Chapter 264: Breaking the Market View
"The scariest thing about this movie is that it makes you feel like this kind of thing is really going to happen, and it's already happening. I found myself unable to miss it for even a second, because it was always so gripping that it even made you feel suffocated. -B4 Spencer-
"It's very good, much better than those follow-up films to The Exorcists, some of the demonic scenes really scared me, and at the end it was sad and made me wish I hadn't seen the movie. Look at the clock, it's mid-morning, but I can't sleep. —44 Connor
"I want two tickets for the Exorcism Video, thank you. ”
"Please give us four exorcism videos". ”
Under the dark night sky, the landmark studios in Los Angeles and the Odeo Cinemas in Toronto, and the midnight show on Friday, or the two TPT screening halls, have not changed the position at all, but what is the difference is that the audience is no longer a scattered and empty scene, and most of the audience has been seated for ten minutes before leaving the venue, and most of the young people in their twenties have been in the past.
Most of them are obviously not random spectators, but are coming here for TPT
Kern, the end investigator of today's night shift, stood at the door, watching the audience still walking in a steady stream, and couldn't help but sigh silently, this is a full seated shì, I still remember that last year's "Trembling Ocean" opening weekend midnight show was not like this, and "Chainsaw" was not like this......
Is it a brief burst of small energy, or is it a small leak of huge energy?
"Oh, it's going to be full...... I said I wanted to come early, and the good seats were gone" Another young couple audience, the girl immediately complained when she saw the situation in the theater. The boy's face was full of surprise: "How can there be so many people, I thought no one would watch it, didn't it mean a pseudo-documentary?"
The two walked by as they spoke, and Kern sighed softly, it turned out that someone would really watch the pseudo-documentary a second time, and now he is a diehard who wants TPT to rush into the sky, because it makes him count on Stephen King's side, and it makes him almost cry
There are only two new films released on a large scale this week: the sci-fi film "The Hitchhiker's Guide to the Galaxy" and the action thriller "Extreme Agent 2". It's not known if they're selling or not, but they don't seem to be the highest-grossing in these two studios......
The "Exorcism Video" is ringing, tickets are being sold, and exorcisms are being screened, screaming, dead and choking......
When the weekend from April 2nd to October passed and the weekend box office rankings were freshly released, Hollywood's "fear of TPT box office outbreak disease" suddenly worsened, a group of distribution directors swallowed their saliva in embarrassment, and a group of top executives of the company slapped the table and threw things in pain.
It even included...... DreamWorks.
Looking at the box office statistics, end survey statistics and other reports, Lionsgate's headquarters resounded with ecstatic cheers and applause, this box office figure is so great, it is too beautiful, a commercial horror film that has been praised by the film critics and paid attention to by the outside world has not been abnormally unusual, it is rising rapidly
"We're going to have to start a promotional release for it on a planned 26-theater scale, there's no doubt about it. ”
On Monday, Jon Fellheimer made a resolute decision that if he didn't act, it would be a complete delay. Since it was a cooperative distribution, Lionsgate had to make a good distribution budget to ensure that it was profitable, but on the other hand, the more well-known the film, the better its DVDs would sell, and Lionsgate's brand value would increase, so it had to be treated with all its might.
In fact, since he got the midnight show on Friday, Oldenberg's smile has not disappeared, the company's future is bright, and his future is also suddenly shocked at this time, "We have to get the consent of the cliff movie side first......
Jon was stunned, and also remembered this, TPT's distribution cooperation contract has a lot of strange clauses, one of which is that the cliff must agree before it can be released on a large scale. At that time, no one took it seriously, but now there are variables...... There's no reason to disagree, but the cliff movie is the equivalent of Yunik Kuller, and if that weirdo has any weird ideas......
"Hurry up and contact the cliff, and do your best to get the agreement, and it's best to convince Kuller that he is willing to show up, and get as much information as he can. Jon exhaled nervously
Grande and the two of them. He tried to contact Cooler in person, and he wanted to establish a friendship with this new genius, talk about future cooperation, talk about the sequel copyright of TPT, and the possibility of Cooler continuing to create a series, but he couldn't get in touch.
"I tried my best. Oldenberg nodded.
This time the contact was quite smooth, through Guò Grande and the two, Lionsgate got a reply from Kuhler on the same day, and what is exciting is that it can be distributed on a large scale, and what makes people hate it is "do a good job of secrecy", and the secrecy of his information should be done more and better, and there is no more information, there is one more "born in the United States". As for the sequel copyright, there is no need to talk about it first, his original words "Now is not the time to talk about a sequel." ”
The genius director of the American homeland will definitely make the American media even more excited, another
Of course, Lionsgate agreed, no company would stop now, even if "Doctor Who" was not conducive to publicity, and he would be made a promotional selling point.
April 2 - June 6, 205
――――Movie――――Name――-Number of release weeks--Number of theaters/change――――Average――――-Box office of the week――――Total box office――――Film cost (millions)
The Hitchhiker's Guide to the Milky Way -- Position l -- Week l -- 13 - Home -- 6,26 -- 66,450 -- 2,6450 -- 20
"Extreme Agent 2" -- Rank -- Week L -- 348 ―――――, 0 -- 15, 3i956 -- l63i956 -- 67
"Devil May Cry" - 4th place - week - 05b home - 322 - f10, 66uu0 - 263082 - f19
Exorcism Video -- No. 44 (up 3) -- Week 2 -- 2 -- 2014 -- 1002b -- 2L, 36 -- 3. 45
"That's what you're saying it's not that good, not necessarily on the audience side" Fountain CP Mike Pradley roared at the wooden-like Robbie Winton, almost choking him by the neck, almost crying without tears, "I finally understand why Fountain is always unlucky, because your 'business vision, it's a mess of-you killed our company"
On the other side, Allians CPO Christopher Allians glared at the ashamed Ken Wellman, scolding and not scolding, not scolding, so angry that he had a feeling of almost vomiting blood, and a gold mine was in vain He exhaled: "Ken, Ken...... You know I appreciate you, but this time, you're giving me a reason not to punish you?"
"Damn TPT", "60,000 in a single museum? hell", "I don't understand what's going on, it's a pseudo-documentary, and the audience shouldn't be fooled again."
Annoyed, remorseful, frustrated publishers
Many people don't understand, or many people are gradually understanding, that there is no such thing as "the audience is enough to consume pseudo-documentaries once", it is just a wrong group conjecture, and some are already in the past, and the explosive growth of this week's highest single museum is 60,000
When a P13-rated horror film has this momentum, everyone knows that a tens of millions of outbreaks are inevitable, and their illness is incurable.
Who was the first to say that pseudo-documentaries can't have takbo?
In the office of the distribution department of the new line company, everyone did not talk about this hot spot in the market, as if there was no TPT to save zài, otherwise what could they do? What they said about the "stupid and poor producer" became a mysterious all-round genius, and the "rotten copycat exploitation film" became a blockbuster horror film classic......
"Why don't you take a look? Maybe it's a surprise like The Lord of the Rings?" Kueller's words were treated as an office joke for half a year, and began to turn into a terrible nightmare.
When did the new thread become like an arrogant and stupid old woman, no one can say.
In the office of the DreamWorks Distribution Department, Price sighed and sighed, holding his head and closing his eyes several times, feeling very depressed, and some trepidation, the last thing he wanted to happen was about to happen: TPT has huge commercial value and can generate a lot of profits
And these belong to Lionsgate and the Cliffs, and have nothing to do with DreamWorks in substance.
How so, why? This is obviously a film that was created because of my LM film shooting
Suddenly, Ye Wei's words that day sounded so clearly in his heart:
"When a movie can collect 24.8 billion global box office, how can it be a consumption? The audience already knows that pseudo-documentaries are fake, but don't you know that movies are also fake? "Star Wars" is real? "Jurassic Park" is real? The audience goes to see them the same, they are crazy about them, this is the magic of movies, this magic will also appear in the pseudo-documentary genre, and that's enough. ”
That genius boy not only knew how to make movies, he understood the film market, he really understood ......
In the BFF weekly box office report, "Extreme Agent 2" is a very big failure, so big that the series ends and Sony will inevitably lose a lot of money, and TPT is amazing:
"The Exorcism Video", which has attracted much attention in the market, was strong this week, closing an amazing 20149 average single-museum box office, breaking the market's old view of pseudo-documentaries. But Lionsgate remains cautious in its release, expanding it to just six theaters next week. Now industry analysts generally believe that its performance will continue to at least one million box office, and will inevitably lead Hollywood to reevaluate pseudo-documentaries. ”
On June 6th, a new weekend arrived, and "Exorcism Video" began its third week of screening in six theaters in Los Angeles, Toronto, New York, San Francisco, and Washington.
Seven months ago, DreamWorks could not have foreseen this week, when it landed on the Nasdaq in high spirits, and with the huge success of the "Shrek" series and the exciting publicity, it was very popular with Wall Street and investors, not only raising more than expected, but also the price of each share skyrocketed from $2 to 3 in just a few hours after going public. $75.
On June 10, a major event in the film industry happened, DreamWorks held a shareholders' meeting to release the dividend figures for the first quarter of the year, new market expectations, etc.
At the conference, Katzenberg lost his former enthusiasm and announced to shareholders with a look of frustration that the global sales of "Shrek 2" PB have now reached 360,000 copies. This would have been a good number, but it was too far from the expected 5.56 million, and he announced that he would adjust his sales forecast to 6.6 million and cut it by 600,000 due to the unexpectedly slow growth in overseas sales
"We've learned a lot from this. Katzenberg said awkwardly, "But we have a lot of confidence in Madagascar." It will be a more successful film than "Shark Story" because it is of better quality. ”
There's a lot to learn? Wall Street and all the shareholders are disappointed
Wall Street's consensus estimate of DreamWorks' QL dividend of 6 cents per share turned out to be just 44 cents per share, and the dividend report was shockingly poor.
Without real money to back it up, Katzenberg's uplifting "Hollywood story" would be unconvincing......
On the day of the ll, the DreamWorks stock price plummeted
On the 2nd, DreamWorks' stock price continued to fall sharply, and it was about to fall below $3, which was the lowest price after the listing date.
At the same time, DreamWorks shareholders filed four lawsuits in court, accusing DreamWorks CPO Jeffrey Katzenberg and other principals of the company of "creating false business expectations and investment proposals, using false information to mislead investors", and to put it bluntly, not making enough money as promised
Wall Street only needs money, investors only need money, and "Madagascar," which will be released on June 2, can make up for the year's expected shortfall?
This independent company, which had just been vigorous and about to be promoted to a mainstream giant, suddenly showed signs of decline.
And at the end of the screening week from June 6th to June 2nd, the box office of "Exorcism Video" continued to explode, continuing to shock the entire Hollywood