No. 078 The key is to make fewer mistakes
Behind the rogue software alliance, there are small companies that steal chickens and dogs, large companies that knowingly commit crimes, private companies that operate and dogs, and state-owned enterprises that pursue profits. The entanglement of layers of interests and the intertwining of the interests of all parties have seriously hindered national legislation to combat rogue software.
However, in any case, the torii still has to be erected.
A number of large state-owned enterprises that do not have a close interest in rogue software for the time being, under the influence of Jing Minqiang, have successively stated that the chaotic status quo of rogue software needs to be rectified urgently. These statements, although mostly beneficial but not substantial, can affect the judgment of non-professionals to a certain extent, and make the rogue software litigation case gradually clear.
On December 13, 2003, the court ruled in favor of Spring and Autumn Software, declaring that 3721 and Baidu IE Search Mate and other products had the phenomenon of inducing users to install but deliberately increasing the difficulty of uninstalling, and ordered 3721 and Baidu to immediately rectify them; Spring and Autumn Security Manager is controlled by the user's independent operation, and it is a reasonable and legal behavior to follow the user's will to detect and kill rogue software that is difficult to completely uninstall.
3721 and Baidu refused to accept it, saying they would continue to appeal.
As far as the litigation case itself is concerned, its economic benefits are minimal.
The court rejected Spring and Autumn Software's claim for compensation of RMB 240 million on the basis of the criterion of "no compensation for indirect losses and no compensation for expected gains", and rejected the claim of Spring and Autumn Network and Spring Software for compensation for economic losses on the grounds that "Spring and Autumn Security Manager is a non-profit software, and the evidence of economic losses of Spring and Autumn Network and Spring Software is insufficient". The actual economic losses of 3721 and Baidu are only 25,150 yuan for the litigation expenses of Spring and Autumn Network and Spring Software.
The rogue software lawsuit, which was entangled from August to December, brought 3721 and Baidu only 25,150 yuan in actual economic losses. If it weren't for the fact that the legal department of the Spring and Autumn series of companies deliberately increased the cost of litigation, the litigation cost of this case could have been erased from 20,000 and reduced to between several thousand yuan.
Lo and behold, that's the rogue cost of rogue software.
The rogue software manufacturer only had to pay thousands of dollars in legal costs if they sued the court and won the lawsuit.
The cost of doing evil is so low.
The cost of punishment is so high.
How could Wei Dongsheng not feel that the law was protecting rogue software!
Wei Dongsheng has no way to influence the pursuit of ending litigation and ending disputes in China's political and legal circles, so he can only do his best for the time being, one after another, to kill all rogue software.
Of course, for Wei Dongsheng, this rogue software lawsuit is by no means a loss-making business, and it provides a case reference for the Spring and Autumn Security Manager to check and kill other rogue software; For the Spring and Autumn series of companies, this rogue software is not a loss-making business, Spring and Autumn Security Butler has won the support of countless users with the image of a righteous person, they try and accept Spring and Autumn Security Butler, and then become Spring and Autumn Security Browser and Spring and Autumn Take a Look at the user. By the end of the first instance of the rogue software lawsuit, the market share of Spring and Autumn Glance climbed to 6.15%, and the market share of Spring and Autumn Secure Browser also increased to 7.44%.
At this moment, tens of millions of netizens in China have not yet formed the concept of a search engine in their minds, and they can't tell the difference and connection between HC Search, Baidu, and Google, which have been renamed Huaguo Search (zhongsou). Despite this, the spring and autumn with a market share of 6.15% has become the leader of the second echelon of the search engine market.
The opening up and competition of the market cannot be rushed.
In fact, the key to the long-term development of Internet companies is not how fast they rise, but to try to avoid making serious mistakes. Internet companies often win not because they are the smartest, but because they make the least mistakes.
This is the theory that the remainder is king.
HC search or search, the search business is positioned in cooperation with the portal, going in the wrong direction, now the harder, the farther away from success; Google's refusal to accept the supervision of the Chinese government, no matter how strong its offensive is, no matter how high its market share, it will inevitably come to an end.
Take a look at the strong competitors of search engines, there are only two at present, Yahoo and Baidu.
After Yahoo acquired 3721, Zhou Hongyi is playing with Yahoo headquarters, busy integrating internal resources, and is currently in a state of comprehensive contraction. Moreover, 3721 is now only a browser plug-in, and has not yet become popular in the search market, and Wei Dongsheng is too lazy to spend energy to continue beating its turtle shell.
Baidu, after several years of hard work, has taken a deep foundation in the search field.
In addition to business cooperation such as bidding ranking on the bright side, Baidu also has four pillars on the dark side: Baidu IE Search Companion, Baidu MP3, Baidu Network Alliance, and Baidu Search Monopoly Game.
The Spring and Autumn Security Butler killed Baidu's IE search companion, and only cut off one of Baidu's legs, and it was not completely cut. If Baidu IE Search Mate deletes the rogue feature and becomes a normal software that allows users to install and uninstall it freely, Spring and Autumn Security Manager and Spring and Autumn Security Browser can no longer continue to block it on the grounds of rogue software.
The beginning of the 21st century was a booming period for MP3 players, and Baidu launched Baidu MP3 in November 2002, making it easy for users to find pirated music on the Internet. Ordinary users don't pay attention to copyright, and they don't care about whether the song is pirated, and the search engine that can search MP3 songs is a good search engine, 3Search is the pillar of Baidu's traffic growth, and once accounted for one-third of Baidu's overall traffic. In the future, Baidu will continue to implement this line of thinking, using the excuse of not storing resources on the server, to unscrupulously provide users with pirated music, pirated images, pirated books, pirated papers, etc., and become a search company that focuses on infringement and is particularly good at infringement.
Wei Dongsheng has gone ashore in white, and he doesn't want to wear notoriety anymore.
The torrent download artifact, which is prone to copyright disputes, was transferred to the torrent network as early as possible, and its direct association with the Spring and Autumn series of companies was cut off as much as possible.
As mentioned earlier, Wei Dongsheng does not worship Baidu, nor does he worship Baidu under the leadership of Robin Li, and he is even more unwilling to retake the road of Baidu's rise. Although Wei Dongsheng will not try in vain to improve Huaguo's copyright dilemma, he will not take advantage of the lack of law to deliberately infringe in exchange for traffic like Baidu. In a word, Wei Dongsheng went through the bloody primitive stage and began to accumulate prestige to beautify himself. The value pursuit of the two companies is completely different, and the spring and autumn take a look at the MP3 search business, which has been defeated before it has been released.
Baidu network alliance is Baidu network alliance promotion, Baidu provides search engine services for the website, and users can get a share of the advertising revenue generated by using the search engine. After the market share of the search engine exceeded 5%, it also looked for opportunities to follow up on this strategy and launched the promotion of the Spring and Autumn Look. However, due to the late entry and the abandonment of MP3 and other infringing businesses, the battle between the promotion of the Spring and Autumn Network Alliance and the promotion of the Baidu Network Alliance must also be a protracted war.
Baidu Search Monopoly Game, a highly successful project from 2002 to 2003, has come to an end, but its influence cannot be ignored.
In all of this, Wei Dongsheng's behavior of crippling Baidu's IE search partner did not actually hurt Baidu's bones.
Baidu's core business, Baidu Network Alliance, Baidu MP3, etc., can still support Baidu's skeleton.
Wei Dongsheng did not have the luxury of finishing his work to kill Baidu in one battle, and the competition between Spring and Autumn Search and Baidu Search had just begun.
If you are in a hurry, you can't be in a hurry.
As long as you hold the core steadily, what should come will come eventually.
For example, "Spring and Autumn of the Ten Kingdoms", after several months of fermentation, the sales volume in September was 58.6 million yuan, the sales in October were 82.11 million yuan, and the sales in November were 107.5 million yuan. After waiting patiently for half a year, the crazy circle of money of the freemium model finally showed its power.
The monthly sales are 100 million, which is a number that "Legend of Blood" cannot match.
Mo said that the legendary brand is divided into three, that is, it is reunited, and its circle of money is far less fast than "Spring and Autumn of the Ten Kingdoms".
However, such a miracle and such a record, Spring and Autumn Network did not continue to hold a press conference to share with peers.
I posted the news before and shouted that I made money because Spring and Autumn Network had no background at that time, and it was in urgent need of a successful career to prove its value to the market. The operating data of "Spring and Autumn of the Ten Kingdoms" in September surpassed that of "Legend of Blood" and won the monthly sales championship strongly, and Spring and Autumn Network has stepped on the achievement statement of "Legend of Blood". In this context, there is no need for Spring and Autumn Network to disclose its operating data every month, and after it is disclosed, it will only cause other game manufacturers to be jealous, which will do more harm than good.
The operating data for October and November were not released by the Spring and Autumn Network. Game manufacturers did their best to estimate the operating data of "Spring and Autumn of the Ten Kingdoms" in October and November, and believed that it could set a record of 70 million yuan in monthly revenue. Just like Gong Qiuqiu doesn't believe that the operating income of "Spring and Autumn of the Ten Kingdoms" in October is as high as 82.11 million yuan, most game manufacturers will subconsciously take it as a joke even if they find out the information of monthly sales of more than 100 million yuan from Spring and Autumn Network employees.
At this moment, Wei Dongsheng deliberately dug a pit to tease his domestic counterparts, announcing that he had obtained the agency operation right of "World of Warcraft" in mainland China for 830 million yuan, and specifically pointed out that "World of Warcraft" is a completely different time-based game from "Spring and Autumn of the Ten Kingdoms".
Like an air bomb attack, the entire online game circle in China was in an uproar.
The online game circle was first shocked by the 830 million agency fee of "World of Warcraft", arguing about what kind of game is worthy of such a high offer, even loyal Blizzard players feel that it is too risky to be too Spring and Autumn Network, and pessimistically questioned, what if Spring and Autumn Network suddenly loses money in the middle of its operation?
The online gaming community was second shocked: World of Warcraft turned out to be a pay-to-time game. "Spring and Autumn of the Ten Kingdoms" has already cut down "Legend of Blood", and it is almost crazy to make money, why did you suddenly give up the freemium model? Is the freemium model not as rosy as it seems? The reason why Spring and Autumn Network did not release the operating data for October and November is because the operating data for these two months has declined significantly?