Chapter 21: The Lion's Mouth
If you want to rely on this crystal soup dumpling to make money in this era, what can you do to maximize the benefits?
Ivan began to think about it very seriously.
He really needs money.
He had already realized that the system was a large sales vault that could sell more gold than Qin Lou, and if he wanted to better play its function, he had to keep throwing money into it.
In this way, it is possible to try to help Dong Xiaowan run the soup dumpling business, but if it is just a small fight, it will not be too interesting, and a little money is just a drop in the bucket for him.
He has to make a lot of money before he is embarrassed to share the money.
"Senior brother, how does this crystal soup dumpling taste?"
If you want to run this business, you have to understand the popularity of this bun, he asked Tie Niu, who is being a taster.
"It's delicious! It's the best bun I've ever tasted, and I want to eat it when I look at it. ”
It seems that there should be a market for this bun.
Ivan himself agrees with the Iron Bull's statement.
Compared with the previous soup dumplings, this crystal soup dumplings are better in color and taste, and there is a little more possibility of selling at a high price if you care about this point.
Then give it a try!
"Then can you help Miss Dong chop the minced meat and boil the jelly? Miss Dong is willing to pay you double the extra salary. ”
Ivan took the opportunity to bring up the matter of asking Iron Bull to help.
Tie Niu was stunned for a moment.
"Then I can help with the money. ”
Before Ivan came, Tie Niu was not sent by Chef Zheng to help Dong Xiaowan, and he thought that Dong Xiaowan was playing again.
"Don't be in a hurry to refuse, if it sells well, it needs to be done in large quantities over a long period of time. ”
"Oh. ”
Iron Bull no longer refused.
He found out that this new junior brother was unusual.
On the first day, I could talk eloquently in front of Miss Dong, and then I quickly won Miss Dong's favor, and now I can help Miss Dong make the decision......
This ability is very impressive to him.
Seeing that Tie Niu agreed, Ivan turned to Dong Xiaowan: "Miss Dong, come with me." ”
At this time, Dong Xiaowan was a little excited.
In her opinion, since Ivan took the initiative to mention the matter of helping Tie Niu, it means that he is willing to help him start the business of xiaolongbao, which is definitely a good thing.
She followed Ivan to the backyard of the kitchen.
"Miss Dong, if this soup dumpling business is really going to be done, we have to plan it well. ”
Ivan whispered to Dong Xiaowan.
As a modern person, although Ivan is just a chef, he still understands a lot of commodity business routines.
For example, if the same soup dumpling is sold in a street shop, the price is definitely different from that sold in a five-star hotel.
For example, if it is still the same soup dumpling, sold in a five-star hotel, the price will be different compared with the one endorsed by a celebrity.
Now that this bun is sold in a place like Qinlou, and it is a high-roller who spends a lot of money, Dong Xiaowan is still a celebrity in Jinling, so naturally he has to do a good job in marketing.
"We have to brand first?"
"What is a brand?"
"You understand the name, right?"
"Oh, I see. ”
"From now on, this bun will be called Xiaowan Bun, you tell the building, when this bun is sold, let them tell the guests that this is a bun made by Miss Dong herself. ”
Xiao Wan, small bowl.
Ivan felt that the name of the brand was absolutely perfect.
No wonder Dong Xiaowan later became one of the top ten celebrity chefs in ancient times, and her stage name is providence.
Dong Xiaowan was still a little puzzled and asked, "Why?"
"Because we're going to sell for a high price!"
This is the purpose of Ivan's branding.
In later generations, the price of the same branded product often exceeds the value of the product itself, because the brand is valuable.
Since Dong Xiaowan is a celebrity in Qinlou, many guests can't ask for her to see her, and it's a pity that this brand is not used.
For those who can't see her, it should be very rewarding to eat a bite of the bun she made herself, right?
Dong Xiaowan was stunned again: "How much do you sell?"
"Xiao Wan will sell the soup buns for eight yuan a cage, and Xiao Wan crystal buns will sell for one or two or five cents. ”
Because the soup dumplings were not sold cheaply, Ivan still didn't dare to raise the price too high.
But in Dong Xiaowan's opinion, this is already a lion's mouth.
"Can you sell it?"
"Don't worry, as long as you explain it clearly to the building, it will definitely sell well. ”
Ivan is quite confident.
In his opinion, people who come to Qinlou to consume in such a place, like five-star hotels, are rich people who are not bad for money, what is the consumption concept of rich people in terms of eating and drinking?
Grade, taste, feeling, taste.
Among the four, the grade is the first, and they feel that the price is dropped if it is too cheap.
The current Xiaowan buns taste first-class, and they look very good, Dong Xiaowan is also famous, such a delicacy can definitely meet the four requirements, if this does not sell well, it will be a strange thing.
"Then why do you still sell soup dumplings? Crystal buns look good and taste good, wouldn't it be good to sell crystal buns directly?"
Dong Xiaowan raised another incomprehensible question.
In essence, the crystal soup dumplings are no different from the soup dumplings except for the different dough.
"Flowers have to be lined with green leaves, you know?"
Any brand rarely only sells high-end products, and generally comes at a high-end level, so as to capture more customers.
Not only that, in this era of limited conditions, the production of crystal dough is very troublesome, and if you only sell crystal bags, it will be difficult to increase the quantity.
Dong Xiaowan seems to understand whether he understands or not.
But she thought Ivan was very philosophical about what he said.
"In this way, the crystal bag will try to push ten cages tonight, and if it is popular, it will be slowly increased later. ”
This is the truth that scarcity is expensive.
"Oh, good. ”
Dong Xiaowan no longer questioned.
Since Derpy is so reasonable, let him be up to him.
Ivan was still not satisfied, and asked, "Is there shrimp for sale in the market?"
"Yes, Taihu shrimp. ”
"Let the maid go buy some and come back, and prepare to make a trial of crystal soup shrimp buns. ”
In Ivan's five-star hotel, there is a famous dim sum, that is, crystal shrimp dumplings, bright red shrimp through the crystal dough, can arouse people's appetite.
Moreover, in terms of nutrition and taste, it should be better than the slightly greasy pork filling, and it should also be more popular with rich people who eat too much greasy.
In order to make money, Ivan wanted to improve this later generation's best product.
"Huh?"
"If the crystal shrimp bun can be done, it will be sold for two taels of silver in the future. ”
Ivan is going to sell this as a luxury.
"Huh?"
Dong Xiaowan was taken aback again.
But when she saw that Ivan was so sure, she stopped questioning it.
Just try it, anyway, she didn't expect to make a lot of money by selling steamed buns.
"Remember, the key process of this bun must be personally controlled by you or me, especially the crystal dough must not be leaked. ”
Ivan whispered another command to Dong Xiaowan.
This is exactly the reason why he wants to call Dong Xiaowan out and say it alone.
If you want to make a lot of money selling steamed buns, you have to do an exclusive business.
The matter is so decided, whether you can make a lot of money depends on the effect of tonight's trial launch.