Chapter 19

"I have a plan." Li Zhicheng said unhurriedly, "I'm going to launch a flank counterattack against Si Meiqi." ”

Lin Qian was slightly stunned. The first thing she thought of was that Li Zhicheng had no business experience at all, and did he mean what she understood by "flanking warfare"?

"Flanking warfare", as the name suggests, probably refers to finding another way to outflank competitors. （*）

Abroad, the most famous is Burger King's slogan of "grilling but not frying", flanking KFC and McDonald's; In China, SF Express insisted on fast delivery by air, and later came to the top and became a leader in the express delivery industry.

In the former, it is impossible for Mak Kee and Ken Kee to replace the fried chicken equipment around the world, so they can only watch Burger King take advantage of this loophole and get a piece of the pie; In the latter, other domestic express companies cannot discard the original land transportation equipment, change the entire internal operation process, and re-charter the plane to buy the plane.

The key to flanking warfare is not to launch new products that are not available in the market, but to have new competitiveness in your things, and the original market leader cannot follow suit and attack you for a while.

So, flanking is easy to say, and the results are certainly wonderful to think about, but it's hard to do.

Lin Qian's eyes widened and looked at Li Zhicheng - now it is difficult for Aida to protect itself, where is the strength and opportunity to carry out flank surprise attacks?

Li Zhicheng looked at her with a clear face, his dark eyes calm and determined.

Lin Qian's gaze moved to the document he had just handed over. I just read a few lines, and my heart was shocked-

Li Zhicheng actually ......

——

These days, Chen Zheng is quite complacent.

The Mingsheng project doesn't make much money. But in his opinion, whether it is the "long-range attack" of Xinbaorui or the "close defense" of Ida, he has made the right move.

If you want to become a commander in this highly competitive and low-profit industry, you must take a long-term view.

So that afternoon, when his subordinates mentioned to him some of the troubles caused by the Mingsheng project, he was a little unimpressed.

"Mr. Chen, we promised Mingsheng in the tender that the supply price should not exceed 30% of the market price of similar products in the store. Now that the Spring Festival is coming, at this time in previous years, we will do 8-9% off promotions for high-end luxury bags. Will you still do it this year? What if Mingsheng finds out and lowers the price to us? ”

When Chen Zheng heard this, he smiled: "Do you think that such a big group as Mingsheng will be so small?" Left and right is a meaning, really staring at the price of our store? It's okay, do it. ”

The subordinate nodded and said, "In addition, our supply cycle is three months. This means that the availability of premium bags in our stores will be very tight in the coming months. There is a possibility that it will be out of stock. ”

Chen Zheng thought for a while and replied, "Okay, just carry it through the past few months." Don't lose a big deal with a small thing. Now the focus is to do a good job in the Mingsheng project. ”

After the subordinates left, Chen Zheng leaned back in the boss's chair, turned around in place, looked at the traffic outside the window, and pondered.

He really wasn't worried about what he had just done. Because for domestic manufacturers, the sales of high-end bags are like chicken ribs, and the food is tasteless and the meat is discarded; and like a sweet and poisonous fruit, which is unattainable. You can't fight those international luxury brands at all, didn't Aida spend a lot of money to create this dream? What happens now?

So what else does he have to worry about? Are you worried that Aida Jedi will fight back and suddenly sell high-end bags? What even Xin Baorui can't do, that stupid soldier and a little clever Lin Qian can do? He shook his head and smiled—impossible.

But this time, the dark line buried in Aida was discovered, which made him feel sorry. However, the man sent the full text of Ida's bid on the eve of the bid to help him complete the fatal blow to Ida; After the incident, he kept his mouth shut in the detention center, and did not cause trouble for Si Meiqi, which can be regarded as a well-deserved retirement.

——

A week later.

Lin Qian took the elevator down from the top floor and first arrived at the floor where the marketing department was located.

In the past, the department was increasingly depressed and people went to tea and cool, but today it is overcrowded and full. Even the land of the finance department on the next floor was temporarily requisitioned by them.

According to the president's instructions, 200 high-quality employees with relatively excellent performance who are still willing to stay in AIDA and have been in the company for more than 3 years are transferred from all over the world. They form a temporary "call center".

Lin Qian walked through the office area, and the sound of phone calls, keyboard tapping, and footsteps continued all the way, as if people's hearts were also tightened. As soon as she walked into the marketing director's office, Xue Mingtao smiled when he saw her: "Lin Zhu, you have a good writing, come and help me take a look." ”

Lin Qian also walked over with a smile, took the paper he handed over, looked at it, and nodded: "I think it's good." ”

Xue Mingtao sighed a little, and looked at the busy employees outside the glass door a little tiredly, and said: "After working overtime for a week, I finally finished sending SMS and emails to 30,000 old customers." The next thing is to start calling one by one early tomorrow morning. I hope that on the day of the launch of the project, there will be a good start! ”

After reading the progress of the marketing department, Lin Qian continued to take the elevator down to the information technology department.

She also held a copy of the information just given by Xue Mingtao in her hand, which was the text of the email or text message sent by the "customer service center" to old customers. And these old customers, in the past three years, have bought mid-range and high-end bags in AIDA's stores across the country.

"Dear Mr. Li X: Thank you for your support of AIDA Luggage in the past. Our group will launch a 4% off luxury bag promotion in the online flagship store on the 5th of this month, limited to the first 2,000 people, a single account is limited to 1 bag, and at the same time, a million yuan red envelopes will be given, with a winning rate of 100%. This activity is limited to online sales, only to give back to old customers......"

This is the core of the flank war that Li Zhicheng wants to launch against Si Meiqi - very simply, it is to reduce the price.

However, anyone can do it, anyone can do it. But how to be effective, there are universities asking.

When Lin Qiangang saw Li Zhicheng's plan, he was really surprised. Because if you think about it carefully, it is a very simple trick, but it is done step by step seamlessly, just like a shopping mall veteran. And now is the right time to launch it.

First of all, start with the old customers with high loyalty, who are very familiar with the quality of AIDA's products and agree with this brand. In this way, you can have a great chance of ensuring initial sales and opening up the situation.

Secondly, the goal of this flanking battle is clear - the main customer base in second- and third-tier cities. In other words, Li Zhicheng is to use a low-price and low-profit strategy to seize the mid-range bag market with the largest number of high-end bags owned by Simich.

Thirdly, the way of online sales is likely to be known at the fastest speed and lowest cost.

……

Whether it will succeed or not is another matter, but what Li Zhicheng did this time is exactly what he has wanted to do since the fall of Aida and failed to do it. And no one else can do it yet-

Si Meiqi could and would definitely fight a price war with them. However, because of the Mingsheng project, the price and inventory of high-end bags will be greatly affected, and it is impossible to launch a strong sniper blockade against them in the short term.

And the new Baorui family is a big business, and it is impossible to disrupt their own price system and compete with them - because if they do this, it will not only be affected by AIDA, but also their original mid-range product market.

Isn't this the right time, the right place, and the right people?

When the elevator stopped, Lin Qian thought: If this matter was done by Lin Mochen, she really suspected that the Mingsheng project was deliberately lost by him. Because the market here is larger and emptyer, and there is no one to defend for a while, the profit margin that may be obtained is also greater, which is far from being comparable to Mingsheng's crushing victory.

But since it was Li Zhicheng, he could see this road at such a critical moment of life and death, and figure out a whole set of plans without a teacher, she could only sigh at the conclusion of the last time again - he was really a genius, and his will was so tenacious that it was touching.

As for the kiss last time......

In the past few days, no one has mentioned it, so it should be regarded as an exposé, right? She knew that he was just touching the scene that night, impulsively. Although she suffered a little, she ...... Never mind!

The sun is setting.

The Ministry of Information Technology reserved a small office for Lin Qian. Sitting in front of the computer, she looked at the "water army" of the Ministry of Information one by one, and the anonymous articles that will be published and hyped on the Internet starting tomorrow.

This suggestion was made by her, and Li Zhicheng looked indifferent at the time, not saying good or bad, but she was responsible for this part.

So she had to keep an eye on it.

"Netizens broke the news: the well-known domestic brand Aida will be sold at a 50% discount in three days, and the price reduction news will only notify old customers......"

"Ask for the address of the flagship store of the Aida network."

"Is the quality of domestic high-end bags really comparable to foreign ones?"

"Shopping list: This bag is indeed priced at $800 in the AIDA store in the United States (pictured), and this time it is equivalent to less than $300 in domestic purchases, which is a big profit."

……

Lin Qian looked at it all the way, deleted, deleted and changed. Not bad, yes, it is necessary to maintain this tone, there is a pursuit and controversy, as long as everything is hot, it is easy to say.

After the change, she thought about it, created a new blank document, and began typing:

"There is a suspicion that there is military support behind Ida......"

As soon as he finished typing these words, a familiar voice suddenly sounded above his head: "When did Aida have military support?" ”

Lin Qian was so frightened by this sudden voice that his whole body trembled, and he turned his head to look at him: "...... Mr. Li. "I can't help but slander in my heart: boss, you are now the president, not a special soldier, don't come and go without a trace like this, it's scary, okay?

Li Zhicheng didn't seem to feel the trouble he brought to others, and stared at her screen with a cold face: "What is this?" ”

Lin Qian: "Oh...... This, as you know, Mr. Li, is mostly specious on the Internet, and ordinary people think that the military top brass is quite mysterious. Writing this is also to build momentum for our plan in three days. ”

Li Zhicheng glanced at her and didn't speak.

Lin Qian was overjoyed, knowing that he had acquiesced. Although the boss is very screwed and honest, he is also a very smart person. He must have understood what she meant.

The boss is also slowly changing—becoming "traitorous".

At this time, Li Zhicheng suddenly leaned down, put one hand on the back of her chair, and propped one hand on the table, saying, "I'll take a look at the others." ”

Lin Qian paused.

He was already standing behind her, and when he bent over, his side face was almost pressed against her hair, and his body was very close to her. She almost smelled the faint masculine scent of him that night.

But this series of actions, he did it extremely naturally, just like between ordinary superiors and subordinates, the superiors checked the work results of the subordinates. And the expression on his face was the same: calm, focused, and without any distractions.

Lin Qian's face became hot all of a sudden, and his heartbeat was a little unstable. She wanted to stand up: "Mr. Li, you sit ......" Before the words fell, her shoulders sank, and he easily held it down: "No need." ”

Lin Qian's heart trembled slightly.

A strange thought slipped through my mind: it doesn't make sense. How can he behave like a love veteran? Or was he really unintentional, that she was too sensitive?

The author has something to say: The author has something to say: the first change

*Note: The theory of flank warfare and some cases are quoted from "Business Warfare" (US) Al Rees et al