"Exorcism Video" is a 100-successful independent film from beginning to end, creating a new style of pseudo-documentary, a sensual story that makes people cry, and an extremely frightening weekend experience. —6 Kevin Custer, Los Angeles Times

"Intense and suspenseful, shockingly terrifying, unbearable and painful, with a masterpiece rarely seen in horror movies, everyone can have their own frightening and interpretation. The Exorcist doesn't get any better exorcism movie after this. —44 Christopher Orr, LA Weekly

"Yunik Küller's genius debut awakens the fear in our hearts, the heart pain, the brain fainting that horror lovers will love, and the astonishing damage it does to the audience will last a lifetime. —44 Frank Sherker, The Hollywood Reporter

"If this is a movie you made because of the pickles, I want you to continue to make the girls (e, the more the better. —Gia Coppola, text message to Culler

Who the hell is A? In the three full-score movie reviews, this young genius is praised, but they are all unclear, indb has no details, Wikipedia does not, there is nothing...... The latest to become its fans only knows that it is not a slang handsome girl, he is a man and it has been determined; It's not a "cooler" in a casino, and it's not an ice-cold cocktail like 11IU (Collins) and A (Cooler).

Kuhler is Kuller

Another genius

"I can't remember how many times I screamed, but when I saw the end I cried, I couldn't help it, it was so uncomfortable. Debbie H wrote.

"I didn't think it would scare me before, but I was wrong, it has become my most memorable horror experience, nothing bloody, but the atmosphere makes you want to escape the screening room, and the tension and excitement keep you in your seat. Maggie's actors have fantastic performances, and the whole movie is brilliant and effective. Cassandra wrote

"Probably my favorite horror film by far, good story and a lot of really moving moments, and its director knows how to break your heart. I love it, but I really don't dare to look at it a second time, and I'm still shaking as I write these words. KP wrote.

Lionsgate didn't think that "Exorcism Video" was released for two days, 100 Rotten Tomatoes freshness (10/10 points, -articles), 8 favorites, and was rated B- by a few users on Instagram, "Blair the Witch" is 64 points, and "Chainsaw" is 7 points.

At the same time, it has been loved by critics and audiences, and it has been incredibly word-of-mouth evaluation

The distribution department led by Tom Oldenberg was collectively stunned, and it is not uncommon for a horror film to become a CHLT film with a group of fans, but it is not common for a horror film to receive praise from the film critics. 10,146), another big surprise last year, "Trembling Ocean" 2% (. 610 points, 186 articles).

Film reviews don't determine a single qiē, but it is an important indicator. Oldenberg had long felt that TPT was in line with the aesthetics of film critics, but he didn't expect it to be so consistent.

This is a pseudo-documentary, with the exception of the groundbreaking "Blair the Witch", which is as high as 87%. 10 points, l10 articles, Roger Albert gave full marks), none of them were greatly praised, and the best one was probably 6 (. 010 points, 18 articles), just passing.

And now TPT only has one film review, but it is all mainstream film reviews, and it has received full marks and praise, and among the three film critics, it has the strength to create a new era. And this is agreed by the vast majority of the audience, what does it mean to be a film critic?

Lionsgate immediately took it seriously and had to do it, and Oldenberg and the others didn't want to be stupid, they were already very upset - the three critics had been invited by Cliff Films. There are many things to do, one of which is to contact "Doctor Who......

When the -week weekend came and Monday, April 25, Lionsgate was mixed with joy.

Happily, the prodigy Ye Wei was finally invited to write a film review of "Crash", and on this day, the "VIY Said" of the film version of the "Los Angeles Times" was published, and he praised "Crash" with an official film review, calling it "a classic that hits the heart". Odenberg is happy about this, Jon is happy, and Lionsgate is building a friendship with VIY.

Kueller gave them a headache, they still couldn't get in touch, it was still Grande and Potko, so even if they had to spend money on publicity, what a Terrence Malick?

Even more headache and heart-wrenching is that two of Lionsgate's three films in April have already ended......

The highly anticipated "Heartbreak Past" has been released on the 15th, and the box office in the first week is really good, receiving B79-(single hall i8) in 2 theaters, but the joy is only one week, it turns out that it is only David Duchouni's fan consumption, and it is pitiful, and it was only accepted in the second weekend, 449 (single hall B2. Not to mention its film critic reputation, Rotten Tomatoes 10 paid for a film critic screening is asking for trouble. And that's it.

The more highly anticipated "State-owned Property 2" has been released on the 13th, and Rotten Tomatoes 14 received a total of 2b million box office in the first two weeks, not bad? That is 22 theaters, and now there are only 192 left in the third week, and the momentum has fallen inexorably to the center of the earth, and the latest plan is to finish this week and next week, and there is also no box office.

On the contrary, it is the most neglected before, and the distribution fee is almost zero......

The opening weekend took away 10,76b (2,3 for a single museum, not too much, not too little, but it stood firm enough to have a second week of screenings.

And let's not forget what kind of distribution it has achieved under the kind of distribution, what if it was released under a high-profile distribution? Will it have the opening weekend of a single B4 like "Trembling Ocean"?

So the distribution department and even Lionsgate have made a big mistake in the theatrical distribution of TPT, if it can't be saved, what is missing?

A "Thrilling Ocean"?"Chainsaw?"?"Blair the Witch"?

At this time, the conference room of the distribution department was holding the Monday distribution meeting, the atmosphere was solid, and everyone's expressions were not very good, and the previous jokes and jokes about TPT seemed to still ring in their ears......

With a calm face, Audenbergra looked at the statistics on the table, paying special attention to some of the questions and answers.

[Where did you hear about this movie?" (multiple choice)

1st place: poster in the lobby of the theater; second place: Internet promotion; 3rd place: Information obtained from relatives and friends]

What a failed publicity, it will be ranked first by the "ticket hall poster", which means that most of them are random audiences, and there are many people who are interested in the "pseudo-documentary demon".

[When you come to the theater today, which one is the key choice to watch this movie?

First place: pseudo-documentary horror theme; second place: heroine; Third place: Exorcism theme]

Directly verifying this, the default "audience dislikes pseudo-documentaries" in the entire film industry seems to be just a misconception.

【Your age?】

1st place: 1824); 2nd place: 2-4 years old (2); 3rd place: 2-17 years old (L0), 4th place: 3 years old and above (10. 0）】

18-4 years old, the largest market

[After watching this film, how do you evaluate it?"

1st place: very good-looking (b0); 2nd place: perfect (60); Third place: poor (. ）; Fourth place: good (. ), fifth place: general. 0）】

This is the one that shocked the company. First of all, the whole survey statistics are very beautiful, but there is a big problem that the sample is not much, only one-tenth of the thousands of viewers who have watched the movie are willing to do the survey, and the enthusiasm for cooperation is very low, usually this happens because they are dissatisfied with the film and scold it for not having enthusiasm.

But is TPT a bad movie? The overall percentage of applause is as high as 83. 0 coincides with the excellent response from the network. Whether it can be a blockbuster or not is another matter, at least most of the viewers who watched it were not disappointed.

[Does this movie meet your expectations?

1st place: 20 better than I expected); 2nd place: worse than I expected (14. 0）; 3rd place: about what I expected (13. 0）】

The weird item made Oldenberg excited and puzzled when he first watched it, and this one shows that TPT has broken through the audience impression caused by the "Blair the Witch" and the "Exorcist" series, it is not cliché and mediocre, it makes people feel that they have picked up a treasure, so why is there no enthusiasm?

[After watching the film, what movie highlights would you tell your friends?

1st place: end; second place: the performance of the heroine; Third place: storytelling

What's your biggest experience watching a movie?

First place: sad; 2nd place: terrible; third place: terror; Fourth place: nervous

Are you satisfied with the ending of the film?

1st place: I can't tell 0); 2nd place: dissatisfied (); 3rd place: satisfied 0)]

The answer surfaced, obviously the audience was very fascinated by the ending, but the paradox is that most people are actually not satisfied with the ending, "can't tell" is actually unwilling to accept it, and those who are really satisfied can only account for a small part. And according to the investigation of "many viewers cried", the reason is not difficult to find.

Oldenberg has long judged this, of course he knows how uncommercial the ending is now, death is not a problem, everyone in the barn can die, but to die Maggie in that way, it is so depressing and sad Even if it is an independent film, it is difficult for the audience to bear.

So Lionsgate had long asked if the cliff movie could change the ending, and leave some room for a possible sequel?

Cliff Movie said strongly and directly, there is nothing negotiable in this regard, and not a single shot will be changed.

This leads to the weirdness of the present, and the audience is moved, but the mood is very complicated. This will have a bad impact on word-of-mouth marketing, think about it, an audience talked about this movie with a friend and said, "The ending made me cry", there are two problems in it, one is that the audience's communication focus is sadness, not horror, but the horror movie audience is most concerned about horror, and the interest cannot be maximized when it is not clear; The second is that "sad" is not how young people like to consume, which may scare off many people.

To make small-cost films and distribute them with small investment, we must rely on word-of-mouth marketing, invest in publicity money to spread word-of-mouth, and ultimately rely on word-of-mouth to pull the audience into the theater, which can create a commercial success of "Trembling Ocean". Can TPT do this?

Despite his rich distribution experience, Oldenberg really couldn't be sure, each release was different, and there were so many miscalculations on TPT that according to what they had thought, it was not suitable for the big screen at all......

"The number of samples in all aspects is too small, and it has not yet reached the reference of scaling up, so we should observe first. ”

During the meeting, Jon gave him a CPO attitude on the phone, and Oldenberg also agreed with this strategy, because the sample was small, the genre of TPT was too special, and there was a "Doctor Who...... It is best to continue to observe the two theaters in the second week, and whether it can be expanded in the third week depends on its next table.

First, it is necessary to maintain the current box office momentum and fully prove its market potential; Second, after the sample increases, the evaluation reputation can be maintained, and it is good to be excellent if it is not perfect.

In order to increase the number of samples, Lionsgate decided to quickly hold a critics' preview for it

If there are more than 100 reviews, there can be a 70 freshness on Rotten Tomatoes, and some things can be sure.