Chapter 201: Waiting for Subscriptions
Shen Xin, graduated from the Department of Broadcasting and Media of Shencheng University, and then went to the University of Pennsylvania to study business management, and after graduation, he interned at the streaming media giant "Netflix", and after returning to China, he successively served as the marketing planning director of BBK, the chief brand officer, and the chief operating officer of VIVO.
In early 2011, he left VIVO for personal reasons, and in the second half of 2014, he came to Jinling to serve as the regional director of OPPO.
To be honest, Zhang Qiu is very happy to see Shen Xin's resume, thousands of troops are easy to get, and a good helmsman will lead the company to the road of rapid development. Especially for those who have held important positions in large companies, both their connections and their strategic vision are not comparable to ordinary people.
Zhang Qiu didn't care why Shen Xin gave up his good future to become a small regional director in Jinling, and now the question is whether the boss wants her? This is the key.
......
On the other side, in the OPPO direct store on the same electronic street, Shen Xin was packing up his belongings. There was no joy or sorrow on her face, neither nostalgia nor sadness.
It's been 3 years, and her little energy is almost exhausted, and now she is leaving just to realize the idea of what she wanted to do but did not put into action.
The phone rang urgently, and it was Xu Xiangqian, director of the marketing department of OPPO, who called.
I didn't plan to answer it, but the phone rang over and over again, as if she didn't answer and swore not to give up.
"Hey~" Shen Xin's voice was a little hoarse.
An anxious voice sounded on the other side, "Why do you want to resign?" If you are not satisfied with the salary, just tell me, and I will help you apply to the top." ”
Xu Xiangqian didn't know Shen Xin's resume, and even except for a very small number of people in the company, there were few people who knew that Shen Xin was the sister of the founder of VIVO.
Shen Xin smiled and said, "Thank you, Director Xu, really, no need, I've already decided." ”
Xu Xiangqian continued to persuade bitterly.
Shen Xin's ability is undoubted, OPPO has been able to gain a firm foothold in the north and quickly open the market in recent years, and she has contributed a lot, including her position as the director of the marketing department. If it weren't for Shen Xinqian, the position of director would not have been his turn at all.
Now that such a fierce member is about to leave, how do you say Xu Xiangqian should be in a hurry?
But let him wear out his mouth, Shen Xin was all determined.
After packing up the things, Shen Xin picked up the small storage box and walked towards the office door.
At this moment, a characteristic ringtone came from the mobile phone, and Shen Xin stood up suddenly.
After thinking about it, she turned around and walked to the desk, put down the box and took out the phone, and the caller was just a few English letters of OPPO.
"Hey~"
After a long silence on the phone, a magnetic baritone voice said, "Are you really leaving?"
Shen Xin wanted to pretend to smile freely, but he couldn't laugh, so he said, "You can't hang yourself on a tree!
There was a sigh and finally said, "Take care." When you want to come back, OPPO will always be your home. ”
"Hmm!"
Shen Xin hung up the phone, looked at the dark screen and muttered, "Home, I've never had one." ”
After speaking, he picked up the storage box and walked out of the OPPO store without looking back.
......
In the Dongda Science and Technology Park in the back street of the Yangtze River in Xuanwu District, Tuniu, as a well-known local Internet company in Jinling and a successful IPO, has a beautiful scenery on the surface, but life is becoming more and more difficult behind the scenes.
Due to the poor performance, Tuniu's stock price has been volatile downward. The current stock price is $6.71, which is much lower than the $24 IPO price, and the current market capitalization is only about $600 million.
In the fourth quarter of last year, Tuniu's net loss was 571.7 million yuan, compared with a net loss of 433.7 million yuan in the same period last year, and the loss widened by 32% year-on-year.
As for why Tuniu is losing? Quite simply, Tuniu's business is actually selling tourism products through Internet channels.
There is generally a big problem with this simple business model, and there are not many places where everyone can understand the "profits".
It's a pity that Tu Niu still doesn't give up.
Under this disadvantage, Tuniu's approach is to burn money on advertising, hoping to attract more consumers. Even in a state of huge losses, it is necessary to ask big names to brush their faces outdoors in major TV stations and buildings, and whoever is popular invites whom, there is quite a momentum of breaking the boat.
At this time, in Tuniu's large conference room, the current CEO Yu Qinbin was holding a meeting.
As the CEO of Tuniu, Yu Qinbin is a young and promising man, only 35 years old this year, and in 2012 he was ranked 10th on the Fortune China Under 40 Business Elite list. In addition, he has successively won the honors of Jinling Entrepreneurship Star, Model Worker, and Science and Technology Entrepreneurship Mentor.
However, today's Yu Qinbin no longer has the scenery when he was listed in 2014, and there is tiredness and anxiety in his eyes that cannot be concealed.
As of the end of December last year, Tuniu had cash, cash equivalents and restricted short-term investments of RMB2.7 billion and net liquidity of RMB1.5 billion. Compared with the net loss of more than 500 million per quarter, 1.5 billion is really a drop in the bucket.
This period is also the most critical period for Tuniu, and if it can't survive it, Tuniu's fate goes without saying.
"The market operation department needs to strengthen the deep cultivation, if it can't reach the ...... by the end of this month"
At the meeting, Yu Qinbin made a sternly worded speech, and the heads of various departments were silent, and now Tu Niu Building will fall, and no one dares to touch the mold.
"...... on the personnel side"
"Ad Serving ......"
After the meeting, Yu Qinbin left Yun Hongfei, Tuniu's chief operating officer, and Tian Zimo, the marketing manager, behind.
Yu Qinbin stretched out his hand and rubbed his head, and said, "You should know, the financing intentions of the two companies have not been discussed. ”
Yun Hongfei was a middle-aged man who was half-showy, and at this time he continued: "What about Jingdong?"
Jingdong and Haixing are the majority shareholders of Tuniu, so Yun Hongfei has this question.
Yu Qinbin shook his head, "A few years ago, through the phone, even the agenda was stranded over there. ”
Tian Zimo on the other side was silent for a moment and continued: "Tianyi can't talk about it either. ”
Yu Qinbin pushed the frame on the bridge of his nose, frowning and not speaking.
When Tianyi Technology was born last year, Yu Qinbin was shocked in his heart. I am engaged in the technology industry myself, and I have founded such a large company, needless to say. He saw the prospect of Tianyi's technology that made his heart tremble, compared to a travel network like Tuniu, whose potential was burned out, Tianyi was like a rising sun, and the light was destined to shine on the world.
He planned to buy a stake as soon as possible, but after many contacts, the other party still refused to meet, and Tuniu was in a precarious situation, so he had no time to divide - he planned to wait.
But now it can't be done, some things are urgent, and he has to reserve a way out for himself.
......
Not only Tuniu's Yu Qinbin has realized this, but other local companies in Jinling, such as "Kilometer Network Technology Co., Ltd."
Kilometer is a software company dressed in the cloak of the Internet, simply put, you don't want to raise your own technology, just buy a set of mall system for kilometers, general start-up companies, traditional enterprises, Tao sellers, small wholesalers will need. Even Tianyi's single eleven PC website is a solution provided by Kilometer.
The world is unpredictable, in December, when receiving the order from Tianyi Technology, Qianqian never imagined that the "small" company would suddenly rise to their unattainable existence in just over a month.
When CEO Yi Xiuchuan heard the engineer below say that the single eleven PC solution was provided by their company, his mouth opened into an "O" shape, and he suspected that he had heard it wrong.
After confirming the news, Yi Xiuchuan kept thinking about how to cooperate with Tianyi?
Compared with Yu Qinbin's investment cooperation, Yi Xiuchuan is much more pragmatic, and he hopes to impress the other party with technology.
From the current situation, Tianyi obviously pays more attention to the research and development of hardware, but is weak in software, and they are the opposite, the engineers in it are all software masters, and he himself has served as the director of Huawei's domestic office, and the director of products in the Asia-Pacific and Central-Eastern, North-Africa markets.
AR is a huge project, and although it seems that Tianyi has broken through the bottleneck on the surface, Yi Xiuchuan believes that there will definitely be an opportunity for the two sides to cooperate.
Yi Xiuchuan is waiting now, waiting for Tianyi's young boss to come back and interview him face-to-face.
......
Just when everyone was waiting for Han Yi, at 5 pm on February 23, the plane from Longdongbao to Jinling International Airport landed.