0072 Always thinking about the customer is the key to success
The gentlemen sitting here don't care much about Lynch's business, and the only thing that really makes money is the auction house for the upper class.
10,000 ordinary people do not have the amazing benefits created by a rich man, ordinary people need to think for a long time to buy things, as long as the price is slightly higher than they can afford, they will immediately give up decisively.
But the rich are different, they only talk about what they like or dislike, and never consider the actual value of an auction item, and most people have no upper limit on what they like.
The conversation quickly shifted from the business that Lynch or others were running to the financial markets, where everyone exchanged gossip that was reliable or unreliable.
In fact, it is unreliable, because the really reliable gossip will not be circulated at all, only between a few people, and not like these people who are far away from the federal financial center can still circulate and communicate, so that everyone in the world knows.
From another point of view, the news they are talking about is news that they can't verify themselves, and most of it comes from their stockbrokers, and these brokers ...... Not all are actually good people.
A social game ended in small talk, and Lynch's luck was not very good, he lost a dozen dollars, and everyone else won or lost, but the numbers were not big.
This is a social card club, where everyone is not gambling for the purpose, but just to get to know each other, enhance some understanding, grasp each other's political positions, business attitudes, etc., in order to judge whether they can be good friends.
At the end of the game, two gentlemen walked at the end, and they warmly invited Lynch to their small party, both residents of the community and some friends in the community.
This is the core of the culture of the middle-class community, but this community culture will soon become apathetic with the development of the times, and after some social changes and major events of the times, people will begin to refuse to share opportunities.
It may not be the best of times, but it's definitely not the worst.
Watching the people go away, Lynch made a phone call and asked the community service company to come and clean up the mess for him......
For a few days, Lynch spent time in various social activities, and he also began to pay attention to the financial markets, and he found that in the three social events he participated in these days, the core of people's chats was always how much money they made lying in the financial markets.
When everyone is making money, it means that the risk is getting bigger and bigger, and disaster is coming - the reason is very simple, someone makes money, someone must lose money, and profit cannot be born out of thin air, but it is possible that this kind of loss behavior does not happen instantaneously, but is relatively lagging behind.
One morning, while Lynch was watching television, where the politicians were still touting the amazing results of the federal economy, as if all this was the result of the strategy of His Excellency the President and the rest of them, the telephone rang suddenly.
Lynch turned down the sound of the TV and picked up the phone, "It's me......"
Sometimes these seemingly unrelated celebrity interviews and talk shows also reveal details that people don't notice, such as the politician talking about his political achievements and saying something that Lynch is interested in.
"Friend Lynch, it's me, Fox, can you come to me?
The call was a little later than Lynch had imagined, he had expected Fox to get into trouble sooner, but it wasn't too late, he agreed, cleaned up a little and went out.
He thought about buying a better car, a luxury car that would make him look more like a successful person, and he had met such a guy in his small room.
That person himself can be said to have no money at all, he took the money from the sale of the house to rent a top-notch luxury car, bought a suit, used some gadgets to combine himself and some leaders in a photo, and successfully cheated a considerable amount of money.
What's even more interesting is that the guy was arrested because he turned himself in, and if he didn't turn himself in, he would never appear in front of people for the rest of his life.
People always tell themselves not to be a superficial person, but everyone always makes the same mistakes.
When I came to the Geithnau Finance Company, there were not many fewer people in line here than before, and the middle class, including the upper class, was still discussing the dividends of financial investment, but they did not notice that there was a huge problem at the bottom of society.
When Lynch arrived at the office, Mr. Fox greeted him warmly, "Is there anything at noon, and if not, how about we have lunch together?"
After Lynch's big deal, the old man began to talk about when he found it tricky, "We've always been good friends, and we've worked together very well, so I won't go around in circles with you, I'm in trouble." ”
Lynch nodded, "I'm listening......"
"Well, with the expiration of the agreement, there is a transfer of power to some of the collateral, you know, these things become my things, but my trouble is that I can't monetize these things very effectively!"
When Lynch planned for Mr. Fox to give up the collateral as a usurious operation, Mr. Fox was still very happy, this was a big deal, he would definitely make a profit, but he didn't expect that it would be so difficult to monetize things.
From a beautiful set of cutlery to an unused oven, even if it's brand new, even if it's half the price, it's hard to sell right now.
Rich people are reluctant to use things that others have used, and they will have an inexplicable cleanliness habit, and the reason for this cleanliness habit is that they still have some money.
Those who don't have money don't have the money to buy these things, even if they want them, and not to mention the people that Mr. Fox comes into contact with, often people who send things to get a mortgage, and they are not likely to buy things here.
Things are hard to sell and take up too much space, and Mr. Fox has rented more than a dozen warehouses in the suburbs to store them, which is simply miserable.
What's more troublesome is that he still has to pay the interest of the bank, and the loan from the bank also needs interest, after the negotiation between Lynch and Joe Gleeman, plus some policies introduced by the federal government, the loan interest rate has been appropriately lowered, but Mr. Fox still needs to pay interest.
He can not repay the principal, but the interest cannot be paid, and the money in his hand is rapidly snowballing, at least from the mortgage agreement, he has invested most of the money into the business of rolling money, leaving only a few to come to the emergency.
If he ends some agreements now, his losses will become very large, especially those compound interest lending relationships, he can actually not earn much after paying the interest of the bank, so he is not very willing to end these agreements early, so he can only bring the "smart Lynch" to discuss, he also believes that Lynch will definitely have a way.
After listening to Mr. Fawkes's plea, Lynch shrugged his shoulders and easily took out a solid color from the tin box on his desk, "You can sell those collaterals, someone will need them." ”
Mr. Fox did not speak, and little Fox, who was standing behind him, continued, "We have considered this method, but ......," he shook his head, "it doesn't work very well, we only sold less than twenty things a day yesterday, and they were all cheap little things, and this road will not work." ”
Lynch slowly cut through the two ends of the solid color, turned on the blowtorch, lit one and took a sip, and slowly spit out, "Mr. Fox, and Mr. Little Fox, you think these things are difficult to sell because you are not professional enough!"
"I have a very valuable experience, called 'leave professional things to professional people to do', you are not professional, you can't do it, but others can!"
Mr. Fox rolled his eyes and looked at Lynch, he paused for a few seconds, "So who is the professional and what should I give?"
Lynch smiled and shook his head, he crossed his legs and flicked the ashes of his cigarette, "If you don't mind, Mr. Fox, we can talk about the next collaboration!"
Mr. Fox couldn't help but laugh, "I always have the feeling that I've been cheated, does that feel normal?"
Lynch replied very cleverly, "People have such unreal feelings when facing happiness, they don't believe that happiness comes so easily, which is very suitable for your current situation." ”
"You're a talent, friend Lynch!", exclaimed Mr. Fox, who had realized he had fallen for it, but who did not regret it.
Lynch replied with a smile, "Thanks for the compliment, Mr. Fawkes!"