Chapter XII

Approaching two o'clock in the afternoon, Lin Qian prepared the materials for the meeting and sent them to Li Zhicheng.

Somewhat surprised - he stood in front of the floor-to-ceiling window in contemplation.

Lin Qian put down the information, and just as he wanted to turn around and go out, he heard his clear voice coming: "You come with me to the meeting." ”

After she was slightly stunned, her heart was happy, and her face remained calm: "Okay." ”

This kind of confidential and important strategic meeting, he asked her to participate, which represents trust.

Hehehe...... Although the boss is young and inexperienced, he still knows how to use people well.

——

In the conference room, the lights were bright, and there were eight people sitting at the long oak bronze carved conference table, namely Li Zhicheng, Gu Yanzhi, the vice president in charge of production technology, the vice president in charge of functional departments, and the marketing director, production director, financial director and purchasing director.

This is also the core management team of AIDA today.

Li Zhicheng sat in the middle position, and Lin Qian, of course, could not sit at the round table, but sat on a chair leaning back against the wall.

The meeting was chaired by Gu Yanzhi. Although it was a very serious topic to discuss, his attitude was quite free and indifferent, and after looking around for a week, he said unhurriedly: "Then let's start, I'll say a few words first." Today's meeting is to discuss the future direction of AIDA. What is the current situation, you know better than me and Mr. Li. Mr. Li took over the company for a short time, and the goals and requirements of today's meeting are: seeking truth from facts, full discussion, unified direction, and strict implementation. Okay, the finance department will talk about it first. ”

The conference room was quiet, and Lin Qian was still a little excited when he heard it - he didn't expect Gu Yanzhi to talk about this kind of "official language" in a set of ways, but after thinking about it carefully, you found that every word he had was on point.

By the way, I took another look at the boss's face - it was calm and focused. It's just that he sits in a suit and leather shoes in a pile of middle-aged people, and he really looks too handsome and too young.

At this time, the CFO had already opened the slides, and after a brief overview, he cut to the chase and dropped a bombshell: "We have calculated, after paying all the compensation for the 'carcinogen incident', calculating the accounts receivable and payable, etc...... The funds that the entire group can flexibly mobilize in the short term are probably in——" He paused: "Between 2 million and 5 million yuan." ”

The meeting room suddenly fell silent, and everyone looked at each other. Lin Qian's heart trembled when he heard it. She spread it out on her lap in a soft leather book, and in the upper left corner was the number "10 million". Now she silently crossed out the number and changed it to 2 million.

It turned out that the situation was a little worse than her brother expected.

2 million. In this day and age, what can 2 million do? Not to mention a company with thousands of people.

She couldn't help but look up at Li Zhicheng again. I saw him sitting up straight, with one hand on the table, his face slightly tilted, looking at the speech of the financial director, but he was very calm.

Lin Qian's mind came to mind the pomp and circumstance when the mighty convoy sent him to the company two days ago.

The two contrasted, and suddenly felt a little sympathetic to him.

After a dull and embarrassing silence in the room for a while, the marketing director spoke.

He is a capable man in his forties, named Xue Mingtao, who looks quite calm and elegant. Lin Qian understands his situation: when the former CEO went overseas, old ministers like Xue Mingtao were not reused, but were set aside. Now that the dynasty has changed, he has regained the power of marketing. After holding back for so long, he must be ready to fight a marketing turnaround.

Sure enough, he proposed a very complete work plan for the marketing system.

He started from the company's four categories of high-end leather bags, daily leisure bags, special function bags and box bags, and at the same time refined to more than 10 subordinate categories, and analyzed the current market environment, our advantages and disadvantages compared with competitors, internal improvement methods, marketing strategies and plans. For example, if the quality of men's mountaineering bags is not too hard, it is proposed to change the material of the product and strengthen quality control; For example, the terminal marketing efforts of trolley boxes are insufficient, so it is proposed to increase advertising investment and increase sales teams......

I have to say that this is a very detailed and in-depth plan. If you don't have years of marketing experience and a good understanding of the entire market and the company's sales, you can't do it. This plan feels like a map that guides the way, with overall goals and plans, and is detailed down to the execution of each item. After listening to it, it makes people feel very grounded.

Marketing is at the heart of a company like AIDA, and it is the focus of this meeting. So after he talked eloquently, several other managers exchanged heads and discussed in low voices, and the atmosphere was obviously activated.

And Gu Yanzhi also had a faint smile on his face, and nodded frequently at the marketing director Xue Mingtao. Even Li Zhicheng picked up the paper materials and listened to them while carefully flipping through the pages one by one. Lin Qian also saw that he made some notes on it with a pen.

And Lin Qian's feeling is also very teachable, like being taught a lesson.

She was even ready to move, hoping that Xue Mingtao would mention the Mingsheng Group project to verify that her previous concept was correct.

But it didn't. After making a complete report, Xue Mingtao's closing remarks were: "In the next five years, rebuild the AIDA marketing empire!" ”

Everyone nodded again and again, and Lin Qian was slightly disappointed.

The conference room was quiet for a while, everyone was a little thoughtful, and some people secretly looked at Li Zhicheng, wanting to see what the new young president had a specific opinion on such a reliable development plan so far.

At this moment, he put down the information in his hand and looked up at everyone.

So everyone's eyes were naturally focused on him.

"Very good plan." He said slowly, "I'll read it carefully." ”

A hint of joy flashed on Xue Mingtao's face. Lin Qian nodded in his heart: The boss is imposing! Poker face.

Who knew that Li Zhicheng's words changed: "Someone suggested to me that winning the Mingsheng Group project can save Aida." What do you guys think? When he said this, he sat in a very handsome posture and looked calm.

Lin Qian, who was behind him, felt a slight "chuckle" in his heart, and his heartbeat accelerated a little.

Someone...... That's her.

Xue Mingtao was quiet for a second, took out a report from the folder on the table, and handed it to Li Zhicheng: "Mr. Li, we have also done SOT analysis on the Mingsheng Group project. This project is of course very good, and if it can be won, it can quickly change AIDA's position in the industry and open up a new market.

But to be honest, this project has two strong competitors, Xin Baorui and Si Meiqi, we did not intervene at all in the early stage, but they have been following for a few months, and the connections are almost connected. We have never been involved in the field of state-owned enterprise customers before, and now we want to compete, and the chances of success are very small. And they are now very defensively against us, even if they can get the project, I think it will be a miserable victory, the profit is very thin or no profit, and the gains outweigh the losses. ”

Li Zhicheng was silent.

And although Lin Qian is only a character who listens to the record, Xue Mingtao's words also made her feel huge pressure. Indeed, she had only considered the benefits of this project before, which could save Ida, so her thoughts were still optimistic. And the practical difficulties mentioned by Xue Mingtao, and she didn't think about it deeply, are almost all the dead holes of marketing work: late start, no connections, no funds, what to fight with others?

At this time, the vice president in charge of production and technology, who had been silent, spoke.

He is nearly 50 years old, his name is Liu Tong, and he is the No. 1 hero and veteran minister who followed Chairman Xu Yong to fight the country. In the face of Li Zhicheng, he did not have the caution and temptation of others, his expression was frank, even with a bit of the majesty of an elder.

"Sincerely." He said, "I don't agree to do any more Mingsheng projects and expand into new market areas." Isn't Aida overwhelmed by this line of thinking? Will we repeat the mistakes of the past? We are making bags, the largest market in the country hundreds of millions of end consumers, this market has been taken away, we have to take it back. The procurement of those governments and enterprises is simply a drop in the bucket, with high requirements and low profits, and I don't agree to do it. I agree with Mingtao's opinion, be down-to-earth and re-build the market! ”

He is upright by nature, and he speaks with a righteous and resolute face, and some people nod again and again after listening. Indeed, what he said was exactly what was in everyone's hearts.

And Lin Qian's two delicate brows frowned tightly when he heard this.

Liu Tong fired at Li Zhicheng, but Li Zhicheng remained silent. The way he didn't speak was already quite imposing, but now everyone didn't know what he thought, and the atmosphere was a little stiff.

Lin Qian listened. Gu Yanzhi looked at everyone's expressions and exchanged glances with the vice president in charge of the functional department.

The vice president opened his mouth to play a round game: "Otherwise, I suggest this, and Mr. Li has heard our opinions." What is the focus of the next step and in which direction to carry out it - or will Mr. Li think about it comprehensively and discuss it later? ”

Everyone nodded, and Lin Qian thought: This is the only way.

So everyone looked at Li Zhicheng, and Liu Tong was also right about things and not people, and said: "I speak more straightforwardly and sincerely, you must consider it carefully." ”

However, no one expected that Li Zhicheng nodded at Liu Tong, and then looked at everyone again, his voice was as low as still water: "I don't need to think about it anymore." ”

Lin Qian was stunned for a moment. Not only her, but everyone was also stunned.

I heard him continue: "I have already made a decision at noon today: to win the Mingsheng project at all costs. ”

——

Afternoon.

Lin Qian sat in his cubicle, sorting out the minutes of the meeting just now. But the mood is inexplicably a little turbulent.

is only because of Li Zhicheng's words at the highest decision-making meeting: "At noon today, I have already made a decision." ”

The focus is on "noon today". At that time, they were eating hot pot, and she strongly recommended him to win the Mingsheng project.

Can it be understood that it was her words that had an important impact on him?

Lin Qian was excited, and felt that the pressure was unprecedented.

Moreover, his strong statement against public opinion undoubtedly made the atmosphere of the scene a little strange. Liu Tong's face changed on the spot, Xue Mingtao didn't say anything, and the executive vice president was also stunned.

However, before everyone could speak, he spoke again: "The company is in a turbulent period, and we must work together. Now I am the representative of the absolute controlling party and have a veto power. So in the future, before I make a decision, there can be countless voices; After I make a decision, I can only have one voice. Meeting. ”

……

At this moment, the door of his office was tightly covered, and Gu Yanzhi and Liu Tong went in just now. I don't know what the three bigwigs are discussing inside, at first I could still hear Liu Tong's fierce voice, but at this time there was no sound at all.

After a while, the door finally opened. Lin Qian immediately stood up, and saw Liu Tong walking out with a calm face, and Gu Yanzhi followed behind him with a calm expression. couldn't see what the mood of the two was, they didn't pay attention to Lin Qian, and went back to their respective offices directly.

Lin Qian waited for a while before picking up the sorted meeting minutes and giving Li Zhicheng a look.

There is no doubt that his performance at the meeting today will cause an uproar in the company. What would managers and employees say about him?

jj, jj, unapproachable?

Or is it resolute, has its own independent ideas, and is very confident?

And for Lin Qian, he who was cold and silent on the outside, was so strong and decisive, which was a bit beyond her expectations.

——

The setting sun had already set, painting the office with a faint golden glow.

Li Zhicheng sat on the sofa in the middle. Somewhat different from his usual cold and pretentious posture, at this time he put his hands on his knees, and his face was calm, as if he was contemplative. On the coffee table in front of him, there were two steaming teacups, which were obviously left by Liu Tong and Gu Yanzhi just now.

Lin Qian walked over with light steps: "Boss, this is the meeting minutes." ”

He glanced up at her, his gaze dark and steady, took the minutes, and looked down.

The room was silent, except for the sound of him turning the pages and the bubbling water in the goldfish bowl at the door. Lin Qian was a little apprehensive, but began to speak.

Her opening remarks were: "Today, after listening to the opinions of Mr. Xue and Mr. Liu, I also think it is quite profound and reasonable......"

Li Zhicheng looked up at her again. Separated so closely, his silhouette became clearer and more handsome, and his gaze was heavy and cold: "Shaking? ”

Lin Qian suddenly realized that although this boss spoke to people very concisely, he directly and quickly pointed out the key points, and always asked you to slow down before you could deal with it.

She originally wanted to be tactful, but now she simply confessed, shook her head and said, "No, I didn't waver." I would say that they analyzed it comprehensively and made a lot of sense. But this kind of thinking is too focused on the inside, how to solve problems, how to improve yourself. However, now the external competition environment is very fierce, and the industry has developed to the present, which is not more than ten years ago. If you don't do a good job in product quality and improve the quality of personnel, you will definitely be able to win the market. Because people are doing a good job, too.

The reason why I insist on aiming for the Mingsheng project is not because I think this project will definitely succeed. But I think that sticking to the traditional way is definitely not good. To use an inappropriate analogy, if New Baorui and Maggie are elephants now, Aida is a little lamb. Can a baby lamb overcome an elephant by elevating himself? I don't think so, it can only win if it does a surprise attack. ”

She spoke very freely and straightforwardly. After finishing speaking, I looked at Li Zhicheng's expression.

And he always stared at her with burning eyes, and that Yingxiu's face was always calm and cold.

To her tirade, he replied with only three words:

"I believe in you."

The author has something to say: Is the meeting plot very boring, but there is really no way to get around it, so I still have to continue writing

Tomorrow and Sunday, we will reply at 12 noon on Monday. It's been a less stable week, try to do better next week, and have a great weekend!