Ma Yifan said to Ye Hongli that he was busy, not to shirk, he was really busy.

In August, Kuaima Technology finally moved into a new office building, and Ma Yifan had his own luxury office, standing in front of the floor-to-ceiling windows, he could overlook the entire Jiang'an New Town and the Hongjiang River in the distance.

Good news came one after another, after a period of small-scale promotion, the number of registered people exceeded 100,000, and the number of daily active users was about 5,000. You know, the publicity during this period of time has not spent a penny, and such results can only show that this APP is indeed very popular.

Ma Yifan took advantage of the victory to pursue, and spent a lot of money to build a popular photo software into the APP, realizing the almost perverted beauty function.

At the same time, Yang Tao and his technical team worked overtime day and night to fix some of the bugs currently exposed by the APP, and once again optimized the algorithm to improve the user experience.

Everything is ready, Ma Yifan feels that it is time to start the promotion.

Looking at the money in the card, after a series of investments, Ma Yifan's more than 20 million is only 16 million, and Ma Yifan's money is only 10 million for one year's wages and other expenses.

Ma Yifan made a very bold decision to throw all the 10 million into promotion.

What Boss Ma means is that the promotion method cannot be single, and it is necessary to attract traffic through various channels, preferably low-cost and high-efficiency channels.

In order to realize Ma Yifan's idea, Zhao Bin worked overtime for more than ten days in a row, lost a lot of weight, and his hair was picked up one after another, and finally made a promotion copy that Ma Yifan was satisfied with.

In the copy, the APP promotion is divided into three steps.

First, the introduction of several popular anchor families on the mobile terminal, the current anchors are either handsome guys or beauties, which are the main force of Kuaima APP content originality, and each influential anchor family has dozens of anchors under their hands, covering the number of fans ranging from dozens to millions, which is a very accurate channel.

Second, hold several online events on the basis of the first step to increase popularity and activity. Use event promotion as the entry point to attract traffic.

Third, it is the most used by some companies, but it is also the most effective method, inviting celebrities to enter the publicity.

As for which star to invite in the third step, let's see how much it will cost in the first two steps.

As soon as the plan was determined, Ma Yifan began to urge Zhao Bin to implement it.

Poor Zhao Bin's eyes were a little sunken when he was tortured by the unscrupulous boss Ma Yifan, and the whole person was decadent. In the end, he couldn't stand this kind of high-intensity continuous overtime, so Zhao Bin found an opportunity to cry in front of Ma Yifan.

Ma Yifan then remembered that Zhao Bin was the only seedling of the operation department, and Zhao Bin had proposed to expand the operation department many times, but because the office address was not completed, he could not make the trip.

Now that the new office building is in place, it's time for the operations department to be hired.

Ma Yifan handed over this matter to Zhao Bin and Li Maolin in the style of always throwing his hands at the shopkeeper, Lao Li said that I don't know much about operation when I'm older, and I don't know how to operate directly, and in the end, the burden fell on Zhao Bin's head.

So Zhao Bin stayed up all night, picked up a few handfuls of hair to write a recruitment notice, made up a set of written test questions, and asked Yang Tao to save an interview team.

Kuaima Technology has put recruitment resumes on several large job search platforms, but because the company is small and has shallow qualifications, there are not many applicants.

Ma Yifan didn't want to waste too much time on recruitment, so he gave Zhao Bin half a month.

Zhao Bin worked hard and finally pulled out a five-person operation team before the end of August.

Of course, Zhao Bin survived so busy, although he lost more than a dozen pounds, the harvest was also huge.

The entire operation team of Kuaima Technology is basically established by Zhao Bin, and the company only has three departments: comprehensive, operational and technical, and Zhao Bin and Yang Tao are on an equal footing.

Although Zhao Bin's current salary is not as high as Yang Tao's, his income will be the same as Yang Tao sooner or later, and Zhao Bin is very confident in this.

The team pulled up, and Zhao Bin was happy to work.

He quickly screened some anchor families and reported them to Ma Yifan, and Ma Yifan conducted a second screening and finally determined ten families.

These ten anchor families have a common feature, the anchor route is a light entertainment route of singing and dancing, and the fan base is also very young, which is in line with the positioning of Kuaima APP.

The next step is to get in touch with these families.

The process is not as easy as Zhao Bin imagined, although the name of the anchor family is a bit of an online community, but it is actually operated by the company offline. It is mainly engaged in Internet celebrity incubation, which is a major force in the Internet celebrity economy, and some companies are larger than Kuaima Technology.

In order to talk about these families, Zhao Bin began a long business trip, running almost all over the country. Fortunately, Ma Yifan gave enough funds, although he couldn't live in a luxury hotel when he was away on a business trip, he didn't have to settle in an express hotel, and he was very comfortable to live in a three-star four-star for a few hundred yuan a night.

The operation department was set up here, and Li Maolin was called again.

Lao Li's comprehensive department is in charge of Cai Gou, Chai Ying and Wei Feng, the three of them are two drivers, one is a security guard, one is more than an old B, Li Maolin can't be called at all.

Lao Li also saw that these three people were deliberately raised in the company by Boss Ma, Cai Gou didn't say anything, he was completely the boss's personal bodyguard and driver, and he usually stayed with Ma Yifan in Jiangda, and it was rare to come to the company. Chai Ying didn't smile again, with a fierce face, Li Maolin didn't dare to provoke. Wei Feng is enthusiastic, doing the work of a security guard, and usually sends and receives couriers.

Just kidding, in a 5A-level office building, the security guards supporting the property patrol everywhere all day and night, on call, why do you want your small company to be equipped with a security guard.

Fortunately, Wei Feng's daughter Wei Zijin came to the company to help when she was fine, the little girl is a college student, and the computer printers are all slippery, so she has nothing to do with Li Maolin, which saves Lao Li a lot of trouble.

But these are far from enough, the general department is in charge of the company's miscellaneous trivial matters, and Li Maolin feels powerless. So he also learned from Zhao Bin and found an opportunity to cry in front of Ma Yifan.

Lao Li spoke more exquisitely, he said to Ma Yifan, you see that I am so old, just take care of the internal staff, you are also a general manager, you have to recruit a young and beautiful administrative secretary.

This sentence came to Ma Yifan's heart, and he felt that it made sense, and with a wave of his hand, he asked Li Maolin to form a team for the president's office.

Li Maolin went to work in a hurry, professional operation personnel are difficult to find, and administrative personnel who are proficient in using computers and do not have high requirements for academic qualifications can grab a lot of them, and within a few days of the recruitment notice hanging on the Internet, Li Maolin received a large number of job resumes.