79 Even with the fight
The emergence of "Western Fan" has indeed affected the sales of DG China, but the impact is not serious;
It has indeed caused some consumers to distrust the Zamon brand, but this distrust has not yet spread widely and has not yet developed to the point of being out of control.
Therefore, Charles immediately adopted a series of tough defensive measures.
First of all, he immediately reported the situation to the DG headquarters in the United States, and asked to protest to the customs of China and the United States in the name of the company, and it was necessary to strictly investigate the entry and exit of ZAMON products in the recent days. This request has been firmly supported by the headquarters.
Secondly, he ordered his subordinates to collect evidence more carefully, in order to find clues from the daily operations and policies of Xiyang Fan and Aida, and he did not give up hope of prosecution. But at this point, Chen Zheng is not optimistic - will Li Zhicheng leave a handle when doing things? Joke.
Thirdly, Charles immediately contacted the head offices of major well-known luxury brands in China, hoping that everyone would jointly protest against the Ministry of Commerce of China. But this proposal did not get much response - because anyone with a discerning eye can see that the existence of Xiyangfan Mall is simply a vicious battle between Chinese-funded enterprises and DG. For other luxury brands on the Xiyangfan website, only a few products are symbolically placed, and most of them are out of stock, indicating that they hope to not violate the river water with their well water.
Other luxury brands are competitors to DG. This year is also red about the development of zamon in China, who wants to wade into this troubled water now? All pretended to be stupid, vague, and sat on the mountain to watch the tiger fight.
For this situation, Charles could only scold angrily again: "shit! β
Last, and most importantly. Charles wanted to strictly control the influence of the Western model throughout the country. He knows* there is a saying: A spark can start a prairie fire. There is already a part of the Chinese people who have a very strong resistance to DG, and he must not let this force rise because of this incident. It would be bad if it provoked a massive consumer boycott.
Therefore, after secretly discussing with Chen Zheng, it was decided to strictly guard against it in the Internet and media circles. Chen Zheng has always been well versed in this, so he patted his chest and agreed, and began to run between major media and websites, throwing countless money into the bottomless water - as the saying goes, money can make ghosts grind.
However, they were only half right.
Li Zhicheng's next step is indeed to borrow the Western model to challenge DG.
But he did not use the media and public opinion to constantly build momentum like he did in the previous six months, and you came and went to incite emotions.
When the narrow road meets, the brave wins. Li Zhicheng actually used the form of TV advertising to declare war on DG directly in front of consumers across the country!
Overnight, people all over the country knew about the price difference between ZAMON at home and abroad, and the anti-takeover war between Chinese-funded enterprises and foreign-funded enterprises in order to protect their national brands.
So what do you think every ordinary Chinese will do?
ββ
When the night breeze was cold, Lin Qian and his colleagues were sitting in the office, nervously preparing for the broadcast of the second phase of the advertisement of "Allure".
In recent days, the birth of the Western Fan website has attracted the attention of almost everyone in the industry. In her company, many people are also talking about it. Some people feel that this move has slapped DG in the face, but there are also more people who are worried that the scale of overseas purchasing is limited after all, and it will not have much influence. As long as the limelight passes, there will be no material impact on the operation of DG.
For such an evaluation, Lin Qian just smiled and said nothing.
Because she knows Li Zhicheng's next move very well.
Once he finds his opponent's weakness, how can he not carry out a series of ferocious blows, only to hit the opponent so that he can no longer stand up?
Lin Qian was busy, and suddenly heard a colleague "belch", so he greeted everyone: "Mr. Lin, hey, you guys watch TV!" β
Lin Qian and the others all follow the prestige, and there is an LCD TV hanging on one wall of the office, so that it is easy to watch all kinds of news and advertisements in time. It was the prime time of the night, and the news had just finished when an ad jumped in.
The screen is completely black.
Three beautiful and slightly fancy white paper-cut Chinese characters slowly emerge: Western Fan.
Lin Qian was immediately engrossed.
She knew that Li Zhicheng was going to take this step, but she really didn't know how to play the advertisement.
Then, the picture begins to switch frames by frame, and a clear male voice sounds: "Tokyo, Paris, New York, Sydney, ......"
The picture is full of the bustling scenery of these international metropolises. It is handled quietly and softly, with a certain retro feeling of quietness.
Suddenly, the picture changed again. It's no longer a view of the city, but a lot of counters with designer leather bags. The lights are bright, the glass case is shining, and the bags inside are even more luxurious and elegant. It's just that when the camera sweeps over, the logo of the bag is obscured and replaced with "xxxxx".
The voiceover sounded again: "Abroad, they sell at such prices." "This is a close-up of the shot, and the price tag under each bag: $400, β¬100...... Then there is another line of numbers converted into RMB.
"Domestic, but it sells at a different price."
The picture cuts again, to Wangfujing in Beijing, Xujiahui in Shanghai, and Tianhe District in Guangzhou...... The counter also presents designer bags, but the price is marked as "Β₯8000, Β₯42000, Β₯20000"...... At first glance, it is more expensive than foreign countries by 3 or even 7 or 8 percent.
At this point, the picture changes to a solid orange-red color, and the background music becomes light.
The website of the Western fan, letter by letter, jumped out, looking very lively.
Voiceover: "Western fan, global purchasing, genuine counters, smooth out the price difference for Chinese." β
Then a few lines of text popped up:
Real-name authentication for all merchants
If you are false, you will be fined ten, and the website will pay in advance
The original price is 1 to 7 percent off
β¦β¦
Lin Qian held his chin and finished reading the entire advertisement. Everyone else looked excited, and one of the lads snapped his fingers: "Well done!" β
Lin Qian couldn't help laughing.
They're really bad.
Do not say that international luxury goods manufacturers "regional price discrimination", only say "smooth out the price difference for the Chinese". Who hears this and is not aroused by a little arrogance and hatred?
But that's the way it is. Despite China's tax policy, the cost of selling foreign luggage brands in China is indeed higher than overseas. However, Lin Qian has done careful analysis and research, and she believes that it is never high to the point where the price difference is now.
So DG can also be regarded as self-inflicted evil - who makes you think that Chinese are stupid and have a lot of money?
She took out her phone and texted Li Zhicheng: "Great!! β
Li Zhicheng must have been busy, and it took a while to reply, only a few short words:
"Madame's got the prize."
Lin Qian looked at the text message and couldn't help laughing.
ββ
This advertisement is really like Li Zhicheng, Ning Weikai, Gu Yanzhi, and Lin Qian...... As expected, one stone stirred up a thousand waves. Soon, the Internet, the people, and even the domestic and foreign media have reprinted this advertisement.
Many people have begun to discuss whether the difference in pricing between international brands at home and abroad is reasonable.
Many people have become loyal users and fans of Western Fan.
But more people began to set their sights on the main target of Western Fan - DG Group and its Zamon brand.
For a while, there were voices of doubt, protest, and of course, voices of support, mixed together, and the noise was boiling. Overnight, DG became the target of public criticism, ranking first on Weibo and search hot lists.
Of course, no one can say whether DG, an international business giant, will fall on this.
But it is undeniable that the sales of its various brands and stores have begun to decline significantly!
At this time, Li Zhicheng's second advertisement was launched.
At this time, Charles and Chen Zheng, who were anxious, didn't expect it, and even Lin Qian didn't expect that Li Zhicheng would have a second round of attacks. It is this new advertisement of less than 30 seconds that has successfully pushed all consumers' resistance to DG and their attention to this battle between China and foreign capital to a high ~ tide!
It was a few days later, on Saturday night.
The second issue of the "Allure" advertisement will be broadcast the next night. Lin Qian's war is imminent, so he will rest at home for one night to recuperate.
At 8:05, the commercial of Western Fan was broadcast again. Lin Qian admired it as usualβit became a rare pleasure for her to be so busy with workβwell, she did have a bit of a bad taste. Who let this be her husband beating the water dogs on the stick?
Who knew that this night, Li Zhicheng let her see what it means to be a real "stick beating water dog." β
At 8:28, she was browsing the news on her computer when her phone rang suddenly.
It was a text message from Li Zhicheng.
"Eight-thirty, satellite TV channel."
Lin Qian's heart sank, and he immediately picked up the remote control and turned it on.
There's also a candy commercial on the TV, and children are grinning as they hold candy. And Lin Qian's heart also became excited and looking forward to it as time passed minute by minute.
Eight thirty o'clock sharp.
The picture suddenly lit up, and it was already a street scene in Washington.
The beginning is completely similar to that of the Western Fan advertisement, and the picture style, shooting techniques, and music tone are ...... Even the voiceover, Lin Qian suspected that it was a person.
But the lines are similar but different: "American, Japanese, Australian, Hong Kong......"
Many images of storefronts and counters appear on the screen. But this time, it's the brand that's completely real: AIDA's flagship store in the United States, Shaying's counter in Japan, and Matilda's store in Taiwan...... Finally, a page from the Amazon shopping site in the United States appeared with several Aida and Sand Eagle bags, priced in US dollars.
The voiceover sounds: "Abroad, we sell at such prices." β
The picture flashed, and I came to Beijing, Shanghai, Guangzhou, Linshi and other places, the flagship stores of Aida and Shaying.
The voiceover suddenly accentuated his tone: "Domestically, we only sell at such prices." β
The camera flashes over a series of bags, priced in yuan, but apparently much cheaper than the price listed on Amazon.com in the United States. At the same time, the specific discount is marked with bold red letters: "10%0ff, 20%0ff, 30%off......", but the price difference is definitely not as big as zamon.
The picture suddenly turned, and a lot of people appeared. If you look closely, many of them are workers, with bright and honest smiles. Of course, behind them there are also employees wearing glasses, delicate postures, suits and leather shoes, there are female managers wearing suits and skirts with mature temperament, and there are mothers wearing home clothes, holding the child, and the child is holding an Aida bag...... There were even foreigners, who were actually David himself, standing at the end with a couple of Italian men, smiling at the camera.
The voiceover sounded, a slow but powerful male voice:
"Defend the national brand!
The conscience of the Chinese, the world-class good bags! β
This sentence was said so loudly that it only made Lin Qian's heart shake violently.
Immediately after, the screen suddenly went completely black.
Then one after another, the logos of domestic luggage brands familiar to Chinese began to appear in the picture constantly:
AITO, AIER, BH, SAND EAGLE, MIND, Vinda...... It even includes the main brands of some other famous luggage manufacturers.
Accompanied by the low and breathtaking sound of "sonorous, sonorous, sonorous......", they slide into the screen one by one, and each one seems to have a shocking power.
In the end, they were lined up in a phalanx, neat, solemn, and silent.
Lin Qian was completely stunned.
Suddenly, with a bang, all the brands disappeared together, as if they were swept into a black picture.
The ad is completely over.
It just stops abruptly, and you don't even have time to identify all the brands on the screen.
But your heart seems to be completely shocked by the scene just now. Those brands, the Chinese's own brands, turned out that they had also traveled thousands of miles to conquer the global market; Their employees are our own people, the 'Chinese workers' who have been featured in Time magazine.
Eventually, they formed an alliance. In the face of foreign acquisitions and dumping, open declaration of war.
Lin Qian's eyes were moist in an instant.
Defend the national brand. No matter how simple a sentence is, it is about to be said badly and annoyingly.
But how long has it been since she had heard such a deafening voice!
The series is already playing on TV. But she just looked at the screen for a long, long time.
In the end, what came to her mind was still Li Zhicheng's handsome and cold side face, tall and silent figure.
She turned on her phone again and looked at the text message he had just sent. So short and calm: at 8:30, the satellite TV channel.
Lin Qian, 8:30, satellite TV channel.
Seeing our soldiers approaching the city, the beacon was in flames.
β¦β¦
Lin Qian stretched out her hand to cover her face, she was laughing, but tears were rolling in her eyes again.
How much she loved him, how glorious she was.
How willingly looking up to him.
Does he know?
At this moment, what Lin Qian can't imagine is that in many cities and many families in China; Countless streets, countless Internet sites...... How many people are like her, who laughed and watched the advertisement of Xiyang Fan that ridiculed zamon, but they watched this almost tragic advertisement of a Chinese luggage company very quietly.
ββ
An occasional pivotal event that causes a major international brand to fall in a particular region β such examples are repeated in the history of modern business.
For example, SKII was revealed to contain prohibited substances, which led to the complete withdrawal of cabinets in China, which greatly affected the brand image.
For example, Pepsi once lost its trust to consumers in the Philippines, causing the market to collapse across the board, and eventually it had to withdraw from the market.
And now, Charles, Chen Zheng and their newly established DG are in such a crisis.
On Monday morning, the latest market data report was delivered to Charles' desk again.
Compared to the previous rate of decline in sales, this week, the numbers have become even more alarming. Charles could almost see that not far in front of him, the bottom of what was about to be their hard fall. And although Chen Zheng was terrified of Li Zhicheng's terrible in his heart, at this time, he was like a pond fish that was about to be affected, and he became anxious. He desperately wants to help Charles and save the whole situation.
Otherwise...... Otherwise he will have nothing!
......At this time, Charles showed tenacity and sobriety as a leader in the Asia-Pacific region, grabbed Chen Zheng's hand and said, "There is indeed a huge crisis in front of us, but we have no choice." I can only get through it! β
Chen Zheng nodded grimly.
He understood what Charles meant. Now DG China is in danger, and Li Zhicheng's repeated blows have finally pushed them to the edge of the cliff. But the hundred-legged insect dies but does not stiffen, although DG China is seriously injured, but as long as the market does not collapse completely, even if it is only the last breath, survive this time! Consumers are forgetful, patriotic sentiments are also impulsive, and with the huge strength of DG Global, they can make a comeback in the future!
The two men strengthened their faith and engaged in a series of conspiracies, determined to do their best to strengthen the market, and at the same time to speed up some of the philanthropic activities and acquisitions in China in order to divert the attention of consumers β you see, we are making money in support of the poorest regions of China; You see, there are other Chinese companies that are willing to be acquired. Why? Because this is a win-win situation, we bring the most advanced technology and management concepts in the world, and we promote the prosperity and development of China's local business.
However, Charles and Chen Zheng didn't expect that their measures had not yet achieved practical results, and a new round of blows from Li Zhicheng's small group of people came-
January 3, the beginning of the new year. Ning Weikai, former president of Xinbaorui Group and current chairman of Shaying brand, announced in a high-profile manner that he had acquired more than 51% of the shares of Xinbaorui Group and became the absolute controlling shareholder and chairman. DG's acquisition in China has been slapped in the face, and industry giants such as Xinbaorui and Aida have all successfully escaped from their acquisition network, and the overall acquisition plan has been extinguished in name only.
ββ
When the clear winter sunlight poured into the office through the glass window, Ning Weikai stood up, walked to the dressing mirror without hurry, and tidied up his suit.
The time for the press conference is approaching. Yuan Jun and a group of henchmen all walked in. Compared with Ning Weikai's calmness, their smiles are too bright.
"Chairman, it's almost time to pass." Yuan Jun said.
The corners of Ning Weikai's lips turned up invisibly.
Well, this kid is really good at sycophants. Chairman, what a pleasant title.
He thought of the name for years, huh......
"Let's go, then." Ning Weikai nodded at them handsomely and chicly, and was the first to walk out of the office. The group dressed in suits and leather shoes, got off the elevator, and then passed through the staff office area, and went directly to the multi-functional hall where today's press conference was held.
Along the way, you can see that every employee of Xinbaorui stood up in unison and bowed to the new chairman.
This is not pre-arranged, it is completely spontaneous behavior of employees.
After being depressed for too long, New Baorui, the former lion, finally won back his leader. Obviously, he hasn't done anything, but everyone seems to have seen the future of rejuvenation, raising their eyebrows.
This spectacular scene and this mighty momentum made Ning Weikai's heart warm.
If he had changed his life, in the face of everyone's admiring gaze, he would only look without squinting and pass by gracefully - because he knew very well that the so-called people's hearts were like this. They need you to be on top. You don't have to be amiable, you just need to bring them prestige and confidence.
But today, he really felt it, slowed down his pace exceptionally, nodded and smiled at every employee, and soothed the expectations and desires in everyone's eyes with a bold gaze.
As a result, the excitement of all the employees is indescribable.
"Hello chairman!" "Hello chairman!" Such simple but respectful greetings came and went, and finally almost became one, vibrating Ning Weikai's eardrums.
Ning Weikai unexpectedly found that his eyes were a little moist. But he quickly pressed down, waved his hand to everyone in the most perfect posture, and walked into the multi-purpose hall with a spring breeze on his face.
ββ
The multi-purpose hall was already full, and the lights were flickering.
Ning Weikai and Yuan Jun sat backstage, through a door, watching the grand scene of the scene. The spokesman of Xinbaorui answered one question after another from reporters with a smile. And Ning Weikai was arranged to appear at the end, showing his face and briefly answering a few questions, which was grand.
It's just that at this moment, Ning Weikai listened to the hustle and bustle outside, but deep down he was a little self-deprecating.
Looking back on the past six months, he is still really busy. And it was the first time that he did things so low-key - lending his elite team to Li Zhicheng, and the two sides cooperated to create a Western model website and several vigorous advertisements; mobilized all the network resources in his hands to continuously build momentum for this anti-takeover war in the people, the Internet, and the media...... This is going to change the usual, which time is he not a beautiful scenery that attracts everyone's attention.
However, there are also benefits to being low-key.
Thinking of the equity prospectus lying in his office drawer, he smiled faintly.
If it weren't for the previous stage, he and Li Zhicheng deliberately deepened DG's Zamon brand, how could there be a stalemate between China and foreign capital? How can the outside world feel that the anti-takeover war is in jeopardy?
How could the Zhu brothers take the bait and sell the new Baorui at a relatively low price?
But this matter also owes Li Zhicheng a favor. The Beijing businessman who bought the stake on his behalf was a friend of Li Zhicheng. It is said that it was introduced to him by Mr. Ming Shengkang that year.
And Ning Weikai also had to admit that after more than half a year of cooperation, the relationship between him and Li Zhicheng is indeed inseparable. We can also feel each other's appreciation and tacit understanding.
After defeating DG, the future of China's luggage industry will probably be a new situation!
He narrowed his slender eyes slightly.
At this time, there was already a staff knocking on the door. Yuan Jun said a few words to the person, and turned his head to look at him: "Ning Dong, you can almost go out." β
Ning Weikai nodded and stood up.
When he walked on stage in front of the lights and applause, Ning Weikai didn't think of Lydia, who had been avoided for many days; didn't think about how ugly his enemies the Zhu brothers should be at this moment.
He suddenly remembered Zhu Hanyu.
A thought slid through his mind so clearly and intensely.
He has already acquired a 51% stake in New Baorui. Her husband became the new owner of the business.
He wanted her to see it.
ββ
When the press conference was broadcast live, many people reacted differently.
Many netizens, many ordinary people who were aroused by the patriotic enthusiasm of the advertisements of China's luggage industry, were simply jubilant and clapped their hands to celebrate - at the juncture of the highest national passion, the top domestic luggage companies have retained their sovereignty and have not fallen into the hands of foreign capital, how exciting the news is!
Li Zhicheng saw that this was already the result of his and Ning Weikai's plan, and just smiled slightly.
When Lin Qian saw it, he really had a good impression of Ning Weikai, and took the initiative to send him a text message for the first time: "Good job!" β
And some people trembled with anger when they saw this news. Among them are the Zhu brothers who fell into the trap, as well as the disgraced Charles and Chen Zheng.
Only in Ning Weikai's own home, Zhu Hanyu stared blankly at this sudden news, looking at the handsome man in the picture who was calm and calm, and the city was deep...... Suddenly, tears flowed down my face, and I couldn't help myself.
ββ
"Allure"
On the evening of January 7. When this line of subtitles appeared on TV, all the fans of the "Allure" brand, as well as many viewers who had not yet purchased "Allure" but were very interested in advertising, as well as many people in the luggage industry, were all staring at the screen, watching intently what kind of touching and sales miracles this new rising female brand would bring.
"Knock knock-" is still a gripping drum beat, and the picture opens again.
It's winter. The veterans also changed into white shirts and black trousers and rode their bikes through the town's water lanes. He was greeted by a student on the side of the road β he had changed careers to become a young teacher.
Passing by the girl's door, the bike stopped. He lifted his handsome face, put his fingers into a ring and stuffed it into his mouth, and whistled loudly and long, with a handsome and cold movement.
The door squeaked open, and the girl, like a beautiful gust of wind, ran out and jumped on the back seat of the bicycle.
"Where are you going today?" She asked, sling her purple handbag over her shoulder.
"Go play CS." He replied inscrutablely.
As soon as the picture turned, the two had already arrived at the field CS real confrontation training base. Dressed in dark green camouflage uniforms and carrying laser guns, the two hid under a small mound. The only discord was that the girl still carried that beautiful purple bag on her shoulder.
The man frowned: "Throw the bag aside!" Such a bright color, a live target! β
"No way!" The girl hugged the bag, "This is my favorite bag." As soon as the words fell, a beam of bullets came over, and before the girl could react, the man quickly pulled her behind her.
And then...... He was "shot with honor".
The girl was dumbfounded.
The man threw the gun away, looked at her apologetic expression, and smiled instead.
"What would you do without me?" He said lightly, and at the same time threw the gun away, and sat down on the spot as a "killed" person.
The girl was stunned for a moment.
At this time, a round of bullets swept by, and she was also "shot and killed".
The two sat and stood and looked at each other. Lasers flew sideways around, and many people ran around. Only they looked at each other silently.
Suddenly they all laughed.
The girl sat down beside him and said casually, "Then let's stay together." β
This time, the boy was stunned.
It's so natural, but it's like fate. He held the mound next to her head with one hand, lowered his head and kissed her.
The picture becomes very beautiful and hazy.
In the blink of an eye, the girl was already leaning on the man's arms, pulling out of her purple bag, and taking out a men's wallet: "Hey, this is my gift to you......"
The boy looked at her with an epiphany.
No wonder this bag is so precious, it turns out that it contains something for him.
The boy took the wallet and glanced at her "Allure" brand women's bag with disdain: "This bag is too fancy and impractical, next time I will give you a military bag." β
ββ¦β¦ Who, want, military, use, bag, ah! β
β¦β¦
As soon as the picture turned, the two were already riding bicycles, on the way home.
The girl put her arms around his waist and leaned her head up. And the man's jacket was inserted in the pocket of her jacket, and there was a faint smile on the corners of his eyebrows and eyes, which were always cold.
"Hey, I'm going back to Shanghai next month. I got a new job. The girl whispered suddenly.
The bicycle stopped abruptly, the man's feet stepped on the ground, and Huo Ran turned his head to look at her.
"Do you want to go to Shanghai together?" She asked.
The man was silent.
The picture freezes, then disappears into the darkness.
The subtitles are played: Allure ending, so stay tuned. οΌ*οΌ
ββ
I have to say that even Lin Qian couldn't help but sigh when he heard the actor say that Allure's bag was too fancy and impractical, and it was not as good as a military bag. And when the heroine says that she is going to Shanghai, she will also feel a trace of melancholy.
A brand that can move people's hearts is a good brand. Lin Qian is convinced of this.
Sure enough, less than five hours after the advertisement aired, her deputy general manager pushed the door in and looked high-spirited.
"Mr. Lin, in the past few hours, online sales have doubled again!" His words seemed to be warm, and Lin Qianmei smiled when he heard it.
"But......" he said, smiling rather than smiling, "everyone seems to pay more attention to the advertisement itself than to the product itself." β
"When the finale airs, their attention will return to the product." Lin Qian said firmly, "The connotation given to the brand is inseparable from the product itself. How much they are chasing this advertisement now, how much affection they will have in the future, pinned on the product. β
The vice president nodded approvingly, and said, "By the way, the people from DG contacted us just now." β
Lin Qian was stunned and smiled: "What do you say?" β
The vice president's look was also meaningful: "They want to buy." β
Lin Qian leaned back in the chair, his white and slender fingers knocked on the table, but the smile in his eyes gradually deepened.
Recently, it has been heard that DG has not given up on acquiring business in an attempt to split the Chinese industry alliance.
I've finally found her head.
Oh no, it's to find Allure Head. Her identity has been kept secret.
Her fingers paused, and she raised her eyes to look at the vice president: "You arrange people, continue to contact them, and appropriately show your intention to cooperate." But we must not let them know about our relationship with Ida, nor do they know that I exist. β
"Good!"
After the vice president went out, Lin Qian sat in the chair, turned around briskly, and finally looked at the brightly lit Jiangcheng outside the window.
Scold......
It is not too late for a gentleman to take revenge for ten years.
It's finally here.
In the end, the city government is not as good as Li Zhicheng, at this moment she is a little excited, a little inexplicably flustered, and a little hesitant.
However, maybe it is really a heart, Li Zhicheng always appears when she needs it most. The phone rang, and it was him calling.
Before Lin Qian could pick it up, he had a smile on his face.
"Hey." Lazy, soft, smug voice.
Over there, Li Zhicheng was also sitting in the office.
Compared to some time ago, he is now a little more leisurely. DG China is at the end of its strong crossbow, and the people's enthusiasm for protecting national brands has finally been stimulated to the top. Now it only takes another blow at the right time to cut off the last breath of DG China.
So now his biggest problem is......
My wife hasn't come back yet.
"When will you be back?" He was straight to the point, and his voice was low and compelling.
Lin Qian couldn't help but laugh.
Well? There are times when he can't hold his breath, huh? Isn't it calm to leave her with a kiss mark and leave, wanting to catch her and wait for her to run back into his arms?
However, Lin Qian understood why he called at this time.
After seeing the second advertisement, everyone knows that the brand Allure has been a complete success. And returning after success is her promise.
Li Zhicheng has always been a gentleman. I'm afraid I won't let her stay outside for another day.
"Give me a few more days." She said softly, but there was a hint of cunning in her gentleness, "Just coming back like this is not enough to pull the wind." After a pause, he said, "I said that I want everyone to see it." β
Li Zhicheng was silent for a moment.
Lin Qian probably didn't know the silent emotions in the man's heart at the moment.
Hearing his own woman, he said crisply, "Just coming back like this, it's not enough to pull the wind." With her characteristic cunning and arrogance, like a shining pearl, adorned on the tip of his heart.
He admits that he has been completely captivated by this woman.
It's different from the love you used to have. The * that used to be the same strong, the same heart that wanted to possess her. But then he was very sure that she would always bloom in the palm of his hand. And the fact is also the same, she is independent, but she is also attached to him, no matter the love career, it is like a soft and tough vine, wrapped in the crook of his arm.
He admits to having always enjoyed her attachment to him.
But now, she is completely on her own, creating a sky in the business field he controls. She began to have her own ideas and strategies, but she was not known to him.
It's a complicated feeling.
But the only thing he knew, and became clearer about, was that he was aroused by this woman. That included an interest in her that was stronger and fresher than ever.
β¦β¦
"Okay." He replied, "I can endure it for a few more days." β
Lin Qian laughed and deliberately said, "Thank you." β
Li Zhicheng replied lightly: "No thanks." Sooner or later, it will be taken back from you. β
Lin Qian: "......"
From, she, body, up......
It must be that she wants to be crooked, although Li Zhicheng has always been strong, but probably because of the cultivation of Chinese culture, he basically still can't say explicit words.
Well, she must be crooked. She's often crooked.
The two chatted for a while, and Lin Qian's heart moved, and he said, "Let's video!" β
"Okay." He replied crisply.
This is the first video between the two. Lin Qian felt strange when he thought about it, he obviously wanted to see him so much, but he had never thought of asking for a video before.
Probably because, thinking of such a sophisticated man as Li Zhicheng, it feels weird to put his face in front of the computer and video chat with her.
They both went to close the door to their offices.
The video is connected.
What jumped into Lin Qian's eyes was directly the figure of Li Zhicheng sitting in front of the window. The starry sky of the dark night, intertwined with the lights of the city, reflected in a magnificent light and shadow behind him. And he still has that calm look, wearing only a white shirt in the office, with a slightly open neckline, handsome and compelling.
And the black eyes as clear and deep as the night sky, at this moment, spanning a distance of thousands of kilometers, just looked at her so clearly.
Lin Qian was suddenly stunned.
Thinking like crazy.
When you really see his eyebrows, you realize that you have already thought about it.
That longing is hidden in the busy work, hidden in the stubborn struggle. It's everywhere, but it's nowhere to be found. Until the moment when he stared at him, it clearly appeared in his mind, such an unstoppable momentum.
All the words were drowned in her throat for a moment. I was going to make jokes, I was going to make small talk, but I lost interest.
With only the only words that lingered in her heart, she spoke softly: "I love you." β
And at that end, Li Zhicheng also quietly looked at the woman's much thinner face and eyes that were so easy to flash with tears.
His face was calm, and his eyes were sparse.
Fingers lifted slightly, thumbs along the screen, the edge of her cheeks, slowly but forcefully.
"You'd better speed up, I'm reaching the limit of my patience."
ββ
A few days later, an explosive news spread all over the Internet.
It is reported that "Allure", the hottest and most well-known brand in recent days, is likely to be sold to DG China. This is undoubtedly a time bomb for the Chinese people who are in a state of resistance.
For a time, there were voices of criticism, doubts, criticism, and disappointment...... Flooded with major media and networks. Some university students even organized a protest march to the Wuhan office in Allure.
However, just like the white-hot polar difference in the market caused by DG, Allure has also created such a scene - on the one hand, there are more and more doubts and criticisms; On the other hand, Allure is selling more and more popular day by day in the country. Experts estimate the value of this brand, and they are also talking about it and climbing steadily.
In this process, the spokesperson of DG China also implicitly said: It is indeed talking about cooperation with some domestic brands. This caused even more suspicion and nervousness among netizens.
But Allure, the focus of public opinion, has always been silent about this rumor.
A few days later, when the doubts reached its peak, a more definite news finally broke out-
It is said that on January 15th, the same day that tens of thousands of Allure fans are looking forward to, and on the same day that the finale of Allure advertising is broadcast, the senior management of Allure Company will jointly hold a press conference with DG Group, and an agreement will be signed on the spot to resell this hot brand to DG Group at a high price of 200 million yuan.
The author has something to say: yes, you read that right, it's really 10,000 words......
I've been writing since last night, and I've been up at 5 o'clock in the morning to write, and I'll say, woo woo ~~~
I don't want to do this kind of thing anymore, I'm almost exhausted. But fortunately, near the end, my enthusiasm is always extraordinarily high, and my talents are springing up~~ I'm still quite satisfied with this chapter, do you pinch?
So, I can now proudly continue to shout one word -
Three!!!!!!!
Nima is so big a three!!
See you tomorrow!! It is very important for the author to have something to say tomorrow and the day after tomorrow, so you all have to read it!
ββββββ
*Note: Readers have been saying that the ad is too long. Actually, I didn't explain it in detail in the text here, because it was too word-consuming. Let's talk about it in general:
First of all, the text description is much slower than the picture. If you look at a 1,000-word advertisement, it may take less than 1 minute to shoot, really.
Secondly, the text is written in the full advertisement, but there are a lot of tricks in the actual broadcast, and you can cut and broadcast different times at different levels of TV stations. Even if it's the same TV station, you can cut the ad into several segments. And the advertising broadcast can also be pulsed, you can broadcast it every other day, so that the cost is more than 50% lower than the daily broadcast, but the effect is actually about the same...... Wait for Balabala.
Again, ads can now be broadcast online, and the cost will be much less, but the effect is no worse than that of television. In addition, Lin Qian's brand is mainly sold online, and other costs are actually very low, so she can spend the main expenses on advertising.
I'll explain it like this, it's ok~~~
In addition, I am not a patriotic ultra-rightist, and I am not blindly boycotting foreign investment. In fact, there are a lot of foreign investors who are very good. It's just that after seeing a lot of brands being acquired and hidden, of course I feel uncomfortable. If you are interested, you can search for the acquisition of "Nanfu Battery", and if you don't see it, foreign capital is also a bit of a black method. Therefore, writing this article, the plot is completely virtual, and it should be regarded as a creative eulogy for the collective resistance of China's home appliance industry to foreign acquisitions and the unyielding spirit of struggle!
Love you guys, see you tomorrow~~Bobo~~ 166 Reading Network