The 065th marches into the field of search

Wei Dongsheng didn't take it seriously: "It is said that it is 800 million, but in fact, the promotion and sales expenses and royalties that account for the majority are paid in installments in the future, and the only ones that need to be paid immediately are the signing fee and the pre-development investment." During the negotiations, the details were slightly delayed for one month or two months, and the exchange process went further, and with the speed of the "Spring and Autumn Period of the Ten Kingdoms", there would definitely be no rupture of the capital chain. As for Vivendi and Blizzard, if they are worried about our financial reserves, they can sign a supplementary treaty, and if we delay the royalties for a certain period of time without reason, the copyright transfer contract will be automatically invalidated. At that time, Vivendi and Blizzard can be replaced by other partners at will. ”

The issue of the agency operation of "World of Warcraft" has come to an end for the time being.

Wei Dongsheng continued on to the next topic: "In addition to World of Warcraft, I will continue to expand the scope of my business. ”

"Summarizing the recharge data of "Spring and Autumn of the Ten Kingdoms", I found that the frequency of use of third-party payment credit is low and the growth is slow. I can understand the problem, the security of funds is so important, users are so sensitive to this, and the credit treasure shouts 'you dare to use, I dare to pay', and it is difficult for players to change the payment method in a short period of time. The more important disadvantage is the lack of scale effect of credit treasure. The fewer users, the higher the cost of trust. In terms of solutions, externally, we can expand our business scope and cooperate with other online payment service needs to provide them with online recharge convenience; Internally, given that gamers are a minority of Internet users, and RMB players are a minority among gamers, we must develop new user groups in order to expand the user scale of Xinbao. ”

"I screened the most appropriate part of the low-cost and user-friendly business, which is online literature. Online literature is currently brewing paid reading, and if it can be bundled with third-party payment in the future, credit will be able to gain a firm foothold. Online literature is still in the reckless era, and it is estimated that 30 million yuan of funds will be able to sweep the online literature market in China, and this investment is very worthwhile. ”

Jing Minqiang and others did not understand online literature, but they did not raise objections.

With the strong shock of the 800 million agency operating expenses of "World of Warcraft", the expenditure of 30 million yuan is particularly inconspicuous.

Wei Dongsheng immediately described the third business direction: "The first business, acting as an agent for the operation of "World of Warcraft", paves the way for the future listing in the United States, which is stable and progressive; The second business, the layout of online literature and the completion of the shortcomings of third-party payment credit, is a defensive measure; The third project is a positional offensive, and the Spring and Autumn Group will step into the search field. ”

In the previous life, the TAB golden key, Tencent, Alibaba, and Baidu, all thundered.

Excluding the money in the online game circle, the most profitable expectation is actually Alibaba. However, in Wei Dongsheng's future plan, Alibaba is dispensable, and if there is it, it is the icing on the cake, and it doesn't matter if it doesn't.

Wei Dongsheng needs money, and he needs fast money, and replicating the miracle of Alibaba cannot bring excess returns in a very short period of time. Why did Wei Dongsheng take the lead in the online game market, and the first product was a controversial frustration for permanent free-to-play games? Isn't the purpose just to make money quickly? At the same time, Wei Dongsheng is not making money for the sake of making money. When Wei Dongsheng is not short of money, he is definitely more reluctant to waste energy and time against Alibaba for money.

If it is really necessary to step into the field of Alibaba, Wei Dongsheng is more willing to invest in e-commerce in the form of holding, saving worry and effort.

Tencent, which will be the largest in terms of market value in the future, Wei Dongsheng is also not interested. Like Alibaba, if it is against Tencent, given the user viscosity of QQ, it will definitely be difficult to distinguish the winner in the short term, and it will not be possible to make quick money from it.

As for Tencent's value.

Hehe.

Remaining in the minds of many people, Tencent's core value is QQ, and the reason why QQ is worth fearing is that it connects hundreds of millions of active users and can easily promote products to active users. However, the user channel is not as important as imagined, if Tencent led by Ma Huateng will only rely on QQ's huge user base to promote plagiarized products, Wei Dongsheng has 10,000 ways to kill Tencent.

Wei Dongsheng is not afraid of QQ, let alone worships it.

Like Alibaba, Tencent is also the icing on the cake for Wei Dongsheng, which is dispensable.

Wei Dongsheng does not worship Tencent, nor does he worship Alibaba, and naturally he does not worship Baidu.

The reason why Wei Dongsheng cut into the search field is not because he is afraid or worships Baidu, but because Wei Dongsheng needs the support of the search field. In Wei Dongsheng's future industrial layout, the search field is an indispensable part.

Internet café game studios and private server industry chains are the first pot of gold, torrent download artifacts are to quickly gain fame, and the production and operation of the permanent free-to-play game "Spring and Autumn of the Ten Kingdoms" and the preparation of Warcraft concept stocks are also to further make money. All of the above is paving, paving, and paving. And the first stop to pave the way to the future is the search engine.

The search field is what Wei Dongsheng really wants.

This is not a choice of interests from the perspective of making money, but a choice of interests from the perspective of doing things. Wei Dongsheng is desperately trying to make money, just to beat the domestic Baidu and monopolize the national search market. Well, if necessary in the future, the international Google will also try to get rid of it as much as possible.

The search field is the first step for Wei Dongsheng to move towards the future.

In Huaguo's search engine market in 2003, although Google did not formally lay out Huaguo, it has cooperated with Sina to enter the domestic market in a low-key manner, and formed a three-way hegemony pattern with HC and Baidu.

In particular, HC Search, which was not known to netizens in later generations, is currently very strong. On August 20, HC Search announced that Sohu, NetEase, TOM and others have become its partners. In addition, HC Search has long been in Sina, which means that HC Search has monopolized the four major portals. HC Search immediately boasted that it had occupied 80% of the search market and was the No. 1 search engine in China without question. However, its weaknesses are actually very clear, and Baidu immediately refuted the rumors and counterattacked, saying that this cooperation is not an exclusive cooperation, and Baidu's bidding ranking business with Sohu and NetEase is still in progress.

On the contrary, Baidu, which has a very growing nature, was misjudged by public opinion at the moment as "Baidu in 2003 was a bleak Baidu, and long-term catching up and imitation of Google made Baidu less of its own characteristics, and compared with the subversive face of HC search, Baidu is more like a follower." ”

HC and Baidu are both investment projects of IDG Yang Fei.

The fierce competition between the two sides in the search market is also a unique charming landscape.

In addition to the top three, Yahoo, which continues to struggle in the Chinese territory; At this time, 3721 with Baidu's Baidu IE search companion, Baidu Soba and other products in the field of browser plug-ins; And so on, it is also a heavyweight that cannot be ignored.

In addition to the open-faced competitors, various search engines and media opinion are afraid of Microsoft, the giant of the software industry: "Given Microsoft's special influence in the world, any estimate of Microsoft's threat will not be exaggerated. ”

All of the above are the understanding of contemporary public opinion on the future search engine market.

Public opinion overestimates Microsoft's influence and the importance of portals, while underestimating the technical barriers of search engines.

Wei Dongsheng looked at the search engine market in 2003 from the perspective of the so-called Chinese No. 1 search engine HC engine, which can basically ignore it, because the cooperation with the portal is not as important as public opinion thinks; Google can also ignore its peculiarity, which determines that it is impossible to cooperate with the control of the Chinese government, and the Chinese government will never allow it to cultivate the market unscrupulously in China; Yahoo, who is struggling with the death line, is even less afraid. The only opponents that are really worth killing are 3721 and Baidu.

At this moment, Wei Dongsheng also has an excuse to fight 3721 and Baidu.

In order to promote the market, Baidu's Baidu IE Search Companion, Baidu Soba, CNNIC's general URL, and 3721 are all veritable rogue software. Bundled installation, automatic repair, no matter how the user deletes it, it can't be deleted, and it is a common feature of lying in the browser like a toad and disgusting people.

In fact, not only Baidu IE search companion, Baidu Soba, general URL, 3721, all kinds of bundled installation quietly drill into the user's computer There are countless rogue software. These rogue software even fights in the user's computer, making a fuss and making a fuss to crash the computer system, and the reasons for the system crash are so strange that they can often only be solved by reinstalling the system overlay. In 2003 and for many years to come, shutting down, restarting, and reinstalling the system was a must-have option for home computer users.

Wei Dongsheng understands this extreme way of promotion, capitalists dare to risk killing their heads for the sake of profit, not to mention hooligan promotion.

However, Wei Dongsheng deeply despised and opposed this promotion.

Wei Dongsheng's concept of promoting products, the first one, never force users; Second, we will never harass 99% of users for 1% of demand.

Take, for example, online games. No matter how fierce the scolding of the hourly paying player group is, Wei Dongsheng will not change the operation method of "Spring and Autumn of the Ten Kingdoms", because "Spring and Autumn of the Ten Kingdoms" is not prepared for them. The appeal of hourly payers is the 1% demand, and Wei Dongsheng will never sacrifice the interests and experience of the "Spring and Autumn of the Ten Kingdoms" player group in order to please the so-called hourly payer group. Similarly, in the future, "World of Warcraft" is a product prepared for the hourly pay-to-play player group, and no matter how loudly the free player group and the RMB player group call for it, Wei Dongsheng will never sacrifice the interests of the hourly pay-to-play player group in order to please the RMB player group.

When promoting products, users cannot be forced.

The promotion that forced users to get, the results are built on the beach, and the inflated results cover up the lack of product experience, which often brings deeper hidden dangers. Moreover, if the product quality is poor and the reputation is poor, the more you force the user, the more the user will resent you. In order to avoid being trapped in the family bucket package, active users and high-end users actively abandon some high-quality services, which in turn leads to the decline of the whole brand quietly and interestlessly.