May 6-12, 2005 -

Movies - Ranking - Number of Weeks in Release - Number of Theaters/Change - Average - Box Office of the Week - Total Box Office - Production Cost (Millions)

Heavenly Dynasty - 1st place - 1st week - 3216 - 7,920 - 25,471,910 - 25,471,910 - 130

"Wax Museum of Terror" - 2nd place - week 1 - 3111 - 4,945 - 15,383,314 - 15,383,314 - 40

"Crash" - 3rd place - 1st week - 1864 - 6,756 - 12,592,865 - 12,592,865 - 6. 5

"Episode of the Exorcism" - 20th place (up 24 places) - week 3 - 5 - 101,285 - 506,425 - 627,780 - 0. 45

Looking at this week's box office rankings, countless people were dumbfounded, "Heavenly Dynasty" (Rotten Tomatoes freshness 39%, 72% favoritism) is too miserable, the end of the epic film boom, and the big 20th Century Fox can't stand a few such failures, in exchange for MGM is finished.

The new version of "Wax Museum of Horror" (25% freshness, 42% favorite) also really disappointed Warner Bros. and lost money, while Lionsgate ...... Surprise! Make money!

If Lionsgate is the most successful film company this week, everyone has to agree that the new literary film "Crash" has a good box office and a good reputation (75% freshness, 4 stars of Roger Albert, 89% favoritism, IMDB - 8 points), and an Oscar nomination?

It's not just "Crash", the TET is exploding, a terrifying explosion!

Continue to be the first box office in a single theater week, doubling growth, an incredible amount of more than 100,000 US dollars, a crazy wave of front!

"The Exorcism Video" did not stop the momentum after it expanded in scale, and after it received 101,285 from a single museum, the two remastered old films that had been released - pseudo-documentaries had a weekly box office result of 100,000 yuan per museum, and the other was "Blair the Witch". It further shatters the old view of the market, and people are not disgusted with not accepting the genre, perhaps never. - boxofficemojo box office report for the week

Of course not! Don't forget that it was released as a "fairly small marketing campaign" to this day, and everyone knows that Lionsgate is about to make a lot of money again.

In an interview with Yahoo Films' weekly box office report, Tom Odenberg, head of distribution at Lionsgate, said: "A lot of people are saying Lionsgate is crazy now, but it's only a little bit, and we had high expectations for this film from the beginning, and its performance was amazing, but it didn't surprise us. ”

Regarding the mysterious genius Yunik Kuller, who has attracted much attention, Odenberg said that it is inconvenient to disclose his specific information because of the confidentiality clause, and only said that "Lionsgate and Kuhler are like brothers".

It's Lionsgate that gets cheap and sells obediently, and at the beginning there are high expectations?

In fact, as early as this week's weekend, Lionsgate announced that "Exorcism Video" will be released on June 3 in 2,110 North American theaters.

It's no surprise that even the stupidest distributors do that these days, and what happens when a film gets 100,000 weeks at the box office?

Bowell (Disney)'s cartoon distribution style is like to accumulate word-of-mouth in one or two theaters first in the opening week, like "The Lion King" in 94 has always maintained the single-theater championship, with 1,572,207 in 2 theaters in the first week, and the runner-up is 825,560 in 6 theaters in the first week of "Pocahonta", a very terrifying number, which can only be done if the big theaters are full day and night. But because they are all issued with huge publicity, and have a brand effect, and some of them are suspected of paying out of their own pockets, which has no reference value.

If there are 2 theaters in the first week of a blockbuster with a lot of publicity and a super good reputation, there will definitely be hundreds of thousands or even millions of single theater numbers.

What has reference value are those films that are also small cost, small distributors, and small marketing, at least the same.

Like Universal's "Big Company, Small Boss" at the beginning of this year, the peak was 73,761 in 3 theaters, and the final North American box office was 45.8 million (the largest was 1963, a total of 11 weeks), like Sony Classic's "Say to Her" at the end of 2002, 71,535 in 2 theaters, and finally 9.28 million (255, 30 weeks), and like Articraft's "Blair the Witch" in 1999, 124,896 in 31 theaters, and finally 1. 4 billion (2,538, 16 weeks)

The box office may be tens of millions normally, it may be hundreds of millions, and it is possible that the thunder and rain are only a few million.

It is worth mentioning again and again that TET is not a literary film, it is a pseudo-documentary horror film! Its best reference seems to be TBWP......

111,149 (27), 124,896 (31), 44,296 (1101), 17,309 (2142), 8,541 (2412), boom, breaking 100 million in five weeks!

The times are different, the circumstances are different, and the issuance strategy of TET is different, and the week of June 3 will be its seventh week.

However, after six years, the pseudo-documentary business miracle is really going to appear again!?

Summer has arrived, young people are about to panic, and watching a horror movie, such as the only pseudo-documentary in the theater, is a good choice......

"People are forming a new group mentality, and the Exorcism Video will repeat its miracles. This is highly likely to come true, because it has no predators, movies and pseudo-documentaries in theaters. William Moltman, an analyst at The Nielsen Company, said: Another Hollywood distribution executive, who asked not to be named, said: "I still don't believe that there must be something wrong with this [pseudo-documentary] breaking out." ”

The media has begun to report on the frustration of the publishers, and all the news that has flowed from within points to one thing: the executives are shocked and saddened, and envious and jealous!

Some people are jealous of not being able to speak, but some people are not, and Tet's fame and fortune are being criticized by some.

Andrew Douglas, the director of "Devil May Cry", recently said to the media that "this is not a movie, I don't want to see theaters full of pseudo-documentaries, that's not what movies and documentaries should look like, that's a weird product." ”

His voice has definitely been agreed by many people inside and outside the industry, even if it is filmed, pseudo-documentaries are still looked down upon by them.

However, to say it so blatantly, and to describe it as "freak" (freak), is obviously not a smart word or deed, especially since his debut film has just been criticized by film critics.

Is there hype? Is it red-eyed? Is it annoyed? No one supports him, and those who oppose him fight back, and the fans of the tet have their voices on the Internet, and the critics have their voices in the media! Roger Albert speaks out!

"Your point of view shows why your film is so ridiculous, and whether a movie is good or bad is not how it is made, but how we feel after watching it. ”

The old man didn't give this new version any film reviews before, but as early as 1979, he had bombarded the old version of "Devil Cry God Howling" (1. 5 stars), it's a real fate.

And because of this, Stephen King spoke up for TET a second time! He commented on his blog: "I'm almost stunned, isn't that a movie? Is it a paranormal phenomenon?"

This fuse has quickly developed into a major controversy in the film industry and fans: Is a pseudo-documentary a movie, and is it good or evil?

Some well-known filmmakers have expressed positive support, and the prodigy Ye Wei also briefly commented on his blog: "I love "Exorcism Video", and I love its qiē. ”

Andrew Douglas, who was isolated, unexpectedly changed his attitude, not knowing whether he was frightened or really realized his mistake, and he told the media: "My previous opinion was reckless, I didn't actually watch The Exorcism Video, I went to the theater yesterday to see it, and it taught me a lesson. I apologize for my previous words, it's a good movie. ”

No matter what Viy says or does, there will be a group of Wei Hei who will follow the jokes and ridicule for fun, and this time it is the same, when that blog post came out, Viy was subjected to a lot of sarcasm:

"What's the matter with "Exorcism Video"?", "Man, I advise you to be your puppet director first, don't be scolded and cry again." "Oh save it, you think Yunik Kuhler cares about your comments, not even me!", "You know it's a horror movie, right? Have you seen it? No wonder the guy who peed his pants yesterday looks so much like you!" ......

VIY is not a genius hot spot now, and in the matter of TET, the media don't care about Ye Wei, and don't give him the slightest chance to steal the limelight, the hot spot is only that person.

A tacit image that has been passed back and forth: a white American boy in his early 20s, good-looking, very individual, talented, and mysterious.

Yunik Kuller.

......

"What!?Yunik Kuller is ......?!"

In the spacious study, the number of people who were frightened by Stephen King was immeasurable, and there were not many people who frightened Stephen King, listening to Hanks on the other side of the phone, he was full of astonishment, and what did he hear in disbelief?

He and Hanks are old friends, and they also worked together on "Miracle in the Green Mile" a few years ago (1999, directed by Frank Darabont, starring Tom Hanks, 4 Oscar nominations). Recently, he was contacting Cooler when he suddenly received a call from Hanks......

"Yes, Stephen, that's him. Hanks laughed and sighed, and then went on to explain the origin of "The Exorcism Video".

"Oh wow...... Stephen King was even more surprised to hear this, frowning, and even having some new story ideas, "What the hell!"

Hell, Kuhler was only 17 years old, to be precise, Tet was his work at the end of 16 years old, and the hell Kuhler had another side......

What Hanks continued, he couldn't hear clearly, help keep it a secret, Kueller doesn't have time to talk to you about cooperation for the time being.

Shortly after this call, Stephen King received another call and heard the phrase "Hello Mr. King, I'm Kuller, Yunic Kuhler." ”

※※

DreamWorks' share price continued to fall, which sparked greater concern in the market, and then, an even bigger decline.

"When DreamWorks makes a movie based on the original estimate of investors, it is better not to disappoint these people in the end. Richard Greenfield, an analyst at BTIG Securities Research, said. He believes that what DreamWorks is doing is causing Wall Street investors to lose confidence in it.

Regarding DreamWorks' optimistic expectations for Madagascar, he said: "They haven't learned much, and it's still that Hollywood-style over-the-top prediction, which only makes your investors happy for a while, but when people find out that they have been scammed, they are very annoyed." ”

And Emmett Milt, head of Wall Street securities firm SMH, said that the general irritation of investors will only increase the pressure on stock prices to fall. And because of the news that due to the deviation of earnings estimates and the dividend plan, DreamWorks' dividend is likely to be postponed until next year.

"In fact, doing so means there are no real profiteers. "Unless they can fill the gap, DreamWorks' troubles are just the beginning." They also have some projects with high profit potential this year, and they still have a chance. ”

Whether DreamWorks' next stop is good or bad luck, we will first watch "Madagascar".

"Star Wars Prequel 3" will be released on May 19, a week later "Madagascar" will be released on the 27th, and "Exorcism Video" will be released on a large scale on June 3 the following week.

Because the genre and audience of the two films are completely different, a family cartoon that is all-age and most suitable for a family to watch, and a horror film that young people love, and there is a difference of a week, there is no zài crash, and DreamWorks has not said anything to Cliff Films, and unreasonable words will only hurt feelings and destroy the relationship, and there is no contract clause to support it.

What's more, there are several large-scale new films every week during the summer vacation, and there are three scheduled for the week of June 3-9:

"Iron Fist Man" (Universal, 88 million production cost, drama/sports/biography, directed by Ron Howard, starring Russell Crowe, Renee Zellweger, etc.)

"Summer of Jeans" (Warner Bros., 25 million, love/adventure/comedy, starring Alexis Bledel, Blake Lively and more)

"Lord of Dogtown" (Sony/Columbia, 25 million, action/drama/campaign, starring Heath Ledger, John Robinson, Michael Angrano and more)

Now I am afraid that TET will have to be added, and recently, Sony Pictures suddenly announced a surprising decision to the media: "Emily Rose's Exorcism", which was originally scheduled to be released on September 9 this year, will be advanced to June 3 and open in 3,000 theaters!

All of a sudden, there was an uproar!