Hyundai Group.

Zheng Dafu sat at the head of the conference room, his face unusually gloomy. Today is the annual summary meeting. But the reports were bleak.

"Mr. President, in the four quarters of this year, our car sales have been declining for seven consecutive years. Our Hyundai Motors sold a total of 1.23 million units this year, and Kia Motors sold a total of 700,000 units. "A senior executive of the marketing department reported truthfully. (Kia is also part of the Hyundai Group.) ）

"So little? The year before last, we sold 4.5 million Hyundai units a year, and Kia sold 2.75 million units!

"Yes, we have almost lost this huge market in China. Our Hyundai and Kia car sales in China have dropped by more than 80% compared to previous years. ”

"Our market sales on the US imperialist side have also declined a lot. The decline rate is more than 30%. ”

"We also saw a decline in sales in other regional markets. But it's not as big as these two markets. ”

After Zheng Dafu heard this, his face was very ugly. The two major markets of their group, which are also the markets they value the most, are the Huaxia market and the Meidi market. Most of the cars they produce are sold in these two regions.

"Our profit for the year is only $372 million. The finance manager said.

"Only $372 million?" Zheng Dafu frowned. It was the least profitable he'd heard in years. This profit is already horribly low.

"So little?"

"There was a profit of $918 million last year, and only about a third of it was left this year?"

"Alas......"

A group of high-level people are all downcast.

Now the company is really getting worse and worse day by day. If it can maintain a profit of $918 million this year. Not bad. After all, a profit of $919 million is a pure profit. It's really all the money you make by eliminating all the costs.

But this year, there is only $372 million left in net profit, which is really too low.

At present, the company's annual profit has hit a new low in at least seven years, and one of the important reasons is that the sales volume in the Chinese market has fallen sharply due to the birth of Xingchen Automobile Company. In the U.S. market, Hyundai and Kia Motors have a good reputation in the market, but in recent years, they have relied too much on the wrong strategy of SUV models such as the Santa Fe (Kia Shengda in China), which has not favored SUVs, to perform poorly in the U.S. imperialist market.

Now in the Huaxia market, one of the two major markets, there are no people buying their cars, and in the American imperialist market, because of the wrong decisions, people do not like their cars.

That's the biggest blow to them!

If the two major markets are not good, how much can the other small and scattered markets sell?

There is also a scary reason why this company has low pure profits. That's because their cars are generally high-configuration, high-looking, and low-priced to gain market recognition.

However, the high configuration and low price are the reasons for their low profits.

Coupled with the current market downturn, they are really uncomfortable.

"One more piece of bad news. Because our cars are already in a state of no one in China. The board of directors is definitely about to withdraw from Huaxia in the first half of next year. At this time, Zheng Dafu said in a deep voice.

"What? Withdraw from the Huaxia market?"

"This ......"

"It's better to withdraw sooner rather than in such a dying struggle. ”

"The board of directors has now decided to start the development of the motorcycle business and invest in other industries at the same time......"

"The pressure on us from Xingchen Automobile Company has reached this point?

Some of the top brass panicked.

............

Toyota headquarters.

Kojiro Sato sat on the top of the shareholders' meeting room.

Today is the General Meeting of Shareholders. As president, he is reporting to shareholders on the company's situation this year.

"This year, our company sold a total of 3 million vehicles worldwide, which is more than 51% less than last year's sales. At the same time, the loss in the Chinese market is the most serious, compared with last year, our sales fell by more than 70%. ”

"In the four quarters of this year, our company's turnover from car sales was about $84.9 billion, and our profit was about $5.6 billion. Kojiro Sato was sitting precariously reporting. He knew that these shareholders would definitely be in a bad mood when they heard the news. He's ready to be squirted.

"Nani, down more than 50% from last year?" said a major shareholder's eyes widened with anger.

"Last year, we sold almost 6 million cars, and this year it's only 3 million?"

"The profit is more than half of last year's! ”

"Kojiro Sato, what are you doing?"

A group of shareholders, large and small, are roaring.

Obviously, they are very dissatisfied with such turnover and net profit.

"The main reason is that our sales in the Chinese market are dismal. Many series of cars barely sell. Especially our Corolla, Camry, Crown, etc......"

"Now Chinese people don't want to buy our cars, most of them are considering Xingchen cars! Especially Xingchen A1 and A2, they like it very much. ”

"Hmph, it's Xingchen Motors again! Didn't our cars have been cut down three times? Why can't they be sold?" a shareholder asked.

"This ......" For a while, Kojiro Sato didn't know what to say. You bargain, and people follow with a small price reduction. Consumers still choose Xingchen Automobile.

In the past two years, there have been more and more electric cars on the streets of Huaxia, that is, Xingchen Automobile.

Not only them, but other Volkswagen, Ford and all that are still unpopular over there.

"Kojiro Sato, the year before last. Our company sells 10.38 million cars a year, with a turnover of $257.4 billion and a net profit of $16.899 billion. Among many automobile companies, although we are not the first in terms of sales, we are the first in the world in terms of net profit and turnover!"

"But since last year, we have only sold more than 6 million cars, and our turnover has reached $160 billion, and our net profit has also reached $10.8 billion!"

"But this year, you say that you have sold more than 3 million cars, the turnover is only $84.9 billion, and the net profit is only $5.6 billion!

"If this continues, our company will not be far from bankruptcy!" one shareholder roared.

"No, now our group doubts your Sato Kojiro's ability. Whether I'm thinking about firing you. Minority shareholders shouted.

Kojiro Sato was helpless after hearing this. He didn't want to, the main reason was that Xingchen Automobile Company showed too amazing strength and potential. Renjia Company was established three years ago. Three years later, it caused so much volatility and impact on the global car.