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In this 90-second promotional video, three elements are conveyed to people.

First, who we are and what we are ready to do.

Second, what is happening to society now.

Third, what makes us unique compared to other media.

These three points were conveyed in 99 seconds, and thus formed an advertising classic that has been talked about by people since then.

The content of the promotional video is as follows:

In a dimly lit room, a woman in a gray sleeveless dress sits in the corner, hugging herself, with a tear dropping from one eye, and the narration is "You have been wronged, and there is no one to talk to"; This is followed by thrilling scenes of various natural disasters, and the narrator is: "Do you think disasters are just nature's revenge?" 】； Finally, there is a begging child holding out his broken bowl to passers-by, and the narration is "You know that maybe he was trafficked, but you never lend a hand"; The final scene freezes on the child's eyes full of tears and begging, but also deep in despair.

Suddenly, the music changed from heavy to excited, and the woman's deep voice came out of the video: [The wrongs you can't confide in, I'll help you clarify, you can't tell the human disaster, I'll expose it, the hope you can't save, I'll stretch out your hand.] I don't expect you all to change, but I hope that the truth will always be. 】

At the end of the picture, it is the open arms of the wronged woman, the confession of the cause of the catastrophe, and the smiling eyes of the child with tears.

At the end of the screen, two English characters plus Chinese freeze frame.

TrueTIME

Authentic.

The entire video is in a heavy tone of black and white, and even if there is hope in the back, the picture is gray. The heavy soundtrack, sonorous and powerful questioning, and the resolute declaration behind it are all extremely infectious, and everyone who watches them gets goosebumps one after another!

This commercial was born and became an instant hit, and the various points that touch the body and soul characters are listed in front of you, forcing you to face it. After facing it, you are so helpless.

People are always in desperation, habitually spending their lives.

The advertisement was reprinted by countless people, and some even commented: "Why didn't TIME come out earlier?" ”

yes, why not earlier?

But why don't you ask your peers why they can't get what you want?

…

This time, TIME was very heavy, and almost everyone reposted it silently, and the comments did not exceed 5 words. Ruan Mianmian took the sword sideways this time, asking about things that human beings and society understand but dare not speak out.

In fact, at the beginning of human beings, nature is good. Everyone has kindness in their hearts, but the society is too sinister, if you remain sleek and sophisticated, it is very likely to be eliminated by the society, but who is more terrible when you are eliminated and annihilated?

What if people have edges and corners? At least live real.

The advent of TrueTIME is low-key but public, so people are asking who is the idea behind this fruit, who is the leader behind it, and why TIME has changed its style from the past and opened such a direct column. TIME has not responded to these answers.

Cheng Yang also asked Ruan Mianmian: "Now there is a lot of response on the Internet, do you want to come out and hold a press conference?" ”

Ruan Mianmian shook her head and said: "No need, everyone just needs to know the name TrueTIME, I don't want to become popular through it, I hope that when I talk about TIME in the future, I can remember that in addition to being a film and television company, it is also a conscientious media." ”

Cheng Yang was silent, and at this time he knew that although Ruan Mianmian was usually a child, she really developed TIME in a good direction.

"I know, in the future, TIME will be your strong backing." Cheng Yang said.

Ruan Mianmian smiled and didn't speak.

TIME has always had your back, hasn't it?

…

The popularity of TrueTime lasted for three days, and if it weren't for Li Fei's sudden sex scandal, its popularity would have continued.

In the evening, before the weather began to heat up, the family walked the road together after eating. Walking and walking, Ruan Mianmian suddenly said: "Gao Xingchen has grown taller, and he will definitely not be able to wear his previous clothes." ”

"So?" Fu Ting asked, his eyebrows slightly raised.

Gao Xingchen next to him also looked up at Ruan Mianmian, he had grown taller???

"So let's go shopping!" Ruan Mianmian's eyes lit up.

Seeing this, Fu Ting's eyes flashed with a trace of helpless pampering, and then he looked at Gao Xingchen with disgust.

"Xingchen, are you going?" Fu Ting asked.

"He's definitely going, no need to ask." Ruan Mianmian replied.

Gao Xingchen: ...

It's obvious that you want to go by yourself, why are you involved with me?

"Then let's go." Fu Ting heard it.

After saying these words, Fu Ting felt the shorter contempt from the side.

"I'll just say that Gao Xingchen won't object, anyway, I'll buy him clothes." Ruan Mianmian is still there.

Gao Xingchen really couldn't help it, holding the transformer in his hand, he said lightly: "Obviously, you want to go out to play." ”

Ruan Mianmian: ...

A smile flashed in Fu Ting's eyes, well, he smiled without saying a word.

"Adults like to do this kind of thing under the guise of children." Gao Xingchen added.

Ruan Mianmian rolled her eyes when she heard this, she shook off Fu Tingze's arm, blocked Gao Xingchen's way, and pinched her waist with both hands.

Gao Xingchen only felt that his eyes were dark, and then he heard Ruan Mianmian's voice: "Where did you learn these words?" ”

"The teacher taught me."

"I'm going to beat up your teacher tomorrow." Ruan Mianmian said indignantly.

Gao Xingchen: ...

Angry.

"My mother will buy women's clothes for you to wear today!" Ruan Mianmian roared angrily, and then went home first.

Gao Xingchen shook his head with a helpless expression, then looked at Fu Tingze in the pot, and asked cutely, "Uncle, did you fall in love with her blindly?" ”

Fu Ting smiled, took his little hand, and replied as he walked back: "The only thing my uncle has done in his life without being blind is to fall in love with her." ”

Gao Xingchen didn't speak, but his eyes were warm. He may not have felt what the warmth of family was like, but here, he really felt it.

"Let's go, I'll take you shopping for women's clothes." Fu Ting said with a smile.

Gao Xingchen: ...

When I got home, I didn't know where the old man went, I was walking together, but the old man disappeared after a walk.

"Grandpa has recently fallen in love with square dancing." Gao Xingchen replied obediently.

The couple understood instantly, and Fu Ting made a phone call to the old man saying that they went out to buy clothes for Gao Xingchen and told him to go home early.

"Bring me mango cake." The old man asked while jumping.

Fu Ting agreed tiredly, he wondered if the mango mousse before him had been eaten by the old man.

The family was ready to go, Ruan Mianmian put on a mask for Gao Xingchen, and then went to iResearch Plaza together.

drove smoothly all the way, and when I arrived at iResearch Plaza, a large screen on the square was playing an entertainment news.

This afternoon, a rich wife directly found Li Feidao's company, threatened Li Fei to seduce her husband, and beat Li Fei in the excitement. Fortunately, there were staff members around, otherwise the scene would be unimaginable. Later, in Mrs. Fu's bag, strong sulfuric acid was found. Regarding the fact that Li Fei is a junior, this column has reported before, Li Fei made her debut as a child star and is not yet an adult, and the occurrence of today's incident seems to confirm the fact that she is a junior. ”