No. 062 This is a phenomenal product

Spring and Autumn Network and Tencent have become difficult brothers for a while.

However, the failure of "Triumph" is a complete failure, and the failure of "Spring and Autumn of the Ten Kingdoms" is a failure of hearsay.

"Spring and Autumn of the Ten Kingdoms" is just a tool for Wei Dongsheng to make money, and the Spring and Autumn series will expand other businesses in the future.

Wei Dongsheng is not afraid of scolding for the permanent free model, because the deep gamers who scold "Spring and Autumn of the Ten Kingdoms" are not regarded as target customers at all. Capitalists are greedy for capital appreciation, and no one cares about the anger of non-customer groups, as evidenced by the fact that major game platforms are rushing to promote free games in the future. If the gamer community votes with their feet and takes substantive action to boycott free-to-play games in favor of paid games, which game manufacturer will risk losing money and support free-to-play games with all its might? What kind of player group there is, what kind of market mechanism will breed.

Capital is not afraid of scolding, but is afraid of low profits, no profits, and negative profits.

For the smooth development of other businesses and the smooth cooperation with other capitals, Wei Dongsheng must not accept the loser's ruling. Moreover, the Spring and Autumn Network is still in the development period, and it is not suitable for the strategy of making a lot of money in a muffled voice, shouting loudly about its high profits to prove that it has cooperation value, so as to maximize the profits of "Spring and Autumn of the Ten Kingdoms". Wei Dongsheng's so-called circle of money does not only refer to the circle of money for gamers!

The daily sales of "Spring and Autumn of the Ten Kingdoms" seem to be a lot, but only relying on this rigid model to make money, I want to circle a billion or even more than 10 billion teenagers.

Wei Dongsheng's goal of making money has never been limited to gamers. Therefore, when he got the July operation report of "Spring and Autumn of the Ten Kingdoms", Wei Dongsheng immediately announced it to the public with great fanfare, shouting loudly: "Come and see, everyone, I am making money, "Spring and Autumn of the Ten Kingdoms" is a popular game!" ”

The July operating data of "Spring and Autumn of the Ten Kingdoms" is indeed gorgeous.

On July 1, the daily sales were 936,900 yuan, and on July 31, the daily sales were 1.262 million yuan, and the total sales of the whole month were 32.91 million yuan.

Looking back on 2002, statistics show that the annual revenue of the online game industry was 910 million yuan, which is equivalent to a monthly revenue of 75.83 million yuan in simple average conversion.

75.83 million yuan, which is the total monthly income of the entire online game industry in Huaguo in 2002.

The online game market is developing rapidly, with a significant increase in 2003 compared with 2002, and the media predicts that the online game market will have a revenue of 2 billion yuan this year. Due to the division of the legendary brand into three, the online game market has fluctuated violently this year, and the market situation in the first seven months did not show an expected growth rate of 2 billion. However, even if the annual expected revenue of 2 billion yuan is simply converted, the average total monthly revenue of the entire online game industry is only 166.66 million yuan.

3291÷16666=19.74%。

Quietly, "Spring and Autumn of the Ten Kingdoms" has encroached on at least 19.74% of the market.

The daily sales of 1.262 million yuan on July 31 were simply converted into 6 yuan of income, which is equivalent to the average online sales of 210,000 players. It is also a coincidence that the ninth city has recently received news that the average online of "Miracle MU" has fallen to about 210,000. This means that "Spring and Autumn of the Ten Kingdoms" has equaled "Miracle MU" and become the third most profitable game after the legendary series.

It's impossible!

Online game manufacturers don't believe it, online game media don't believe it, and hourly payers don't believe it: the fake game real plug-in that integrates automatic pathfinding and automatic monster farming has sold to the third best in the country.

Boasting about not paying taxes!

Exaggerated data is an unspoken rule of the online game industry, does Shanda Network dare to hand over the online data of 10 million players at the same time to the tax bureau? Outside of the game, if you don't play the game, you don't know the internal situation; Within the game, players will only focus on the small area sensation and ignore the overall numbers. For example, if the average number of players playing the game is 4 hours per day and the average number of online players is 300,000, it is equivalent to 1.8 million players playing for four hours or 3.6 million players playing for two hours. Players play games for a relatively concentrated time, and when they find that the number of people in hot spots reaches 600,000 or 800,000, they subconsciously feel that the average online data of 300,000 players is too normal, and simply believe the propaganda of game operators.

Almost every game has a similar element of exaggeration.

The average online of "Legend of Blood" is 300,000, and the average online of "Miracle MU" is 210,000, which are actually mixed with water, and their final annual total income is always far less than the sum of the accumulated months. This is an unspoken rule that everyone tacitly abides by, and there is also a certain limit to mixing water, which does not affect the actual ranking of "Legend First, Miracle Second".

"Spring and Autumn of the Ten Kingdoms" is too much, other people's houses are mixed with water, but you are mixed with water here.

That's impossible.

I don't believe it.

As a result, the July operation report of "Spring and Autumn of the Ten Kingdoms" ushered in a lot of doubts.

However, what is true is true, and the capital market cannot be faked. The technical teams of various game manufacturers, through the relationship between the east and the west, verified with the employees of Spring and Autumn Network and Spring and Autumn Software Company, registered accounts to witness the pride of krypton players, and gradually became a little confused: the July report of "Spring and Autumn of the Ten Kingdoms" seems to be, it seems that it may be true!

The outside world is questioning and verifying, and the internal employees of Spring and Autumn Network, because they have witnessed the arrival of sales funds, are full of self-confidence and pride that the outside world cannot understand.

The most obvious difference between before and after is Jing Minqiang.

When Wei Dongsheng first registered Spring and Autumn Network and Spring and Autumn Software Company, Jing Minqiang took "Spring and Autumn of the Ten Kingdoms" as a joke. Since Jing Minqiang is optimistic about the development of "Spring and Autumn of the Ten Kingdoms", the so-called 10 million shares are naturally just a bunch of indifferent numbers for him. Don't say 10 million shares, even 100 billion shares, it is not as reliable as the 10,000 yuan you get.

When Wei Dongsheng launched the torrent download artifact and quickly set off a wave of technological revolution in the download tool industry, Jing Minqiang changed his attitude and really began to pay attention to Wei Dongsheng's entrepreneurial ability, and poured resources as much as possible to help Spring and Autumn Network try it first and then pay to rent high-quality servers from Huaguo Netcom and Huaguo Telecom; Help Wei Dongsheng contact major banks to launch third-party payment credit in a timely manner.

The more talents Wei Dongsheng showed, the more Jing Minqiang valued his cooperation with him.

Before the open beta of "Spring and Autumn of the Ten Kingdoms", Jing Minqiang also believed that Wei Dongsheng was optimistic about the project, and felt that "Spring and Autumn of the Ten Kingdoms" had hope to reach the average online income level equivalent to 20,000 players or even 30,000 players in the future. Unexpectedly, the success speed of "Spring and Autumn of the Ten Kingdoms" far exceeded his imagination, and on the first day of the open beta, it exceeded 200,000 players online at the same time, and got a real operating income of 57,600 yuan. By July 31, the daily sales had soared to a terrifying 1.262 million yuan.

According to data released by Shanda Network, in June 2002, the monthly sales of "Legend of Blood" were 3.7 million US dollars, equivalent to 30.62 million yuan. The operating data of "Spring and Autumn of the Ten Kingdoms" in July 2003 has exceeded the operating data of "Legend of Blood" in June 2002.

This is not a success.

It's not a hit.

It's a phenomenal product!

It's a contemporary legend!

In terms of the speed of making money, "Spring and Autumn of the Ten Kingdoms" is even better than "Legend of Blood".

And, more importantly, "Spring and Autumn of the Ten Kingdoms" is far from its limit, from June 16th to July 31st, the daily operating data has continued to grow, and the August operating data is definitely more exaggerated than the July operating data. Jing Minqiang can't imagine where the limit of "Spring and Autumn of the Ten Kingdoms" is.

Perhaps, the present day of Shanda Network is the tomorrow of Spring and Autumn Network.

When the operation of "Spring and Autumn of the Ten Kingdoms" was successful, the 10 million shares in Jing Minqiang's hands were already 10 million shares. When Spring and Autumn Network set up shares, it was one yuan per share, and Jing Minqiang's 10 million shares were equivalent to 10 million yuan in principal; The company has a total of 52631578 shares, with a simple valuation of 52.63 million yuan. But now, the revenue of "Spring and Autumn of the Ten Kingdoms" in July is 32.91 million yuan, and it has exceeded the original valuation of Spring and Autumn Network in two months of operation, and the asset value of Spring and Autumn Network must have soared dozens of times, and Jing Minqiang's 10 million shares are very likely to quickly increase to 100 million or even 200 million.

Jing Minqiang is not a middle school student who does not understand the difference between trillion and billion.

Jing Minqiang clearly understands the difference between 10 million and 100 million.

Jing Minqiang deeply understands the value of 100 million yuan.

Jing Minqiang deeply understands how much can be done with 100 million yuan of funds.

Because you understand, you value it.

Contrary to the previous disregard, since the launch of "Spring and Autumn of the Ten Kingdoms", Jing Minqiang has frequently visited the Spring and Autumn Network and read the operating data several times a day, which is several times more serious than Wei Dongsheng. At this meeting, Jing Minqiang put forward his opinion for the first time: "The notoriety of "Spring and Autumn of the Ten Kingdoms" is not a solution, and the continuous criticism of the hourly paying player group will definitely seriously affect the mentality of potential players. I think we should find ways to alleviate this hostility among the pay-timer community. ”

Wei Dongsheng smiled and said, "Coincidentally, this is also my topic today." ”

Jing Minqiang: "Oh, you have a way? ”

Wei Dongsheng shook his head: "Hourly pay-to-play games and freemium games are aimed at different player groups, and different player groups will naturally give birth to different interest demands. Besides, there will be a lot of scolding in the future. After all, players who are willing to spend tens of thousands of yuan and hundreds of thousands of yuan are a minority, and when free players and office workers feel a sense of powerlessness in front of RMB players, they will also scold us to vent their anger. It's an inherent sin in freemium games, and the scolding will never go away unless the player base is tired of it. ”

Jing Minqiang: "There is really no way? ”

Wei Dongsheng: "There is no way, "Spring and Autumn of the Ten Kingdoms", as the first freemium game, is destined to not escape the curse of scolding. What we can do is not to whitewash "Spring and Autumn of the Ten Kingdoms", but to try to maintain the reputation of the Spring and Autumn Network, and do our best to eliminate the hostility of the hourly pay-to-play player group to the Spring and Autumn Network. ”

Jing Minqiang was slightly stunned, sighed and said: "This is a good way to save the country with a curve, Shanda Network has laid the foundation with legends, but the games published and operated are not only legends." If you can operate a few more games, players will be distracted, and they will naturally not be despised by "Spring and Autumn of the Ten Kingdoms". ”