66 Decisive Strategy
When Ning Weikai heard that DG Group had become one of the major shareholders of New Baorui, he was quite surprised.
Because the old man Zhu has already stated that the shares of New Baorui will not be sold. Who knows that it didn't take long for the wind to change.
He didn't spend much energy, but he found out the reason clearly - it turned out that the other party started with small and medium-sized shareholders and acquired them one after another. And most of these shareholders are some side branches or old ministers of the Zhu family. At the beginning, he followed Zhu Lao to fight the country and owned part of the shares of Xinbaorui. Right now? It has long been impossible to enter the core interests of the Zhu family. So it's hard not to be impressed by the high price of DG's acquisitions.
But what really plunged Xinbaorui into an equity crisis was Zhu's two sons.
It turned out that the acquisition representative of DG Group, a person named Lin Mochen, secretly met with two Zhu Gongzi. A few days later, a total of 10% of the shares were acquired from the two of them. In this way, the total equity proportion of DG has reached 45%, which is only one step away from absolute control.
For this fact, Ning Weikai just wants to scold: I~.
In the end, it's not a biological child, so it's not distressing. As for why these two sons and daughters sold their shares, Ning Weikai thought of many reasons-
On the one hand, he has been at the helm of New Baorui for many years, and his influence is too deep-rooted. It is estimated that the two sons are actually very troublesome about such a company and a large group of loyal and evil people;
Second, Zhu Dazhu has only been in charge of the real estate and financial industries, and he is afraid that he will not be too interested in the traditional and thin industry of bags. And by selling some of their shares, they can get a large amount of money, turn waste into treasure, and support the development of other enterprises on hand. At the same time, of course, it can also increase their influence within the Zhu clan - after all, he Ning Weikai is not behind, and the contenders for that position are the only two brothers left.
What's more, if he sells New Baorui, it will be even more difficult for him Ning Weikai to make a comeback in the future. It is equivalent to giving him another blow to the ground.
……
Ning Weikai had to admit that if he stood in their position, he would also sell New Baorui.
Now, the situation is very delicate. Zhu Lao still has 20% of the shares in his hand, and the two brothers have sold 5% each, and they both have 10% left in their hands - it is not ruled out that they will continue to sell the shares, and the 15% in Zhu Hanyu's hands is unchanged. That's 45% of DG. It is still unknown who will finally get a controlling stake in New Baorui.
As for Zhu Hanyu, Ning Weikai understands very well why she doesn't sell it. It is said that Lin Mochen also approached her, but she refused to meet.
Although she is ignorant and ignorant, this ignorance is also stubborn. She probably couldn't imagine how important this equity in her hand was now. She may simply not want to sell what originally belonged to the Zhu family.
……
Ning Weikai looked at the blue sky and buildings outside the window, and sighed silently.
However, if you want Cao Cao, Cao Cao will arrive. Yuan Jun knocked on the door and walked in, his face was a little strange, and he was glancing at him: "Mr. Ning, your wife is here." ”
Ning Weikai was slightly stunned, and saw Zhu Hanyu, who was wearing a royal blue short skirt and a white top hat, walking out from behind him.
Staring at each other, Ning Weikai's face remained unchanged, but Zhu Hanyu's eyes contained a lot of emotions. Her hands clasped tightly on her handbag and she stood there looking at him.
Ning Weikai: "Yuan Jun, you go out." He got up from behind the desk and approached her with a smile: "Hanyu, why are you here?" ”
It was the first time since she married him that she had stepped out of the house and into the place where he worked.
Zhu Hanyu somehow lowered her gaze and avoided his direct gaze.
"You haven't been home for three days, I'll come to see you."
Ning Weikai looked at her slightly drooping neck, smooth and white, like a fine mutton fat jade. He had never seen any other woman, just the neck, which was so delicate. And today's outfit is just her most ordinary outfit, but standing in his office, every gesture, even if it is just a corner of clothes, is an elegant and moving celebrity temperament.
She is a natural socialite, a natural princess.
He has been living in a dreamy ivory tower, the princess he once dreamed of.
Ning Weikai took her hand and walked back to the Taipan table. Zhu Hanyu followed him in a daze and did not speak.
Ning Weikai sat down again and pulled her onto his lap. At this time, Zhu Hanyu was a little uncomfortable: "This is the office ......"
"It's okay......" Ning Weikai imprinted a light kiss on her delicate neck, "They won't come in." At the same time, he explained: "In the past few days, there has been a lot of uproar about the outside acquisition, and you have heard about it. I'm busy with this, so I don't have time to go home. ”
Sometimes, however, the explanation itself feels blank. In the past, when he was busy, as long as he was in Lin City, he would go home to accompany her.
But Zhu Hanyu just nodded, took out a folded piece of paper from his handbag, and handed it to him: "I'll ...... I'm sending you this. ”
Ning Weikai took it and was stunned: "This is ......"
This is a Power of Attorney. It reads that Zhu Hanyu has carte blanche to entrust Ning Weikai to act as an agent for 15% of the shares of Xinbaorui in his hands and exercise all shareholder rights on his behalf. At the bottom are her signatures and seals, as delicate and delicate as she is.
Ning Weikai raised his eyes and looked at her quietly: "Do you know what this means?" ”
It means that the Zhu family, or DG, who can finally control Xinbaorui, the decision falls on him Ning Weikai.
Zhu Hanyu's eyes flashed with vague emotions, and she looked at him and replied, "It means...... The stake in your hand in Shaying, plus this part, can at least keep Shaying, as well as some other brands. Is that right? ”
Ning Weikai lowered his head and kissed her: "Yes." Thank you, Hanyu. ”
Zhu Hanyu's eyes suddenly welled up with tears, and finally let go of her fragile self-esteem these days, hugged his neck and choked up: "Weikai, I don't want to stand on my father and brother's side, I just don't want you to turn against me, I think everything is fine......"
Ning Weikai's heart seemed to be bumped, hugged her tightly and said, "I understand, stupid, you ......"
Before he could finish speaking, the office door was tapped twice and then pushed open.
"Mr. Ning, I've completed the task to report!" A female voice as crisp as a chestnut, and the figure of Ping Ting standing at the door.
Ning Weikai and Zhu Hanyu turned their heads at the same time and looked at the man.
A very young and delicate looking girl, wearing a white shirt and a one-line skirt, stood there pushing the door, and blinked when she saw the figure of the two of them sitting embracing each other. Yuan Jun stood behind her with a straight face, and he had already scolded: "Lydia, Mr. Ning and his wife are talking about things, come out first." Without waiting for her to react, the door was closed.
Tranquility has been restored to the interior.
Ning Weikai and Zhu Hanyu looked at each other again. He lowered his head to kiss, but she pushed him away and stood up, smiling reluctantly: "You still have to be busy, I won't bother." After a pause, he raised his eyes to look at him again: "You ...... back tonight."
"I'll be back." Ning Weikai answered in front of her, reached out and touched her hair, and coaxed in a low voice, "Wait for me." ”
Zhu Hanyu nodded, looked at him again, and turned to leave.
Ning Weikai kept sending her out of the office and downstairs. When passing by the secretary's desk outside, Zhu Hanyu's gaze inadvertently swept over the girl who was sitting at the desk with her head bowed.
She didn't look at her, and she didn't look at her again.
until he got into a private car and waved goodbye to Ning Weikai; It wasn't until the car slowly turned and he couldn't see her from behind the car that Zhu Hanyu covered her mouth with her hands, trembling all over her body, and started crying.
——
Ning Weikai's acquisition of 15% of the shares of Xinbaorui was a secret, and it soon spread in the industry circle. For a while, many people came to the door, and many people watched his actions. And he didn't see anyone, including Lin Mochen, who was already famous in the luggage industry.
He only made an appointment to meet Li Zhicheng a few days later.
In this meeting, both sides can be said to have a very clear purpose. For Ning Weikai, the only thing he can completely control is the brand of Shaying. In today's domestic and foreign difficulties, it is not only an opportunity for him to turn over, but also an abyss for losing the last hole card.
So he needs to find a big backer for the time being.
And Li Zhicheng knows Ning Weikai's situation very well, and at the same time, he also needs his help.
On a sunny afternoon, the two met at the teahouse last time. But this time, Ning Weikai didn't bring Lydia in the car, and Li Zhicheng didn't bring Lin Qian.
This time, it was Ning Weikai who poured tea for Li Zhicheng, and asked with a light smile: "I heard that DG has also expressed its intention to acquire Ida, I don't know how it is going?" ”
Li Zhicheng replied succinctly: "I will give them an official reply in a few days." ”
Ning Weikai nodded and didn't ask much. picked up the white porcelain teacup, slowly turned it in his fingers, and suddenly smiled: "Bloody wind and rain!" I thought you were the biggest disruptor in the industry, but I didn't expect that we would all become a meal for foreign capital. ”
"Not necessarily." Li Zhicheng's fingers tapped on the table, and his handsome face remained silent, "If Chinese companies resist acquisitions, what will be the situation in the future, what do you think?" ”
Ning Weikai didn't think about the pros and cons, and replied with a chuckle: "According to common sense: in the short term, you can win miserably." In the long run, it will fail. ”
Li Zhicheng didn't move, took a sip of tea and said, "Have you read the reports of Chinese home appliance companies?" ”
How could Ning Weikai not have seen it, and replied with a smile: "We are different from them." There are pros and cons to confronting foreign capital. ”
"Listen up."
"Huh...... Although the luggage industry also has a bit of technical content, after all, unlike household appliances, the quality and technology of each will not be very different. So we don't have to be like the home appliance industry, to continue to study and improve, and the profits are pressed very thin. He glanced at Li Zhicheng and continued, "The disadvantage is that household appliances pay more attention to functionality, as long as the brand is okay, consumers look at the cost performance; But bags are personal daily consumer goods, to put it bluntly, bags will reflect personal taste and status. Once DG leverages Simic's existing sales network and enters China in a big way; Once consumers recognize and accept this international brand, no matter what we do, it will be useless. It is useless to fight the price and improve the quality. Who wouldn't buy the world's No. 1 brand and buy a local brand for the price difference of dozens or even hundreds of yuan? What's more, we may not be able to beat others in price wars. When the time comes, you and I will close the door and become a second-tier brand after DG, which is really just around the corner! ”
Although these words have inherited his always light ~ cool and thin style, why not every sentence of insightful and direct to the interests? After speaking, he put his hands on his knees and looked at Li Zhicheng.
And Li Zhicheng also looked at him quietly, his dark eyes were bottomless, so that he couldn't see clearly.
After such a quiet confrontation for a moment, Li Zhicheng spoke.
He picked up the teacup and gently put it in the middle of the table: "Therefore, if we want to defeat DG and keep the market, there is only one key decisive point - to cut off the process of consumer recognition and acceptance of this brand." ”
Ning Weikai raised his eyebrows slightly.
To be honest, talking to Li Zhicheng is an unprecedented comfortable feeling. The deepest thoughts of his heart; In the face of today's complex industry situation, after looking at the overall situation and peeling off all the appearances, with his strategic talent, he got the most daring and deviant conclusion, and saw the most accurate and only strategic decisive point, which was broken by Li Zhicheng in one word.
Is this what it feels like to meet an opponent in chess?
He sneered in his heart, sick.
"What do you want to do?" He began to get straight to the point.
Li Zhicheng obviously had already made up his mind, picked up the other two tea cups, and put them in front of him one by one: "In two steps." He raised his eyes and looked at him with a heavy face: "The first step is for you to cooperate with the Lord and me to exert pressure on them from the outside. When they fully enter the Chinese market, they will be under more pressure. ”
As soon as he said this, Ning Weikai understood. The so-called periphery naturally refers to the country's sales channels, suppliers, distributors, logistics providers and so on. He is still the president of the Luggage Industry Association and has a wide range of contacts in the industry. At the beginning, he thought about using this trick to suppress the newly rising aito. Now Li Zhicheng asked him to use this trick on foreign capital, which is really ridiculous when you think about it.
Seeing that Ning Weikai was silent, Li Zhicheng continued: "At this point, all of Aida's resources will support you. ”
That's a lot of support. It is equivalent to integrating all the resources of the two enterprises in his hands and listening to him. Then the competitive pressure faced by the two companies, as well as the losses they may bear, are also the same. At the same time, it can also make a comeback for him and accumulate more contacts and reputation. Ning Weikai weighed it in his heart, and didn't answer immediately, but asked, "What about the second step?" ”
Li Zhicheng looked at him, leaned back in the chair, and replied, "The first step will damage the vitality of the DG, but it is also a feint. The second step - I am responsible for building a wall in the minds of consumers to block foreign brands. ”
——
When Li Zhicheng returned to Aida, it was already evening.
The people in the building were almost gone, Jiang Yuan was still sitting in the cubicle, and when he saw him, he stood up: "Manager Lin is here." ”
Li Zhicheng nodded: "You go back first." ”
Pushing open the door, I saw Lin Qian standing in front of the dimly lit bookshelf, reading his book. She turned to him and smiled, and pulled out the third piece of scheming that he had just written.
"Can I keep this?" She asked.
Of course, Li Zhicheng has no objection. I saw her carefully fold the paper and put it in her purse. also deliberately looked at him nervously: "I have to be very careful, it will be bad if someone else picks it up." Of course, I will never let my brother see it. ”
Li Zhicheng smiled slightly, walked over and sat down with her in his arms.
"Arrange for you to go to Changsha next week?" He asked, staring at her.
Lin Qian raised his eyes and looked at him with some surprise: "Aren't you planning to go over again at the beginning of next month?" ”
What they said was that it had been decided in the early stage, Lin Qian went to Mingde's branch in Changsha, and at the same time took over Mingde's affairs in the mainland in the future, and no longer intervened in the work of Aida Group.
"There will be a fight soon." Li Zhicheng hugged her, his eyes were gloomy, "You go and stay over there, and I'll pick you up when I'm done." ”
Lin Qian didn't say anything.
Li Zhicheng's meaning is very clear, and she also understands it - just like Lin Mochen avoided Aida, she actually avoided this acquisition war, which is more secure. Although she vowed to be his adjutant a few days ago, it was only a matter of will, and this time she was ready to watch.
But she hadn't thought she was going this fast.
"Okay." Since he thinks so, there must be his considerations. Lin Qian hooked his neck, "How long will you take?" ”
"Three to five months."
Lin Qian's eyes widened: "Three to five months? "Don't meet?
Seeing that she was in a hurry, Li Zhicheng's eyes flashed with a heavy smile, and he reached out to clasp the back of her head, bowed his head and kissed her.
"I come every week. Come rain come shine. ”
——
A few days later, Lin Qian took a flight to Changsha.
For this assignment, she is more excited than reluctant. Although when Li Zhicheng saw her off at the airport just now, she looked at his tall figure in the crowd, and her eyes were still moist.
However, the two have lived together for a long time, and they feel relaxed and fresh when they live alone. Plus he promised to meet every week, and he will definitely do it.
While sitting in the waiting hall, Lin Qian called Lin Mochen to say goodbye. Lin Mochen was a little surprised: "Isn't it next month?" ”
Lin Qian sighed: "You avoided it, don't I have to avoid it too?" ”
Lin Mochen said: "It's okay." You are Li Zhicheng's only weakness, and it is more reassuring to put it away. ”
Lin Qian was immediately stunned - what does she mean that she is Li Zhicheng's only weakness? She has obviously always been a fierce general under his command, when did she become a weakness?
My brother thinks so, does Li Zhicheng think so too?
Until she got on the plane, she was still a little uncomfortable. But as the plane climbed into the clouds, the sun shone brightly, and she was open-minded and cheerful by nature, but she temporarily left this thing behind.
She looked out the window at the majestic scenery as she took out the bag in her purse to look at it again.
This is what he wrote down with her a few days ago when she and Li Zhicheng were discussing the future plan at home. The handwriting is a little skewed as usual, but it doesn't interfere with viewing.
The first plan is: lure the enemy deeper.
Lin Qian looked at it for a while, folded it, and put it in his bag again. Because this was the first time she knew all about his plan, at this moment, she closed her eyes and thought - this time, it will definitely go smoothly, there will be no problems.
They will definitely win.
The author has something to say: There is a short update tonight, and I am still writing, so everyone will brush it at 9 o'clock 166 Reading Network