that of Chunqiu Company, so the acquisition negotiations were suspended halfway.

Wei Dongsheng often boasts of being a product manager, and his Spring and Autumn series companies and Wisdom Universe series companies also fully implement the product manager responsibility system. Taking online games as an example, Chang Mingxia is the product manager of online games, and is fully responsible for the online game business, and only needs to be responsible to Jing Minqiang and Wei Dongsheng; Under Chang Mingxia, there are three product managers, one product manager is fully responsible for the development, operation, and maintenance of "Spring and Autumn of the Ten Kingdoms", one product manager is fully responsible for the preparation of "World of Warcraft", and one product manager is fully responsible for the new games being developed.

The product manager responsibility system, or the concept of big product manager, is Wei Dongsheng's management model and the operating model of Wei Dongsheng's companies.

In the future, the online literature business will also fully implement the product manager responsibility system.

First of all, Wei Dongsheng established Spring and Autumn Literature, and then screened the risks of each original online literature site, and the websites with a high degree of security converged under the banner of Spring and Autumn Literature; The high risk converges under the umbrella of another leather bag company. In 2000, in order to break through the barrier between the Internet and publishing, Shen Yuan cut the Yuanyuan Discussion Forum and Jufu Square to set up Xianwang, and clarified each other's functions: the restricted level remained in Yuanyuan, and the non-restricted level moved to Xianwang. Wei Dongsheng borrowed from Shen Yuan's business ideas and transferred the risk to the leather bag company, and Spring and Autumn Literature concentrated on operating those original online literature with a high degree of security.

Under Spring and Autumn Literature, the product manager responsibility system will continue to be implemented, allowing all subsidiaries to compete within the rules, and encouraging each original online literature site to develop its own characteristics. Each original online literature site is regarded as a product, and a product manager is set up to be fully responsible for the website, and compete with other websites in an orderly manner under the supervision of Spring and Autumn Literature.

Considering that the website architecture of each original online literature site is so bad that it can be miserably broken, and the text pages can also be frequently down, Spring and Autumn Group dispatched technical personnel to reorganize the structure to greatly alleviate the bad experience that plagued users.

At the same time, in view of Baidu's launch of the Tieba business on December 3, 2003, the Spring and Autumn Look at the search engine project team quickly followed up, and after two months of preparation, prepared to launch the Spring and Autumn Look at its own Tieba in February 2004. The person in charge of Tieba values the traffic of the online literature business, puts forward innovative opinions, and suggests cooperating with Spring and Autumn Literature, and the comment area at the bottom of each online page directly leads to Tieba, that is, the comment area under the page of the online literature site is replaced by Tieba.

This kind of thinking Wei Dong had never seen in his previous life, so he couldn't judge the pros and cons.

However, Wei Dongsheng is willing to try.

The merger and acquisition of online literature was just an idle move by Wei Dongsheng to expand the number of users, and Wei Dongsheng felt that there was no big mistake, so he let Spring and Autumn Literature develop on its own.

How to think, this idle chess played an unexpected role in the surprise.

For example, if the author manages the post bar, readers will feel unfree and feel that they can't say a bad word; If the reader manages the post bar by himself, the author is not happy that some black book posts are manually pinned. In the long run, this innovative idea was a failure, and it attracted disgust from both the author and the reader.

However, in the near term, the replacement of the comment section by Tieba is a perfect marketing. The online literature user group was diverted to the post bar on a large scale, and readers immediately created a new post bar after getting used to the post bar mechanism, and in just ten days, the number of active users of the spring and autumn post bar surpassed that of Baidu post bar. These new users of Tieba, after experiencing the Spring and Autumn Look at the search engine, immediately found that the Spring and Autumn Look seems to be better than Google and Baidu, and gradually converted into Spring and Autumn Look at the users.

In February 2004, driven by the online literature user group, Spring and Autumn Look at Search ushered in an unexpected surge due to failed innovation, and its market share soared from 9.00% to 17.63%.

All of this has led to the orderly development of various businesses.

At the end of February, Wei Dongsheng received an invitation from Tencent to go to Shenpeng to negotiate equity matters.

There is a saying in the industry, in Beijing, Shanghai and Guangzhou, Yanjing talks more about theories, and Shenpeng and Guangyang are pragmatic and less empty talk. Engage in new concepts of the Internet, go to Yanjing to develop will have a big harvest, every day there are all kinds of new theories that I can't understand; If you donate yourself to industry and accumulate real technology, it is best to go to Guangyang and Shenzhen for development.

Internet companies are Wei Dongsheng's starting step, but Wei Dongsheng will not stop at the Internet circle, and no matter how good the theory is, if it wants to be implemented, it must be supported by the real economy. No matter how good the development of the Internet enterprise is, Wei Dongsheng will eventually return to the real economy.

Wei Dongsheng has to set foot in the real economy sooner or later, and to support Wei Ma's entrepreneurship, he also has to take the road of the real economy, so Wei Dongsheng rushed to Shenpeng on the way, and by the way, he inspected the industrial development of coastal cities. Holding the cash cow of "Spring and Autumn of the Ten Kingdoms", Wei Dongsheng turned into an investor, and when he saw a suitable company, he asked the other party if he needed investment, and when he saw that the potential enterprise was operating poorly, he immediately acquired it on the spot and picked up the leakage.

When Wei Dongsheng went to Guangzhou, he found that Foxmail, which was famous in the field of e-mail, was stuck in a quagmire, and immediately started to pick up the leak. Foxmail is a leading messaging software in China, second only to Microsoft Outlook, and has millions of high-quality customers. Similar to Microsoft's acquisition of Hotmail, after the acquisition of Foxmail by Spring and Autumn Group, it can also use the characteristics of the email network to unite the scattered online game user groups into a group and stabilize the basic disk of the Spring and Autumn Network.

Wei Dongsheng is confident that he can rely on computer intelligent life assistance to develop better email software, but how to make users accept his products in the follow-up marketing is a big problem. Instead of working hard to start from scratch, you can buy Foxmail and build on it.

Noticing Foxmail, Wei Dongsheng suddenly discovered that the team leader who operated Foxmail turned out to be Zhang Xiaolong, the founder of WeChat in his previous life. Wei Dongsheng became more and more determined and quickly made the decision to acquire Foxmail and its R&D and operation team.

Foxmail now belongs to Boda Internet Technology Co., Ltd. Boda has a close relationship with Yinghao Science and Education, and Yinghao Science and Education was specially treated in 2002 because the income from shareholders' equity was lower than the company's registered capital; In 2003, it continued to lose money and was put on delisting risk warning. Yinghao Science and Education was in a quagmire, desperate to introduce funds to alleviate the crisis, and after a few days of simple negotiations, he sold Foxmail to Wei Dongsheng for 35 million yuan. Then, Wei Dongsheng respected the opinion of the Foxmail team that he was reluctant to go to Yanjing, and established a Guangyang branch on the spot.

After the acquisition of Foxmail was completed, Wei Dongsheng came to Tencent slowly.