183rd first week million

"At the Sapientia_3G conference in March, the effect of cutting fruit was very impressive, and it was a completely new experience that was completely different from smartphones such as Nokia's Symbian system."

"But, that's all. The gameplay of this game is too simple, holding it to the sky, and it is also a left and right stroke. Ten minutes of play, maybe you will be happy, let you play for ten hours? As a casual mini-game, it's not even as good as Minesweeper, so I'm not expecting it. However, I was wrong, very wrong. The significance of cutting fruit is not in the content of the game itself, but in the fact that it opens a new page in the history of the game. ”

"The experience of cutting fruit mainly focuses on two points, one is the special effect feedback of chopping fruit; The second is the special effect feedback of the sword. Here's a note that many users who have just bought a mobile phone have not yet discovered that the _3G conference demonstrates the basic knife, and the game can continue to unlock special effects such as flame knives and butterfly knives. ”

"I would like to recommend the butterfly knife because the fruit cutting did not surprise me, but the special effects of the butterfly knife deeply shocked me. Switch to a butterfly knife, when slashing fruits, the blade becomes a looming butterfly that gathers and scatters, and slides over, in addition to the normal slashing line, there is also a special effect of butterfly fading, and the scene is particularly beautiful. Fruit cutting screen effects and butterfly knife-like skill effects can be done in computer games and handhelds, but only Sapientia_3G can interact with fingers through the screen in real time. ”

"I don't know if Sapientia_3G has subverted mobile phones, but I'm sure it has subverted mobile games."

"Looking back at the history of mobile games, the period from 1998 to 2003 is prehistoric. In the era when mobile phones shine as a communication tool, the concept of "mobile games" is not clear, and there is no business model, and mobile phone manufacturers have built mobile games like "Snake" into mobile phones based on the psychology of increasing sales selling points. As an aside, it was the famous Nokia that brought "Snake" to the world; Zhiyu Technology launched "Fruit" Sapientia_3G bundling, which is also borrowed from Nokia's business model. ”

"Nokia actually takes mobile gaming very seriously, and Sapientia_3G app store is a remake of Nokia's N-Gage platform. It's a pity that unlike Zhiyu Technology, Nokia is targeting Nintendo's job in mobile games, and it is taking the handheld game route. Looking at the N-Gage gaming phone, who would recognize it as a mobile phone at first sight? Hold N-Gage to your ear to answer the phone, and the shame is high. ”

"2004 to 2006 was a time of wilderness. By 2006, the mobile phone industry had developed to the limit, and Zhiyu Technology had no strength to break through the law of fate. The first Zhiyu Music integrates MP3 players into mobile phones, the second Zhiyu Video integrates MP4 players into mobile phones, and the third Zhiyu Player has been reduced to an experiment in mobile 3G and wireless LAN iPi. Mobile phone manufacturers are returning to the hardware itself, and the dominance of application content is gradually shifting to operators. ”

"In the era of bottlenecks, content service providers SP produce products or purchase products from telecom operator CPs, and earn a share of revenue by charging for downloads through the online launch of Montnets. In that barbaric era of cutting wood for bows, we often hear the legend of content service provider SP getting rich overnight, and wonder why Spring and Autumn Network did not enter mobile games. Actually, the reason is very simple. Statistics show that in 2006, the total revenue of mobile online games was only 32 million yuan, which was even a fraction of the monthly revenue of "Spring and Autumn of the Ten Kingdoms". ”

"SPs that made a fortune from mobile games are all shortcuts and paid downloads. Mobile game developers are not responsible for the quality of the game at all, because users can't get their money back after downloading it, whether they find it fun or cheated. How could the Spring and Autumn Network, which takes the high-quality route, fall into such a gray area? ”

"Fruit" and the other two games, "Sudoku" and "Fighting the Landlord", are completely different in nature, they are not "Snake", and they are not garbage SP who does not care about the quality of the game. If I don't like it, I can delete the three mobile games at any time without having to pay Zhiyu Technology or Spring Software a penny during this period. Whether it is the delicate picture, the special effects that are not weaker than computer games, or the new app store sales model, Zhiyu Technology has painted a new era of mobile games to us. ”

"To be honest, I never imagined that Sapientia_3G such a disruptive product would be born in China. In my concept, Nokia, Motorola, or Nintendo will have the courage to disrupt the mobile game industry. However, who would have thought that Zhiyu Technology, which has only launched four mobile phones so far, will come up with a Sapientia_3G that shocked the world. ”

"The launch of the Sapientia_3G is a bold attempt, and whether it succeeds or fails, it has left its mark on the history of mobile phones and mobile games. Of course, I hope that Sapientia_3G will succeed and sell three million or even five million units, because I hate mobile game developers who don't make money on the quality of their games and on the number of downloads. ”

In other words, the National Bureau of Statistics recently released verified data showing that China's GDP in 2006 was equivalent to $2.71 trillion, slightly lower than Germany's $286 million. Germany's current economic growth rate is about 2.5 percent, while China's economic growth is 9 to 10 percent, and as long as there is no sharp exchange rate turmoil, it is certain that China will overtake Germany to become the world's third largest economy in 2007. As the world's third-largest economy, we deserve our own benchmark for high-tech companies. ”

"Perhaps, Zhiyu is such a benchmark."

"Perhaps, just like Cambrian 2004 and Cambrian 2007 ruthlessly ravaged IBM, Zhiyu will also be able to beat Nokia and Motorola one day in the future."

……

Wait, wait.

Thanks to the guidance of public opinion such as Spring and Autumn Search, Spring and Autumn Post Bar, Spring and Autumn Video, and Four-dimensional Space, Sapientia_3G ushered in unanimous praise among the target user groups. From May 20th to May 27th, in just one week, the sales volume of Sapientia_3G easily exceeded the record of 1 million units.

One million units were sold in the first week, and the feedback from users was good, and most of them said that they were worth it.

Word-of-mouth and market, Zhiyu Technology has achieved a win-win situation!

Looking back at the first million sales of Sapientia_3G with the mentality of 2017, you may feel that the data is very shabby; In 2007, the mentality faced Sapientia_3G, and the sales of more than one million in the first week were unimaginably crazy.

Looking back at the Nokia Symbian system smartphone market, the annual sales of smartphones in 2006 were close to 15 million units, and the sales volume was close to 40 billion yuan. If you deduct the sales data of Zhiyu Video and Zhiyu Player, Nokia Symbian system dominates, Motorola Linux system ranks second, and Nokia and Motorola together monopolize 90% of the market share.

In terms of sales, Sapientia_3G sales volume in the first week has reached one-fifteenth of the total sales volume of Huaguo's smartphone market in 2006; In terms of sales, each Sapientia_3G is priced at 5,200 yuan, and a simple calculation shows that one million units is 5.2 billion yuan, which has exceeded one-eighth of the total sales of Huaguo's smartphone market in 2006.

The performance of Nokia and Motorola in years is calculated by year, and Zhiyu Technology is here to discuss the weekly calculation.

Of course, Ji-woo also has happiness troubles.

Due to being overly cautious in advance, Sapientia_3G with a total sales of 2 million to 3 million units, it is now unable to supply the boiling market in full and in a timely manner. Moreover, each company has its own production plan, Zhiyu Technology said that to raise the number of orders, but also each component manufacturer has to have capacity supply cooperation, one of the component manufacturers dropped the chain, the entire production line had to be delayed. After the stock is released, Sapientia_3G will definitely be out of stock for a period of time, and Zhiyu must re-enable the pre-sale system to stabilize market sentiment.

Production constraints will certainly have a significant impact on Sapientia_3G's final sales results.

However, this is the result of a sane strategy.

Sapientia_3G production costs are expensive, if only 5 million units are sold in the end with a total sales volume of 10 million units, it will form a deficit of more than 10 billion yuan. At that time, even if the loss of Zhiyu Technology is not to the point of immediate bankruptcy, it will fall into a serious crisis of capital chain rupture, which will affect Wei Dongsheng's future layout. Compared with risky speculation, Wei Dongsheng is more willing to make less money and promote the development of Zhiyu Technology at a steady pace.

In the face of the Sapientia_3G's million-unit sales in the first week, Huaguo mobile phone manufacturers were all speechless, which not only shocked Sapientia_3G's subversion of the definition of smart phones, but also shocked the Huaguo market to accept the disruptive innovation of Zhiyu Technology so easily.

The market is profitable.

Seeing that the Sapientia_3G is so hot, mobile phone manufacturers moved when they heard the wind, and indirectly directed the earthquake of the mobile phone market to the whole society.

One product is not satisfactory to everyone, and the non-Sapientia_3G target user group does not care about Sapientia_3G disruption of smartphones. For them, it is enough for the phone to be able to make and receive calls, and there is no need to integrate so many functions. They don't care about multi-touch capacitive screens, but they can't help but care about news reports like "Tsunami set off by Sapientia_3G smartphones: 5.2 billion yuan sold in a week".