The 142nd punch hit Tencent

Ma Huateng's shareholding ratio was reduced to 6.43%, and Zhang Zhidong's shareholding ratio was increased to 6.93%.

Tencent's shareholding structure is not as complex as that of the Spring and Autumn Network, and a simple rise and fall can already explain a lot of problems. Tencent's founding team increased Zhang Zhidong's stake ratio, apparently intending to nominate him as Tencent's new leader.

Wei Dongsheng looked around at Zeng Liqing, Zhang Zhidong, Xu Chenye, and Chen Yidan, and slowly woke up to the coup d'état within the Xiao Wall. The joint appearance of Zeng Liqing, Zhang Zhidong, Xu Chenye, and Chen Yidan not only symbolizes that Tencent's founding team has stepped out of the Ma Huateng era, but also represents the collective opinion of Tencent's management. No, Xu Chenye, who is known as a good gentleman, will never make him stand up and tear his face against Ma Huateng.

At the same time, Ma Huateng retains 6.43% of the shares, only 0.5% lower than Zhang Zhidong, which proves that Ma Huateng may not have completely defeated Tencent. Ma Huateng's retreat to second place should be just a compromise by Tencent's founder team in the face of criticism from management and accusations from MIH.

Ma Huateng's influence may still be there, but Tencent is destined to usher in a new era.

Although it is still the same group of people, Tencent is already the new Tencent.

Zeng Liqing continued to clarify the equity adjustment plan: "Pony will sell 7% of the equity, of which 1% will be transferred to Tony, and the remaining 6% will be transferred to Chunqiu. ”

Wei Dongsheng was stunned.

No wonder Zeng Li Qing repeatedly invited Wei Dongsheng to interview in person.

Spring and Autumn holds a total of 15% of Tencent's equity, and another 6% of the equity is more than one-fifth.

Such a shareholding ratio will definitely further strengthen Chunqiu's influence on Tencent.

However, Wei Dongsheng was not overjoyed.

In the layout of Weidong's production industry, Tencent's strategy belongs to the large sector of online games, with Chunqiu Network as the main army and Chunteng Games as the auxiliary army. When the main army is defeated, the auxiliary army acts as an emergency substitute for the reserve army, so as not to break a basket of eggs at the same time; When the main army is harassed, the auxiliary army acts as an auxiliary force to clean up the small enemy Xiaokou, so as not to waste the energy of the main army. Chunteng Games is positioned as an auxiliary army, and holding Tencent equity is only to ensure the effective operation of the auxiliary army.

There is no need for Spring and Autumn to control Tencent.

The only thing Spring and Autumn wants is the online game business.

Wei Dongsheng was too lazy to develop in the field of instant messaging.

Although QQ has great development potential, it is not an indispensable part of Wei Dongsheng's future planning.

There are many profitable businesses in the world, and Wei Dongsheng can't do this and that, and he has been doing 360 lines all the time, while making nuclear bombs, and selling tea eggs at the same time. Wei Dongsheng previously targeted Tencent because of the impetus of Tencent's traffic to the online game industry, and felt that QQ could bring more players who were willing to pay. Alibaba, which is as famous as Baidu and Tencent, also has great development potential for Taobao and other businesses under its command, but Wei Dongsheng does not touch it.

Wei Dongsheng definitely did not underestimate e-commerce, nor would he underestimate the future of Taobao. When Zhiyu Technology sells MP3 and music mobile phone Zhiyu Music, in addition to establishing its own online mall, it also cooperates with Alibaba as a partner to increase the proportion of online sales. Wei Dongsheng is not unaware of the profitability of C2C, B2C and other models, but he is too lazy to spend too much energy in the field of e-commerce that he is not very interested in.

This is the attitude of the outside, and Wei Dongsheng is also the same attitude of the inside.

For example, the four-dimensional space of social networking sites that Wei Dongsheng sacrificed in order to snipe QQ is more like a financial investment than a strategic layout that matches its position.

In addition to the strict financial constraints of Spring and Autumn Network and Spring Software, Wei Dongsheng and the Spring and Autumn series of companies rarely interfere with the actual operation of the four-dimensional space. As long as it does not violate Wei Dongsheng's three views, as long as there is no major landslide of development, Wei Dongsheng will more often let it develop with the tide.

In fact, Four-Dimensional Space also started with acquisitions.

The first acquisition of Four-Dimensional Space was "Duoduoyou". Duoduoyou's performance is not good, it can even be said to be very poor, from the establishment of the winter of 2003 to the fall of 2004, the number of users of Duoduoyou is less than 20,000, and the project founders are disheartened and give up it. The acquisition of Duoduoyou by 4D Space is not optimistic about the Duoduoyou project, but to appreciate Wang Xing, the founder of Duoduoyou. Wang Xing is the founder of the future "School Intranet".

The second acquisition of 4D Space is the dating site "10770". Like Duoduoyou, the acquisition of 4D Space is not a project, but Zhang Jianfu, who created 10770. Zhang Jianfu's 10770 is the predecessor of the personal space social networking site 51, and Zhang Jianfu is also an indispensable and important participant during the 51 charge against QQ. 51 The real soul is actually Pang Shengdong, but unfortunately he has already made his fortune through real estate, and it is impossible to condescend to accept the leadership of the four-dimensional space.

The four-dimensional space is composed of two defeated armies, the school intranet and 51.

Wei Dongsheng finalized the future development model, Wang Xing's team is responsible for high-end users and mid-end users, and Zhang Jianfu's team is responsible for middle-end users and low-end users. The so-called high, medium and low-end users here do not refer to the actual quality of users, but to their influence and social status in the real world. The pursuits and needs of the doctoral degree class and the primary school dropout class are definitely completely different, and forcibly treating them as one is definitely not a realistic attitude. Spring and Autumn Software dispatched employees in the four-dimensional space to make every effort to bridge the cognitive differences between Wang Xing's team and Zhang Jianfu's team, and strive to promote their eventual convergence with mid-range users.

The above is the recent development of four-dimensional space.

In the four-dimensional space of his own son, Wei Dongsheng is reluctant to invest too much energy, let alone Tencent, who is not a son?

Wei Dongsheng understands why Tencent transferred a 6% stake to Chunqiu.

If you can't beat them, join them.

Although this choice is ironic, it is the only way to survive in the business world.

Recently, Tencent has struggled.

From "QQ Tang" to "QQ Fantasy Country", Tencent has been unable to see the light in the field of online games, and at the same time, the sniping of the four-dimensional space has slowly begun to take effect. The listing of the Spring and Autumn Network attracted the media to start the Spring and Autumn Search and Four-Dimensional Space and other businesses, and the media introduced that the four-dimensional space has quietly developed to 10 million users, of which the number of college students is as high as 1.5 million, and one out of every ten students has registered the four-dimensional space.

In the second quarter of 2005, Tencent announced that the total number of registered instant messaging accounts reached 438.4 million, and the highest number of simultaneous online accounts was 16.2 million, which was much higher than the data of Four-Dimensional Space.

However, Tencent knows its own suffering.

A few months ago, Tencent sensed the impact of the thinking space, and immediately prepared for the QQ space project, and hurriedly launched Qzone 2.0 in April 2005. Unexpectedly, instead of stopping losses, QQ Space made more QQ users know about personal space products, and then were pulled into the four-dimensional space by classmates and friends. Tencent's sudden launch of Qzone2.0 has embarrassingly become an advertisement for the four-dimensional space to expand the user base.

The "QQ Fantasy Country" project is admittedly a failure, and the impact is actually very limited.

"QQ Fantasy Country" was open beta on April 17, and on May 20, the number of simultaneous online users refreshed to 660,000, which is a fantastic start. It's a pity that this dream quickly burst like a bubble, and May 20 became the peak of "QQ Fantasy Country". The longer the public beta time, the more problems exposed by "QQ Fantasy Country", and before the official paid operation on June 17, the highest simultaneous online has slowly slipped to 490,000.

What's even more brutal is the first-day operating data.

Tencent has adopted a hybrid operation system of freemium and hourly payment, and has prepared half of the servers for each. How to think, the total number of players who choose hourly pay servers is less than 3,000, and almost all players are crowded into freemium servers, resulting in the freemium server crashing instantly, and countless problems occur.

Players were angry at the server crash on the first day of operation, and scolded Tencent for launching the system mall so black-heartedly, and the number of online users immediately ushered in a waterfall-like decline, and in just three or five days, the maximum number of people online at the same time dropped sharply to less than 100,000. What's even more depressing is that the maximum 100,000 online at the same time is meaningless to "QQ Fantasy Country", because there are very few players who are willing to recharge and pay, and the maximum recharge amount is only 100 yuan.

The reason is actually very simple, Tencent learned from the failure experience of "Triumph", and learned from the successful experience of "Dancing Forest Master", and hastily judged that QQ users were suitable for simple mode games. The content of the game is very simple, and the mechanism to encourage players to compete is also very imperfect, resulting in the player group not having the desire to krypton gold at all. With an investment of only 100 yuan, players regard "QQ Fantasy Country" as a large-scale QQ show interactive game and buy props such as hair styles.

The failure of "QQ Fantasy Country" proves that having traffic is not a success, but being able to retain traffic is success.

Tencent's dream of breaking the online game is just a failure to expand outward. Tencent's R&D expenditure on the "QQ Fantasy Country" project is not much, and the so-called failure is just that it cannot make money, and the real loss is actually very limited, and it does not affect Tencent's backbone profits. The four-dimensional space, which focuses on social networking, is really trying to cut off Tencent's lifeblood.

If Four-Dimensional Space can accumulate two or three billion registered users, wait for them to form stable social relationships, and launch its own chat tool like QQ imitating ICQ, how will QQ respond?

QQ's self-confidence is based on the user's viscosity, no matter how much a user hates QQ, he must also consider whether his relatives, friends, and colleagues have also discarded QQ. Otherwise, there is no point in leaving a person. However, the four-dimensional space also has social attributes, and like QQ, it focuses on acquaintance socialization, and even because of the photo information and the real-name authentication mechanism linked to the credit treasure, it ensures that it is more familiar and socialized than QQ, and it is more viscous.

The failure of Qzone 2.0 quickly caused Tencent's management to become seriously aware of the crisis.

Spring and Autumn Network NASDAQ went public to raise 644 million US dollars, and immediately injected 600 million yuan into the four-dimensional space in the name of investing in "Huaguo's Facebook". After getting this financing, Siwei Space immediately launched a new round of money-burning promotion, Wang Xing's team traveled all over the country's colleges and universities, and Zhang Jianfu's team traveled all over the country's Internet cafes.

Compared with the four-dimensional space in full swing, Tencent has not only fallen into the quagmire of low stock price, but also faced doubts from its major shareholder MIH, which can be described as unsatisfactory everywhere.