The 170th is unhappy, and if you are unhappy, you will beat Baidu

Wei Dongsheng summed it up in one sentence: "I can leisurely cut the cake made by China's rapid economic growth, why take the risk to come to the United States to grab the old chaebol?" ”

Clinton no longer persuades.

Capital knows no borders, and the same applies to Clinton. In order to make money, Clinton repeatedly went to China to attend speeches; In order to make money, when Clinton went to China to give speeches, his attitude toward China was completely different from that of his presidency, and he always wisely avoided topics that were likely to lead to disputes. Clinton is an excellent politician by American standards, seeking his job in his position, and making honest money without his position.

Under the American system, capital comes first.

Capital has no national attributes, no matter what country the money comes from, money is money. Clinton has the opportunity to get $1.132 billion, and he will not give it to others. After negotiating with Wei Dongsheng for a moment, Clinton shook hands with Wei Dongsheng with a friendly smile: "I want this money." ”

Wei Dongsheng also smiled: "I hope you can get the full amount of $1.132 billion." ”

Clinton: "I've been president for two terms, and I may not understand business, but I know how America works. As long as the pursuit of the Spring and Autumn United States is as you say, I will never let you down. ”

Wei Dongsheng took a stack of materials and handed it to Clinton: "Spring and Autumn America is jointly owned by Spring and Autumn Search, Shuoguang International Group, and Pacific Win-Win Group. I have registered 37 more offshore companies, and through cumbersome cross-shareholdings, you can hold a 10% stake in Spring and Autumn America through Pacific Win-Win Group. If you believe me, take that 10% stake, and it will be worth more than $1 billion in the future. ”

Clinton smacked his tongue: "Is it necessary to register thirty-seven offshore companies?" I think seven is enough. ”

Wei Dongsheng explained: "When the FBI noticed us, it tried to get as much buffer time as possible. ”

Clinton shrugged: "Seventy-seven offshore companies are useless if they want to." ”

Wei Dongsheng: "It's better to prepare more than to prepare less." ”

Clinton: "Okay. ”

In this way, Wei Dongsheng and Clinton reached a cooperation agreement.

Wei Dongsheng understood that Clinton would never do his best for him, but Wei Dongsheng did not need to expect Clinton to do his best for him. As long as Clinton can see that he is responsible for the United States in the Spring and Autumn Period in terms of $1.132 billion, this move will be considered stable. The second cave of the cunning rabbit dug by Wei Dongsheng, after all, the Spring and Autumn United States is just a grass outside the cave for disguise, and Shuoguang International Group is the real cave.

The first cave defends the domestic basic handicap; The second cave went international and stretched the front; The third cave is a forward-looking layout for a rainy day, which will not be described in detail for the time being.

It was the end of December 2006.

The strategy of the three caves of the cunning rabbit is always defensive, and if someone else says a word, Wei Dongsheng will break his leg. Whether it was compromising with Gong Qixing to push Gong Qiuqiu to the forefront, or the Spring and Autumn Search and Bloodshed Listing to give Clinton a 10% stake in the United States, Wei Dongsheng took the initiative to spend money to avoid disasters.

In action, this is the most reasonable solution; Emotionally, Wei Dongsheng was very, very unhappy.

Being punched and suffering from it all the time is unpleasant.

Very unpleasant.

Very, very unpleasant.

Wei Dongsheng held his breath.

Therefore, the three caves of the cunning rabbit did a good job of defense, and Wei Dongsheng returned to China with red eyes looking for an opportunity to counterattack. Limited to the characteristic political system of China, it is impossible for Wei Dongsheng to oust someone from power, but he can instigate some events to make them discouraged and have no time to chase and intercept the Spring and Autumn Search.

The opportunity was not long in coming.

What hit Wei Dongsheng's muzzle was the old rival of the Spring and Autumn Search.

At the beginning of Spring and Autumn Search's entry into the field of search engines, there were four competitors, including HC Search, Google, Zhou Hongyi's 3721, and Robin Li's Baidu.

HC Search made a mistake in the positioning of the search engine, and quietly withdrew from the search engine hegemony battle in the third quarter of 2004.

Zhou Hongyi sold 3721 to Yahoo and became the president of Yahoo Huaguo, and his career as a professional manager was very difficult. After Zhou Hongyi left Yahoo, Yahoo's search business collapsed, and its market share is now negligible. Zhou Hongyi founded Qihoo in 2005, perhaps he was unwilling, Qihoo proposed the "community + search" model, and continued to impact the search engine field. However, Zhou Hongyi has missed the golden time for the development of search engines, and Qihoo Search has no threat to Spring and Autumn Search and Baidu.

HC Search and Yahoo Search have been scrapped, and the war between Spring and Autumn Search and Google has spread to the U.S. market.

Wei Dongsheng's so-called old enemies are only Baidu, which relies on MP3, the Internet and other piracy businesses to survive.

Spring and Autumn Search has been suing Baidu for infringement, but the national strategy does not attach importance to copyright issues, and it is difficult to get much financial compensation if you win the lawsuit. Spring and Autumn Search can only sue and sue frequently, and it consumes Baidu in the court, doing its best to drag down Baidu's profits. Under the siege and interception of the Spring and Autumn Search, the capital market collectively looked down on Baidu, and Baidu could not get new financing and it was difficult to realize the only traffic, and the poor jingle sounded.

Just when Baidu was anxious about the profit growth point, the uninvited guest handed over the cooperation agreement.

Uninvited customers come from TV shopping.

TV shopping entered China in 1992, and it is very profitable due to its novel model, exaggerated advertising effect and no channel cost. Since then, TV shopping of various satellite TV and local TV stations has taken off, and by 2002, TV shopping sales have accounted for 1.2% of the total retail sales of consumer goods that year.

What is the concept of 1.2%?

Taking the future trend of e-commerce as an example, in 2015, the transaction scale of the online retail market accounted for 12.7% of the total retail sales of consumer goods; In 2014, the figure was 10.6%; In 2013, the figure was 7.8%; In 2012, the figure was 6.3%; In 2011, the figure was 4.4%; In 2010, the figure was 3.5%; In 2009, the figure was 2.1%; In 2008, the figure was 1.3 per cent.

The madness of TV shopping in 2002 was the equivalent of e-commerce in 2008.

During the rapid development of TV shopping, some inferior products gradually brought bad effects. On August 1, 2006, the State Administration of Radio, Film and Television and the State Administration for Industry and Commerce launched a heavy attack on TV shopping, issuing regulations prohibiting five categories of goods, including medicines, medical devices, breast enhancement, weight loss, and height enhancement products, from being broadcast on TV shopping programs. Drugs, medical devices, breast augmentation, weight loss, and height enhancement are called the black five categories by media and public opinion, and they are called the black five categories of retreat. Five categories of products were forced to leave TV channels and turn their attention to a new advertising platform: Internet search engines.

Due to the immaturity of the market, the search engine advertising market in China is very small. In the second quarter of 2006, the size of China's search engine advertising market was 376 million yuan, and in the third quarter, it was 416 million yuan, which is less than a fraction of the search engine advertising market in the United States. Spring and Autumn Search, as the leader of the search engine market, took the lion's share, taking the third quarter as an example, the total market volume was 416 million, and Spring and Autumn Search took 312 million yuan. After deducting the income of Google, Sohu, Zhongsou (HC) and other companies, how much share can Baidu get?

But it doesn't matter, after the five categories of products, such as drugs, medical devices, breast enlargement, weight loss, and weight increase, will be solved.

Advertisers have accumulated a lot of experience with end-users in China's third- and fourth-tier cities in the TV shopping space, and are particularly adept at taking money out of the pockets of "free users". After studying search engines, TV shopping advertisers represented by five categories of products, such as drugs, medical devices, breast enlargement, weight loss, and weight gain, were pleasantly surprised to find that this was simply the new continent that Columbus was looking for: they could buy traffic at will, users could control it precisely, and online advertising had not yet been regulated by government agencies...... Wait a minute.

TV shopping advertisers have priority access to Spring and Autumn Search, which has the largest market share. Spring and Autumn Search faced the threat of suppression by a certain factional force, and secondly, it was subject to Wei Dongsheng's moral constraints, and decisively refused the cooperation of advertisers of five types of products, saying: "The user coverage of the Internet is greater than that of TV channels, and since the five categories of products such as drugs, medical devices, breast enlargement, weight loss, and height increase have been expelled from TV channels, Spring and Autumn Search, as an Internet company, should not hesitate to reject you." ”

Based on the impression that "China uses Spring and Autumn in China, Google in foreign countries, and Baidu is illegally found", these TV shopping advertisers turned around and contacted Baidu.

Baidu is poor to death at the moment, and when it saw the extravagant style of TV shopping advertisers, it immediately agreed in surprise. Overnight, links to websites with top search results on Baidu appeared on a large number of bidding pages for drugs, medical devices, breast enlargement, weight loss, and height enhancement products.

Due to the continuous publicity of Spring and Autumn Search, Baidu's user base has been artificially defined as a concentration camp of pirated users with low willingness to spend. As a result, the capital market looks down on the value of pirated user groups, and TV shopping advertisers of five types of products, such as drugs, medical devices, breast enlargement, weight loss, and weight gain, regard these user groups as the best customer resources.

There are many reasons for this. For example, one of the advertisers' research found that "free users" usually have a high tolerance and would rather tolerate pop-up ads over and over again in order to save 10 or 20 yuan per month. And in order to reduce pop-up ads, they often install various plug-ins unsuspectingly. At the same time, such user groups and their parents and friends also have a demand for drugs, medical devices, breast enhancement, weight loss, weight enhancement and other products. Now that they're willing to tolerate ad pop-ups and be unsuspecting to ad-reducing plugins, advertisers have a chance to convince them to buy a product when they need to. If one of Baidu's 10,000 users is moved by an advertisement, the advertiser can make a profit; If the results are expanded to one thousandth or one percent, advertisers can make a lot of money.

Baidu gets the advertising fee, and the advertiser gets the customer, which is a win-win.

The time is called: the victory of the Black Five category.