80_80947 is in anticipation, Friday, September 23, 2 of "Little Sunshine Beauty". 5-minute official trailer released!

Although DreamWorks' "Like Paradise", which was released on September 16, won the box office championship this week, it was only far below the expected 20.19 million, and according to the prediction, it will eventually have 40 million to 50 million, compared to its production fee of 58 million...... DreamWorks has fallen again, and this year has been a mess.

There are only two live-action movies left that are scheduled for large-scale release this year, "Dream Benz" and "Little Sunshine Beauty".

DreamWorks has long been unable not to bet on LMS, and it has not yet announced the publicity budget for LMS to the outside world, but judging from the publicity momentum, it will be at least more than 10 million, and according to media speculation, it should be as high as 20 million US dollars, which is several times the production cost of 6 million it announced.

10 million to 20 million, this not particularly high and not a lot of publicity money can do a lot of things, such as letting its trailer land on the theater screen.

American movie theaters usually have a trailer advertisement of about 10 minutes before the feature film is screened, generally 2. 5 minutes apiece. Of course, the advertising needs to be precise, and the audience of LMS is targeted at adult audiences and family audiences, so it can be seen in the screening rooms of the recently popular comedies such as "40 Years Old Virgin", "Wedding Proud" and "Like Heaven".

It's like letting the trailer bloom all over the Internet.

"Exorcism Video" has proven that the new media age of the Internet has arrived, and it doesn't take any deceptive tricks to make people crazy, and now is the time. LMS keeps up with the trend, traditional media and new media are in the same pot, and its trailers, trailers, behind-the-scenes footage, creator interviews and other videos appear on all video websites that can appear.

Like a very emerging website that is still in the testing stage, YouTube, a little different is that Ye Wei personally uploaded it to his channel "viy shooting" and announced it on his blog.

He also uploaded a hilarious and heartwarming video "A Day in the Life of the Badass Toto", in which the three-minute video shows Toto wreaking havoc from morning to night, doing what he can to be a bad dog, but in the end he still gets a small pot of delicious dog food. His narrator says, "You're a rotten dog, rotten dog, but as long as you look at me, I know how happy this qiē is." You love the world, you love us. I love you, Toto. In the last shot, Duoduo hugged Toto and fell asleep peacefully on the sofa.

Unfortunately, this video has a lot of more views than the trailer for LMS. When it was recommended by YouTube association, it went straight to millions of hits.

However, no matter how much it brought a lot of attention to LMS, this situation made DreamWorks Distribution surprised and scratched its head, and the viral video planned by the advertising agency they found didn't seem to be very good......

LMS is also carrying out viral marketing, spreading viral videos, doing a system of fan activities, etc., and now the network has achieved average results, and DreamWorks Distribution has to try to ask Ji Yewei, because it is said that the successful marketing of TET has his participation.

In addition to the internet, the trailer also landed on the NBC channel on TV screens (a one-minute version), which is not as expensive and powerful as the Super Bowl trailer, but it is also very useful.

In addition to the promotional trailer, some joint promotions, Luwai advertisements, event marketing, etc. have already begun......

※※

On this day, Kelsey and a few friends made a special trip to the theater to watch "Like Paradise", and Witherspoon was only second, and the most important thing was to watch the trailer of LMS on the screen.

At this time, less than half of the audience sat in the screening hall that can accommodate hundreds of people, some people were bowing their heads to play with their mobile phones, some were chatting with their partners, and some were looking at the big screen where advertisements were still playing.

After the trailer of "Elizabethtown" was broadcast, the next one, "The Weather Forecaster", why is it not LMS?

Kelsie nervously waits for the fact that there must be many VIY fans like this, after experiencing the empty joy of "Yonick Kuller", the loss of awards, and the disappointment and depression of those media cynicisms, she needs to be cheered up so much! A wonderful trailer is enough.

At the same time or at different times, in front of the computer screen and in front of the laptop screen, there are thousands of people who click on the official trailer, the faces of youth, the faces of adults...... Some of them are movie fans, some are random tourists, some know Ye Wei, some are shareholders of the Dream Chaser Alliance, and some are members of the LMS crew......

Faces flashed with excitement.

"Come on, rock me. Gia's eyes flashed with a sharp light, I was very demanding!

After the green screen message at the beginning, there is a short opening for DreamWorks, in the night sky, a child sits on a crooked moon fishing, dreamworks-skg, the feature film begins!

"Here we go!" Kelsie looked around, half of the audience was still careless, she really wanted to shout, look at the screen!

The sound of reading phone messages resounded in the theater, and with the voiceover, a slightly chubby little girl wearing big glasses raised her right hand and waved it gently, imitating something.

"Listen, there's great news for you! Remember last month when Oliver competed here for the 'Little Sunshine Beauty' regional contest?"

The screen was quickly edited, and in the midst of rapid words, there was a family of six sitting around the dining table in the dining room with a surprised face, and Oliver and Cheryl listening to messages by the kitchen phone, Oliver was extremely shocked and ecstatic, trembling all over, nodding his head constantly, and smiling to reveal the big gap between his front teeth.

"Oliver won the regional competition and now she has to prepare for the national competition in Redondo Beach!"

"Ah――――――!!!h!!h

The entire movie theater is about to be overturned! Regardless of whether they have seen it before or not, the audience in the audience is looking at the screen, what's wrong? I just saw two huge and conspicuous lines of black English next to the right side of the little girl:

Abigail-Breslin

She's-All-Right!

She's-Just-Too-Surprised

"Haha!" Kelsie laughed excitedly, as did her friends, which wasn't in the teaser!

Are you a viy fan? No? People can't take their eyes off it anymore because a familiar voice sounds, and a familiar face appears on the screen.

"There are only two kinds of people in the world, one is the winner and the other is the loser. ”

The sound of the soundtrack is smooth and bright, and there is a Hans-Zimmer-style electronic sense at the same time, while the film-like color light of the portrait is still as bright as the sun at dusk, bright but not brilliant. Richard stood on the podium in the classroom, walked back and forth, and said with a forced smile on his face, "I want you to go out into the world! I want you to be winners!"

In the next shot, the panorama of the classroom, there are only five or six people sitting in rows of desks that can seat at least fifty people, all of them busy and not knowing anything, and some people dozing off.

In the close-up shot, Richard laughed more and more embarrassed and silly.

At this time, black text was typed on the left side of his face:

Tom Hanks

he-believes-he's-a-winner

but-he's-not

Hanks, Hanks, Hanks! Know, the audience is in high spirits, and he is in this movie! There was already laughter in the screening room, amused by the fact that you didn't need to know what the story was to laugh, and the introduction couldn't be so mean.

Before I could think about it, another familiar voice sounded, and another familiar face appeared on the screen, this time a woman.

"Dewyan, where's the chicken? Please!? Still in the car, didn't you bring ......?"

Along with the irritable and disgruntled words, there are several shots of Cheryl driving expressionlessly on the road, she is sloppy in the kitchen making salads, and she is helplessly watching her family in the dining room.

"How can you afford to fly or stay in a hotel?" Richard nervously questioned the voiceover.

"Alright then, let's go by car. "Cheryl's unobtrusive voiceover.

In the next shot, in the car, she slammed the steering wheel in horror, and the car twisted away from it so that it didn't hit a truck coming out of the intersection.

In the close-up, she was completely stunned.

At this time, the text on the right side of her face was typed again:

Julia-Roberts

a-women-on-the-verge-of-a-breakdown

But-she's-not-crazy (but she's not crazy)

Roberts, Roberts, Roberts! The audience's interest was completely ignited, and the excitement of the fans was completely detonated, which was great, but the little teaser shots were so seductive!

Then an old man's shouting voice sounded:

"What's that?chicken!?Chicken!?Chicken!?! ”

On the screen, the balding grandfather shouted discontentedly at the dining room table, and everyone was eerily silent, and Richard helplessly shouted "Daddy, Daddy!", but Grandpa still said to himself, "Can we, even if we have something else for dinner? Instead of chicken? Has the chicken offended us? There are many other delicious animals in the world, you know? For God's sake." ”

At this time, the text was typed to the left of his stinky face:

Alan-Arkin

he's-a-crazy-old-thing

by-the-way, he's-not-bad (by the way, he's not bad)

"Hahaha!" The laughter in the screening room was even louder, another situation where you can laugh without knowing the story, Ah Jin's expressive interpretation, mean and funny lines and introductory text, all of them are full of heavy black humor, and all of them are more and more funny, like a magnet to attract the eyes of audiences of all ages.

"I attempted suicide because I was unhappy. ”

The screen was already at the dining room table, and Frank was sadly and earnestly explaining something. And Richard's eager voiceover is also ringing "Don't listen to him, honey, he's sick, he doesn't know yet, he's sick!" The camera is a qiē, and Oliver asks suspiciously, "Why aren't you happy?"

"I love someone, but he doesn't love me. As Frank spoke, the grandfather across from him blew his nose vigorously with a napkin and made a mocking sound.

"He, you're in love with a boy?" Oliver looked stunned.

"Yes, I love him, I love him very much. ”

In the close-up shot, Frank has an affectionate face. At the same time, type the text in the right space:

Tim-Roth

He-Loved-A-Man

the-man-loved-another-man

Looking at this kind of black humor, the audience really doesn't know whether to laugh or not, homosexual, as if they shouldn't laugh, but these are so amusing...... Damn, and because of the homosexual element, there is a decrease in the interest of the audience, and there is an increase in the interest of the audience, depending on the attitude towards homosexuality.

However, this is obviously not a story about homosexuality, what is more noticeable is the conflict between the characters, what a strange family!

"You don't speak? Can you speak, just choose not to speak?" Frank asks about the voiceover, which shows Dewyn doing sit-ups on the bedroom floor.

Then back at the dining-room table, where the two of them were still sitting with their backs to the kitchen, Dwynne was writing quickly on the little notebook, and raised his hand to show Frank, looking bookish.

"I hate everyone" is clearly written on the paper in the close-up.

And the text is also typed next to it:

Paul Dano

He-Hates-Everybody (He Hates Everyone)

even-including-himself

"Oliver, are you going to win?"

"Yes!"

As the conversation between Richard and Oliver sounded, the trailer had been broadcast for more than half of the time, and the audience was already full of smiles, this family, these six guys, not only have a strong cast, but it is really interesting! Suddenly, in the medium and close-up shots, Richard, who was half-squatting and talking to his daughter, made up his mind to pat the table, smiled and said:

"Let's go to California!"

The soundtrack suddenly changed! a mix of drums, bagpipes, and soft rock, like the middle of "Rain Man" bursting, but like the warm sunshine of "Drive for Miss Daisy", merging into a slightly crazy movement. The footage is a series of quick sequences, the Volkswagen bus is speeding down the road, Oliver is playing with his grandfather, Frank is stunned to meet a man at the convenience store, Richard is riding a motorcycle on the road, I don't know what happened, the hospital scene they are smuggling a white cloth wrapped in something.

"Now, push!" Richard was driving, and everyone was pushing the cart together in the back of the car.

As soon as the camera turned, Dewyn rushed off the bus, holding his head in his hands and rushing into the wilderness by the side of the road, looking grief-stricken, "I hate you, you losers!!"

The big screen suddenly went black, and two huge lines of white text were typed in the middle:

directed-by

vigor-yeah

(Director: Ye Wei)

After a pause of two seconds, the image resumes, and the music is even more exciting, an incredible dream cast! Stan (Brian Cranston) impatiently says to Richard that "plans have changed", Miss California (Mila Kunis) entertains the little girls with a smile, Kirby (Kevin James) walks the family to the registration desk, and the whole family surrounds the cold-faced Ms. Jenkins (Meryl Streep) to prevent her from leaving, and Richard excitedly pulls her.

The big screen is black and white:

a-crazy-journey-of-a-family-in-crisis

(A Crazy Journey of a Family in Crisis)

"What is your daughter doing!?" In the beauty pageant hall, everyone who couldn't see a grandfather was shocked, and the audience behind them was getting up and leaving, and the camera was a qiē, Ms. Jenkins on the side of the stage was pointing at something like crazy, and the staff were all stunned, "Let her stop, let her stop!"

little-miss-sunshine

nov。 11

("Little Sunshine Beauty", released on November 11)

The screen cuts back to the image, and the presenter (Stanley Tucci) in a blue suit stands in the center of the stage, with his left hand raised and the microphone in his right hand, shouting with an exaggerated laugh:

"Welcome to the 24th.