"Your real task is to forge this longbow for me."

After listening to Li Zhicheng's words, Lin Qian's mood was undoubtedly excited. But in addition to the excitement, her reason was still clear, and she did not completely surrender to the man she admired, and surrendered to his ambitions.

"But ......," she said, "are you sure it's now?" ”

Under the blazing light, Li Zhicheng looked at her at a very close distance with his deep and dark eyes.

"Hmm. Questions? ”

A low voice, brushing her ear.

Lin Qian's ears suddenly itched a little.

"It's not too late for a gentleman to take revenge for ten years." She turned her head and met his gloomy gaze, "Although New Baorui does occupy a large part of our original market, but at present, the Vinda brand has just gained a firm foothold, and as soon as it has finished confronting Si Meiqi, it will immediately deal with the industry giant New Baorui, which is inevitable...... Inevitably ...... "too arrogant?" Arrogant?

Impatient? Yes, that's the word.

"Are you in a hurry?" She said very tactfully.

This makes sense. Although you are a genius, I also think that you need to be in the bag for An Taoguang.

He looked at her and was silent for a few seconds.

"You think I'm a belligerent man?"

Lin Qian: "...... You're not? ”

The two sat close together, his arm resting on the couch behind her, he looked down, and she looked at each other with her head slightly raised. is obviously discussing a very serious business competition, but every inch of each other's body contours and every breath are infected with ambiguity.

"It's not." He suddenly leaned over, kissed her lightly on the cheek, and walked away.

Lin Qian's heartbeat "plop, plop, plop"......

After seeing that he finished kissing, although he had removed his lips, he still stared at her quietly with his dark and clear eyes. Lin Qian turned his face sideways, avoiding his gaze, but the side of his cheek that was sneak attacked by him was feverish.

Didn't my brother say that he wouldn't make a mistake in the short term?

Could it be that she understood Lin Mochen's words? After all, he is also a mature man, could it be that the "making times" in his mouth refers to a higher level of intimate contact?

At this time, I heard his voice sound again, as if the kiss just now was natural and didn't need to be explained. "The DA brand is not a peace of mind," he said. The likes of Maggie may not be able to build a sub-brand to compete with. But the new Borry can. ”

Lin Qian was stunned and looked up at him.

Although his voice was low, it was tantamount to a thousand words at this moment, falling on her heart:

"In the second half of the year at the latest, they will be able to launch a new brand that has nothing to do with New Baorui. With zero profit or even negative profit, snipe and block Vinda. ”

Lin Qian's heart was shocked. Yes, the Zhu consortium behind Xinbaorui spans many fields such as real estate, finance, and industrial manufacturing, and its strength is amazing. They focus on the overall situation, even if they lose a lot of money on this brand, but they can block Aida and occupy this new market at the same time, they will still make money in the long run, why not? Others don't have the courage, means and strength, but Xin Baorui, as well as the cunning and pretentious Ning Weikai, are very likely to do this.

"So until then, let's ......," Li Zhicheng whispered, "kill them first." ”

——

AIDA's subsidiary, which has become so popular recently, has set up a new marketing department.

This seemingly calm news spread after the Spring Festival, reached Chen Zheng's ears, and was also sent to Ning Weikai's eyes.

For this, Chen Zheng just replied with a sneer.

Competing against each other, you live or die, this is the immutable rule in this market. Li Zhicheng may have set a trap before for him to jump in. But the market does not rely on a momentary trick to compete for the long and short. It relies on real fighting.

That's what Maggie has been doing best for years.

I heard that Xue Mingtao has recently led his subordinates to meetings and shop tours, and even sent people to keep an eye on him, and it seems that he wants to fight with Si Meiqi.

Well, we'll see.

At this time, Chen Zheng didn't realize that he had naturally regarded a person of Xue Mingtao's level as his direct opponent. He didn't realize that Li Zhicheng and Lin Qian no longer regarded him as opponents.

In the president's office of New Baorui, it is a different story.

Assistant Yuan Jun pushed a report in front of him: "Recently, Si Meiqi and Aida have been fighting hard. AIDA has even set up a special department for this purpose, which is a list of departmental functions and personnel. ”

Ning Weikai flipped through and smiled slightly: "Yuan Jun, you said that we are preparing a new brand and comprehensively cracking down on Vinda, can you think of that soldier who pretends to be a pig and eats a tiger?" ”

Yuan Jun was slightly stunned.

Since Vinda's battle, the president has used "a soldier who pretends to be a pig and eats a tiger" to refer to the well-known Li Zhicheng in the industry.

"Yes." He replied.

Ning Weikai nodded: "So, how could he not have countermeasures?" is so calm on the surface, and he also transferred his confidant Lin Qian to set up a marketing department in a decent manner. Scold...... True or false, he must have a back hand in doing things, and he must still be calculating me somewhere. ”

Yuan Jun smiled: "It's not so easy to calculate you. However, he must not be allowed to succeed in his plot. Mr. Ning, do you need to put pressure on them a few more times in the market to explore the truth and reality? ”

Ning Weikai thought about it, but shook his head and said, "There's no need." Watch and see what happens. ”

He looked at the blue sky outside the window, and said quite indifferently: "Do you think, the elephant fights with the sheep, can the elephant chase after the sheep's fart~ strands?" Maybe you'll fall into the sheep's trap. Of course, it was to wait for the lamb to take the initiative to bump under its hooves and then trample it to death. ”

——

Saturday was a sunny day, with indigo skies and sparse clouds. Early in the morning, Lin Qian was doing exercises in the room, and suddenly the mobile phone rang.

It was Li Zhicheng and concise: "I'm downstairs." ”

Well?

Lin Qian walked to the balcony with his mobile phone, and saw Li Zhicheng leaning against his car in the shade of the trees downstairs in the mottled morning light, holding the phone, and looking up at her from afar.

"Come down. I'll take you to the 'Longbow'. ”

——

It was still cold, and a faint layer of frost soon appeared on the windows.

Li Zhicheng is wearing the same outfit in the United States today, but the dark gray outdoor fleece jacket in it has been replaced with the same light white style, and the eyebrows are more and more crisp and clean. The hand on the steering wheel is also slender in bones. The cold aura of the soldiers has weakened a little, but it really has the temperament of a rich son.

Many women like to look at men's hands. Lin Qian is no exception. The hands in front of him were slightly darker than his face. At first glance, it is slender and powerful. If the words "beautiful", "delicate" and "handsome" can be used to describe his hands, his hands are "handsome", very well-proportioned, and very manly. And if you look closely, you will find that there are actually a few shallow marks on the back of his hand. The knuckles and the tiger's mouth are more pronounced.

But now, these hands are no longer holding guns or soldiers' bags, but the country of an enterprise.

And also...... Maybe in the future, I will shake her hand.

Lin Qian looked at him secretly for a while, and then turned his head and asked him, "You won't ...... This same style of fleece, I bought a lot of different colors, right? ”

He held the steering wheel and slowly made a smooth turn: "Well, there are a few pieces." ”

Lin Qian was embarrassed by him.

Indeed, I have heard that some men buy a dozen at a time when they encounter a favorite dress in order to save trouble. He was a neat soldier, and it was not surprising that he did so.

"Don't like it?" He asked in a low voice.

Three simple words, but the grass in her heart was messy again.

This tone is clearly asking his girlfriend.

"No, I just thought it was interesting." She replied truthfully.

He stared straight at the traffic in front of him, leaving only a handsome side face for her: "No woman has been worried about me about these things." ”

Lin Qian: "...... Oh. He turned his head and pretended to look out the window at the building.

After "slowly developing" with him, it is tantamount to conniving at the breeding of ambiguity.

And once ambiguity breeds, it is everywhere. Words and deeds are ambiguous, and a look and a hug that has not really approached are also ambiguous.

But this ambiguous feeling is slightly sweet and gentle. Like a wide and bright stream of water, it slowly dips into your heart, drowning you little by little.

Does such a proper love make a man more like a man and a woman more like a woman? More attracted to each other?

And a few days ago, the dragonfly kiss that fell on her face, isn't it, and this man's love can't help it?

——

Li Zhicheng took Lin Qian to Chundu Street. There is the largest commercial building in Lin City, and the counter of Xinbaorui Idath Maggie in the commercial building is also the largest and most complete in the country.

Before getting out of the car, Li Zhicheng took out two hats from the car, one for himself and the other on her head. Lin Qian understands that in the end, he is here to explore the market, so he naturally has to keep a low profile. So he also learned to press the brim of his hat very low, and then put the shoulder-length broken hair together. Then he looked up at him: "It's okay." ”

Oops, the brim of the hat was pressed so low that you couldn't see his face at all, only his chin.

Then, I heard his voice coming from above: "Are you sure you can see the way?" ”

Lin Qian stretched out his hand and lifted the brim of his hat at an angle. In this way, I happened to bump into his eyes, which were also under the brim of his hat. His eyes were calm, deep and indifferent, and his whole temperament was the same as the day he first met.

staring at each other, Lin Qian's heart suddenly skipped a beat.

In such a calm and ordinary moment, she suddenly seemed to realize something. For a long time, because of his identity and his city, he was ignored by her, and she ignored things.

And after seeing her face and her eyes under the brim of her hat, Li Zhicheng's eyes became quieter, deeper, and more pressing.

Such a brief gaze made Lin Qian's heartbeat fluctuate.

"This hat is from my high school days, and it looks like you wear it perfectly." He whispered.

The tone of the sentence was flat, but it made her little heart seem to be pinched again.

Why is it that he has done nothing but his old hat, but seems to be very intimate?

——

Today happens to be the Lantern Festival, the commercial building starts the New Year promotion, the whole building is full of people, the music is also fast-paced, and it is very lively.

Li Zhicheng took her to the top floor by elevator. Because the elevator was also full of people, he naturally grabbed her shoulders and escorted her into his arms. And Lin Qian had to admit that it felt very comfortable. She even thought that since she had a short-lived farce relationship with Ning Weikai in college, for so many years, every time she went to the mall, she would either go alone and watch the sweet one-on-one pairs of couples opposite; Or with a female friend, looking at the opposite couple ambiguously.

At that time, she didn't feel anything, crowded in the crowd, and felt that she was standing very firmly, and she didn't move even if others squeezed around.

But everything is a comparison before the conclusion is made. Her observation has always been keen, and at this moment, she clearly felt that with his care by her side, others were not desperately squeezing on her like before. Someone really squeezed over, and he quickly reached out and gently blocked it. As soon as the man looked back and saw that it was a couple, he naturally stopped squeezing back, and even moved a little away. It seems to be trying to avoid offending other people's women's bodies.

Lin Qian thought that this may be a normal reaction in human psychology.

But this insignificant preferential treatment brought by this normal reaction can bring a woman a solid sense of happiness more than money, power, or anything.

She looked sideways, at his handsome face in the crowd.

——

As soon as the elevator door opened, you were greeted by a row of bright outdoor product brands.

Lin Qian was slightly stunned. At this time, Li Zhicheng had also let go of her shoulders, the two exchanged glances, and Lin Qian asked in a low voice, "Could it be ...... Do you want to make outdoor products? ”

Li Zhicheng avoided answering, and looked up at the front: "Look first." ”

Lin Qian nodded, followed him, and began to look at the stores. First of all, naturally, those well-known international brands. There are also promotions today. But most of them are eight percent off, and at most there are very few products that are five percent off. But it has already attracted quite a few customers.

But today, in terms of popularity, the outdoor store with the best business is the brand "Yuantu" of Xinbaorui. Speaking of which, there are really a lot of things to admire about the new Baorui that it can have today. Speaking of the outdoor field alone, he is almost the only one in China who has become big, sponsoring the national mountaineering team and inviting sports stars and business celebrities to make endorsements. Although the product pricing is not low, it is already close to the people compared to international brands.

At this moment, their store is full of people. There are several outdoor bags and shoes that are being heavily promoted, and almost everyone is rushing to buy one of them. Among the customers, there are elderly people, middle-aged people, young people wearing shirts and jeans, and mothers with children. And because the new Baorui mainly makes bags, the bags are obviously the best-selling.

Li Zhicheng and Lin Qian leaned on the railing outside, looking at the hot sales in the store.

"Remember the magazine article I told you to read?" He asked in a low voice.

Lin Qian thought for a while and replied, "Remember." It was after the battle of Maggie that in his office, they read an authoritative magazine in the industry and selected the top 10 bags of 2013.

The first place is a casual bag from New Baorui;

The second place is still the new Baorui, which is an outdoor bag. Just now, the hottest seller in the store, there is it.

Although it is only a single product evaluation, it also reflects the current market pattern - Xinbaorui is single-handedly covering the sky in the field of casual bags, and it is also unique in the field of outdoor bags.

"Hmm." Li Zhicheng said softly, "We killed two birds with one stone, killing these two main brands of New Baorui at one time." ”

Lin Qian was stunned for a moment. She looked into his eyes, but saw nothing but bottomless darkness.

"How?" Her voice had risen a little.

Li Zhicheng didn't answer, and motioned for her to go with him. The two walked to an empty corridor that was relatively uninhabited, and this time he stopped, looked at the new Baorui store not far away, and asked her, "What are the characteristics of customers?" ”

Lin Qian also followed his line of sight and quickly replied: "Although it is very helpless, in fact, most of the people who buy domestic brands are not real outdoor users, or ordinary people." ”

Li Zhicheng looked at her quietly with side eyes.

Lin Qian: "...... Am I wrong? ”

"Nope." He said, "What you say is exactly what I have in mind." ”

Lin Qian's heart was overjoyed.

That's true. True professional outdoors and enthusiasts, mostly choose international brands. The same is true for her and Li Zhicheng. For example, the products of Xinbaorui are sold to enthusiasts with limited financial resources, and more are ordinary people who come to admire it.

Maybe they will never participate in an outdoor activity once in their lives, but they have outdoor products, which have better performance and durability than ordinary products, not to mention that they are quite fashionable and have a good face.

Li Zhicheng asked again: "Who are the customers of leisure bags?" ”

Lin Qian: "...... That's completely ordinary people. ”

Why did he ask these two questions?

There is an overlap in the customer base of the two products, what does it have to do with the longbow they want to build?

Slow down...... He said before killing two birds with one stone?

At this time, I heard Li Zhicheng whispering in her ear: "What we want to build is such a longbow: with high-quality outdoor basic performance; Sold at the mid-to-high-end price of a casual bag; The appearance is impeccable - the price-performance ratio must be the first in the market. Overseas registration of the brand; Target customer group - ordinary city residents. ”

A few concise and concise words made Lin Qian's heartbeat accelerate instantly.

For a long time, the creed and practice of luggage companies are: first classify the products, then specialize in refinement, and then spend money to build a brand.

Outdoor bag, that is, desperately to the professional, outdoor field to do, improve the content of science and technology, hard work and hard work, in an attempt to compete with international brands. But the ending is basically unsatisfactory.

The casual bag is to have many styles, beautiful, constantly innovate, and the quality can meet the daily use. The two classifications are distinct.

Even if someone tries to introduce outdoor functionality into a casual bag, it's just a little bit of a joke. It will never be as extreme as he says. After all, everyone thinks that most Chinese are just novelties for outdoor brands. The market demand is not that big.

can be so sincere that he dares to subvert all this.

He is not thinking about "striving to make products specialized and refined, improving the competitiveness of enterprises", and obviously does not plan to spend a lot of money on the pursuit of brand and high-end.

He didn't think about following the existing habits of consumers - despite the increasing spending power of urban dwellers, not many people think that casual backpacks should have outdoor functions, right? But he basically proposed a new product type that the market does not have (at least not yet an influential brand). Or could it be called ...... "City Function Package"?

If you really want to promote this bag, it is tantamount to leading the needs of consumers and discovering their latent needs, rather than chasing after them.

But the idea is very pragmatic. As he said, if the bag is waterproof, lightweight, stylish, tough, born overseas, and affordable...... The positioning is an urban leisure bag, will anyone buy it? Will there be a lot of people who will buy it? Will it attract the customer base after the two brands of New Baorui?

What the market will look like at that time, she can't imagine at all. Their new brand may be unattended and die a tragic death, or it may be ...... Is it possible to become famous and become a dark horse in the entire market?

……

Lin Qian looked up at him, and his voice was almost a little inexplicably hoarse: "Boss." ”

At the moment, as before, she called him boss, and nothing else.

"Boss, the concept is very good, and the risk is very high." She said, "But do you know how hard it is to make such a perfect bag? ”

Li Zhicheng's figure was tall and sharp, standing beside her, looking down at her slightly red face: "Hmm." It's hard, it's hard to get to the sky. ”

The two looked at each other quietly for a while, and then he spoke again, his voice soft and deep: "So we can't do it?" ”

Lin Qian felt that his blood was about to rush to the top of his head.

"Do!"

……

I don't hesitate, I don't hesitate.

The road ahead is bumpy, but your heart is higher than the sky.

So what else do I have to say?

Bow your head and temper yourself, raise your head and bend your bow to shoot the eagle. 166 Reading Network