The temperature in the office was very high, and Han Yi, who came in with a cold air, couldn't help but rub his dry face.

"Boss~"

"Boss, you're here......"

Seeing Han Yi coming, the two girls screamed sweetly, and Huang Haoran, who was lying there, immediately got up and went to get a cup of boiling water.

"Boss, give!"

Han Yi stretched out his hand to take it and said with a smile: "As far as you can see, if you don't get a manager in the future, it will be considered a condescension." ”

Huang Haoran smiled like a chrysanthemum, "Boss, I'm ready to meet the challenge at any time." ”

Saying this, Dou Dou pouted and said, "Boss, he is a manager, what should we do?"

Han Yi said funny: "You, simple, be the manager's wife." ”

Dou Doujiao said angrily: "I don't want it! I want to be the general manager and take care of him." ”

Huang Haoran licked his face and said, "The manager's wife cares about me like that." ”

"Phew, who cares about you, you can find someone else!"

Han Yi laughed out loud when he heard this.

......

After laughing for a while, Han Yi checked the sales.

Huang Haoran took the sales record after New Year's Day and said: "At present, the new store is on the market, Tianjian is making a list here, and Jingdong is also doing a search ranking, and the effect is generally not too ideal." ”

"Why?"

Huang Haoran was silent for a while and said: "The price war of big merchants is too ruthless, and we can't consume them at all in terms of cost." ”

Han Yi also fell silent. There is only one reason why price wars occur: homogenization.

To put it simply, your product is no different from someone else's, and consumers can't find a reason to pay more for your product. Since it's the same thing, it's definitely whoever buys it cheaper, which is the root of the price war.

And mobile phones are serious homogeneous goods. Many stores themselves are factory direct sales, how do you compare prices with others?

Of course, small stores are not without a way to live, or rely on various small giveaways to make up for the difference in premium, so that consumers feel that they will not "suffer".

But small shops are not Han Yi's style, either don't do it, or you have to become bigger and stronger.

Needless to say, the benefits of the online store after it become stronger, even if the mobile phone itself does not earn a penny, it will drive the popularity of peripheral products such as mobile phone supporting products, notebooks, tablets, digital cameras, etc.

And his real purpose is to wait for the store to become bigger and sell a thousand-yuan recombination machine.

Don't look at the cheap mobile phone, but it can't stand a large amount, and the price is cheap, the cost of a mobile phone after the reorganization will not exceed 100 yuan, even if it is sold for 500, a mobile phone will make a net profit of 400 yuan.

With 400% profits, where to find this kind of business?

Han Yi continued to be silent, he was wondering if he wanted to learn from the "Antarctic Man"?

In 2013, the price war of TB thermal underwear was very crazy, in the case of the industry cost of 40 yuan, Antarctic people, Arctic velvet quickly occupied the TB thermal underwear market at a price of 19.9 free shipping.

Antarctic people and Arctic velvet are cool, but the price of all TB thermal underwear fell wildly, and the merchants who blindly followed the price reduction lost money and made money, and the merchants who insisted on not reducing the price had a serious inventory backlog, and almost all merchants were hurt to varying degrees.

After carefully weighing it in his heart, Han Yi was ruthless and decided to give him a vote!

I took out my mobile phone and looked at it, today is January 6th, clapped my hands and said, "Everyone stop what they are doing." ”

After Xu Lin and the others stopped, Han Yi said, "Now you notify everyone, let's have a video conference." ”

......

Half an hour later, the video conference took place.

The 27 employees of Tianyi Digital were there, and Zhang Qiu was called over, and Han Yi said straight to the point: "I want to do a large-scale planning event for the online store." ”

"There are 4 days left on January 11th, and I want to create a mobile phone single eleven event, and the whole store will be greatly reduced. Starting at 0:00 on January 11th, the first 100 users who purchased the machine under the name of our store on the same day will be snapped up at 50% off the official website price, the first 500 will be 20% off, the first 3,000 will be 90% off, and the first 5,000 will be 95% off!"

Everyone in the video was dumbfounded.

What is the concept of 50% off mobile phones? Take a mobile phone with an original price of 5,000 yuan as an example, 200 units of two e-commerce platforms will lose 500,000 yuan, and 1,000 units will lose 1 million yuan at 20% off. Even if it is a ninety-fifty discount, it will lose 2 million.

Han Yi continued: "In addition, from now until the Chinese New Year, all mobile phones in our online store will be 98% off. ”

“......”

The mobile phone on the official website is 98% off, basically not earning a penny, even if you do activities, you won't fight so hard, right?

The person in the video was quiet for a while, and Gu Hai, who had just been upgraded to the manager of the Baolong shopping mall store, said: "Boss, in principle, I don't object, but the two-front battle will be very large, according to the scale you said, there is no 20 million can not operate at all; ”

"What if money wasn't the thing?"

"Uh, that's it......"

Gu Hai originally had a lot to say, but Han Yi blocked him with a word, and finally said with a smile: "Then do it!"

Seeing that they had nothing to say, Han Yi said, "Okay, I'll assign the task next." Zhangqiu, you are responsible for helping them do the overall work, is there any problem?"

"Okay, boss. Zhang Qiu, who had not said a word from beginning to end, nodded in response.

"Huang Haoran Gu Hai, you are responsible for the mobile phone deployment of various channel providers. ”

Huang Haoran, who was sitting next to Han Yi, stood up excitedly and said loudly: "Yes!"

"Zhang Min, you are responsible for the copywriting planning, the speed must be blocked, and it will come out tomorrow night at the latest. Is there a problem?"

"No problem. ”

"Dong Kai, Zhou Kun, you are responsible for logistics tracking and logistics. ”

"Yes, boss. ”

"Dai Wanting, Xu Lin, Dou Dou, you are responsible for recruiting people, the sooner the better, and you are also responsible for the promotion of this part. ”

"Got it, boss. ”

......

After the video conference ended, Han Yi said to Huang Haoran: "Stop swiping orders immediately." ”

"I know. Huang Haoran nodded.

Such a big plan will definitely cause a strong backlash from others, and if Anchor and Jingdong block their stores with abnormal transactions, it will be a big loss.

Before leaving, Han Yi said again: "Change the name of our store, it's called Shan Eleven!"

As long as it can cause a trend when the time comes, as the initiator of "Single Eleven", it is difficult for their store to be famous, and this store name is their trademark, and it can't be preemptively registered by others.

These little things are naturally up to them, and Han Yi has more important things waiting for him to solve.

As Gu Hai said, after such an event is done, there is no 20 million that cannot be held at all. This is the least, taking into account the possibility of delaying the settlement of the payment on the e-commerce platform, at least 10 million spare funds.

In addition, the supply is also a big problem. The two e-commerce platforms, facing potential customers all over China, will become a joke if there are no mobile phones to sell.

......

That night, Han Yi solved the problem of funds.

Lu Jin can borrow 5 million to 10 million yuan at any time, and if it is not enough, Kang Bicheng also promised to provide a low-interest short-term loan of no more than 5 million yuan.

On the afternoon of the 7th, several online merchants sent over 900 iphone6/7/8, 2000 Huawei p9/p10/mate9/mate10, as well as various high-end V/O, Samsung, Xiaomi, etc., a total of 3500 units.

These are all scrapped machines, with a total price of 1.9 million yuan and an average price of 540 yuan, which is nearly 50 yuan more expensive than Han Yi taking a private one.

On the morning of the 8th, Zhonghai Yan Tao sent 2,700 mobile phones of various types. On the afternoon of the 9th, Wang Lu from Shencheng came over in person.

For a long time, all the packaging and accessories of Han Yi's reorganized mobile phones were taken from him, even if the proprietress later told him that she could help him get cheaper goods, he didn't change people.

Because Wang Lu helped him advance tens of thousands of yuan of goods when he didn't even pay the deposit, and with this trust, Han Yi couldn't do that kind of thing to cross the river and tear down the bridge.

Giving is rewarded.

Just like this time, Han Yi called him and asked him to help buy a mid-to-high-end scrap machine, and then after quoting the model price, Wang Lu called the next day and told others that he was already on the way to Jinling.

......

At half past two in the afternoon, the two sides still met at the assembly plant.

There were three people in a taxi, followed by a van. When a few people got out of the car, Han Yi recognized Wang Lu at a glance.

Twenty-seven or eighteen years old, about 1.7 meters, with a round figure, there is only a slit left in his eyes when he laughs, and he is very happy when he looks at it.

Wang Luyi, who came up, grabbed his hand: "The logistics side has delayed a little time, so Boss Han, you have been waiting for a long time." ”

Han Yi let him hold his hand and said with a smile: "In case I'm a mouth cannon, you don't run for nothing!"

Wang Lu said with a smile: "If you want to get rich, how can you not take some risks, Boss Han, you said yes?"

Han Yi nodded, "Well, yes!"

The two sides exchanged pleasantries for a while, and Wang Lu led him to the van.

"Bang" opened the car door, and inside was a large box neatly stacked, Han Yi couldn't help but ask, "How much?"

"There are 2,600 units in the Apple series and 2,400 units in the Huawei series, with a total of 5,000. ”

Han Yi was startled for a moment, and then couldn't help laughing, "It's okay~"