The lights were dimmed, and the meeting room was crowded with people, and everyone was holding their breath. Only the vivid picture sound effects on the big screen attract everyone's attention.

It was a couple of TV commercials. In the upper right corner, there is the logo of a certain CCTV channel, which has been broadcast on the TV station from today. And now, the people in the conference room are reviewing the effect of the ad together.

The first picture is a handsome and tall young man. Wearing a simple shirt and trousers, carrying a bag, squeezed onto the subway. The subway was crowded, and it was a very everyday scene that could have been tiring to look at. But the picture is beautifully processed, and the sound effect is also processed very gently, with a sense of art in the middle of the noise. And the young man also looks very comfortable, he is not a star, but Qingjun is silent, his eyes are clear and gentle.

When the crowd was surging, he grabbed the railing above his head with one hand, and the backpack on his body was bumped around; When I got out of the car, I also rubbed the door and squeezed around. At this time, the camera gives a close-up of the bag, revealing the AITO logo.

Then he got out of the car with the flow of people and went to the company. It's an IT company. With just a few quick flashes of the office building, the atmosphere is busy and youthful. He took out a heavy laptop from his bag, and then took out a thick file bag, a few books...... I took a pair of sweatshirts and pants and a badminton racket, and put them in the bottom drawer of my desk, while I made an appointment with my colleagues to play ball after work.

There are no additional close-ups here, but anyone who pays a little attention to the previous ad will notice it. His backpack didn't look bulky before, but now it holds so many things.

The next picture is that he finishes playing and goes home from work. At this time, it was pouring rain in the sky, and my companion opened an umbrella, and the two big men held it together. At this time, his aito bag was exposed outside the umbrella, and his companion asked, "Is your bag wet?" He smiled and replied, "It's fine." ”

Then, he returned home. A young and beautiful girl greeted him and took him by the hand and entered the house. He casually threw his backpack on the sofa and threw it with the girl's women's aito bag. At this time, a quick shot was used, and the water vapor contaminated on the backpack quickly evaporated and dried up. After a while, the young man came over, took out a piece of cheesecake from his bag, which was intact and not wet at all, and handed it to his girlfriend: "Your favorite flavor." The girlfriend's delighted voice came: "Thank you." I love you. ”

The last shot is of the two hugging each other and sleeping on a big bed. The boy asked the girl, "Going hiking on the weekend?" The girl smiled and replied, "Yes." The soft light hit them, and also on the two aito bags snuggled up on the sofa.

The voiceover sounds: "Carry your love on your back and travel through the city." ”

As soon as the screen turned, a huge logo of AITO appeared. At the same time, it is written: AITO City Walker

At the bottom is the small print:

It is made of Taiwan MIND (Mingde) technical fabric

Waterproof, quick-drying, lightweight, wear-resistant, and extra-large capacity

Soft music plays, and the first commercial finishes. The lights came on again, and everyone in the conference room showed happy expressions and nodded their heads in praise: "Not bad." "It's a really good ad." Even Gu Yanzhi, who is extremely experienced in the market and extremely picky, nodded with a smile: "The effect of this advertisement should be very good." ”

Lin Qian sat in the corner of the round table, smiling and receiving everyone's praise and congratulations. She is the head of the marketing team, and this series of advertising ideas is the result of their hard work. Although it is put into practice, it is an external advertising agency. But just like the marketing master Shi Yuzhu's views on advertising, Lin Qian also feels that the people who really understand the connotation of AITO and Li Zhicheng's strategic ideas are them, not outsiders, and the core idea must be done by themselves. So in order to make these advertisements, she and her subordinates have been working hard and sleepless all night during this time.

Now, is it finally harvest time?

Through the crowd, she glanced at Li Zhicheng from a distance.

He was also clearly satisfied, with a shallow smile on his face. So many people were talking and laughing, so many people were looking at him. But he immediately noticed her gaze and looked up.

The two of them looked at each other in the air, and then turned away. But the gloomy praise in his eyes made Lin Qian both proud and sweet.

There are so many like-minded people, and there have always been many people who appreciate her.

But now she only wants to be in his business empire, under his gaze...... Vertical and horizontal.

Soon after, a second ad aired.

This advertisement is almost a creative contribution by Lin Qian alone, so when she watched it at the moment, she felt it even deeper.

First of all, a group of children appear in the picture, standing at the entrance of the primary school, waiting for their parents to pick them up. Compared to the first advertisement, the overall atmosphere and picture of this one are much more lively and warm.

At this time, it began to rain lightly in the sky, and the children ran to the bus stop to avoid the rain. Only a little boy with bright eyes and bright teeth walked over unhurriedly, and at the same time dug and dug in his small backpack. Lens close-up backpack logo: aito children. (Aitu Kids sub-brand)

Soon, the little boy pulled out a raincoat from the top pocket above the backpack, and the end of the raincoat was attached to the backpack and put on himself. A beautiful little girl next to her said "wow" and said, "He still has a raincoat hidden in his school bag!" The children next to him all looked at the little boy with envy, but he was very calm and cool and did not speak.

The little boy was standing on the outermost side of the platform, so the backpack behind him was completely exposed to the rain. The pretty little girl asked, "Come in a little bit, your bag will get wet." ”

The little boy continued to look at her very calmly and said, "No, my bag won't get wet." Then he asked her, "Are you going to stand under my raincoat?" The little girl immediately stood up, and the eyes of the other little boys around her became even more envious. And the little boy of Aitu smiled very proudly.

At this time, the picture turned, and it was already dark. The road was jammed with traffic. The little girl said worriedly, "It's so dark, I'm afraid my mother won't see me." ”

The little boy said, "My dad will see me." ”

The little girl was stunned for a moment, and saw a black car stop at the bus stop. A young man opened the car door, and the little boy said goodbye to the girl happily and climbed into the car. At this time, the camera close-up, it turned out that there was a pattern of a glow-in-the-dark bear on his backpack. I couldn't see it at dawn before. When it gets dark, the blue bear stands out.

The little girl watched with a little envy as the little boy got into the car. At this time, the closed car door reopened, and the little boy jumped down again, still holding a pink bag in his hand, and the glow-in-the-dark sign was a simple and cute little rabbit.

He handed the bag to the little girl: "Give it to you." Can you come with me to the zoo this weekend to see the monkeys? ”

The girl took it very happily, and smiled like a red apple: "Thank you! ”

The two children looked at each other with a smile and stretched out their fingers to pull the hook.

The last scene is a group of children, carrying Aitu's children's bag, happily running to the zoo.

Voiceover: "Aito Children, let your children grow up on the journey of love." ”

After that, it was still the general brand slogan of "AITO City Walker", as well as a series of keywords such as "waterproof, quick-drying, lightweight, and safe" for MIND fabric.

……

——

In the first few days of the launch of the AITO brand, the reaction of the market was calm. Because of the bombardment of advertisements on TV and the Internet, consumers still need time to recognize and accept the brand. It will take time for AIDA's various specialty stores and cooperative mid-to-high-end supermarkets to distribute goods.

The launch of this brand, DA is a low-cost flank war, and the goal is to outflank the mid-range leather bag product market of Si Meiqi.

AITO, on the other hand, is a frontal offensive battle launched by Li Zhicheng against the vast market with great fanfare. Although his goal is the market hegemon New Baorui, it is unknown whether other brands will survive.

Lin Qian is full of confidence in AITO. This confidence stems from her familiarity with AITO and her insight into Li Zhicheng's strategic thinking.

When you are familiar with the whole process of the birth of this product, you are familiar with every creative point, every superior function, and every vein in it. You can clearly see the immeasurable market potential.

You know very well that this is something that the whole market cannot resist and that competitors cannot stop.

Then you think, who else is this market? Who else is it?

Lin Qian feels that AITO will definitely sweep the entire market, and even bring them unexpected excitement.

Of course, whether AITO can really create miracles will not be seen until the first few days or more than ten days of market warm-up period. And all the employees of AIDA, who were holding back their energy, could only wait with wide eyes to see the after-effects.

And this weekend, for Lin Qian and Li Zhicheng, it is also a rare "stealing half a day of leisure".

After getting off work on Friday, Lin Qian returned home and called Li Zhicheng.

He's still in the office, but that's the end of his work for the time being. So when answering the phone, the tone was not cold and intimidating when busy, but low and gentle: "Are you off work?" ”

"Hmm." Lin Qian had already taken off his professional clothes and was lying on the bed kicking his legs at will, "Do you have any arrangements for the weekend?" ”

Li Zhicheng naturally understood immediately, and replied succinctly: "Okay." ”

Lin Qian suddenly smiled: "I haven't even said what it is?" You're good to go. "He pretended to be a pig and ate a tiger, and pretended to be a loyal dog. In fact, she can't see through the big ideas that she can't pinch.

"Let's go to Mount Emei." She said, "Strap on our aito and go on a trip." This was a paraphrase of Aito's advertising slogan, and she laughed when she finished speaking.

Emei is very close to Lin City, and you can go back and forth on the same day, so it is not a trip. But Lin Qian had his own idea, so that Li Zhicheng could also get out of high-pressure work and relax. And Emei is a Buddhist resort, go add some sesame oil on the pillar high incense, pray for Ida, kill two birds with one stone.

"Okay." Li Zhicheng replied.

Lin Qian was very interested: "Then I'll book a ticket." I can come back tomorrow night and have a day off on Sunday. The ticket she said was a bus ticket from Lin City to Emei, a ticket to a scenic spot, and so on.

Li Zhicheng heard the joy in her voice, and he was also a little infected. One person sat in a solemn and quiet office, but a smile appeared on his lips: "I arrange these." Wait for me to pick you up tomorrow. ”

Lin Qian is used to being self-reliant, and when she heard his words, her first thought was that it was good for Muma to have a boyfriend, and she finally enjoyed the treatment of being arranged by others, just talking and not doing anything.

"Okay." She replied sweetly.

After hanging up the phone, Lin Qian was not idle, put on his bag, and went out to buy things to be used tomorrow. Commonly used medicines, snacks, water...... She also bought herself a beautiful sunhat. Although there is a sincere love cap, but a rare date, she can't always wear a gentleman's hat!

On the other end, Li Zhicheng hung up the phone and called Jiang Yuan.

He and Lin Qian's affairs are already frank, but now that the company is in a critical period, he doesn't want to attract attention. So I didn't hide it from the assistant next to me.

"Lin Qian and I will go to Mount Emei tomorrow."

"Okay." Jiang Yuan replied, "Then I'll arrange the itinerary and then show you." ”

Back in the cubicle outside, Jiang Yuan called a familiar travel agency. When the travel agency heard that it was an important leader's trip, it was naturally very attentive and asked him: "Is it a one-day tour or a two-day tour?" Staying overnight in Emei? There are several good hotels on the top of Emei Jinding, and one has a hot spring. In addition, if you travel for two days, how many people and how many rooms? ”

——

Early the next morning, Lin Qian wore colorful outdoor clothes, a new hat, and an aito women's bag. On time downstairs, waiting for Li Zhicheng.

He also wears a dark outdoor jacket and trousers, and drives his Land Rover, which is much more sporty than when he is usually in the office, but the calm and powerful gestures and eyebrows are the same.

Lin Qian sat in the passenger seat, looked at his side face and thought: It is said that men have many faces. That's a side of his life. In addition to Jin Gui's compelling workplace image, this slightly casual and wanton him only accompanies her.

So proud, so satisfied. Hahaha.

And Li Zhicheng noticed that the woman was staring intently, and because he wanted to drive, he could only reach out and gently shake her neck. Fingers ran along the smooth and soft skin behind her ear, slowly rubbing: "So happy? ”

The man's fingertips had a thin cocoon, rubbing against her most delicate and sensitive parts, which only made her whole body a little soft, but there was an indescribable comfort. The comfort was slight, but it was long. It was like a bubbling spring of water, slowly seeping into her heart. It's obviously very sensory, but it makes her feel very heartwarming.

She was silent. Li Zhicheng touched it for a while, then stopped and continued driving. And the remnants of the soft fragrance belonging to the woman between his fingers only made him feel a little swaying.

At this time, one of Lin Qian's hands gently put on his shoulder, and his body leaned sideways. Look up, find her favorite jawline, and print a kiss. And when the unique warm breath on the man's skin stained her lips and tongue. She couldn't help it again, and bit down lightly to get more of his own flavor.

But this kiss is only a superficial taste. She quickly removed her lips and sat back in her chair. The whole thing was silent - he habitually stroked her neck, and she leaned back and kissed his chin.

After such a simple plea to each other, she continued to look ahead as if nothing had happened, and he glanced at her and continued to drive. But in the hearts of the two, there is the same tenderness and unbearable, the same silent agitation.

The author has something to say: the two advertisements were thought of by Lao Mo himself. Lao Mo has never done advertising, if a master sees it, don't laugh. Romance, I've done my best.

Recently, the plot has been progressing a little slower, but the romance has developed so far, and it is not smooth to skip it and not write it, just like two trees that are growing like crazy, you suddenly pretend not to see them, and go to pick fruit from another tree. So let me just write as it comes. What's the plot?,There will be soon.,Be patient.,I never skim and don't write~~ It's really not good.,The plot can skip the next one and don't buy it.,It doesn't affect ~~.

Eight o'clock in the evening of the second watch~~ 166 reading network