Chapter 38: Hunger Marketing
During the banquet, Qin Er was talking to the third master, Gao Shiman buried his head in eating and listening to them, and Qian Daoyi was naturally silent. In the past, he was under the Chang Thorn History Sect, and the biggest official he had ever seen was not as big as any of the people present, and he couldn't help but secretly congratulate himself that he chose to stay in Gaofu, Gao Shiman called him Uncle Qian and Uncle Qian, and he gradually had some love for Gao Shiman.
Everyone was full of wine and food, and the third master also said goodbye and left. Qin Er left Gao Shiman behind and discussed starting to train the pastry chef to learn how to make cakes with her, of course, Gao Shiman's dishes today also opened his eyes, and he had to let her teach the chefs these new dishes.
"Shiman, I plan to open a store in Beijing first, and then expand to other places when it is done, what do you think?" Qin Er asked her seriously.
"How much are you going to sell it for?" Gao Shiman also asked him.
"How about a hundred?"
"How many do you sell in a day?" She continued.
Qin Er slapped his right hand on the table: "Of course, the more the better!" β
Gao Shiman shook his head: "Rare things are expensive, if you follow your method, the pastry chef will not be able to make much money every day."
"So what do you say?" Qin Er wondered.
"Make twenty cakes a day, one or two pieces of silver, try to make them as beautiful, provide door-to-door delivery and leave words on the cake service", Gao Shiman talked eloquently, Qin Er's mouth couldn't close, he stared at her, and even Li Ling looked at her in surprise.
"What is the word service?" Qin Er asked.
"For example, when it comes to your birthday, I will give you a cake with jam written on it: 'I wish Second Master Qin a happy birthday, immortal blessings and eternal enjoyment, longevity and Tianqi', you were very happy to receive this cake of one or two silver, right, look at it again, there are so many auspicious words written on the cake, are you moved to tears?" She covered her mouth and smiled as she spoke.
Qin Er was stunned for a moment when he heard this, and Gao Shiman continued: "The reason why I only sell twenty cakes a day is because I want to use the method of hunger marketing to open up sales first. "In the previous life, Apple and some developers used this method to promote sales, and it was unfavorable; People have the psychology of conformity, and when they see everyone queuing up there to get the number, they are naturally eager to try.
The marketing methods of later generations, Qin Er naturally sounded extremely novel: "Hunger marketing? β
Gao Shiman nodded: "Well, this method is actually that we deliberately reduce the production of cakes, and we manipulate its sales, slowly creating an illusion that the supply of cakes exceeds demand, so that we can always maintain its high selling price and profits."
Everyone was savoring what she said, she continued: "The price is one or two, the common people naturally can't afford to consume, and those who can afford to consume are the powerful and rich, we have a good publicity in the noble circle, and hook up the nobles' desire to buy, there are more people to buy, twenty a day is definitely not enough, so that those who want to eat have to wait, and the result is that they want to buy even more." β
She paused, and then said: "When the nobles approve of the cake, some commoners who have spare money naturally want to taste the taste of this cake, and if they can buy one, they will be proud and proud, and in this way, it can also drive consumption among the common people; You have all eaten this cake, the taste is suitable for all ages, I have confidence in it, a hundred dollars a day, a hundred is sold for only ten taels of silver, the masters are still tired and panicked."
After saying that, looking at Qin Er, Qin Er's right hand clenched his fist and struck his left hand: "High, it's really high!" He looked at Li Ling again, and saw that he had no intention of objecting, so he said, "Then try this method according to what you said!" β
Gao Shiman nodded lightly when he listened.
Qin Er said again: "Then the new dishes in this restaurant ......" and turned his head to look at Li Ling.
Li Ling raised his head and said to Qin Er: "Then Miss Gao will teach the chefs new dishes, and give her a hundred percent according to the cooperation method of the cake." β
Qin Er listened, and looked at Gao Shiman, Gao Shiman's heart was agitated, but he said lightly: "Thank you Fifth Master."
Seeing her statement, Qin Er hurriedly asked people to get pen, ink, paper and inkstone to make a contract, because he had a cooperation experience, so he quickly signed and drew the pledge, and the dust settled.
Qin Er took the contract, looked at Gao Shiman's signature and said, "I said I was going to give you a seal last time, I almost forgot, I will give you one next time we meet."
"Then don't say thank you!" Gao Shiman teased him.
"Wow, it's a great favor!" Qin Er laughed.
"That's right," Gao Shiman said again, "It's best to unify the clothes of the shopkeeper and the guys in the restaurant and the store, the shopkeeper is a set of the shopkeeper, the guy is the guy, the cook is the cook, the cleaning should invite a special person to come, you can't let the guy work part-time, and then get a few security guards or beauties to stand at the door of the store to greet the guests, the clothes are their own, and the name of the store is embroidered on it......"
Before he finished speaking, Qin Er shouted: "You didn't say it earlier, you didn't open Chrysostom until you signed the deed, right, and you don't treat us as friends." Li Ling heard her say that she was looking for a few beauties to stand outside the store to greet customers, and couldn't help but look at her again in wonder.
Gao Shiman knew that he was joking, glared at him and said: "Brothers, settle accounts, friends belong to friends, business belongs to business, I have said ugly things in front."
"Overbearing!" Qin Erlian gave a thumbs up.
"This is domineering side exposure", Gao Shiman couldn't help but be a little proud.
"When does it start?" Qin Er asked.
"At any time" Gao Shiman is in charge.
"Ming'er people will be able to get to Qi" Qin Er found a few people and asked them to learn how to make cakes.
Gao Shiman thought for a while and said: "Ming'er will go to my house to learn, I have ready-made tools there, you can send one more person to see and see that tool, and go back and make more of it."
"Okay" Qin Er responded happily.
"The chef of the restaurant ......" Qin Er didn't know if he could start at the same time.
Gao Shiman thought for a while and said: "Ming'er, I'll come to the restaurant, Sister-in-law Fang has learned to make cakes, just ask her to teach, I just need to guide me from time to time."
"Row"
Everyone agreed, Gao Shiman folded the deed and handed it to Qian Daoyi: "Uncle Qian, you can keep it, let Sister Min come to me tonight, and I will teach her to do the accounts."
Qian Daoyi thought about her being in the restaurant during the day and teaching Minzhi at night, and was a little worried that she was tired: "Shiman, you are busy day and night, can your body stand it?" β
"I'm not a papier-mΓ’chΓ©," Gao Shiman couldn't help but laugh when he heard it, "It's not day and night to move stones, where can I be tired?" β
Qin Er listened to the puff, patted her head and said, "You are still a funny, grow up quickly, the eldest brother married you."
Gao Shiman glared at him and said, "Look at you, you are a gentleman who has been through wine and meat, and a beauty has turned over on the couch, I am not worthy of you; Besides, if you really love someone, you don't have to have it, not to mention that we are just friends. You and I can definitely be friends for a long time, if we are husband and wife, we will definitely be chickens and dogs, a pair of resentful couples" She shook her head with a smile.
"Makes sense" Qin Er had nothing to say.
"Are you admitting that you're a gentleman?" Li Ling raised his eyes to look at him.
"What's the matter, I admit that Shiman said that she is not worthy of me" Qin Er was ashamed.
Gao Shiman really wanted to say that he was a joke, but he didn't dare to speak.
She saw that there should be nothing to explain, so she said goodbye and went home with Qian Daoyi.
Qin Er sent her to the door downstairs and waved goodbye. When he went upstairs, he sighed to Li Ling: "I really didn't expect this girl to have such skills, looking at that tall adult, she actually raised such a transparent daughter."
Li Ling was silent when he heard this.
Qin Er said again: "Borrow the old man Luo from your house and ask him to carve a seal for this girl."
Li Ling raised his head and said dissatisfiedly: "Who is Master Luo, can you use it if you want to?" It's just a little girl, is it worth it for him to come out? "Luo Qingshan is a seal carving master in Li Ling's mansion, and his seal in Beijing is difficult to find, and it is Li Ling who can say those words.
"Hey, why do you have a prejudice against her?" Qin Er looked at him suspiciously when he heard this.
"Nope".
"Then you engraved the seal for her?"
"Hmm".
The two had nothing to say, so they broke up and went back to their respective homes to prepare for related matters.
Li Ling returned to the mansion, took a short note and wrote the three words 'Gao Shiman', and handed it to his subordinates to hand it to Luo Qingshan to engrave.
Qin Er was busy looking for another suitable person to go to Gaofu tomorrow to see the tools for baking cakes.
Gao Shiman was busy asking Minzhi to come over to learn to do accounts, but he didn't know that after Zheng Jilan came back from the Shen Mansion, he went to find Gao Keben at night. Gao Keben heard that Zheng Jilan was looking for him, and thought that the sun had come out of the west, so he hurriedly asked people to come into the study.
"Madame, what's the matter?" Gao Keben smiled.
Zheng Jilan was disgusted when she saw him now, endured the discomfort in her heart, squeezed a smile and said, "Man'er will be in time for July next year, what are your plans?" β
Gao Ke instinctively had some plans, and when he heard this, he said: "It's still early next year, don't rush."
Zheng Jilan snorted coldly in her heart, and then said, "Not in a hurry? β
"This year's Chinese New Year, my father-in-law should go back to Beijing, and her uncles should also go back to Beijing to report on their work, and then we will talk about it when they come back" Gao Keben has not forgotten that he has a father-in-law.
When Zheng Jilan heard this, she lowered her eyelids and didn't make a sound for a long time.
Gao Keben was silent.
Zheng Jilan endured her anger and said lightly: "The old lady of the Shen Mansion asked me to come over today."
When Gao Keben heard this, he was surprised and said, "Shen Mansion? β
"Hmm" Zheng Jilan paused and said: "The Shen Mansion has taken a fancy to Man'er, I went to see the old lady today, and I didn't refuse." β
Gao Kebenyou didn't believe it: "The old lady of the Dingguo Mansion? β
"Yes" Zheng Jilan frowned, "In addition to his family, which Shen family is there in Beijing?" β
"How?" Gao Keben asked, holding back the excitement in his heart.
Dingguo Gong has three sons, all of whom are from the Zhen, the Duchess of Dingguo, the old lady is the queen's aunt, and the eldest Shen Jingzong is now the son, with two sons and one daughter under his knees; The second Shen Jingyan and the third Shen Jingjun are in the court and the other in the army, both have two sons, I don't know which grandson Mrs. Shen wants to kiss? It is estimated that Shen Lixing is unlikely, he has connections in the army and in the court, and he may attack the lord in the future, he will definitely not be able to catch him, but it is not bad to be able to catch the other grandsons of Dingguo Gong.
Zheng Jilan looked at Gao Keben's excitement that she couldn't hide, and couldn't help but despise in her heart, how could her father fall in love with such a man back then, but it was just the title of the gold list, and he was white and clean, who knew that he was a vulgar woman. Back then, my father only said that he was honest and reliable, but he didn't know that this person was also extremely reliable to Aunt Lu.
"It's Shen Lixing," Zheng Jilan said lightly.
"What do you say? Say it again! Gokeburn almost jumped.