6 prohibitions enacted by the City of Los Angeles at the beginning of the 2nd century:

l'Shoot at the rabbit on the tram. 2: Snuff - Bathing two children in the same bath. 4: Make kimchi in the downtown area. 6: Selling snakes in the streets.

Theoretically, 205 years are still in force now, in Los Angeles, in Hollywood, anything is possible as long as those prohibitions are not violated. It is not forbidden in any way for a destitute glove-making worker to become Samuel Goldwin, nor for a trucker to become James Cameron; "Future Water World" (1995), which spent 7.5 billion yuan on production fees without banning it, was only miserably accepted. 100 million global box office, and "Blair the Witch", which has a production fee of only 30,000, is not forbidden. 4.8 billion global box office ......

As Jack Lemmon (2 Oscars in 19226, one for Best Actor and one for Supporting Actor, and 6 nominations for Best Actor) described:

Stupidity and genius, ** and purity, entertainment and tedium.

Like many places, Hollywood is a quirky place where so many opposites are intricately intertwined, and every one is possible

Isn't there another stupid and genius thing happening these days? the genius "Yunik Kuller", the genius exorcism video, the stupid film distributors

Stupid DreamWorks, Pretong, IP Stupid DreamWorks Production Supervisor Jeff Mai, Distribution Director Terry Price, Stupid Preton CP Gurry Gozman, Stupid Tom Hanks...... There are also shocked, heartbroken, and regretful

"I can't believe it, I can't believe it. Talking about this to people, Terley Price always said this involuntarily, looking embarrassed and uneasy.

When reporting the situation to the higher-ups, Jeff Mai, although not the person responsible, also said in an awkward tone: "We made a mistake, we all thought it was a good movie, but we didn't expect it to get the current evaluation...... The reasons for the production of this film affect our judgment. ”

TPT was present when it was first screened at DreamWorks headquarters, and he could have persuaded Price to consider buying the film and personally report to Spielberg to get attention, but he didn't.

Price wasn't reprimanded by anyone, but he knew how bad he was this time, and it could be an inflection point for DreamWorks and his career.

In fact, DreamWorks is not having a good time right now, and despite the success of Shrek 2 and Shark Tales last year, the company's finances seem to be in trouble for many reasons, one of which is the huge miscalculation of Shrek 2's PB sales......

"Shrek" is one of the highest-selling PB movies, "Shrek 2" was last year's North American and global box office champion (4.4 billion l90 million), and it is also the PB sales champion in the United States last year. It doesn't seem to make sense to mess up at all.

Recalling the IPO of DreamWorks in October last year, CPO Jeffrey Katzenberg's speech to the majority of investors, how exciting, expected 5.56 million copies sold, a boiling full-year expected earnings figure, so DreamWorks raised much more than expected B200 million US dollars, and the stock price rose sharply after the listing.

"Shrek 2" didn't disappoint initially, selling 33.7 million copies in the first eight weeks of its release in LL, but this year, as far as he knows, it can't be sold...... Less than 1.5 million copies were sold in the entire first quarter, which was far below expectations, and there was still a lot of printed inventory, and even this happened, when DreamWorks was preparing to send a new batch of "Shrek 2" to the sea, those distributors said they would return it.

This is not a question of losses, this is a question of how to explain to investors, and the annual profit expectation mentioned at the time of the IPO cannot be realized.

The success or failure of these strategies is the responsibility of the higher-ups, who seem intent on ending their independence and selling the company to a conglomerate of major studios......

It's really changing, who would have thought that now, when the company went public last year, everyone is full of ambition, and Price is no exception, so he strongly proposed to increase the budget to film shooting, and in the end, no one took the budget of one million or hundreds of thousands of dollars in their eyes.

Price knew that no one would be affected by the fact that the company was still in order, but if the company was sold to Paramount or Universal or whatever, layoffs would follow, and the first to suffer was the distribution department -- those giant companies didn't need a separate distribution department.

He will be fired as a sinner, and the exorcism video is almost a free buyout or cooperation, but its value is ......

DreamWorks now needs a business success like "The Wedding is Coming" and "Saw Horror" once or twice, which will ease the debt crisis and make the annual profit expectations as good as possible, whether or not they can get through it, but it will give the company more leverage on the bargaining table with the giants, and more leverage for him to find his next executive job.

But now, there is nothing.

It was he, Terry Price, who pushed the Exorcism video out in the company's screening room," Kuhler smiled and asked, "Gentlemen, do you think it could get a chance to be released in theaters?" and then he and Gonzman almost burst out laughing, "Small numbers of DVDs are viable, theaters don't work", because who would be interested in pseudo-documentaries?

It was a fatal mistake, Spielberg was upset, Katzenberg was unhappy...... No one will be happy.

For the time being, no one will be held accountable, and how can such a collective misjudgment be held accountable, and if all the directors who made mistakes in the TPT are dismissed, the entire film industry will be paralyzed. But he knew so well that he was running out of time and opportunities.

This year, DreamWorks plans to release B new films on a large scale, in order: "American Version of Midnight Bell 2", "Madagascar", "Escape from Clone Island", "Super Invincible Dog: The Curse of the Human Rabbit", "Like Paradise", "Dream Benz", and "Daylight Little Beauty".

Spielberg's "War of the Worlds" and "Munich Massacre" will be distributed by Paramount and Universal, respectively.

Every large-scale release is very important, and "The American Version of Midnight Bell 2", which has been released for more than a month, has achieved good results, and the most important thing is the summer vacation, especially Michael Bay's "Escape from Clone Island" with a film cost of 200 million), but it is good that these blockbusters can meet expectations, and which one of them is most likely to exceed expectations, bring surprises, and fill the gap in annual profit expectations......

Little Beauty of Daylight". It's his chance for Terry Price, and it's for a lot of people, even DreamWorks.

Do a good job in the issuance of LM, heaven; Screw up the release of LM, hell.

And the Exorcism Video" ...... To be honest, from the perspective of interests, he doesn't want it to have any box office schedules, he doesn't want it.

Price knew that Gonzman's side didn't want it, and Gozman knew that Price's side didn't want it, Spielberg, Katzenberg, Hanks...... Everyone has mixed feelings about this, not just about the individual LM or TPT projects, but also about how they affect each other.

"Yonick-Kuller" is getting a lot of attention, and it is getting bigger and bigger like a balloon inflated, and it will be honed at any time: Kuhler is Ye Wei, and Ye Wei is Syler

Ye Wei just asked the meaning of many parties, can it be announced? Everyone agrees, I will announce it.

They hesitated about it, held a conference call that day, and asked for public relations advice...... The final decision was "no", not only not to make it public, but also to keep it a secret

If it is announced, of course, it will only be good for Ye Wei's personal image, just in response to those voices who question and attack him, just like Mike Tyson's punch in the door.

However, there may be a counter-effect to LM, mainly due to two main considerations.

One is the clash of styles, what is TPT, scary, sad, thriller, dark, and what is LM, comedy, family, sunshine. This is completely opposed, Ye Wei is not Spielberg or anyone's public impression that can make any movie, when TPT becomes a part of Ye Wei, the excellent accumulation brought by "The Wedding Date" to LM will be diluted, and some viewers will be afraid or dissatisfied because they have watched TPT, and their interest in LM will decline, and it will always be the latter who suffers.

The second is the market's demand for viyr spoons, how many viewers are waiting to see the official debut of this prodigy, with the publicity, they are more and more looking forward to it, waiting for a trip to the theater on the ll month and ll day. If you tell them "you have it now", will the public's enthusiasm for him be digested into TPT?

In terms of distribution terms, this is called "dating", and all the publicity is to establish a dating relationship between the film and the audience, and pay attention to it from time to time to see the latest developments, and the "VIY" documentary is to establish an in-depth dating, all for the moment of release, and each other will appear in the most correct place as promised: the cinema.

TPT will ruin the progress of this dating, a lot. The worst thing is that no matter how high it is at the box office, because it is not involved, it has no real interest in DreamWorks and Pretong, and it has to bear uncertain risks such as the first point.

Of course, no one can guarantee these two points, and the situation is too rare now

In addition, there is the third tacit point, DreamWorks does not want to be a laughing stock, and neither does Pretong.

Don't you see, Lionsgate is already using its dramatic release to promote it, just as many companies have refused to invest in James Win and Ray Warner, who have brought the script to "JAD", once again saying how wise Lionsgate is, while other companies are simply... Stupid as a pack of pigs.

Pretong is okay, because it is not a publisher, but everyone knows the iron relationship between Ye Wei and DreamWorks, not DreamWorks is Lionsgate, what's going on?

It's okay to make false but plausible explanations, but the best thing is that the focus is not on this aspect, and no one will even think about it.

On the other hand, the most important thing is that when the "Exorcism Video" is drawn, it will be operated to promote "Cooler is viy", "viy shook the film critics and Stephen King", the world will also be surprised, the market demand will rise, so powerful I want to see this prodigy's movie, but there is no one in the cinema, oh yes, "Little Beauty in Daylight" will go and see it tonight.

TPT maintains today's word-of-mouth evaluation, but it has no box office, it has not had much impact on the audience, and the possible bad impact on LM is minimized, only as a publicity point for Ye Wei and LM, catalyzing market demand at the right time, which is absolutely only a good impact.

And that's in the best interest of DreamWorks and Pretong. So......

"You must continue to keep it a secret. None of us want to see information in the media that you're Yunik Kuller, no guessing, not at all. Price replied to Ye Wei so strictly. Gozman also reminded: "Be careful that your relationship with your girlfriend is kept secret. As soon as the relationship is exposed, the possibility of the identity being exposed is greater

That's right, this is very unfair to Ye Wei, he still has to be attacked by those gossip tabloids until it is exposed, but in comparison, how LM is much more important, and he can't tolerate half a point difference.

They really didn't expect that such a film, which was born because of the disagreement between LM producers and Ye Wei's angry "shooting something", would make such a big stir, and it could be a lifesaver missed by DreamWorks at any time......

If there's anything to be happy about in this matter, it's just one thing: this kid is a genius

TPT he can shoot this kind of result, what about LM?

Because of the different interests involved, Julia Roberts can laugh enough, what she wants is that Ye Wei is as successful as possible, no matter which way she succeeds, and then...

Brianbur Lyar and Leslie Dart were also overjoyed, and it was almost certain that their investment in Ye Wei was only profitable and not losing, and the income was the kind of big profit

For this circle of interests, it is still possible to win a win-win situation, as long as TPT has a high evaluation and a low box office underground painting.

However, they were disturbed by a confident voice: "Gentlemen, I think 1999 has long passed, and the success of "Blair the Witch" is not an isolated case of consumption, but a revelation of an emerging market, a new audience demand that is now hungry for it."

Exorcism Video", will it be ......

※※

In the midst of all the disturbances, in the midst of Hollywood's "fear of TPT box office outbreak", the curtain came down on April 2B, and the North American box office dust settled this week.

-- Movies -- Ranking -- Number of Weeks in Play -- Number of Theaters/Change -- Average -- Box Office ――――― Total Box Office -- Cost of Films (millions)

"The Storm of Translation" -- Rank L -- Week l -- 275b -- 10,60 -- 2, -18,570-2, -18,570-60

"Devil Cries God Howl" -- 2nd place -- 2nd week -- 3 - home -- 620 -- 17,34610b -- 46,954842 -- f19

"Seeing and Hating Early" -- 4th place -- Week L -- 262 ―――――, /b---, 47632-, 47632-fd0

Exorcism Video -- 74th -- Week L -- 2 ――――――10,6b---i05――L,05――3. 45

One word is best to describe the overall table of this week's and next week's new films: ordinary. There was no movie-watching, no explosion, just a dull April week, but in it, shining with a touch of horror, a horror film, "Devil May Cry" 205 version - newness, 6% favorite)?

BFF's weekly box office report reads: "Notably, Lionsgate's new film "Exorcism Video" received a staggering review, it was the first pseudo-documentary horror film to be released after "Blair the Witch," which opened with a fairly small marketing campaign and did well at the box office. It was previously widely believed that this type could no longer be successful, and it is unclear whether it breaks or validates this view. In any case, this is a crucial attempt. ”

It is not clear that many companies are secretly relieved, this achievement can only be regarded as average, several examples of last year, "Trembling Ocean" is 47427), "Napoleon" is 6106 (home), "Marriage is Coming" is 032 (L); Once "Blair the Witch" is LLI1497), this week's best "Smart Man in the House" 2L (Home).

10,000? What potential does this have, don't be afraid, don't be afraid, this film still can't make any trouble in the end. What are you kidding?

At the same time, many people's hearts are tight, in the opening weekend has already received a single hall 2,34, the next four days to collect, 66, this is a high ratio, undoubtedly shows that it is benefiting from the increasing attention of these days, its true potential has not yet been revealed......

No company knows better than Lionsgate how TPT is sloppy in distribution, don't look at the sudden momentum in the past few days, in fact, the total distribution fee is only a pitiful 20,000, and it has not been spent, it is not an imported foreign literary film released in an art theater, it is not a documentary, so it also charged 10,000 yuan from a single museum

Jon Fairheimer and Tom Odenberg were all excited and their eyes lit up, and even if they didn't have that amazing reputation, they would have had a second week of screenings.

Long ago, whether or not to carry out a large-scale publicity and distribution of TPT has been put on the company's biggest conference table, and after some meetings, they said, don't rush, don't rush

This is the only thing that can be determined at present, don't rush to expand the scale because of the small hot spots brought by Stephen King's recommendation, TPT is likely to be a golden egg with a phoenix worth tens of millions after being knocked open, but if it is knocked too early only with some egg whites and yolks, the only way to hatch the eggs is to invest in publicity and promotion, use its reputation to do publicity and promotion for a month, and gradually expand the scale, in order to maximize the box office.

But first of all, let's look at its second week, continue with 2 theaters, how many audiences can the critics and Stephen King bring to it, and what about word-of-mouth communication among ordinary audiences?

As long as it's really a golden egg, then throw the money into it......

Viral marketing, word-of-mouth marketing, hunger marketing, come together

May is coming, and the summer vacation is coming, and what will happen to TPT, not only Lionsgate, but the entire industry is closely watching.