"Through the Douyin short video app, users can share their lives, and at the same time, they can also meet more friends and learn all kinds of interesting things here. ”

"Douyin is essentially a 15-second music short video community focusing on young people, where users can choose songs and accompany them with short videos to form their own works. Douyin users can make videos more creative through techniques such as video shooting speed and slowness, video editing, special effects (repeated, flashing, slow motion), rather than simply lip-syncing......"

After Shen Li briefly introduced the app software, he gave a certain amount of time to let his subordinates ask questions freely.

"Mr. Shen, about the Douyin app social software you proposed, I think the ideas and creativity are good! Well, but I want to ask Mr. Shen, what is the initial investment you plan to make in this software? Director Jiang Peng asked with great concern.

As soon as the boss Shen Li's idea was proposed, Jiang Peng felt that it was very feasible. After all, Douyu TV is also based on young people, so naturally I have studied the preferences of young people, and I like fresh, interesting things.

"The initial investment is about 15 million, and I hope to make this app as soon as possible within three weeks. "15 million, for Shen Li, is just three days of pocket money.

According to the memory of his previous life, as long as he plans all the details of the Douyin app clearly, the production time of the software itself is very fast. Plus Douyu TV, Station B, itself has its own APP software development experience. So as long as Shen Li throws money into it and smashes the funds in place, the time for the software to be produced is very fast.

"Okay, Mr. Shen, let's have another meeting later, and strive to make a charter today and get this done!" Director Jiang Peng said reassuring Shen Li.

"Well, then I'll get here today, and I'll call you if there's anything. After Shen Li finished speaking, he directly ended the video conference. The two Ragdoll cats in the family are always grabbing the camera in the video. Either I ran to ask Shen Li to hug me, or I ran to ask Shen Li to touch it, it was very sticky......

Watching the boss hang up the video, in the conference room, all the senior executives of Douyu TV present were energetically preparing the charter and completing the tasks given to them by Shen Li.

In mid-2014, neither Douyin nor Douyin had yet to be launched. Therefore, the model proposed by Shen Li is very novel. And the key is that Douyin can unite with the live broadcast platform, making Douyu's position in the TV industry more solid.

The high-level executives of Douyu TV have used notebooks to record the content of Shen Li's meeting. Shen Li has planned the details of the Douyin app very carefully, even if it is the logo, it has been confirmed.

So as soon as the meeting ended, the entire Douyu TV was up and down, and it was full of enthusiasm to release Douyin's APP. From the design and development of the app to the promotion to the outside world, everything is carried out in an orderly manner.

All the senior executives here clearly remember how difficult it was for Douyu TV at the beginning, no one was willing to invest, and no one was willing to buy. Many people are worried about the company's future prospects.

However, since Douyu Live was acquired by Shen Li, not only has Shen Li received a large amount of capital injection, but the company's market value has also increased by nearly 40 times!

The original Douyu TV had a market value of only 20 million. And after so many things, especially after Google's acquisition of ITCH, the market value of Douyu TV has risen to 800 million yuan. And it continues to grow every day, including industry insiders, who are also optimistic about the live broadcast industry.

From time to time, there are rumors that some local tyrants are fighting for those female anchors in Douyu, and some have rewarded millions of dollars in one night. Some are frozen by their parents because they have too many tips......

......

A week later, Douyu TV is about to launch a social software called "Douyin" to the young public, which can't help but be reported by major websites.

Tencent News: "Douyu TV Company is about to launch a short video social software, which has a fresh design and allows users to shoot a short 15-second MV in a lip-syncing performance mode. The software is currently under development, so let's wait and see!"

Sohu Entertainment: "According to the latest news, Douyu TV announced yesterday that it will develop a short video social software called Douyin. The software follows the barrage mode of Douyutv,Live broadcast mode,The biggest highlight is15Seconds of short video recording,Very novel。 ”

......

The emergence of a new thing, there is curiosity, attention, and expectation on the Internet. At the same time, there will naturally be different voices, singing against the tune.

For example, under the news, some more extreme and self-righteous netizens talked about it one after another, "15 seconds? It only takes 15 seconds to record a video? How can this be played? I usually record a video, it is a few minutes, and it is not interesting to watch." ”

"Now that the live broadcast industry is slowly becoming popular, Douyu TV is not good at taking advantage of this upward trend to develop its own platform elements. Aren't you afraid of development failure, waste resources, and then be surpassed by competitors?"

Netizens on the Internet are discussing, and some professionals with vision seem to see a trace of Shen Li's intentions and clues, "I think this time Douyu TV, it's not that it's not a bad job, but a big chess ...... in the next game."

There are professionals who appreciate Shen Li and support Shen Li. Some expressed the opposite opinion, and came out to comment with a lot of nonsense, "I think now Douyu TV, it seems that the cart is starting to be a little upside down." If I were the CEO, I would have vigorously seized the resources of the live broadcast industry. After all, as long as there is money in the live broadcast industry, everyone can do it. What kind of short video social software, is it a waste of the company's energy?"

......

Looking at the comments on the Internet, Shen Li continued to live his leisurely life like no one. Don't worry about any of this.

The reason is because...... When the Douyin software was in internal testing, Shen Li arranged for the artists of his own entertainment company to take the lead in trying out the software, and made a 15-second short video and published it on station B.

"Li Ying, have you been tired of filming lately? I have a very interesting video software here, do you want to try it?" Shen Li called Zhao Liying and sent the beta version of the Douyin app to her mailbox.

"Ah, what a fun video software, I'll take a look!" Because of the small age gap, the two usually chat often, and there is no generation gap, just like good friends. Almost nothing is left to talk about.

After Zhao Liying installed the Douyin app on her mobile phone, she couldn't wait to open the software and play with her agent's sister in the room. I don't know if I don't play, but I feel addicted to playing when I play......