5 prohibitions issued by the City of Los Angeles in the early 20th century:

1: Shoot a rabbit from a tram. 2: Sniff snuff. 3: Bathe both children in the same tub. 4: Make kimchi in the downtown area. 5: Selling snakes on the streets.

Theoretically, 2005 is still in force, in Los Angeles, in Hollywood, anything is possible as long as those prohibitions are not violated. It is not forbidden in any way for a destitute glove-making worker to become Samuel Goldwin, nor for a trucker to become James Cameron; The 7.5 billion "Future Water World" (1995) was miserably only accepted2. 6.4 billion global box office, and "Blair the Witch", which has a production fee of only 60,000, is not prohibited from receiving 2. 4.8 billion global box office ......

As Jack Lemmon (1925-2001, 2 Oscars, 1 for Best Actor and 1 for Supporting Actor, and 6 nominations for Best Actor) described:

Stupidity and genius, corruption and purity, entertainment and boredom.

Like many places, Hollywood is a quirky place where so many opposites are intricately intertwined, and every one is possible!

Isn't there another stupid and genius thing happening these days? the genius "Yunik Kuller", the genius "Exorcism Video", the stupid movie distributors!

Stupid DreamWorks, Preton, ifc, Stupid DreamWorks Head of Production Jeff Smai, Head of Distribution Terry Price, Stupid Preton CEO Gary Gozman, Stupid Tom Hanks...... There are also shocked, heartbroken, and regretful!

"I can't believe it, I can't believe it. Talking about this to people, Terley Price always said this involuntarily, looking embarrassed and uneasy.

When reporting the situation to the higher-ups, Jeff Smea, although not the person in charge, also said in an awkward tone: "We made a mistake, we all thought it was a good movie, but we didn't expect it to get the current review...... The reasons for the production of this film affect our judgment. ”

Tet was present when he first screened at DreamWorks headquarters, and he could have persuaded Price to consider buying the film and report to Spielberg in person to get attention, but he didn't.

Price wasn't reprimanded by anyone, but he knew how bad he was this time, and it could be an inflection point for DreamWorks and his career.

In fact, DreamWorks is not having a good time right now, despite the success of Shrek 2 and Shark Tales last year, the company's finances seem to be in trouble for many reasons, one of which is the huge miscalculation of Shrek 2 DVD sales......

Shrek is one of the best-selling movies on DVD, and Shrek 2 was last year's double box office champion in North America and worldwide (4. 4.1 billion/9. 1.9 billion), and it was also the DVD sales champion in the United States last year. It doesn't seem to make sense to mess up at all.

Back in October last year, when DreamWorks IPO, CEO Jeffrey Katzenberg gave a speech to investors, how exciting, expected to sell 55 million copies! A boiling full-year earnings figure! So DreamWorks raised a much higher than expected 8. $1.2 billion, and the stock price rose sharply after the listing.

"Shrek 2" didn't disappoint initially, selling 33.7 million copies in the eight weeks after its release in November, but this year, as far as he knew, it didn't sell...... Less than 1.5 million copies were sold in the entire first quarter, which was far below expectations, and there was still a lot of printed inventory, and even this happened, when DreamWorks was preparing to send a new batch of "Shrek 2" to the sea, those distributors said they would return it.

This is not a question of losses, this is a question of how to explain to investors, and the annual profit expectation mentioned at the time of the IPO cannot be realized.

The success or failure of these strategies is the responsibility of the higher-ups, who seem intent on ending their independence and selling the company to a conglomerate of major studios......

It's really changing, who would have thought that when the company went public last year, everyone is full of pride, and Price is no exception, so he strongly suggested that "Little Sunshine Beauty" increase the budget to film shooting, and in the end, it was done, and no one took the budget of one million or hundreds of thousands in their eyes.

Price knew that no one would be affected by the fact that the company was still in order, but if the company was sold to Paramount or Universal or whatever, layoffs would follow, and the first to suffer was the distribution department -- those giant companies didn't need a separate distribution department.

He will be fired as a sinner, and the "Exorcism Video" is almost free to buy out or cooperate, but its value is ......

DreamWorks now needs a business success like "The Wedding is Coming" and "Saw Horror" once or twice, which will ease the debt crisis and make the annual profit expectations as good as possible, whether or not they can get through it, but it will give the company more leverage on the bargaining table with the giants, and more leverage for him to find his next executive job.

But now, there is nothing.

It was he, Terry Price, who pushed "The Exorcism Video" out of the way! Right in the company's screening room, "Kuhler" smiled and asked, "Gentlemen, do you think it can get a chance to be released in theaters?" and then he and Gonzman almost burst out laughing, "Small discs are viable, theaters don't work," because who's going to be interested in pseudo-documentaries?

It was a fatal mistake, Spielberg was upset, Katzenberg was unhappy...... No one will be happy.

No one is going to be held accountable for the time being, and how can such a collective misjudgment be held accountable, and if all the directors who have made mistakes on the TET are dismissed, the entire film industry will be paralyzed. But he knew so well that he was running out of time and opportunities.

This year, DreamWorks plans to release 8 new films on a large scale, in order: "Midnight Bell 2", "Madagascar", "Escape from Clone Island", "Super Invincible Dog: The Curse of the Human Rabbit", "Like Heaven", "Red Eye Flight", "Dream Benz", and "Little Sunshine Beauty".

Spielberg's "War of the Worlds" and "Munich Massacre" will be distributed by Paramount and Universal, respectively.

Every large-scale release is very important, and "The American Version of Midnight Bell 2", which has been in theaters for more than a month, has achieved good results, and the most important thing is the summer vacation, especially Michael Bay's "Escape from Clone Island" (production fee 1. 2.6 billion), but it's good that these blockbusters can meet expectations, and which one of them is most likely to exceed expectations, bring surprises, and fill the gap in annual profit expectations......

"Little Sunshine Beauty". It's his chance for Terry Price, and it's for a lot of people, even DreamWorks.

Do a good job of LMS distribution, heaven, mess up the release of LMS, hell.

And "Exorcism Video" ...... To be honest, from the perspective of interests, he doesn't want it to have any box office schedules, he doesn't want it.

Price knew that Gonzman's side didn't want it, and Gozman knew that Price's side didn't want it, Spielberg, Katzenberg, Hanks...... Everyone has mixed feelings about this, not just about the LMS or TET projects, but also about how they interact with each other.

"Yonick Kuller" is getting a lot of attention, and it is getting bigger and bigger like a balloon inflated, and it will boom at any time: Kuhler is Ye Wei, Ye Wei is Kuler!

Ye Wei just asked the meaning of many parties, can it be announced? Everyone agrees, I will announce it.

They hesitated about it, held a conference call that day, and asked for public relations advice...... The final decision is "no", not only do not announce it, but also keep it a secret!

If it is announced, of course, it will only be good for Ye Wei's personal image, just in response to those voices who question and attack him, just like Mike Tyson's punch in the door.

However, there may be a backlash to LMS, mainly due to two main considerations.

One is the clash of styles, what is TET, scary, sad, thriller, dark, and what is LMS, comedy, family, sunshine. This is completely conflicting, Ye Wei is not Spielberg or anyone who can make any movie The public impression, when TET becomes a part of Ye Wei, the excellent accumulation brought by "The Wedding is Coming" to LMS will be diluted, and some audiences will be afraid or dissatisfied because they have watched TET, and their interest in LMS will decline, and it will always be the latter who suffers.

The second is the market's demand for viy, how many viewers are waiting to see the prodigy's official debut, and with the publicity, they are looking forward to it more and more, waiting for a trip to the theater on November 11. If you tell them "you have it now", will the public's enthusiasm for him be digested into TET? When it comes to LMS, there is no impulse.

In terms of distribution terms, this is called "dating", and all the publicity is to establish a dating relationship between the film and the audience, and pay attention to it from time to time to see the latest developments, and the "VIY" documentary is to establish an in-depth dating, all for the moment of release, and each other will appear in the most correct place as promised: the cinema.

Tet would ruin the progress of this dating, a lot. The worst thing is that no matter how high it is at the box office, because it is not involved, it has no real interest in DreamWorks and Pretong, and it has to bear uncertain risks such as the first point.

Of course, no one dares to guarantee these two points, and the situation is too rare now!

In addition, there is the third tacit point, DreamWorks does not want to be a laughing stock, and neither does Pretong.

Don't you see, Lionsgate is already using its dramatic release to make publicity, just as many companies have turned down to invest in James Wing and Ray Werner, who brought the script to "JAD", once again saying how wise Lionsgate is, while other companies are simply ...... Stupid as a pack of pigs.

Pretong is okay, because it is not a publisher, but everyone knows the iron relationship between Ye Wei and DreamWorks, not DreamWorks is Lionsgate, what's going on?

It's okay to make false but plausible explanations, but the best thing is that the focus is not on this aspect, and no one will even think about it.

On the other hand, the most important thing is that when "The Exorcism Video" is drawn, it will be used to promote "Cooler is viy" and "viy has shaken the critics and Stephen King", and the world will be equally surprised that the market demand will rise, so powerful! I really want to see this prodigy's movie, but there is no one in the cinema, oh yes, "Little Sunshine Beauty"! Go see it tonight.

TET maintains today's word-of-mouth evaluation, but it has no box office, it has not had much impact on the audience, and the possible bad impact on LMS is minimized, only as a publicity point for Ye Wei and LMS, catalyzing market demand at the right time, which is absolutely only a good impact.

And that's in the best interest of DreamWorks and Pretong. So......

"You must continue to keep it a secret. None of us want to see information in the media that you're Yunik Kuller, no guessing, not at all. Price replied to Ye Wei so strictly. Gozman also reminded: "Be careful that your relationship with your girlfriend is kept secret. As soon as the relationship is exposed, the possibility of the identity being exposed is great!

That's right, this is very unfair to Ye Wei, he still has to be attacked by those gossip tabloids until it is exposed, but in comparison, how LMS is is much more important, and there is no room for half a point difference.

They really didn't expect that such a film, which was born because of the disagreement between LMS producers and Ye Wei's angry "shooting something", would make such a big fuss, and it could be a lifesaver missed by DreamWorks at any time......

If there's anything to be happy about in this matter, it's just one thing: this kid is a genius!

TET he can shoot this kind of results, what about LMS?

Because of the different interests involved, Julia Roberts can laugh enough, what she wants is that Ye Wei is as successful as possible, no matter which way she succeeds, and then ......

Brian Sberair and Leslie Dart were also overjoyed, and it was almost certain that their investment in Ye Wei was only profitable and not losing, and the income was the kind of big profit!

For this circle of interests, it is still possible to win a win-win situation, as long as the tet has a high evaluation and a low box office underground painting.

However, they were disturbed by a confident voice: "Gentlemen, I think 1999 has long passed, and the success of "Blair the Witch" is not an isolated case of consumption, but a revelation of an emerging market, a new audience demand!

"Exorcism Video", will it ......

※※

In the midst of all the disturbances, in the midst of Hollywood's "fear of tet box office outbreak disease", the curtain came down on April 22-28, and the North American box office dust settled this week.

Movies - Ranking - Number of Weeks in Release - Number of Theaters/Change - Average - Box Office of the Week - Total Box Office - Production Cost (Millions)

"Translation Storm" - 1st place - 1st week - 2758 - 10,630 - 29,318,570 - 29,318,570 - 80

"Devil Cry God Howl" - 2nd place - 2nd week - 3323 - 5,220 - 17,346,108 - 46,954,842 - 19

"Seeing Each Other Early" - 4th place - 1st week - 2502 - 3,788 - 9,476,392 - 9,476,392 - 30

"Exorcism Video" - 74th place - 1st week - 2 - 10,528 - 21,057 - 21,057 - 0. 45

One word is best to describe the overall table of this week's and next week's new films: ordinary. There was no movie-watching, no explosion, just a dull week in April, but right in it, shining with a touch of horror, a horror film, "Devil May Cry" 2005 version (23% freshness, 53% favoritism)?

Boxofficemojo's weekly box office report reads: "Notably, Lionsgate's new film 'Videos of the Exorcism' received a staggering review, it was the first pseudo-documentary horror film to be released after 'Blair the Witch,' which opened with a fairly small marketing campaign and grossed well. It was previously widely believed that this type could no longer be successful, and it is unclear whether it breaks or validates this view. In any case, this is a crucial attempt. ”

Indeed, many companies secretly breathe a sigh of relief, this result can only be regarded as average, last year's several models, "Trembling Ocean" is 34,742 (47 companies), "Napoleon" is 35,105 (6 companies), "The Wedding is Coming" is 70,962 (1 company), "Blair the Witch" is 111,149 (27 companies), and this week's best "Smart Man in the House" is 37,271 (3 companies).

10,000? What potential is there! Don't be afraid, don't be afraid, this film will not cause anything to happen in the end. Replicating the miracle of TBWP? What are you kidding.

At the same time, many people's hearts are tight, and when the opening weekend has already received 5,384 single museums, it will receive another 4,616 in the next four days, which is a high ratio, which undoubtedly shows that it is benefiting from the increasing attention of the past few days, and its true potential has not yet been revealed......

No company knows better than Lionsgate how TET is sloppy in distribution, don't look at the sudden momentum these days, in fact, the total distribution fee is only a pitiful 200,000, and it has not been spent, it is not an imported foreign literary film shown in an art theater, it is not a documentary, so it also collected 10,000 yuan from a single museum!

Jon Fairheimer and Tom Odenberg were all excited to light up and the results were beyond imagination! Even without that amazing word-of-mouth, there would be a second week of screenings.

Long ago, whether to carry out the publicity and distribution of the planned large-scale release of TET has been put on the company's biggest conference table, and after some meetings, they said, don't worry, don't rush!

This is the only thing that can be determined at present, don't rush to expand the scale because of the small hot spots brought by Stephen King's recommendation, tet is likely to be a golden egg with a phoenix worth tens of millions after being knocked open, but if it is knocked too early, there are only some egg whites and yolks, and the only way to hatch the eggs is to invest in publicity and promotion, and to do publicity and promotion for a month with its reputation, and gradually expand the scale, in order to maximize the box office.

But first of all, let's look at its second week, continue with 2 theaters, how many audiences can the critics and Stephen King bring to it, and what about word-of-mouth communication among ordinary audiences?

As long as it's really a golden egg, then throw the money into it......

Viral Marketing, Word-of-Mouth Marketing, Hunger Marketing, Let's !!

With May approaching and summer vacation just around the corner, what will happen to TET is being watched closely not only by Lionsgate, but by the entire industry. , "Trembling Ocean" is 34,742 (47), "Napoleon" is 35,105 (6), "The Wedding is Coming" is 70,962 (1), "Blair the Witch" is 111,149 (27), and this week's best "Smart Man in the House" is 37,271 (3).

10,000? What potential is there! Don't be afraid, don't be afraid, this film will not cause anything to happen in the end. Replicating the miracle of TBWP? What are you kidding.

At the same time, many people's hearts are tight, and when the opening weekend has already received 5,384 single museums, it will receive another 4,616 in the next four days, which is a high ratio, which undoubtedly shows that it is benefiting from the increasing attention of the past few days, and its true potential has not yet been revealed......

No company knows better than Lionsgate how TET is sloppy in distribution, don't look at the sudden momentum these days, in fact, the total distribution fee is only a pitiful 200,000, and it has not been spent, it is not an imported foreign literary film shown in an art theater, it is not a documentary, so it also collected 10,000 yuan from a single museum!

Jon Fairheimer and Tom Odenberg were all excited to light up and the results were beyond imagination! Even without that amazing word-of-mouth, there would be a second week of screenings.

Long ago, whether to carry out the publicity and distribution of the planned large-scale release of TET has been put on the company's biggest conference table, and after some meetings, they said, don't worry, don't rush!

This is the only thing that can be determined at present, don't rush to expand the scale because of the small hot spots brought by Stephen King's recommendation, tet is likely to be a golden egg with a phoenix worth tens of millions after being knocked open, but if it is knocked too early, there are only some egg whites and yolks, and the only way to hatch the eggs is to invest in publicity and promotion, and to do publicity and promotion for a month with its reputation, and gradually expand the scale, in order to maximize the box office.

But first of all, let's look at its second week, continue with 2 theaters, how many audiences can the critics and Stephen King bring to it, and what about word-of-mouth communication among ordinary audiences?

As long as it's really a golden egg, then throw the money into it......

Viral Marketing, Word-of-Mouth Marketing, Hunger Marketing, Let's !!

With May approaching and summer vacation just around the corner, what will happen to TET is being watched closely not only by Lionsgate, but by the entire industry.