Chapter 192: Five Thousand Shared Cars Advertised
Qin Hailang doesn't care about other people's doubts.
Anyway, he knew that once his car appeared on the market, it would definitely detonate the market.
After returning to Yangcheng, Qin Hailang immediately instructed his secretary Xiao Li to establish 4 Xingchen Automobile 4S stores in Yangcheng within 2 months, and a total of 10 Xingchen Automobile 4S stores in Southeast Province.
Because he plans to get a batch of cars on the market in two months!
When the contract was signed with Zhou Haishu before, the other party would produce the first batch of orders for a total of 5,000 Xingchen cars a month later, and then 10,000 Xingchen cars in the next month. After all, Geely only needs to produce components such as the frame and chassis, and does not need to produce the engine. So there's a lot less time to spare. Otherwise, it is impossible to place an order in a month.
So now it is very urgent, of course he has to ask Xiao Li to hurry up. After all, the car was on the market after 2 months.
"Since our Xingchen car will be put on the market in 2 months, the 4S store you build can be a little simpler first. First, set up a store and a place to buy a car at the front desk. As for the after-sales maintenance department, you can put it down first. Wait until you have time to build it later. Anyway, it is enough to let this 4S store sell the car first. Qin Hailang instructed his secretary Xiao Li.
"Knowing Mr. Qin, I will start to do it, and I will definitely open these fourteen Xingchen Automobile 4S stores within 2 months. Xiao Li said seriously.
"Okay, let's go. Qin Hailang waved his hand.
In fact, in a month, his first batch of 5,000 cars will be available for sale. But Qin Hailang didn't plan to be in such a hurry, and waited for the second batch of cars to come out in the second month before putting them on the market.
After all, if you hit the market so quickly, no one would want to buy a car from a newly established car company if there is no advertising and no word of mouth.
After all, in an ordinary family, buying a car is a major life event. It's not easy to buy casually, they need to choose from comparison, value for money, and their favorite models.
Of course, wealthy families prefer imported cars, and those with good family conditions will also prefer joint venture cars, and only those who do not have much money and even borrow money to buy a car will choose domestic cars.
Anyway, it's just to look at the pocket and buy a car.
In addition to the above conditions, the most important thing is a choice, and the majority of customers will definitely choose those car brands with good reputation.
Like Qin Hailang, the Xingchen Automobile Company has just been established and has just launched the first generation of cars, one has no reputation, and the second one doesn't know whether your car is good or not, so it is generally estimated that no one cares about it.
To be an industrial company like an automobile, word-of-mouth sales can only be built by a few years or more than ten years. It doesn't happen overnight.
But Qin Hailang is very confident in his Xingchen car!
His own car is definitely a good quality car, it is equipped with an R86 engine, which is not only full of power, but also fuel-efficient, and there are almost no big or small problems. In the future, it is estimated that it will not need to be overhauled once in seven or eight years. All you need is regular car maintenance.
With such a good car, he thinks there will definitely be many people who want to buy it.
However, it is not enough to have a good product, after all, others don't know whether your product is good or not. As for you spending money on advertising, in fact, this effect is not so ideal. When you're advertising, others are advertising.
The most important thing is that the majority of customers can only watch the advertisements you play, and they can't really have a real driving experience. How do people know if you're bragging in your advertisement?
But Qin Hailang is so smart, of course he has his marketing methods!
That's right, he just intends to use real experience to tell the majority of users that his Xingchen car is definitely good. The quality is absolutely excellent.
Qin Hailang plans to produce the first batch of Xingchen cars in a month later and put them in Yangcheng to do car sharing for free!
Let the people of Yangcheng really drive the Xingchen car to feel whether his car is good or not. Doesn't this achieve the purpose of his propaganda?
Although it is only put in Yangcheng, there are only 5,000 free shared cars for countless people to experience. But now is the Internet era, as long as Yangcheng has tried the car, people think it is good. I believe that this matter will definitely be quickly publicized to the surrounding cities.
Besides, when the time comes, Qin Hailang will let the Red Queen secretly set off some news reports and various hot comments on the Internet. It will definitely be able to achieve the effect that Qin Hailang wants.
When the time comes, it will be difficult for Xingchen Automobile not to become famous!
Take 5,000 cars and throw them away as free car sharing, it is estimated that many people are very welcome.
After all, the current shared cars are all paid to share, even the sharing bicycles are charged.
However, the 5,000 cars that Qin Hailang has now taken out are shared for free, and users only need to take their ID cards to borrow this car. Of course, in order to prevent some people from taking over a car all the time. Therefore, Qin Hailang thinks that everyone can't borrow a car for more than 36 hours a week. Of course, gasoline needs to be refueled yourself.
After thinking about this plan, Qin Hailang directly called his other secretary to handle this matter. For something like this, he doesn't need to go out on his own.
Anyway, he knows so many people now, and I believe it should be very easy to deal with this matter.
Even if you do car sharing, you need a lot of procedures.
"Now that everything is done, then I should spend a little money to advertise my Star car. As for the advertising video, he planned to ask Jarvis and the Red Queen to help him make it.
So, a week later, the promotional advertisement of the first generation of Xingchen R1 car came out.
During the prime time advertising time of Yangcheng TV, a white bridge car appeared in the advertising screen, which has a fashionable appearance and is completely different from Geely GL. But the chassis and tires are still the same.
Anyway, it looks much better than the Emgrand GL.
After the car appeared in the advertising screen, it began to ignite.
At the same time, there was also a domineering voice commenting on the dialogue: "Xingchen R1 car, it only takes 2.1 seconds to accelerate 100 miles!"
Boom Boom Boom ......
In the picture, the car really began to accelerate, and it was fast and fast......
Anyway, all kinds of wind-blowing introductions.
Finally: Xingchen R1 car is about to put 5,000 cars in Yangcheng after a month to do free sharing cars welcome customers to come to experience, two months later officially listed, the first month of sales discount, only 100,000, the original price of 200,000, the opportunity to not miss the time again. Please Baidu "Throw Book Network" Thank you for your support!