The photo stone that Wang Zheng handed over to Nangong Tiezhu is actually not a rare object, what is recorded in it is just the detailed shots of some actors.

But with Wang Zheng's sketches and the pictures of specific actors' makeup and special effects as a reference, with Xu Kang's literary attainments, it is not a matter at all to draw a poster that meets Wang Zheng's requirements.

And if a good movie wants to be successful, the promotion work in the early stage of release can be said to be the top priority.

The marketing and promotion of a movie, especially a so-called phenomenal film, is undoubtedly extremely complex.

Just a poster is placed in Zong's marketing promotion, and it is not a fart.

Wang Zheng had seen several so-called phenomenal movie promotion plans by chance in his previous life, and the stack of thick plans was a little thicker than the common bricks!

In the final analysis, the entry point of film marketing is how to arouse the expectations of moviegoers. Only when the expectation of watching the movie is generated, the audience will have the heart to watch it.

It can be summed up in two words: build momentum.

The key is to capture the consumer group and show the moving links in a short trailer. Rely on celebrities and film critics to promote online, lay advertisements in public places offline, and so on. Word of mouth is important......

In the process of building momentum, using celebrities to promote is a routine, and the Chinese people in the previous life had experience in this regard.

It is a recognized fact that domestic movies are made carelessly and there are many bad movies, but it does not prevent them from making money, just because the publicity is done well.

Before the film came out, all kinds of advertisements came to people, such as large billboards next to the theater and overwhelming comments on Weibo...... Let ordinary people have the desire to watch the movie when they see it.

In the Tianyuan world, without the convenient Internet, there are many fewer options for movies to build momentum.

But this did not prevent Wang Zheng from adapting measures to local conditions.

"Billboard...... Well, if we don't have billboards, we can build billboards.

In addition to promoting the movie itself, billboards should also be regarded as a huge profit point, and no matter which force should not ignore it. ”

"There is no need for celebrity momentum, with me and Li Ruofeng here, the entire Northern Region has already produced a corresponding star effect.

In addition, I used to put some formulas and truths in almost every work, and the audience's sense of expectation for Shushan will definitely not be bad. ”

"As for scandals, the heroine in this drama is not suitable for any scandals, after all, she is just a newcomer.

Naturally, I wouldn't choose such a means of self-defilement, and Li Ruofeng's words, well, I can't beat him. ”

"However, scandals are not good, it does not mean that it is not good to guide public opinion. This aspect can be put to good use. ”

"The rest is a promotional video! There are promotional posters, and there is no reason why there should be no promotional films. In the superhero series of the previous life, the number of clicks on that promotional video was terrifyingly abnormal, and the quality of the promotional video itself is absolutely inseparable.

Once the quality of the promotional film is passed, it will undoubtedly make the audience have deeper expectations for watching the movie. ”

Wang Zheng sat in his seat, rubbing his temples with his hands, racking his brains to summarize his understanding and cognition of film marketing.

In fact, with Wang Zheng's brand and Li Ruofeng's joining, Wang Zheng doesn't need to work so hard at all.

But with the popularity of several of Wang Zheng's plays, there is also a boom in filming, singing, etc., although the quality and skills of most of the works are miserable, but there are indeed many excellent works among them.

What is the story of me and my sister, the legend of Long Aotian, the merry flower boy, the legend of Zhang Daaxe......

Although Wang Zheng knew that these works were very immature when he saw the name, Wang Zheng, who had read the content, also knew that at this stage of entertainment, the producers of these works had already begun to figure out some routines.

The story of me and my sister takes ambiguity and ink as the core, and the audience has taken off his pants countless times, but he just can't get it!

However, this kind of treatment also gives the audience a sense of expectation, I want to see when you will be able to go to the little sister!

The Legend of Long Aotian, a story full of the spirit of a king in Wang Zheng's opinion, the setting of the story is almost completely brainless.

The dragon arrogant tiger body was shocked, the strong man of the Yuan Infant bowed his head and bowed, and the great master and warrior saddled the horse and the horse......

Pick up treasures wherever you go, and when you encounter an enemy, you don't even consider the stakes, just go up and do it!

Like the African flathead, he is either in the dry frame or on the way to the dry fight.

But on the contrary, such a brainlessness made the audience feel refreshed!

As for the merry and beautiful man, it is completely a small fresh meat work, with poor performance and poor plot......

The only highlight is the beauty of the handsome men and women, coupled with the exaggerated love story, which also attracts many teenagers who are ignorant of the world.

For this work, Wang Zheng said in his heart, hehe, handsome?

There is also the legend of Zhang Daaxe, which is completely a naked plagiarism of Wang Da Hammer! With the foundation of Wang Da Hammer there, Zhang Da Axe Legend racked his brains, but it also had an unexpected effect.

Of course, although these works are popular, the process of shooting is completely consistent from beginning to end.

Although they heard that Wang Zheng's post-editing methods can turn decay into magic, they don't have such strong skills, so they can only follow the storyline step by step to shoot.

In this way, the story is much less explosive. But even so, with their grasp of the audience's tastes, they still have good results.

"The entertainment industry in the Northern Regions now is completely the case of the online literature in the previous life, which has just started. ”

Thinking of these works, which are also loud in the North domain and the crew members have gained a lot, Wang Zheng said to himself with emotion.

However, Wang Zheng did not have much pressure on this. After all, what he had in his head was the essence of several eras!

Moreover, they have the right hand of God, do they have it? Where can their so-called fame and fortune compare to making a fortune in a muffled voice?

Compared with Wang Zheng, their level is the gap between Xiao Baiwen and Chen Dong more than ten years ago. As soon as Chen Dong came out, he let the reader know that he could still dig a pit like this? !

Thinking of this, Wang Zheng suddenly got up, came to the window without hurrying, leaned in front of the huge floor-to-ceiling window, looked at the tumbling sea of clouds and the Taihua Sect full of great sect weather, and smiled indifferently:

"It seems that if I don't come up with some means, you don't know who is the originator of entertainment?"

"Boys, have you ever experienced despair?"

Wang Zheng's voice was full of playfulness.

Just indigenous, buddy is afraid of you?

Don't say that you are still in the initial learning stage, even if a talented director appears, the knowledge in your buddy's head can still hang you!

Although your works have a certain adaptability in the initial stage of entertainment, but since you have met me, I will let you know what despair is.

Thinking of this, Wang Zheng quietly returned to the table, this time, he did not start to follow the normal procedure, watch the content of the photo stone, and then conceive the post-editing.

Instead, Wang Zheng picked up a pen and paper and began to conceive his own marketing plan.

Even if the movie hasn't been released yet, buddy has the confidence to beat you from all directions!