59, rumor crusher
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If a large company encounters such a product quality problem, the usual approach is to first express sincere apologies to the consumer, regardless of the cause, and then investigate the responsible party as soon as possible and give a remedial plan. But Anxi felt that this road was not suitable for Li Defu.
Although she is reluctant to judge people by external things, many times, the inertial thinking of the public is like this. The biggest problem with Liverford is that he has a strange accent that makes him look a little funny no matter what serious things he says.
She chose the earliest flight of the weekend and went straight to Ridford's beachfront villa to explain her thoughts to Leadford in detail.
To put it simply, it is to let Li Defu formulate at the door of the store regularly for a period of three months, and if someone can find out the real mistake, he will be rewarded with 10,000 yuan on the spot. The purpose is to divert attention, and at the same time, it fully proves that Li Defu is level, not a charlatan.
"Uncle Li, my idea may sound a little strange, whether you want to do it or not, the decision is still up to you, but if it can be successful, our second phase of promotion should be saved, I believe that when the time comes, Zhen Ming and Li Defu will be directly famous."
Li Defu agreed.
Although he did not really become a Chinese medicine practitioner, but he was born in a family of traditional Chinese medicine, and he still practiced the children's skills of grasping medicine and dispensing medicines.
In order to match the effect, Anxi also specially designed his appearance, grew a long beard, and his old beer belly was also reduced, looking like a fairy wind and bones, which is really a bit of an old expert.
But in the same way, no matter who asks anything, they can't speak, so they call the clerk next to them to act as a primary school apprentice to speak on their behalf.
At first, there were just people gathered around to watch the excitement, pointing to a few familiar medicinal herbs and asking, "Don't you need to wash this?" ”
The primary school apprentice asked Li Defu for advice, and then replied: "These water washing, will lose water-soluble ingredients, such as gall star, wine rhubarb, washing will lose auxiliary materials, it is not recommended." ”
After watching the excitement for a few days, there are more knowledgeable people coming, some reselling medicinal herbs, some opening pharmacies, and even opening clinics, wanting to find fault with Li Defu. This is the same as playing chess on a chessboard, those who can play chess will always feel itchy and unbearable when they see it.
There are also people who are so loud that they blushing and their necks are thick, but the person who can really take away the 10,000 yuan has not yet appeared, and the influence of this noisy ring battle has always been limited to this commercial street and four or five communities within a radius.
At lunchtime, the mobile phone rang again, and Cheng Yifei didn't see anything at all: "Come down, I've arrived." ”
An Xi reluctantly explained: "Brother Yi, I'm not in the company, I'm on a business trip." ”
"Who said it's downstairs in your company? Downstairs at the seaside guest house, hurry down. ”
Anxi just didn't want to continue eating in the cafeteria, so she quickly grabbed her bag and ran, not because the canteen was unpalatable, but because the uncle who was cooking heard that she was an expert invited by Mr. Li, and every time she had to serve the food like a hill, she had already eaten her face round.
Cheng Yifei took her through two small streets and found a small seafood shop with a small face. The peak season of tourism has not yet arrived, and the seafood can already be taken out for guests. After only tasting a plate of yellow clams, Anxi was so fresh that he almost swallowed his tongue. Then there are oysters, mussels, shellfish...... When it comes to the last bowl of noodles, it is simply better than the craftsmanship of the chef in a five-star hotel.
"This noodle soup is so fresh!" Anxi drank all the soup and felt that it was even more terrifying than the mountain of food in the cafeteria.
Cheng Yifei squinted at her and drank the soup: "You are so good at feeding, this is the water left over from boiling those clams just now, every time I come, my favorite bite is also this bite." ”
An Xi touched his stomach twice: "It's delicious, I don't want to know so much detail...... Ay? Brother Yi, do you still come here often? ”
Cheng Yifei raised his hand and knocked his head: "Nonsense, I haven't been here, what about you when the row of villas by the sea is spring bamboo shoots, and you grow out of the soil?" ”
An Xi learned smartly this time, and when he saw that his hand was about to move, he hurriedly dodged: "Thank you for leading the way, Brother Yi, I will invite you this time." As he spoke, he was going to dig out his wallet.
Cheng Yifei waved his hand: "Don't be in a hurry to pay, eating is secondary, I made an appointment to meet you, and I'm almost there." ”
Meeting people in a seafood restaurant to talk about things is indeed like Cheng Yifei's style. When the people arrived, as soon as the huge sunglasses and cap were taken off, An Xi couldn't believe it: "Are you...... Ouyang Chen, Mr. Ouyang? ”
Ouyang Chen is a well-known blogger who has his own push account and video programs, and has also been on TV, specializing in popular science and anti-counterfeiting. His short video program "Rumor Crusher" used to have a particularly high number of hits.
"Actually, my surname is Ou, and it's all caused by this name, and many people think that my surname is Ouyang." Ouyang Chen and Cheng Yifei were considered to be children, and directly asked for dishes and chopsticks and vegetables, and the mouth full of Beijing films was as poor as him, "Brother Yi, you love the country and the beauty more...... It's not beautiful, I don't care, I have to eat with more than a dozen people, and you have to pay half of the cost first. ”
Cheng Yifei raised his voice: "Can't you stop your mouth when you eat?" Is I, Cheng Yifei, a person who will owe money and repay debts? I've called you early, don't you turn on your phone first when you get off the plane, what's wrong......"
An Xi couldn't interject at all in the middle of the two of them, but Cheng Yifei still remembered to explain to her that Ouyang Chen had agreed and was willing to promote Li Defu in his show, as for what form, whether he was a layman, or let the two of them discuss.
There is no need to think about it, the first time An Xi saw Ouyang Chen, he had a rough outline in his heart. The rumor crusher challenges the old Chinese medicine doctor to verify whether his medical skills and prescriptions are true or false. The explosion point is enough, the traffic base is also there, and the effect is twice the result with half the effort.
After a simple discussion, it was basically a hit, Ouyang Chen's schedule was tight, and he had to go to the beach to record a few video materials by the way, and patted Cheng Yifei's shoulder with a smile before leaving: "Brother Yi, I didn't see it before, it turns out that you like ...... below the C cup" was directly kicked on the calf by Cheng Yifei and kicked out.
After walking one, the "counterpart comedy" naturally couldn't be said, and the small shop immediately quieted down.
"Brother Yi, thank you for helping me, sincerely, counting the time I found Song Yiyi, this is the second time. Actually, I can count this cost into the project expenditure, and I will ...... when I go back."
Cheng Yifei waved his hand to cut her off: "Say thank you, let me tell you, I have long felt that this thing of Chinese medicine should be promoted well, so as not to mention medicinal food, the first reaction is Dachangjin, which is obviously something that our Chinese ancestors came up with." ”
"You don't care about the money, I grew up with him in a small yard, he helped me, I also helped him, he is now short of money, embarrassed to borrow, take this job, he turnover, maybe he will go over, and when your big company finishes the process to pay him, he has starved to death for 800 years."
An Xi really couldn't say anything to him: "Brother Yi, your idea is yours, I thank me, this is not a contradiction." Uncle Li, I will definitely try my best to play at 200 percent. ”
Ouyang Chen's planning ability is still very good, he talked to An Xi on the phone a few times, and quickly decided the content of the first video program, to challenge Li Defu, can he distinguish the authenticity from the fake by listening to the sound of medicinal materials shaking in a jar.
Before starting the recording, Ouyang Chen privately asked An Xi if he wanted to provide Li Defu with a special hint, which can ensure that the result is all right, but the effect may not be ideal, after all, knowing the answer in advance and speculating on the spot based on feeling, the reaction will always be different.
Anxi couldn't make a decision directly for Li Defu, so he had to ask him what he meant first, but he didn't expect Li Defu to directly say don't prompt, when there were not enough people in the past, he personally carried out the procurement of medicinal materials, and he was deceived several times, and he learned a lesson, and most of the Chinese medicine can be passed to know the truth or falsehood.
The medicinal materials were selected, and Li Defu was given time to practice, and the video was quickly recorded. Ouyang Chen also cooperated with the TV station to provide a refined cut version of the video to a health program, and after the broadcast, Li Defu's popularity increased significantly.
The part of the network dissemination was handed over to the media selected by Tang Xiaowen before.
As Anxi expected, the weakest of all the links is this, not to mention the slow release, and it is full of typos at every turn. What made Anxi most angry was that one time she directly prepared the content and materials, and marked a sentence at the end of a paragraph in the middle: (insert a picture of honeysuckle here). The manuscript was sent, but there was no picture, and the words in parentheses were still left straight on it.
An Xi talked to Lu Zhongze a few times, made a summary table of all these low-level mistakes, and sent them directly to Lu Zhongze and Gu Haibo. Although it was not explicitly stated, since Lu Zhongze came, the two of them have always been one person in charge of Anxi's group key account group, and the other person in charge of Tang Xiaowen's media relations group. This is a typical act of complaining, with the tacit consent of your boss.
Within five minutes, Gu Haibo forwarded the email to Tang Xiaowen and asked her to "verify the situation".
Throughout noon, Lu Zhongze was on a conference call, but An Xi received a message on his mobile phone, Lu Zhongze asked her to find the same positioning and the same traffic for all these media, and then take the same plan to inquire about the price, which was completed before half past one.
Anxi naturally spent the whole noon on this matter, and before half past one, the general was completed and sent to Lu Zhongze's mailbox.
At about two o'clock, Lu Zhongze's phone call finally ended, and Tang Xiaowen also gave a distracted explanation at this time, which was nothing more than saying that these media were temporarily found in order to cooperate with Anxi's progress, and it was the first time to cooperate with Haide, it was inevitable that they needed to run in, and if there was any problem, just communicate directly with their person in charge.
Tang Xiaowen's tone didn't take this as a big deal at all.