The bidding company began to introduce the plans one by one, in fact, they were all old-fashioned, packaging them with the tallest possible template, fooling the layman, and it was rare for Lu Zhongze to always maintain a listening posture of full attention, and ask one or two questions from time to time on key details.

This is the first time An Xi has seen Lu Zhongze's work state, the side lines of his face are always tight, and he is as elegant and kind as a medieval gentleman when he speaks, but the sharpness of the question is always like a spearhead, which makes people sweat coldly.

It was Anxi's turn to be the last, and there was absolutely no hope of winning according to the script, so she simply closed the promotion materials she brought: "Before I start to introduce my plan, I want to ask you two a question. What is the main purpose of your company's hiring of a PR consultant this time? My statement may be more straightforward, do you want to burn money in exchange for popularity, or do you want to increase the revenue of several of its mature products? ”

Ren Chaoyang was interested in her question, and after thinking about it carefully, he replied: "At this stage, I still hope to expand my income. ”

The answer was expected by Anxi, and she put on a proper professional smile: "It is unreasonable to use the same solution to meet the ever-changing needs of customers. So the plan I gave was to use only 30% of the budget to continue to run terminal ads, and the rest of the plan was to focus on holding an offline event for old users. The people who are willing to come to the event are the ones who are most willing to continue paying in the game. ”

"Miss An," Lu Zhongze spoke, "Can I also ask you a question first, when was the last time you played a game on your phone?" ”

One sentence pokes at An Xi's shortcomings, she almost never plays mobile games, and finds those constant clicking movements childish and boring.

"If it's been too long ago to remember, tell me which game you've played. Minesweeper? "It's an old-fashioned game, and her dad used to play it. It was obviously a sarcastic remark, but when Lu Zhongze's magnetic voice came out, it made people unable to lose their temper.

He even asked slowly, "It can't be Super Mario, right?" Contra? The room filled with laughter.

Forced into a corner, An Xi calmed down: "Mr. Lu, I don't usually play games, which just confirms that my proposal is correct." For people like me, no matter how many times the ad is pushed, I won't open it and watch it, and even if I accidentally slip my hand, I will definitely not spend a penny in the game. Instead of wasting time and money on potential customers like me, I should focus on conquering the pockets of die-hard fans and making them willing to spend more paid content. ”

Lu Zhongze discussed a few words with Ren Chaoyang in a low voice, and announced the results directly on his behalf: "The plans are all on paper, I have thought of a way for my old friend, please follow the plan you have drawn up and practice it once." Mr. Ren's company will bear all the costs, and if the expected effect is achieved, the consultant fee will be made up and the contract will be signed for a long time. If you are willing to give it a try, you can stay, and if you are not willing, you will not be forced to cooperate again in the future. ”

This method is unheard of, and people from peer companies all bow their heads and fiddle with their mobile phones, and shirk that they want to consult the company's leaders.

Like a good student answering a teacher's question, An Xi raised his hand and said to Lu Zhongze, "Report to the examiner, I can try." ”

The plan she gave was actually simple,I chose a primitive hunting game that is more popular in the near future,Randomly drop tickets to live events online,Of course, the background is selected according to the user's online time,Select those old players who will be online continuously every day。 If someone in the same team gets a ticket, the probability of someone else getting it will also be greatly increased. In this way, offline activities have become team camaraderie in disguise, which helps to increase the attendance rate.

As for the on-site event, it is an online carnival, doing online tasks together, and opening up rare prey that is usually difficult to encounter.

Everyone in the company avoided her at this time, and Anxi didn't look for helpers, so she stayed up all night and made detailed plans. When she was handed over to Lu Zhongze to see, she was directly pushed back by him, telling her to compete fairly and be responsible for herself. An Xi vomited, but he had nowhere to say, knowing that in Lu Zhongze's eyes, he was the kind of person who always wanted to get out of the way.

Anxi devoted all his energy to this offline event, but unexpectedly, something went wrong that day.

The event site is located in the atrium of a shopping mall, and it is in full swing at a critical moment, the wifi on the scene suddenly lost power, although the staff soon repaired it, but more than half of the players lost data due to network disconnection.

was playing to the head of the head but had to stop abruptly, anger can be imagined, someone smashed the mineral water bottle directly to the faster booth, shouting and scolding.

Anxi has been doing this for four or five years, and it is the first time that he has encountered such a chaotic situation on the scene. Ren Chaoyang, who heard the news, was so anxious on the phone that he wanted Hyde to give a solution and bear all the losses of hurrying up.