"The Sudden Exorcism Controversy"

First of all, Sony amazingly advanced the release of "Emily Rose's Exorcism" HF three months to June 1, and almost did not say anything, and Warner Bros., who had been ignored for a long time, announced that the Exorcist Gaiden (PTT), which was originally scheduled to be released on June 2, was postponed to June 2.

On top of the uproar, there was an uproar

On June 1, it suddenly became an exorcism battlefield.

Roy Brewer, head of industry at Sony Pictures, told the media: "Our shift is only based on market considerations, and fierce competition is definitely not the situation we want, but now that things are happening, we have to deal with it."

"It's easy to forget that the Exorcist series is the first and most authentic exorcism film." Dan Fellman, Warner's head of business, told the media, "That's why we're shifting gears.

What was born?

Where did the Exorcist Gaiden come from?

What's going on?

Shocked movie fans and viewers will understand a rough idea if they look at an in-depth analysis article "The Sudden Exorcism Controversy" released by BFF, and they will know how cheap Roy Brewer and Dan Felman's words are.

To put it simply.

The Exorcist Gaiden was indeed the first to be filmed, filmed on 2/11/26-26-1/26, but there are still some stories about why it appeared out of nowhere.

Since 1997, producer Morgan Creek and Warner Bros. have been preparing to restart the "Exorcist" brand, so they began to prepare for the prequel, which went through twists and turns in the middle, and finally started filming in June of this year.

The Exorcist (1973) was filmed for more than a year, and nine project personnel died unnaturally, and the scene was once destroyed by an inexplicable mysterious fire during the filming.

Of course, Morgan Creek can only find a director again, Paul Schrader, who was 3 years old at the time, one of the big "movie kids" ("Raging Bull", the screenwriter of "Taxi Driver", "Pornographic Movie", the director of "Yukio Mishima"......

Schrader was fired, and his version was put into underground storage, Morgan Creek decided to spend another money on the remake, and hired a younger director Rainey Haring (then 44 years old, "Ghost Street 4", "Die Hard 2" director), screenwriter Alex Hawley also made some adjustments to the script, and then spent tens of millions to shoot a remake of the remastered version filmed in November 2o3 February 264), that is, The Exorcist Prequel". Bloody to the point that the film was originally classified as N17 and was cut to B grade.

Not every remake can be brought back to life, this prequel was a failure after its release last year, with a film cost of 66o million, a North American box office of 1.82 million, a global box office of 8o million, the largest of 213 theaters, freshness 1, love 2.Morgan Creek and Warner are simply tortured by the devil, spending so much money and time, but

At this time, they remembered that there was another version in the basement storage...... Since he is unwilling, it is good to try his luck, Morgan Creek smashed a few more millions into the post-production, and the production fee is claimed to be 6o thousand, which is also B-grade, and continues to be run by Warner Bank, on June 2 this year, 11o theaters opened, called The Exorcist Gaiden.

Everyone knows that this is really just a matter of luck, because the main framework of the script is still that, and last year's prequel didn't work, how many viewers would spend money to watch this biography? So Warner's line is very sloppy, basically no publicity, no critics' screenings, and the schedule is set casually, 226 is the week of "Star Wars Prequel-", and there are no other new films released that week, except for it.

Recently, the situation has suddenly changed, and the Exorcism Shadow Market is different

Anyway, it's a fish in mixed waters, why don't you mix it up in the week when the hot spot exploded?

As a result, the release was postponed, and the opening scale was expanded to 55o theaters, and those cinemas that also released TPT at the same time, "Yes, we want to compete".

"Emily Rose's Exorcism" is adapted from a true story, the "Anneliese-Michel Exorcism Incident" in Germany in the 7o years, a devout Catholic girl died due to an exorcism, and the German government charged her parents and the priest of the exorcism for "manslaughter", and was later sentenced to a suspended sentence. religious fanaticism, etc.

THFB is the first film to bring it to the big screen, with a production fee of 1.93 million, shot in early November 266, 266, director Scott Derrickson is a young director (age not announced to the media, about 34o, this is his feature film debut, he is also one of the screenwriters.

Whether it is the three producers such as Sturdy Films, or Sony, a North American businessman, they all have high hopes for THFB, especially after the fiasco of "The Exorcist Prequel".

THFB is not a B-grade film or a low-cost film, it is serious. Because the story is not lacking in attractiveness, many horror movies and exorcism fans are looking forward to it, just wait for September to arrive, crowned the crown of the new model of exorcist films.

However, this wishful thinking was completely disrupted by a pseudo-documentary

Exorcism video", the production cost is 60,000, it was filmed in February 2o4, no one took it seriously before, and they didn't even pay attention to it, and some only thought it was a boring test of Lionsgate, but now it's different, it has occupied almost all the exorcism eyeballs.

It's a girl, it's an exorcism, and it's death, although there is no part of the court defense, TPT and THFB are real genre crashes, and it was released three months earlier, which means that it has taken the opportunity to take away the new image of exorcism films and the film market that has been empty for many years.

Sony can't sit still, even if there are occasional counterexamples, but the movie line is usually "who enters first, who profits", will the audience who watched TPT want to watch another exorcism movie after three months?

The early release is generally to avoid a crash in the same period, or to avoid a high probability of fierce battles in the same period, and the other is to seize the opportunity under the same kind of competition.

For example, in 1997, Universal's "Landslide and Ground Crack" cost 600 million) and 2nd Century Fox's "Living Fire Molten City" cost 390 million), both of which were P13-level action disaster movies with volcanic explosions, and staged a good show that you are in advance, I am in advance, you are in advance, and I am in advance.

In the end, "Landslide and Ground Crack" was released on February 7, with a North American/global box office of 360 million/100 million each, and "Live Fire Molten City" couldn't be lifted because of the slow shooting of the two sprays, and it was released on April 2, with a North American/global box office of 349.2 million each.

"Living Fire Molten City" lost, "Landslide and Ground Crack" is not much better, both lose.

The two films are so competitive that there is nothing more than one result: 1 both lose; 2. One beats the other;- Win-win.

Because competition will lead to hot spots and topics in the market, if you are lucky, more audiences will be inspired to watch movies in theaters, and you will have to watch both of them and then divide them into high and low, win-win; If you are unlucky, the market will be divided and disrupted, and you will lose lose; If the audience is only particularly interested in one of them, and it is enough to watch one, then one beats the other.

It depends on many aspects, the quality of the film, word of mouth, and audience popularity; as well as often critical, publicity

If TPT were a giant like Paramount, Universal, Sony might not do it, and Warner Bros. wouldn't take advantage of it, but in the face of Lionsgate, an independent company that has been emerging for a few years, they have no scruples about bullying it.

It's not the first time that Lionsgate has been so clean, last year's "The Punisher" ...... was completely exploded by Miramax's "Kill Bill 2" with Disney as a backer......

After a year, Lionsgate encountered this situation again, and it was much worse, it was obviously a hot spot in the film market that it had done by itself, and it was about to be harvested, but someone wanted to snatch the fruits of victory, two.

A single museum of 100,000 is amazing? The expectations are very broad? That is the natural enemy that has no competition for it, and the exorcism movies in the theater are going to change from one to three.

Sony just fell hard because of "Extreme Agent 2", holding back a bad breath, and suddenly three months in advance, the rhythm behind it was also disrupted, and it had to be added, so at the same time as the announcement of the file adjustment, the thfpr spoon publicity has started vigorously.

TV commercials, is there TPT?TV talk shows,TPT?online entertainment website bombing ads,TPT?Luwai billboards,TPT?

On the other hand, Warner Bros. uses the media power of Time Warner Group to suppress TPT in exposure and raise DPTTB, what can Lionsgate do?

Lionsgate is doing crazy publicity for TPT, but it is mainly viral marketing on the Internet, and the word-of-mouth marketing of various review media is, in the final analysis, still a poor man's business, and the investment is less than a fraction of the production fee of THFB......

"I heard that there was an exorcism movie that was very good recently."

"What's it called?"

"Emily Rose's Exorcism?"

Even though TPT is exploding, it's hard to say whether it can win in the face of a strong and cunning robber and a thief.

Lionsgate's response is nothing more than three kinds, 1: early release, but this is to disrupt its own rhythm, and if the publicity is not in place, it will be large-scale, and it will be on a blockbuster like "Star Wars Prequel-", "Madagascar", and Adam Sandler's new film "The Longest Yard", which has a lot of box office appeal?

2: Postponement of the release, this is a worse choice, it is equivalent to giving the victory to Sony for nothing, and the impatient audience all ran to see thfbtpt?

Then, -: remain the same and continue on June 12......

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"Roy, no matter what you guys think, it's too bad to do this"

After learning the news, Jon Philheimer, Tom Oldenberg and everyone else in Lionsgate were furious, and they didn't even privately inform them that they were despicably plotted by Sony, but Odenberg immediately called Roy Brewer, the head of Sony's department, hoping to discuss a win-win plan.

He just said that it was too bad, but in fact, you bitches raised too cheap and didn't talk about the rules of the game at all?

"We're also helpless, believe me, there's really no way." Brewer sighed with grievances on the phone, "THFB is our important project, what can you do for us? [,!] could be late in theaters."

The implication is that it was Lionsgate who provoked Sony first, and it was your fault that you sabotaged our plans.

Odenberg held back his anger and continued to negotiate in a good voice: "No one talked about exorcism movies a few weeks ago, we all know that it is a hot spot for TPT to create ZÀO.

"I don't know, it's a CPO decision." Brewer didn't mean to discuss, but still said in the same tone: "Linton thinks this is the best thing to do for Sony. Tom, it's not that we have any grudges, it's just that business is business."

Michael Linton, chairman of Sony Pictures and CP, of course, will only change the file if he is willing, and Odenberg knows that Brewer moving out of Linton is equivalent to nothing to talk about, and Sony will not budge.

"I have a Jianyì, you can consider releasing it a week in advance, and that's no problem." Brewer seemed to be very kind.

No problem? The problem is even more Oldenberg is very depressed, first of all, the cliff side has already made it clear that "not to collide with the opening week of "Madagascar", even if there is no such demand, the competition that week is more fierce than the week of the -, and it is just falling into Sony's trap in advance......

"Needless to say, I'm very busy here, and you know there's a lot of work to do three months in advance." Brewer chuckled, "Good luck to you guys, and good luck to us."

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This sudden exorcism battle has attracted the attention of the global entertainment media, and fans are looking forward to how Lionsgate will react?

It didn't take long for Tom Odenberg, Lionsgate's head of business, to make a statement: "THFB and DPTTPR spoon shifts are unreasonable, it's like you've worked hard for a long time, you're getting paid and someone is taking it.

No rescheduling

The media reported Lionsgate's hard-line attitude, but what was not reported was that Sony was quick to respond: "When it comes to hard work, a film that took only 18 days to make and a film that took more than two months to shoot, who will tell me which one is longer?

While saying that it is not aimed at anyone, he satirizes TPT as cheap and inferior

Over there, Warner Bros. was unwilling to be ignored, and Dan Fellman laughed to the media: "It's ridiculous for an exploitation film to say that someone else is taking a salary because that's what it does." As for the question that the DPTTPR spoon extension is exploiting TPT, he said: "Someone is crazy. The heating up of the exorcism market is indeed the reason for our growth, but the Exorcist series will always be the one that is exploited."

The three companies engaged in a war of words, and the exorcism battle continued, and the media began to contact the creators of the three films to get their opinions.

DPTTF director Paul Schrader did not comment, and the rest of the project was silent, and the prequel became a sideline, which had already broken their hearts.

The Hollywood Reporter interviewed THFB director Scott Derrickson, who commented: "Actually, we're more like pseudo-documentaries, we're based on real things, TPT isn't.

When it comes to Yonick Küller, Derekson half-jokingly says, "His 18-day film is amazing, but I don't choose to do it, I like to spend more time thinking about when we can sit down and talk, but he has to show up first."

The words can't hide a sense of arrogance and confidence in "Emily Rose's Exorcism".

Now there is a good show to watch the media, and fans are very excited, which really fulfills the old saying: Hollywood is more exciting outside the play than in the play

And at this time, an unexpected situation completely detonated this dispute, the mysterious Yunik Kuhler personally responded to him to open a meal, in fact, there have been fake meals before, but this time it is true, because this meal is Lionsgate certified, and there is a backlink on the TPT official website.

, a genius director who is now in the spotlight, updated two articles in a row as soon as he opened his blog, both of which are short sentences and classic lines from two thriller movies

The first sentence is from the Oscar for Best Picture "The Silence of the Lambs", and the second sentence is from the New Wave classic "The Butcher", which responds a lot and responds to a qiē.

Let his fans and fans, let the young people who are waiting for TPT to be released in their own cities, thriller horror movie lovers, and good deeds...... I felt my blood boiling

This is not a depressed and autistic genius, this is an evil and ruthless genius

But...... Exorcism Video", The Exorcist Gaiden, "Emily Rose's Exorcism".

In the end, who wins and who loses, who lives and who dies, will not be known until the week of June 1.

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Yunik Kuller:

"Somebody tried to investigate me, and I ate his liver with broad beans and red wine."

"I saw one or two corpses, heads floating in the wind, cut in half, mouths open."