Squinted at Mu Changqing, and smiled lightly, "The confession is almost complete, but there is no basis for what you say, but what evidence is there?" ”

"Miss Li, you promised me that you would protect Lan Jiu and his wife and children." Mu Changqing aged ten years old at this moment, like an old man who would be rotten in the same class, "Mu Yu likes Guo De, she wrote a letter to Guo De, and the letter was put away by Lan Hua, and now it is in the Mucheng City Lord's Mansion." ”

This sentence was like a heavy flick, and the person who came finally stopped being indifferent, and had a slight expression on his face. Li Yiwan took in their expressions, and there was no more or no less surprise on her face.

After being surprised, Li Yiwan was indignant, "Mu Yu is too rampant, plotting to kill his father, and now he is gathering people to make trouble and inciting the emotions of the people, it is really excessive, everyone has heard it, this kind of person should have been brought to justice, I hope everyone can go back and relay what they heard to the children of the family, so as not to let some of them be deceived and act for the tiger." Someone gathered in the west of the city to make trouble, Mu Yu is very suspicious, I rushed over to see what was going on, and if everyone had something, just tell Silk String. With that, Li Yiwan went back to the back hall, and Li Yifeng followed closely.

"Eldest sister, I'll go too." Li Yifeng's eyes were almost gone, and his farts were stumbling.

Li Yiwan was too lazy to take care of him, he and Wang Sixian were so close, and now when he saw Wang Sixian getting what he wanted, his excitement was estimated to be similar to Wang Sixian, his stupid brother, he was only ten years old, and he knew how to flirt with his sister, seeing that Li Yifeng was following closely, Li Yiwan didn't have a good temperament, "Don't follow me, order someone to be optimistic about Mu Changqing, I don't want him to die." ”

Li Yifeng immediately said, "Okay! "I went back to Wang Sixian in a hurry.

Li Yiwan set off in full gear, took Xi Xia and a dozen City Lord's Mansion guards, and rushed towards the west of the city, but Li Yiwan was not in a hurry to leave, she walked extremely leisurely, she also wanted to see what kind of attitude the major families had towards her, although the representatives sent may still be in the City Lord's Mansion, but this news, they should know it, it depends on how they choose to do it.

Li Yiwan has just arrived, and the people from the major families have basically arrived, especially the Xiao family, which is close, has already sent people to evacuate the crowd, but obviously the effect is not obvious, and on the way, Li Yiwan learned that there are more and more people gathering in the city to make trouble, there are already three places, and there are more people in the west of the city who wake up from their sleep and join the crowd in the downtown area.

Li Yiwan sneered in her heart, Mu Yu is really good at taking advantage of herself.

Seeing Li Yiwan coming, the person in charge of the Xiao family was relieved and invited Li Yiwan forward.

"People from East Pole City, get out of our Green City!"

"Get out of Greentown!"

"Don't try to occupy our Greentown!"

Li Yiwan was built, and the crowd was even more excited, Li Yiwan swept through it, swept over the five people, and notified Xi Xia, Xi Xia understood, and stepped forward to drag out the five people.

"What are you doing with us! Dog officials, they will bully our people! ”

"That's it, I'm sorry."

The five people scolded and scolded, but the crowd saw that five people had been arrested, but they were quiet for a while, ready to see what Li Yiwan did.

Chapter 1 Introduction

1.1 Background and significance

In 2013, the general secretary put forward the strategy of the Belt and Road Initiative, that is, the joint construction of the "Silk Road Economic Belt" and the "Maritime Silk Road", which has been widely supported by countries and regions along the route, so that the market of China's small and medium-sized enterprises will be further expanded.

At present, big data has become a trend. In the era of big data, on the basis of data mining, the information resources available to small and medium-sized enterprises are more abundant; Carry out network marketing is more targeted; More frequent and convenient interactions can effectively improve customer satisfaction, etc. Network marketing is gradually becoming an indispensable means for small and medium-sized enterprises to expand brand awareness and maintain customer relationships.

The study of the network marketing strategy of small and medium-sized enterprises can effectively provide a theoretical basis for the network marketing of small and medium-sized enterprises, reduce the cost of network marketing for small and medium-sized enterprises, and improve the efficiency of network marketing for small and medium-sized enterprises, so as to help small and medium-sized enterprises to operate better and better play their role in small and medium-sized enterprises.

By analyzing the current situation of the majority of small and medium-sized enterprises, we will help them make full use of their own advantages and find out the factors restricting their development to help the majority of small and medium-sized enterprises further develop. However, due to the different industrial fields, enterprises in different industries need different network marketing strategies, and if they choose a strategy that is not suitable for their own development, it will be counterproductive. Therefore, for the majority of small and medium-sized enterprises, especially small and medium-sized enterprises with low risk tolerance, it is very important to choose a network marketing strategy that is suitable for their industry and the actual development situation and development stage of the enterprise, which is closely related to the degree to which the further development of the enterprise can be reached.

1.2 Research status at home and abroad

1.2.1 Current status of foreign research

The Internet began in developed countries, and developed countries are more advanced in terms of Internet research and development. With the change of the times, driven by the development of network information technology, the change of consumer values, and fierce business competition, the marketing model of network marketing came into being in the 90s of the 20th century and has developed so far. The research on network marketing in developed countries started earlier, and many related theories have been formed.

In 1960, Theodore Levitt proposed in "Marketing Myopia" that because most companies pay too much attention to manufacturing and selling products, marketing has become a "child" - that is, emphasizing sales from the needs of sellers, ignoring marketing from the needs of customers, and in 1983, the concept of "global marketing" was first proposed in the article "Global Market".

Don Schultz, a professor of marketing at Northwestern University and the founder of Starbucks, put forward the theory of strategic integrated marketing communication in "Integrated Marketing Communication" and put forward the idea of integrated network marketing outsourcing.

In 2001, Ward. In the book "Principles of Network Marketing", Hansen made a comprehensive and systematic introduction to the impact of the Internet on marketing for the first time, and expounded the basic principles, content framework and implementation strategies of network marketing in the 20th century. 2005 Jia Di Xu. In the book "Internet Marketing" by N. Shess et al., he introduces marketing in an information-intensive environment and the impact of data mining.

Philips Kotler realized that marketing campaigns were gradually shifting from location marketing to online marketing; In his 2003 book, Online Branding, Levine describes how businesses can use websites to grow their brands to get the most out of it.

Today, with the rapid development of the Internet, foreign scholars have more in-depth and innovative research on network marketing, so as to better adapt to the times, and the quantity and quality of their network marketing works are higher than those in China on average, and their theoretical research and practical summary are more mature.

1.2.2 Current status of domestic research

Compared with foreign countries, China's current research on network marketing is relatively lagging behind.

In the book "Network Marketing", Jiang Xuping analyzed the application of network and network marketing technology in the external operation and marketing activities of enterprises; Yang Zhi and Gao Houli analyzed the feasibility of small and medium-sized enterprises to develop network marketing in the "Innovation Direction of Small and Medium-sized Enterprises Network Marketing Model"; Wang Rulin focused on the skills of discovering and creating online business opportunities based on the functions and characteristics of online marketing in "Practical Skills of Network Marketing"; Feng Yingjian expounded the method of effective combination of network marketing theory and practice in the "Research Report on Internet Application of Chinese Enterprises", "Research Report on Internet Marketing Strategy of Internet Banking", "Research Report on China's Internet Marketing Service Market" and other reports.

Domestic network marketing is still developing, in combination with traditional marketing at the same time, network marketing has ushered in big data and the "Belt and Road" strategy, mobile intelligent equipment large-scale popularization and other trends, is based on, but also a challenge, domestic scholars for the new situation, continue to carry out in-depth and innovative research on network marketing, such as Shen Ruishan, Hua Min's "The Belt and Road" strategy under the guidance of China's small and medium-sized enterprises marketing innovation strategy analysis" in the "Belt and Road Strategy" as the background, This paper analyzes the status, advantages and disadvantages of small and medium-sized enterprises in international competition, and puts forward their own views. In the article "Research on the Network Marketing Strategy of Small and Medium-sized Enterprises in the Context of Analyzing Big Data", Kong Ying clarified the significance and characteristics of network marketing with big data as the background, and pointed out the problems existing in the network marketing of small and medium-sized enterprises and the basic strategies to solve them. Zhang Hao analyzed the current situation of the Internet celebrity economy and its existing problems in the article "The Transformation of Marketing Strategies under the Internet Celebrity Economic Model" and Li Yuanyuan, Yang Xiaodi, Jiang Runping and others in the article "Analyzing the Innovation of the Current Enterprise Marketing Strategy with the Internet Celebrity Economic Model", and put forward different specific strategies for marketing under the Internet celebrity economic model.

Although the research and exploration of network marketing in China is relatively lagging behind, it is constantly improving, providing theoretical support for domestic enterprises and playing a good guiding role in the practice of small and medium-sized enterprises in this regard.

1.3 Research Content and Methodology

1.3.1 Research content

The research content mainly includes the following aspects:

(1) Introduce the status of small and medium-sized enterprises in the national economy and the existing problems in network marketing strategies.

(2) Explain the basic concepts of network marketing.

(3) SWOT analysis is used to analyze the advantages and disadvantages of small and medium-sized enterprises in network marketing, and the corresponding combination strategy is given.

(4) Taking the marketing strategy of company X's men's skin care products as an example, this paper analyzes the shortcomings of its current online marketing strategy and gives relevant suggestions.

(5) Conclusions on network marketing strategies.

1.3.2 Research Methodology

The research methods used in this paper are as follows:

(1) Literature research method. Through the study of a large number of materials related to the network marketing strategy of small and medium-sized enterprises, and the internal marketing planning documents of XY brand test sales points, the idea of this paper has formed a general plan.

(2) Analyze the advantages and disadvantages of small and medium-sized enterprises through SWOT analysis, and propose corresponding solutions.