074 For her, she will be overwhelmed
"Because your appointment came too suddenly, the administration hasn't had time to change your house number. But I've already arranged it, and someone will come over tomorrow to replace it. Wang Qi explained, squeaking open the old peach-branched wooden door.
Everything inside the door was instantly in view, and Forsythia almost burst into tears.
"Mr. Feng specially explained before leaving, everything in the office must be placed in its original position, so no one has touched anything, you can take a look at it yourself, and if you lack anything, call the administration department."
Forsythia choked for a moment and couldn't make a sound.
She didn't expect Feng Lixing to be so careful, so careful that he arranged for her to work in her mother's office before her death.
"If you see Mr. Feng, say thank you for me." The surprise and emotion he gave came too suddenly, and Forsythia could only say thank you for a while.
Wang Qi turned around and chuckled: "This thank you should be said to him in person when he comes back." Okay, I've done everything he explained, I hope you're still satisfied. Besides, since I'm here, I still want to tell you something. It's not easy for Mr. Feng to push you to this position. Yesterday, the directors held a video conference, and when Mr. Feng proposed that you be the creative director of the company, everyone objected, and it was Mr. Feng who resisted everyone's pressure and insisted on confronting those old guys to get you this position, so you are so good, don't let Mr. Feng down. ”
A few words made Forsythia even more suffocated.
Why did he do that?
After Wang Qi left, Forsythia slowly walked into the office.
The layout and furnishings of the office are the same as they were five years ago.
A wide log table, a few swivel chairs, and a few human hangers scattered around the wall, on which old clothes from many years ago are still worn.
After hearing that Yu Ying went to France, Lu Yujiang never stepped into this office again.
Forsythia slowly walked to the wall, and there was still the word on the wall: "Blind into the tall building, some people upstairs worried." ”
The words were written by Lu Yujiang when he was young, and later became Yu Ying's first idea of founding the Blind Color.
But now that people have passed away and things are still there, they have long been changed beyond human face, and now they are not what they used to be.
"Mom, I'm back, I've gotten my wish in, bless me, and the future will be smoother and smoother."
Forsythia had to work overtime on his first day on the job.
She asked Xiaoqiu to bring all the sales reports and inventory documents of the past five years, and read them one by one...
Although before returning to China, some necessary investigations have been carried out on the recent situation of the color, knowing that the color has been in a state of loss in recent years, and the reason for the loss is that the outside world has not launched new products in the past few years, resulting in the eyes of consumers The color brand is still stuck in the design five or six years ago. But the actual reason is that the Simu headquarters has almost stopped all brand funds for the skin, and only pays the salaries of employees and the company's basic operating expenses, in short, Lu Yujiang and Lu Qingzi have almost adopted a "stocking" attitude towards the color, regardless of the question, and let it fend for itself.
This is the recent situation of Forsythia that was investigated before, but after reading the relevant reports and data, I realized that there was basically only an empty brand left.
Lu Qingzi took away all the powerful designers of the company, removed more than 80% of the counters of the company in the country's shopping malls, and closed the two flagship stores of the company in Shanghai and Hong Kong.
So far, there is only one store left in Yecheng that is still struggling to support, but it is basically unable to make ends meet, and only sells discounted inventory from many years ago.
So to redo the color, first there must be a new film launched, build momentum, and then re-lay stores and counters, but to complete these, in the final analysis, one word - money!
The propaganda in the early stage of the light is an astronomical amount, where does so much money come from?
LA'MO's gang of old horsemen will definitely not agree to allocate funds to redo the brand, because LA'MO already has several brands that make money, and what fool would agree to throw money at it to redo the dying color.
It is estimated that even if he begs Feng Lixing this time, it is useless, after all, he is only the CEO of LA'MO, and the real boss of LA'MO is Yang Zhongting.
Do you want Forsythia to beg Yang Zhongting?
Forsythia suddenly couldn't see the road ahead again, but fortunately, she was strong-willed and not someone who easily admits defeat.
On the third day of going to the color, she sorted out the current situation of the color, and then began to run the store, go to the fabric market, draw the design drawing, and go to the mall to see the sales model of similar brands...
In a week, she lost three pounds, but she finally made a profit.
That is, she found that she couldn't do it in the short term by ordinary means, what should she do? Only shortcuts can be taken.
There are only two shortcuts, either there is a lot of money, smashing channels, smashing advertising, smashing the media, and smashing one blooms everywhere, but this shortcut obviously doesn't work, and there is no funding allocation.
Then there can only be the second one, which is connections!
Forsythia has studied design in Paris for the past two years, and I am used to seeing many small brands become popular overnight, and there are many ways to become popular, depending on how you show your powers.
Forsythia's deepest memory is that there was a very niche fashion brand in Paris at that time, the designer was very young, had no money and no background, but because of a certain opportunity, he got acquainted with the editor-in-chief of an international fashion men's fashion magazine, and the designer decisively knocked down the editor-in-chief.
Then a trendy brand began to appear in all corners of the magazine, first with a very inconspicuous sentence, then a small banner advertisement, and gradually the whole page...
The media and editors began to follow the hype.
Buyers and celebrities began to pay attention, and after half a year, this niche brand began to become a "household name".
Forsythia thought about it all night, and the next day he found a way to find out the itinerary of Su Hui, editor-in-chief of the largest fashion magazine in China "Modern".
Coincidentally, Su Hui happened to be in Hong Kong these days, and one of the stops was to attend the brand appreciation dinner held by LA'MO in Hong Kong.
Do you want to go?
How to get there?
Forsythia smoked half a pack of cigarettes and practiced many times in front of the mirror.
"Feng Lixing, I miss you so much, I have insomnia every day, and I especially want to go to Hong Kong to see you."
It's not good, it's too cheap.
In another way, the gentle mode: "Strictly, did you sleep?" Isn't it tiring to work over there? …”
Ouch this doesn't work, when will it take to get around to the point?
It's really tangled, so entangled that Forsythia is going crazy, and he was about to go straight to the point with him, but the phone in his hand suddenly rang first.
The three words "Feng Lixing" are displayed on the screen.
Suddenly, Forsythia paused for a long time before he had the courage to take it.
"Hey..."
"Hey, it took so long to pick it up and sleep?"
"No, I just finished working overtime and I'm ready to sleep, do you have something to do with calling me?" Forsythia said as she extinguished the cigarette in her hand.
There was no response from the other head, only a rapid breath was heard.
Forsythia felt a little strange and asked, "Feng Lixing, you..."
"Yu Forsythia, come to Hong Kong tomorrow, and I'll ask Perry to book a ticket for you tomorrow."