No. 047 self-black hype

Wei Dongsheng unknowingly swiped the forum for two hours.

During the lunch break, because of the collective ordering system advocated by Wei Dongsheng, the employees of the torrent download project team formed a small circle and chatted while eating. Wei Dongsheng's small circle, Chang Mingxia and Lei Jiafei were greedy for the income of the hot topics on the Internet a few days ago, and put forward suggestions for further hype. Wei Dongsheng was mixed in the mobile game industry in his previous life, and he was used to all kinds of hype, so he immediately ordered Chang Mingxia and Lei Jiafei to come up with specific measures.

Lei Jiafei simply planned the hype steps.

The first step is to take advantage of the fact that the majority of Internet people do not understand the natural defects of programming technology, and boast the BitTorrent software to the sky, and then the brainless black torrent download artifact is shameless plagiarism. In short, the Spring and Autumn Software Company first put on a vest to blacken itself, taking advantage of the psychology of some people to worship foreigners and flattering foreigners, and using remarks such as "the moon in a foreign country is definitely rounder in a foreign country" and "how can the technology of the United States be comparable to that of China?" to further stir up the topic, and it is best to attract the attention of the media.

In the second step, when the scolding is overwhelming, Spring and Autumn Software will issue a statement in a timely manner, and at the same time drive the public opinion of various technical forums to analyze the differences between torrenting artifacts and BitTorrent in detail. In the end, it is shameless plagiarism, or the pride of being the first in the world, Spring and Autumn Software Company wrote and directed a copyright blockbuster, and slowly whitewashed itself with progress.

In the third step, when the attention of public opinion has subsided slightly, the case will be closed at one time. Simple patriotic masses and technicians, Spring and Autumn Software can convince the other party with facts, but it is difficult to block the mouths of the foreign group. If they can be persuaded with facts, if they are willing to look at the current situation of Huaguo rationally, they will not unconditionally despise Huaguo in the first place. In order to silence the mouths of the foreign group, Spring and Autumn Software must take measures to gain self-respect, so that the BitTorrent author Bram_Cohen personally stand up to refute the rumors and express his admiration for the torrent download artifact.

Finally, Bram_Cohen announced that he would join Spring and Autumn Software Company, which completely ended the plagiarism case.

The hype plan, the cooperation of the Bram_Cohen is a very important part.

Wei Dongsheng ignored the corners and grasped the center of gravity: "Can you guarantee that Bram_Cohen cooperate with us?" ”

Lei Jiafei: "According to the information we have obtained, BitTorrent has never been a way for Bram_Cohen to make money, which can be proved by the fact that BitTorrent is both free and open source processing. Bram_Cohen want to continue to improve BitTorrent, and are so poor that they accept sponsorship from others, there is a high probability that they will not refuse the olive branch of our company. Of course, in order to ensure that there are no mistakes, we first entrust an agent in the United States to sign a contract with him, and then start hyping after solving the troubles. ”

Wei Dongsheng tends to seek stability: "Sign the contract first, and then hype." ”

After that, Lei Jiafei's hype planning went smoothly. Bram_Cohen marveled at the perfection of the torrenting artifact, coveted an annual salary of $120,000, and got a signing fee of $20,000, he did not hesitate to agree to sign a contract to join the Spring and Autumn Software Company in a foreign country. In order to ensure efficiency, Bram_Cohen signed the fax contract and sent it back to China, Lei Jiafei set off a new round of topic hype with lightning speed.

On January 7, 2013, the top mainstream forums in China collectively appeared to expose hot posts:

"Torrent Artifact Plagiarism BitTorrent"

"BitTorrent sinicization,It's become a torrent download artifact"

"No artifact, some are all shameless"

Is Huaguo Internet still innovative? 》

……

Internet public opinion turned sharply and collectively criticized Spring and Autumn Software.

During this period, technicians who knew the difference between BitTorrent and torrenting artifacts spontaneously defended Spring and Autumn Software. However, one technical person does not know how to hype skills, the second is that the cost of refuting rumors is always higher than the cost of rumors, and the third is that Spring and Autumn Software has no business dealings with major media, and the defense of some technical personnel is like a canoe in a rough sea.

Last time, netizens focused on download speed and network bandwidth.

In 2002, Huaguo Internet was still in its infancy. According to the 10th Statistical Report on the Development of the Internet in China, as of July 22, 2002, the total number of Internet users in China was 45.8 million, the total number of computers connected to the Internet was 16.13 million, and the total number of broadband users was 26.82 million. As an aside, ADSL's full Chinese name is asymmetric digital subscriber line, which is one of the broadband access technologies, so it is also counted as broadband users. In 2002, the number of Internet users was small, and most of them were ignorant of the Internet. According to the survey, 36.2% of them do not use search engines at all, and a similar proportion of users never take the initiative to consciously choose the right download tool.

In the eyes of later generations of netizens, the topic of network bandwidth is so simple that it is no different from one plus one equals two. However, in the eyes of netizens in 2002, the connection between download speed and network bandwidth was too professional, and it was a small circle of topics for highly educated netizens to entertain themselves.

This time, the topic is different.

There is no plagiarism, and the comparison between domestic and foreign is very eyeball-effective. Sensei management solution does not understand technology, netizens will subconsciously click on such a title, and then choose to criticize or support based on their own position. In just one day, both the torrent download artifact and the Spring and Autumn Software Company became notorious.

However, having already analyzed the download tool, its core user experience is the excellent download speed. Torrent download artifact shameless plagiarism, no plagiarism, but the ultra-high download speed is unquestionable. Except for a small number of netizens who hate plagiarism and plagiarism at home and abroad, most netizens try to download torrent artifacts, and then are surprised to find that the download speed of torrent artifacts is really incredibly high.

All this, Spring and Autumn Software has a reputation for plagiarism, but the number of downloads of torrent download artifacts has been soaring. Wei Dongsheng activated the statistical sub-function of computer intelligent life that night, and the market share of download tools was displayed in real time, which has changed significantly:

The number one is still FlashGet, but its market share has dropped from 45% eight days ago to 40%.

The second place continues to be NetAnts, whose market share has also slipped significantly, from 19.2% eight days ago to 17.1%.

In third place is the torrenting artifact, which has soared to 14.8% in less than 20 days after its launch, leaving not only StreamVCR and NetTransport behind, but also potentially catching up with the old-timers NetAnts at any time.

As the topic became more hyped, the market share of torrent download artifacts increased rapidly, and the market share data was brushed to 17.1% the next day. At the same time, NetAnts slipped to 16.6%, and so on and so forth, torrenting became the top player in the download tool market on January 8, 2003.

17.1% is not the end of the torrenting artifact.

On January 9, 2003, the market share of torrenting artifact was 19.8%, and FlashGet's market share slipped to 37.7%.

On January 10, 2003, the market share of torrenting artifacts was 22.7%, and FlashGet's market share slipped to 36.4%.

The development of torrenting artifacts is very good.

Considering that there are many dreams at night, in order to avoid hype from becoming a death, Spring and Autumn Software mobilized Jing Minqiang's political and economic resources on the afternoon of January 10, and contacted the media to issue a statement to refute rumors, explaining in detail and positively the relationship between torrent download artifact and BitTorrent. The main battlefield of Internet media quickly reversed public opinion, and the water army coerced and cheered, while holding high the national flag to protect the reputation of the torrent download artifact, while disseminating the original BItTorrent to a limited extent, so that more reasonable skeptics practice comparing the gap between BitTorrent and torrent download artifact.

On January 11th, the Spring and Autumn Software Manipulator broke the news about the existence of the British version of the torrent download artifact (SeedDonload), boasting that it had counterattacked the nest of American imperialism, which is enough to prove that the torrent download artifact crushed the original BitTorrent.

On January 12th, Bram_Cohen accepted a remote interview as the original creator of BitTorrent, personally explaining that BitTorrent is an open source software, and the bitstream protocol of the torrent download artifact is a perfection of BItTorrent, and Spring and Autumn Software Company has published the bitstream protocol as an open source, which is in line with the unspoken rules of open source software.

Public opinion flipped, and the hype ended here.

Bram_Cohen joining Spring and Autumn Software involves a transpacific migration of work locations, and Bram_Cohen himself has some doubts about this. Wei Dongsheng has a computer intelligence weapon in his hand, and he is not very eager for Bram_Cohen technology, so he is tolerant and gives Bram_Cohen more time to prepare. Moreover, if Bram_Cohen is willing to rush to Yanjing to work, he can also bring up the old things again and hype them up at that time.

This round of hype ended, and the market share of torrenting artifacts soared to 29.2%, while FlashGet's market share slipped to 33.3%.

In the download tool market, users can be simply divided into loyal users, tool users, and edge users. Loyal users are more loyal, for example, loyal users of FlashGet have become accustomed to the settings of FlashGet, and have developed a certain affection for it, and will not uninstall it easily; Tool users, on the other hand, only care about download speed, and have grown tired of the messy ads bundled with FlashGet, and have a better alternative to move on immediately. The reason why the market share of torrenting artifacts has soared rapidly is also due to the characteristics of the download tool market, and a large number of tool users see that torrenting artifacts are easy to use, and immediately and ruthlessly abandon other download tools.

However, there are also loyal users and marginal users who don't download tools often. The cost of winning this part of the user is relatively high.

In short, when the market share of torrenting artifacts soars to a certain level, such as 29.2 to 39.2%, 39.2% to 29.2%, the difficulty of continuing to expand the market share increases exponentially.

In addition, the daily real-time update of the download tool market share data is a special feature of the computer intelligent life cyanobacteria monitoring Huaguo network. Even within Spring and Autumn Software, only Wei Dongsheng has this permission, and he can understand the efficiency of topic hype in real time. The rest of the employees, including the responsible persons Chang Mingxia and Lei Jiafei, can only query the number of software downloads and whether the user used the torrent download artifact on the day, and indirectly calculate the position of the torrent download artifact in the download tool market.

People outside of Spring and Autumn Software are naturally even less likely to know that the market share of torrenting artifacts has soared to 29.2%.

However, not knowing the specific data doesn't mean they can't see the popularity of the torrenting artifact.

Witnessing two rounds of Internet topics and personally feeling the crushing of other download tools by torrent download artifacts, many Internet companies have begun to pay attention to Spring and Autumn Software, a new company that has only been established for a month.