The promotion of "Exorcism Video" began in February this year, first on the official website tcitae. CM is online, a pseudo-documentary propaganda style in the same vein, no stills, no behind-the-scenes footage and other information, only a mysterious atmosphere, like some real information about exorcism, and creepy exorcism pictures.

But the most striking thing is undoubtedly the movie poster in the center, in the gray color barn, a long-haired girl in a bloodstained white dress, her body is tilted back and twisted, and her pretty face is half covered by the hanging hair, standing in the distance. Near the front are an exorcist with a cross and a farmer with a shotgun, their faces heavy and sad.

There is also a thriller flower of about thirty seconds, in the shaky shot, under the dark night, the girl is running barefoot on the snow, the exorcist chases behind, shouting "Maggie", the girl suddenly turns around and rushes fiercely, those people hurriedly retreat, screams and screams sound, and the more shaky lens is blurred, showing the text:

"Made from a real video of the exorcism, April 2, terror strikes"

There is no emphasis on how this is just a movie, and there is no attempt to disguise that this is a pseudo-documentary of the type of "Blair the Witch." Lionsgate's strategy for its distribution is like this: we are indeed a pseudo-documentary, but it is a scary and wonderful pseudo-documentary, new

Nostalgia for being scared by a pseudo-documentary? Want to see another "true horror story"? Interested in exorcism? Watch the Exorcism Video.

After the official website was launched, a $100,000 viral marketing campaign followed. Due to the small budget and the large size of the Internet, although the official website has many attractive elements, those promotions are like a small stone thrown into the sea, and nothing is lifted.

Lionsgate is definitely a good promoter of new online media and viral marketing, and it is not without the experience of successfully distributing low-budget thrillers.

Last year, there was the legendary "Trembling Ocean" in 204. It bought this B-grade thriller with a production fee of 200,000 at the Sundance Film Festival, developed from the opening of 47 theaters to the release of 209 theaters, and finally received UUL 10,000 North American box office, and has made a lot of money at the global box office of 21.3 million so far.

The difference is that Lionsgate has no expectations for "Exorcism Video", and the reason why the theater released it is to realize the dream of Cliff Movies and get the North American disc distribution rights at a low price, so the publicity effect is not good and it is not tense, and the 100,000 yuan fund can only do this thing, and it is impossible to advertise on any popular website.

Lionsgate doesn't care, but Ye Wei cares, sitting still is not his style, and he even started the action codenamed "PT virus" earlier than the official website was launched.

If he is a general, Chen Nuo is a soldier, maybe a non-commissioned officer. He was in charge of instructing, and Chen Nuo, who knew the top secret, and his cousin Jay were in charge of execution.

"Viral, you know?" When Ye Wei asked Chen Nuo like this, Chen Nuo, who claimed to be an IT master, shook his head: "I'm better at playing games...... Ye Wei sighed when he heard it: "Man, you are really embarrassing to the Chinese IT people." ”

Isn't it, viral marketing is a long-standing thing, the classic referral model, word of mouth, more and more popular. Viral marketing on the Internet has also been around for some years, I have to say that James Hong and Jim Young set off a viral storm at the end of 26 years, they made a dating site "am-1h1an" to score photos, when they sent emails to famous friends to invite them to visit WÈN, there were B70,000 visitors on the first day of launch, and more than 100,000 on the second day, and just a few months later, it was the number of visits to millions of pages per day...... The site became worth a lot of money.

Ye Wei and Chen Nuo have both played "h1an", Lev likes it the most, and he still visits Wèn almost every day, giving ten points to beautiful photos and one point to others.

Successful viral marketing can have a huge effect without spending a penny, so in recent years more and more movies have taken up the idea. Its essence is spontaneous communication by users, which must arouse their interest in sharing, doubtful, interesting, and fun......

Chen Nuo and Jay didn't have any ideas, Ye Wei had to think about it by himself, and he didn't know whether it was a bad idea or a good idea, so he let them implement whatever he thought of.

He gave them some stills from the Exorcism Video", which was full of scary but beautiful photos of Nina, "Spread it to H1an, saying that she is a demon, a zombie, a ghost, a vampire, as long as the mysterious and supernatural ones are good, find a way to put her score up, and there are other similar websites and forums, all, especially in Los Angeles and Toronto, let the more people see it, the better"

I gave them a 6-minute video, asking it to be distributed to every video website, which is a collection of horror shots of Nina's twisted body in the film, and it is much easier to share such a hunting video than to share a movie trailer, as long as this video becomes popular, as long as Nina becomes popular, the public is surprised and curious, which is equivalent to TPT becoming popular.

All of them have been watermarked on the official website, and a number of surrounding virus websites have been established, including a decent exorcism network and a sensational "Switzer Farm Incident...... These sites are simple and practical, and they all point to a movie called Exorcism Video.

In the past few months, Chen Nuo's spare time has been contributed to the "PT virus", the game has fallen, but his IT skills in all aspects have improved a lot, and he has also made a small program with his cousin.

Ye Wei's other idea, have you ever been possessed by a demon?

Fill in some numbers and answer questions to test your physical condition, and you will get the answer, a large number of different demons correspond to different symptoms, all the diagnostic reports are mean and interesting, and there are some funny exorcisms that make people want to send it to a friend to do this test, and want to know which demon is in the friend's body.

There is also a web, email, and video version of this test......

Advice: "If you don't feel well, you're not looking for a doctor, you're looking for an exorcist"

If you really want to find it, please visit wèntcitae. cm

However, only Chen Nuo and Jay do these things, not full-time, there are few people and little power, it is already April, there has not been any viral storm set off by TPT on the Internet, the number of visitors to the official website, the number of clicks on the video, etc. are average, there is some transmission, but through the search popularity of guò, you know that the overall popularity is not high.

Ye Wei began to devote himself to the filming of "Little Beauty in the Sunshine" again, and there was no time to think of new ideas, and manpower and cost were always unavoidable problems.

They've all done their best, otherwise they wouldn't even be able to make a splash with just that little bit of damn Lionsgate's damn investment

On April 2nd, the exorcism video will be released, no one knows.