No. 244 Those things that start a business
Zhiyu, Apple, Google, Samsung, ZTE, Huawei, Lenovo, Meizu, Nokia, Mobile, Unicom, etc., all want to promote their own mobile phone operating systems, resulting in a chaotic mobile phone operating system market and application software market. If the development is repeated for different mobile phone operating systems, the cost will be incredibly high. Zhiyu's zOS is backward compatible with Zhixing's hOS, and it is called a smart system by merging. Considering the high domestic market share of smart phone operating systems, developers often take the lead in providing smart system version inspection markets in order to control costs. Mobile games win by volume, and the lack of hardware environment and the confusion of the software environment virtually reduce the number of potential user groups, seriously affecting the profitability prospects of a mobile game. ”
The 244th founding of those things
Qiao Yihui crossed his fingers and closed his palms: "I'm not optimistic about mobile games." ”
Qi Lirui was surprised: "Oh? ”
When Ran Qianqian conveyed the news to Qi Lirui, she only introduced Qiao Yihui to make games.
In other words, before 2009, to be precise, before the summer of 2009, Panyang City gave people the impression of a large construction site, a large factory, and a smart phone industrial base.
A mobile phone city, an emerging city that has risen because of the smartphone industry.
This is the outside world's definition of Panyang City, and it is also the limitation of Panyang City.
Who can guarantee that multi-touch mobile phones are not the next Symbian system, and who can guarantee that Zhiyu is not the next Nokia? If the smartphone industry suddenly halves, Panyang City will definitely usher in a cliff-like decline in an instant?
Eggs cannot be placed in the same basket.
If Zhiyu wants to last a long time, he can't be stubborn in the single-line business of smart phones. Therefore, while Zhiyu Technology is deeply engaged in the Sapientia series of smart phones, it also released the spade series of tablet computers on November 9, 2009, trying to expand new business; Zhiyu Group also uses the funds of the mobile phone business to develop other subsidiaries in parallel, so that Zhiyu Information Industry can open up the server market, Zhiyu Integrated Circuit Design Company will open up the tablet computer chip market, and Zhiyu Telecom will work hard to improve the 4G standard of mobile communication and seize the 5G standard, etc.
In the same way, if the economic heritage of Panyang City wants to be solid, it must also carry out diversified layout.
Panyang City also has such confidence.
The statistical organization predicts that the economic growth rate of Panyang City in 2009 will be at least 75%, and the probability of the total GDP will exceed 500 billion yuan by 99.9%. With such an economic scale, it is determined to rank among the top ten cities in mainland China, and has completely broken into the eyes of 1.3 billion people; With such a strong financial foundation, the municipal government of Panyang City can easily invest in other industries.
With the rapid improvement of economic conditions, the eight million resident population quietly breeds other needs. Before the summer of 2009, the economic development zone was still very deserted, with one building in the east and one building in the west. Unexpectedly, in just a few months, the old site of Shikang Village seemed to grow overnight, and suddenly it was lively like a market.
The reason is also very simple, the shipments of Sapientia series and Stars series smartphones have doubled, which has led to the explosive growth of the entire smartphone industry in China. The Zhiyu Technology Software Headquarters, which focuses on zOS and hOS smart systems, stands on the side of the Spring and Autumn Building, and developers simply go thousands of miles to Panyang City to start a business in order to get the latest news for the first time. The application software industry chain has quietly taken shape, and the Spring and Autumn Incubation Park and Zhiyu Pioneer Park, which stand side by side on the south side of Spring and Autumn Eighth Street, are crowded with all kinds of emerging companies. Entrepreneurs engaged in mobile Internet come in and visit similar companies in Zhiyu Pioneer Park and Spring and Autumn Incubation Park, and they can clearly understand the cutting-edge trends of Huaguo's mobile Internet.
In the past few years, Zhuwei Group has constructed a real economy based on smart phones and tablet computers in Wuping District, while Zhiyu Group and Spring and Autumn Group have begun to try to construct a mobile Internet industry chain in the Economic Development Zone in recent years. Noting this trend, Panyang City decided to change to a more neutral Shikang District after January 1, 2010, considering that the naming of the Economic Development Zone was no longer in line with reality.
In this way, Internet culture began to flood in Panyang City.
The Internet industry is most willing to chase unclear concepts, with a noisy discussion of Wei Dongsheng's big data last year and a heated discussion about the future of mobile games this year. Qi Lirui spends her free time at entrepreneur gatherings, and she also regards mobile games as the general trend of the future. At first glance, Qiao Yihui was not optimistic about mobile games, and Qi Lirui subconsciously despised him for being short-sighted.
However, after all, Qi Lirui has been in the entrepreneur gathering for a long time, and she has a belief in the way of brainstorming and communication, and she is more tolerant of opinions different from herself. Despite despising Qiao Yihui's short-sightedness, Qi Lirui was still curious if Qiao Yihui could say the one, two, or three reasons for logical self-consistency. Qi Lirui wanted to hear what Qiao Yihui had to say first, and then judge whether Qiao Yihui's conclusion was worthless. If what Qiao Yihui said made sense, Qi Lirui would slowly remove her prejudice against him.
With Qi Lirui's encouragement, Qiao Yihui talked about his thoughts eloquently: "I'm not optimistic about mobile games because the general environment is not yet mature. ”
"In terms of the most basic hardware environment, China Unicom and China Telecom have poor 3G signals, which makes it difficult to meet the network needs of mobile online games anytime and anywhere. The mobile 3G signal is good, but it has not yet spread across the country, and it is difficult to provide a better network experience. Online games, online games, there is a network first, then there can be an online game. Without a mobile network foundation, mobile online games are nothing more than a castle in the air. ”
Zhiyu, Apple, Google, Samsung, ZTE, Huawei, Lenovo, Meizu, Nokia, Mobile, Unicom, etc., all want to promote their own mobile phone operating systems, resulting in a chaotic mobile phone operating system market and application software market. If the development is repeated for different mobile phone operating systems, the cost will be incredibly high. Zhiyu's zOS is backward compatible with Zhixing's hOS, and it is called a smart system by merging. Considering the high domestic market share of smart phone operating systems, developers often take the lead in providing smart system version inspection markets in order to control costs. Mobile games win by volume, and the lack of hardware environment and the confusion of the software environment virtually reduce the number of potential user groups, seriously affecting the profitability prospects of a mobile game. ”
"The Spring and Autumn Group's 2008 turnover was 476 million yuan, and the 2009 turnover is estimated to be 600 million yuan, and the mobile game business of Siwei Space has a turnover of 128 million yuan in 2008 and an estimated turnover of 180 million yuan in 2009. Compared with the regular real economy, such a growth rate is very impressive, but in the booming Internet industry, such a growth rate is obviously unattractive. ”
"Based on the above factors, I think it would be more appropriate to talk about mobile games in two years."
Qi Lirui did not question Qiao Yihui's point of view in person, and continued to ask Qiao Yihui about his entrepreneurial ideas: "What do you want to do?" ”
Qiao Yihui calmly gave an answer: "Browser games." ”
Qi Lirui didn't know much about it: "Browser games? ”
Qiao Yihui elaborated: "Yes, browser games are currently more promising than mobile games. Browser games sprouted in 2007 and became popular in 2008, slowly forming a variety of operation models such as self-production and self-sales, agency operation, and joint operation. In 2009, the application innovation of flash and JAVA made everyone realize that web games can partially realize the performance of client games. This industry seems to be low-end and has no technical content, but it is actually very, very profitable. ”
"The turnover of the web game business of Siwei Space in 2008 was 173 million yuan, and the turnover in 2009 is estimated to be as high as 400 million yuan. The mobile phone business increased from 128 million yuan to 180 million yuan, with an annual growth rate of 40%; The web game business is 173 million yuan to 400 million yuan, with an annual growth rate of 131%, and it is self-evident which direction we should choose to start a business. ”
Qi Lirui: "Do you think web games are very promising?" ”
Qiao Yihui: "Very promising. It's like "Happy Farm", which has suddenly become popular in 4D Space recently, and users don't hesitate to get up in the middle of the night to steal vegetables with a regular alarm clock. With this game alone, the turnover of the 4D space web game business in 2010 will be doubled. ”
Qi Lirui nodded: "I also played this game, but I didn't play it seriously." Well, what about the technical difficulty of the browser game? ”
Qiao Yihui: "If it's just to make money, there is no technical difficulty in web games, or even innovation difficulty. There are only a few back and forth ways to play browser games, and once in a while, whoever comes up with a fun mechanic, we can also follow up and integrate it into our game system. You copy mine, I copy yours, and everyone in the world will copy it together. To put it simply, I think there are only two core points of browser games, one is operation, the ultimate objective user experience; The second is to promote user diversion through channels, attract potential players, and then retain them with undifferentiated products. ”
Qi Lirui used to mingle with entrepreneurs' gatherings, and knew that entrepreneurs love to talk confidently about their prospects, and they are always too optimistic about their ideas and ignore the difficulties in the process of practice.
The phenomenon of "we have everything ready, only one programmer is needed" is the most deceptive.
Qi Lirui doesn't understand technology.
The more she doesn't understand, the more Qi Lirui is alert to the deep pit at the technical level.
Qi Lirui ordered Qiao Yihui to take out the draft of the web game architecture and handed it to Ji Susu for review. Ji Susu paused the communication with Xu Qiping, flipped through the template and briefly compared the source code architecture of other web games, and immediately gave a vague evaluation: "I have no experience in making web games, so it is difficult to estimate the total development time. However, the technical requirements for browser games seem to be very low. If the team members are all of the same level as me, we will be given one month to familiarize ourselves with the web game environment, and then three programmers and two months of development time, we will probably be able to get the main program code done. ”
Qi Lirui looked back at Qiao Yihui: "Three programmers, two months of research and development time, is it enough?" ”
Qiao Yihui smiled embarrassedly: "Ji Susu is the first girl in our Wuping No. 1 high school, and I repeat a year of senior high school, and I still can't reach the admission score line, how dare I compare skills with her." However, I am also ready here, and I have already contacted the planning and art, and as soon as the funds are in place, I will immediately pull up a team. On average, 10 employees and 5 months of development time were able to make this browser game. ”
Qiao Yihui's words were modest.
The School of Information Science and Technology of Panyang Normal University must not be regarded as an ordinary secondary school, first of all, the faculty has a world team brought by Wei Dongsheng, and secondly, the quality constraints of students similar to Qiao Yihui are also controlled by thinking to smooth out the shortcomings. The students who came out of the School of Information Science and Technology of Panyang Normal University either have low proficiency in thinking control and are mediocre; Either benefit from the power of mind control and soar to the sky. If this is not the case, it will be difficult for Panyang Normal University to find 69 excellent enough students if it wants to support students to start their own businesses.
Qiao Yihui's achievements today are also thanks to the thinking control bonus.